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Use RSS Feeds to Improve Search Engine Optimization and
Ranking
RSS is rapidly becoming a "must have" for a proper search
engine optimization. But what exactly is RSS?
RSS or Rich Site Syndication (or Really Simple Syndication,
depending on who you ask) is a file format similar to XML, and is
used by publishers to make their content available to others in a
format that can be universally understood. RSS allows the display
of articles on third party websites, RSS newsreaders, and the
like, enabling easy distribution of a website's content across
the Internet. It is a form of content syndication, using
distribution lists, hyperlinks and the like to generate interest
in (and traffic to) your website.
RSS has existed for several years, but with the advent of spam
filters and online blogging, it is fast becoming the choice of
ezine publishers who want to get their message across to their
subscribers.
However, not much attention has been given to the advantages
RSS provides for search engine optimization, until now.
Why Search Engines Love RSS
Many SEO experts believe that sites optimized around themes,or
niches, where all pages correspond to a particular subject or set
of keywords, rank better in the search engines.
For example, if your website is designed to sell widgets, your
entire site content would be focused around widgets.
Search engines like Google seem to prefer tightly-themed
pages.
But where does RSS figure in all this?
RSS feeds, usually sourced from newsfeeds or blogs, often
correspond to a particular theme or niche.
By using highly targeted RSS feeds, you can enhance your
site's content without having to write a single line on your
own.
It's like having your own content writer - writing theme-based
articles for you - for frëe!
How can RSS improve my Search Engine Rankings?
There are three powerful reasons why content from RSS Feeds is
irresistible bait for search engine spiders.
1. RSS Feeds Provide Instant Themed Content
There are several publishers of RSS feeds that are specific to
a particular theme.
Since the feed is highly targeted, it could contain several
keywords that you want to rank highly for.
Adding these keywords to your pages helps Google tag your site
as one with relevant content.
2. RSS Feeds Provide Fresh, Updated Content
This is perhaps the most important feature of RSS. RSS feeds
from large publishers are updated at specific intervals. When the
publisher adds a new article to the feed, the oldest article is
dropped.
These changes are immediately effected on your pages with the
RSS feed as well. So you have fresh relevant content for your
visitors every hour or day. Major search engines have determined
that the relevancy algorithm historically used to rank pages does
not result in the most accurate results - and as such have added
to the equation an algorithm based on a website's
"freshness".
A simple analogy helps explain the logic behind this recent
change in ranking algorithms. If you were to do a search for the
keyphrase "war on terror", you would likely pull up a huge amount
of articles. Let's take two articles for the purpose of
simplification. Let's say both articles contain the phrase "war
on terror" the same number of times, have the same number of
inbound links, and all else is the same between the two articles.
The only difference between the two is that one article was
written a year ago and the other was written yesterday. Which one
would be more likely to contain the information for which you are
looking?
Well, using the relevancy algorithm, both articles appear
equally relevant. However, they really aren't, because obviously
the newer article is more likely to contain the information which
you seek. This is why the search engines have added a freshness
component to their ranking schemes - in an effort to provide the
best results to their users, they should provide not only
relevant articles, but "fresh" articles as well. Therefore,
nowadays, the most recent article (or most recently updated
website) would be listed before the less recent article (or less
recently updated website), all other factors being equal.
Does this make sense? It should - and you should now be able
to understand why a proper search engine optimization will
include the use of fresh content such as an RSS feed, in addition
to an optimization for keyphrase relevancy.
3. RSS Feeds Result in More Frequent Spidering
One thing I nevër anticipated would happen as a
result of adding an RSS feed to my site was that the Googlebot
visited my site almost daily. To the Googlebot, my page that had
the RSS feed incorporated into it was as good as a page that was
being updated daily, and in its judgement, was a page that was
worth visiting daily.
What this means to you, is that you will have your site being
indexed more frequently by the Googlebot and so any new pages
that you add to your site will be picked up much faster than your
competitors.
How does this benefit you as a marketer?
Well, for example, let's says a top Internet Marketer comes
out with a new product that you review and write up a little
article on, and that your competitors do the same.
Google generally tends to index pages at the start of the
month and if you miss that update, you will probably need to wait
till the next month to even see your entry in.
But, since your site has RSS feeds, it gets indexed more
frequently. So the chances of getting your page indexed quickly
are much higher.
This gives you an advantage over the competition, as your
review will show up sooner in the search results than theirs.
Imagine what an entire month's advantage could do to your
affïliate salës!
Why Javascript Feeds Are Not Effective (as well as frames and
iframes)
Some sites offer javascrïpt code that generates
content sourced from RSS feeds for your site. Others will offer
you an RSS feed display via the use of frames or iframes.
These are of absolutely no value in terms of search engine
rankings, as the googlebot cannot read javascrïpt and
has difficulty reading frame and iframe content, and as such the
content is not interpreted as part of your page.
What you need is code that parses the RSS feed and renders the
feed as html content that's part of your page. This cannot be
overemphasized.
This is achieved using server side scripting languages like
PHP or ASP.
An excellent PHP scrïpt is CARP, which is the one
that we recommend to our clients. This PHP script converts the
RSS feed into HTML code that is easily readable by the major
search engines.
For more information, or to implement an RSS feed into your
website as part of a thorough search engine optimization, please
visit http://www.arteworks.biz.
About the Author:
Matt Foster is President and CEO of ArteWorks Business Class,
a company which specializes in search engine optimization and
search engine friendly website design and ecommerce
solutions.
Portions of this article taken from "Get Better Search Engine
Rankings with RSS" by Satyajeet Hatangadi. Satyajeet Hattangadi
is the CEO of Novasoft Inc, a software solutions provider, that
specializes in affordable customized software solutions. Get the
Fr-e-e Email Course "RSS Riches" and learn how to use RSS to get
high search engine rankings and monetize your website at
http://www.novasoft-inc.net/traffic-turbocharger.
MORE RESOURCES updated Sat. April / 27 / 2024
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