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How and Why to RSS


RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. But there seem to be some rather distorted ideas about all this.

Unless you want to get into the technical stuff, exactly what an RSS feed is doesn't really matter. Now I care because I use them for a lot of things, work with code and do geeky tech stuff. But from a marketing perspective the underlying technical structure is only relevant because it clues us in on what to use an RSS feed for. And that's the thing you have to understand.

An RSS marketing feed is not about the feed's content in most cases. Feeds that carry large quantities of content are usually referred to as data feeds and that's not what people are going to put in their RSS aggregators. A basic RSS feed consists of a varied number of items with title, a link to the full content source and a short extract or description from the full source. There's more but that's the basics.

If you subscribe (by email) to something like the daily New York Times headlines, think about what a typical item looks like:

++++ Big deal thing happens somewhere

++++ By A Writer

++++ Once again an astonishing big deal thing has happened...

++++ Read Full Article: URL-link-to-news-story

Title and author - short description - link to full content

Just like an RSS feed item.

What should be obvious from this example is that RSS feeds are about change. New content. Updated information. They are not about static content.

The group you want to reach, people who surf via RSS, are looking for an efficient, fast way to identify new content that they are interested in. So if you're going to do an RSS feed, you need it to link to and report on new and updated content.

There are lots of tools available that will let you create your own feeds, manually or with varying degrees of automation. One of the most popular means is by blogging. You really don't need any technical knowledge at all to set up a blog and produce a feed.

You can use a blog just as a feed generator. Basically this is what blog and ping software and services are doing. That kind of feed is not for people, it's for the search engines. It's a way to alert the SEs that a new site with un-indexed pages exists. Blogs used that way are not what I'm talking about here.

You can create a blog about anything. What's important is that new content is added regularly. There are many ways to add valuable content to a blog. You needn't be a brilliant writer, many don't require much or any writing.

The best way to check this out for yourself is to blog-surf. No matter what kind of site you have - or what kind of product you want to promote - there's always a way to write about it, find new information, check and report on similar or related products and sites, report on industry news, provide your own opinions and ideas. As most people quickly discover, it's far easier than it sounds at first.

Your blog will produce at least one RSS type feed. Blogger produces just an atom feed, WordPress and other blog software normally produce one or 2 types of RSS feeds and an atom feed. Services like feedburner.com can allow you to "burn" your feed and then promote a single burned url which will provide any kind of feed a user wants.

Now that you have content and an RSS/atom feed that links to that content, your next step is to publicize your feed. You have two different main avenues since your blog has real content.

First you can add your feed to RSS search engines and RSS directories.

And second, because your blog has that real content and isn't just an RSS feed generator, you can add your blog to blog search engines and blog directories. You could even use blog traffic exchanges like BlogExplosion.

This is a simple, low - or basically zero - cost, yet highly effective way to get new traffic from at least two sources.

First from your RSS feed. Feeds are an increasingly popular way to save time, search and surf. If your content is valuable and interesting people will subscribe to your feed and click thru to those full articles or posts that interest them -- targeted traffic from a group that is relatively affluent and tech savvy.

Second, blogs are extremely popular. A good blog will get linked, reported, commented on, other blogs may pick up your feed and report items from it. All of this exposure can bring valuable free traffic.

And finally, as an extra good thing, search engines like blogs because of the regularly updated content - they are nuts about fresh content - and the easily spidered structure blogs use. So as your blog pages get indexed in the SEs, you can also get direct search engine traffic.

Copyright 2005 Richard Keir

Richard has become a blog/feed freak largely because of the traffic implications and because he likes to write. For more on RSS Marketing visit http://www.MarketingWithRSS.com/blog and for general eCommerce check out http://www.Building-eCommerce-Websites.com/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. February / 21 / 2019

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Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.


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Brickfish Announces SocialPulse: Real-Time Social Listening Event  Associated Press

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Why Jeff Bezos Went to Medium With His Message  The New York Times

When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.


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4 Strategies to Find Instagram Influencers Best Suited for Your Business  Search Engine Journal

Finding the best suited Instagram influencers for your niche can be challenging. Here are four essential tips that will help.


The Rise and Demise of RSS - Motherboard - Motherboard
The Rise and Demise of RSS - Motherboard  Motherboard

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Why Gurumurthy and RSS need a worldview  Economic Times

Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Finding Microsoft-authored product and strategy information is becoming increasingly challenging. Here are a few resources that might help.


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My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

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Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


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The RSS isn't an NGO, it very much a government organisation  Times of India

Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...


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RSS Glasnost? Mohan Bhagwat turns accommodative even as political Hindutva grows more strident  Times of India

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Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.


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Unsung RSS warriors of democracy  Times of India

Eighty-seven RSS swayamsewaks died fighting the Emergency. More than 80 thousand of them were jailed and suffered physical tortures. Many of them saw ...


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Why Pranab should meet RSS, and give them a lesson in Hinduness  Times of India

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Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

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Pranab da chale RSS  Times of India

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How to: create a Slack alert bot for Parliament events  Online Journalism Blog

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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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Exploring 2018 R-bloggers & R Weekly Posts with Feedly & the ‘seymour’ package  Security Boulevard

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Welcome to Starts With A Bang!  ScienceBlogs

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Pranab Mukherjee's proposed address to RSS recruits is a good step  Times of India

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Bhagwat talks glasnost but are Sangh footsoldiers listening?  Times of India

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'The concept of Hindu rashtra is not theocratic … It's an adjective of the nation, not an objective'  Times of India

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GOD.AG The Free Blogging Platform Open to Voices from the Right  PRNewswire

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Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

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Mohan Bhagwat shows that consensus is the new way of life in India  Times of India

The three-day address by RSS sarsanghchalak Mohan Bhagwat has proved that India has a new social leader after decades, perhaps the first after JP.


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Gardaí investigating threats made against woman wrongly accused of running Bloggers Unveiled  DailyEdge.ie

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What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

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Happy 2019!  siskar.co

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Congress must watch out in Kerala  Times of India

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Top Guest Blogging Tactics for Scalable Link Building Success  Search Engine Journal

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What is RSS? And Is It Still Important?  Small Business Trends

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Dissonant, Divisive: Far from detente, Bhagwat ups Mandir pitch  Times of India

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Secularism in India – A changing narrative  Times of India

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Mohan Bhagwat's relatively inclusive ideas can frame BJP's election campaign for 2019; it will rub off on the Opposition too  Times of India

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Malleable and manifold: How the shape-shifting Hanuman continues to serve all our purposes  Times of India

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The Government Shutdown Expands the Ranks of 'Underwater Nation'  Inequality.org

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Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20  Nieman Journalism Lab at Harvard

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Test for BJP Satraps, not Modi: The PM remains BJP's galvaniser-in-chief but local issues dominate MP, Chhattisgarh polls  Economic Times

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The Saffron Brotherhood by 2024  Times of India

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9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


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7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now  Business 2 Community

If you're new to using chatbots to broadcast messages in Facebook Messenger for up to 8x higher engagement rate than email, you've found the place to start.


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Jake Birkett's Blog - Using Steam reviews to estimate sales  Gamasutra

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PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video)  Gamasutra

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Ben Weber's Blog - 4 Ways my Gaming Habits Changed in 2018  Gamasutra

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RSS Feeds and How To Burn Them  Business 2 Community

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David Bailly's Blog - A simple format to archive design decisions  Gamasutra

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The Rise of The Influencer - And Why Epic's New Store Approach Is Huge  Gamasutra

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The Epic Store, In Its Current State, is Not Good for Anyone.  Gamasutra

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Google’s New Website Analysis Tool, Web.dev, Has Several Reported Bugs  Search Engine Journal

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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Kalaignar's other side- when he supported a Hindi-wala, Uttarakhand MP  Times of India

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Graveyard Keeper: How the graphics effects are made  Gamasutra

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How A Small Cleavage Got PIXELMAN Censored On Google Play  Gamasutra

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Lewis Denby's Blog - Why nobody cares about your indie game  Gamasutra

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David Edery's Blog - Welcome to the world, Alphabear 2  Gamasutra

A couple of years ago, we applied for an SBIR grant to the US Department of Education. Our explicit goal was to create a sequel to Alphabear that woul.


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Joe Radak's Blog - Why I lost $42,500 making a VR game  Gamasutra

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Justin Reeve's Blog - Overcoming Genre  Gamasutra

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Sick to the back teeth of paid-for influencer posts? This ad-free beauty account is for you  DailyEdge.ie

HAVE YOU EVER followed an Insta account from its conception, and felt personally betrayed the day that a #ad appeared in their caption? kyliejenner Verified.


James Margaris's Blog - An Artifact Card Review - Gamasutra
James Margaris's Blog - An Artifact Card Review  Gamasutra

20 pages of thoughts on Artifact cards that begin with the letter 'A'


Reds under every bed? Urban Naxal is the latest of many epithets used to discredit progressives as 'elite' - Times of India
Reds under every bed? Urban Naxal is the latest of many epithets used to discredit progressives as 'elite'  Times of India

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Josh Bycer's Blog - The Problems of Mobile Strategy Game Design  Gamasutra

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Do only Muslim women get rights, Mr Bhagwat?  Times of India

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

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Some bloggers are being accused of selling pre-worn items and incorrectly sized clothes on Depop  DailyEdge.ie

ANOTHER DAY, ANOTHER Irish blogging scandal. A minority of Irish bloggers have been criticised by an Instagram account for appearing to sell clothes that ...


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DMK in a bind on BJP – to burn bridge or cross later  Times of India

As DMK Enters Its 70th Year With A New Leader, TOI Looks At The Road Ahead. The future of the DMK is at a crossroads after the demise of M Karunanidhi and ...


A year of blog stats: 2010 - ScienceBlogs
A year of blog stats: 2010  ScienceBlogs

In the spirit of openness and transparency and "does anybody really care except me" I've included some blog hit statistics below for 2010. These stats are from ...


Dream of Greater India: Forget Akhand Bharat or Hindu Rashtra, Bharat Mahasangh of like-minded nations is a more feasible goal - Times of India
Dream of Greater India: Forget Akhand Bharat or Hindu Rashtra, Bharat Mahasangh of like-minded nations is a more feasible goal  Times of India

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Enemy AI Design in Tom Clancy's The Division  Gamasutra

How Massive diversified enemy encounters with five factions and 36 unique enemy character types.


Thomas Bidaux's Blog - Games and Crowdfunding in 2018 - Gamasutra
Thomas Bidaux's Blog - Games and Crowdfunding in 2018  Gamasutra

A look at 2018 numbers for crowdfunding and video games.


Ryan Darcey's Blog - Designing a Production Process: An Addendum - Gamasutra
Ryan Darcey's Blog - Designing a Production Process: An Addendum  Gamasutra

An addendum to my Designing a Production Process series that describes how to further utilize your issue tracking database to support it.


What Bandersnatch Teaches About the Illusion of Choice - Gamasutra
What Bandersnatch Teaches About the Illusion of Choice  Gamasutra

Black Mirror's Bandersnatch episode recently debuted, and offered viewers a lesson on the illusion of choice that developers have to deal with.


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[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.


Tom Pugh's Blog - Level Design Tips and Tricks - Gamasutra
Tom Pugh's Blog - Level Design Tips and Tricks  Gamasutra

In this blog post I'm going to elaborate on a selection of tips and tricks that I've tweeted over the last few months from my account @TomPugh1112. These tips ...


Arjun Sankhala's Blog - Making of a indie horror game - Gamasutra
Arjun Sankhala's Blog - Making of a indie horror game  Gamasutra

Day first of making a indie horror game - downloading the assets.


Analysing indie game marketing trends: What you should know going into 2019 - Gamasutra
Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


The illegal migrant problem: Decades of looking the other way have been replaced by voter anger - Times of India
The illegal migrant problem: Decades of looking the other way have been replaced by voter anger  Times of India

When the state government of Odisha identified and deregistered 137 Bangladeshi nationals from the electoral rolls this month, it marked a turning point.


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Indira was not Hitler, Modi is not Aurangzeb  Times of India

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'Baying for blood': Bloggers Unveiled no longer wants to be involved in the page - DailyEdge.ie
'Baying for blood': Bloggers Unveiled no longer wants to be involved in the page  DailyEdge.ie

SCRUTINY SURROUNDING THE Bloggers Unveiled Instagram page has been intensifying with every passing day. bu1 Source: BloggersUnveiled/Instagram.


Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Is *content* syndication right for you? Let's look at the basics of *content* syndication, what it is and isn't good for, and some tips for getting started.


Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST] - Search Engine Journal
Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST]  Search Engine Journal

Andy Crestodina talks about the latest blogging statistics and trends. He also shares insights on why long-form *content* is better and why there's great value in ...


Calls for Ayodhya temple law mean it's Ram bharose again in 2019 - Economic Times
Calls for Ayodhya temple law mean it's Ram bharose again in 2019  Economic Times

The growing clamour for a law to build the Ram temple in Ayodhya is reminiscent of Jean-Baptiste Alphonse Karr's 1849 satirical aphorism: “The more things ...


Jake Birkett's Blog - How to choose what game to make next - Gamasutra
Jake Birkett's Blog - How to choose what game to make next  Gamasutra

I just got back from a trip to Boston where I took part in several roundtable discussions with indies and Valve that were mostly about how to make games that ...


Jason Della Rocca's Blog - Game Project Funding: Matching Timing with Source - Gamasutra
Jason Della Rocca's Blog - Game Project Funding: Matching Timing with Source  Gamasutra

Your funding is not a problem to solve, it is an opportunity to generate success. Just be mindful of the ideal timing of the different sources of proj.


Promote Your Blog On The Web Using These 30 Tips - Small Business Trends
Promote Your Blog On The Web Using These 30 Tips  Small Business Trends

Are you looking for ways to promote your blog for more traffic and better rankings? Here is a list of over 30 on and offline ways to do that.


Kevin Giguere's Blog - Create better game settings options (handy checklist) - Gamasutra
Kevin Giguere's Blog - Create better game settings options (handy checklist)  Gamasutra

Because our games don't always get the in-depth testing we require, menus and settings often don't get a proper review. This handy checklist should he.


Caste costs lives: Violence against inter-caste couples exposes gap between law and reality - Times of India
Caste costs lives: Violence against inter-caste couples exposes gap between law and reality  Times of India

The recent historic verdict of the Supreme Court decriminalising homosexuality was a recognition of the universal principle that love transcends gender, social ...


Hinterland battle: Winning Madhya Pradesh will be key to Congress's 2019 hopes - Times of India
Hinterland battle: Winning Madhya Pradesh will be key to Congress's 2019 hopes  Times of India

Campaigning for Madhya Pradesh assembly polls – slated to be held later this year – is heating up with opposition Congress sensing an opportunity to end ...


Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts - Gamasutra
Desert Child: How I Faked Everything and Hopefully Got Away with It - A Tragedy in 3(D) Acts  Gamasutra

Oscar Brittain and Akupara Games are releasing Desert Child on Switch, Xbox, PlayStation 4, and Steam December 11! Oscar hit us with the following tec.


Tuticorin Protests: What would you do? - Times of India
Tuticorin Protests: What would you do?  Times of India

The hullabaloo in Tuticorin district, Tamil Nadu, concerns the Sterlite Copper Plant. The plan was to expand Sterlite and increase its capacity to produce copper.


Rolling a Ball: Harder Than You Thought (part 2) - Gamasutra
Rolling a Ball: Harder Than You Thought (part 2)  Gamasutra

When creating the game Rollossus, I ran into more trouble than I thought trying to reach satisfying ball movement. This three-part blog series walks p.


Ryan Sumo's Blog - Squeaky Wheel's Productivity Tools - Gamasutra
Ryan Sumo's Blog - Squeaky Wheel's Productivity Tools  Gamasutra

I talk about some of the productivity tools like Flock, Hacknplan, and Airtable that we use to make making games easier.


This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India movement - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India movement  Times of India

Prime Minister Narendra Modi evoked the significance of the month of August in India's freedom movement in a recent Mann ki Baat – today, for instance, is the ...


Google Hangouts to be shutdown in 2020 [Update: Nope] - GSMArena.com news - GSMArena.com
Google Hangouts to be shutdown in 2020 [Update: Nope] - GSMArena.com news  GSMArena.com

Update: Google confirmed this isn't exactly true. We are leaving the original story below as is but you can check the update here.] According to a...


Should You Syndicate Your Blog to Get More Traffic & Leads? - Search Engine Watch
Should You Syndicate Your Blog to Get More Traffic & Leads?  Search Engine Watch

Organic blog promotion is a tactic that trips up many *content* creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers ...


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