We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
How RSS really does pay off...
Have you heard of RSS (Really Simple Syndication)? Did you know you can syndicate your news stories from your website? You probably have seen some orange buttons around the web with the letters "RSS" on them. They allow other websites to link to your news stories with just a click. Simple. Syndicate.
Ok. Now, you know about Really Simple Syndication... but where's the payoff? Let's look at the ways that RSS can pay off for you. And, pay off, it does -- when you use this emerging technology effectively.Now by "emerging technology," we mean it is relatively new, and people are still learning about it. But already many savvy webmasters are "aggregating" RSS feeds -- pulling common topic feeds together at their websites. And, big players like Yahoo, and Amazon are offering up RSS solutions. You can "subscribe" to a selection of news feeds on your personalized home page at Yahoo, for example.
Feed me... feed me...
There's even a search engine just for RSS feeds, called Feedster.com, that currently returns over 4,645,164 feeds indexed and fully searchable. Last August, there were only a quarter of a million feeds. Feedster reports that around 5,000 new feeds are being added... per day. Someone's hungry. And this hunger for feeds is being fed by millions of "blog" websites that use automated "Content Management Systems" to turn out their RSS news feeds. At Feedster.com, you can simply search through millions of them, or you may "subscribe" there to the feeds of your choice, creating a sort of customized electronic newspaper for yourself.
Looks like RSS is here to stay, so what does a "pay off" from RSS mean? Will it mean increased traffic to your website? Yes. Could it mean an increase in sales of your services or products? Yes, but probably not as immediately as direct advertising would. What about P.R. value? Yes... most definitely.
Traffic Boost: It's key to understand that when your stories are well-written and of interest (two major considerations -- write professionally for your best success), people will subscribe to your RSS "feeds." They will want to read them. Next, when they like your story, and its focus, they will naturally be curious to learn more. Include links to your site in your news. From this you can boost the traffic to your site. This is a sort of new generation of what was known as "reciprocal linking" where, in its simplest form, you got more traffic to your site by exchanging links with other websites covering similar material. Now instead of a link... you provide full articles which may reference your products, services, websites, and perhaps those of your clients.
Public Relations Value -- the P.R. Factor: Does your firm have a Public Relations strategy? It should. Does it include RSS? It must. You see Public Relations professionals are already talking about RSS in glowing terms like how it is "providing additional channels to amplify supportive messaging." Hey... translated this means any word you can get out on the street makes your business and its market offerings stronger and much better known. What's that worth to you? Advertising execs are talking about how this can help boost "brand loyalty". Huh? Hey, if you're in business, your company identity gets branded (or not, unfortunately) into the minds of customers and prospects. A good brand wins loyal customers. RSS news feeds, done properly, do precisely this for your company. And one more thing... RSS installed on your site automates a process that can cost quite a lot done manually by a big P.R. Agency. Shsssss.
So where are the sales? The formula is simple: the more your company and its offerings becomes known and favored by customers and prospects alike, they more sales will result. How many sales? To take a shot at a preliminary answer, I did searched for it using... you guessed it... a search of RSS feeds about advertising results. I'll end this article with an overview of articles reporting on those results, but please be clear about one thing -- people want NEWS in their RSS feeds -- news they can use. Advertising is secondary, and many sites are reporting the rejection of blatant and direct ads. Remember, banner ads are dead. "Product placement" (like when you see an Apple computer in a movie) -- mentioning of related products and services in news, blogs, and RSS feeds is not dead. It's working.
Initial RSS Marketing Results... proceed with caution Here are a couple of links to articles that have studied the results of RSS, and ads in RSS feeds:
1. RSS Advertising Case Study. Overview. Pheedo reports that by integrating online advertising into an RSS feed, a new online advertising technique, it has achieved measurably better results than e-mail for its client. Read More at: http://www.pheedo.info/archives/000057.html
2. Blocking of Ads in RSS feeds already envisioned. Of course. People want news to be news. They might put up with informative links, but not blatant, outright, defiant, in-your-face advertising. You can read a blog of comments on this issue at Kottke.org
What are you serving?
The feed goes on. Advertising and no advertising. Straight news articles, and Public Relations pieces with positive spins on your company and its products. The bottom line? If you're going to have a website and write professional content, why not syndicate the news articles and greatly extend your reach and influence? It's really simple, and it doesn't cost that much.
Scott Frangos is a writer, designer, and eCommerce marketer with over 20 years experience in Advertising. He has taught eCommerce, HTML, and Business courses at the college level in Portland, Oregon, and currently is Managing Partner of WebFadds.com - http://www.webfadds.com
Ever wonder what blogging tools we use to research and create our blogs and articles? Jack runs through the different tools for blogging that he uses daily.
Wondering what an RSS feed is and need someone to explain it in plain English? Learn more about this useful form of *content* distribution now!
Are you tired of watching your blog's analytics look like a barren wasteland? Are you adding new blog posts regularly but failing to see a corresponding increase ...
Other RSS leaders to get their handles verified on Twitter include Krishna Gopal, Suresh Soni, Suresh Joshi, Arun Kumar, V Bhagaiah, Anirudh Deshpande.
So, how exactly does LexBlog work? How do we sort through 200 posts aggregated from 23,000 bloggers through our platform each day? On June 26th ...
Mumbai: Rahul Gandhi, who quit as the Congress chief yesterday, on Thursday pleaded "not guilty" before a local court in Mumbai's Mazgaon in connection with ...
So we all know Google and other search engines use a variety of optimization techniques. How does that apply to video games? Well the classic example.
Before the internet was consolidated into centralized information silos, RSS imagined a better way to let users control their online personas.
For the past year-plus, I have been noticing a number of Microsoft bloggers posting that their blogs were either shutting down or moving to private/custom sites.
I am not a fan of journalists making election forecasts. In the newsroom (and in closed, friend circles), however, I've let myself indulge in the pastime. So, three ...
When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - The Beat.
I am generally very critical of RSS but I agree that people who join it do so because of positive reasons – there can be no doubt that RSS is a genuinely ...
Dear Gurumurthy, Intellectually, you are far ahead of RSS colleagues who think the story of Shiva placing an elephant's head on the decapitated Ganesha ...
You can take your Wordpress SEO to the next level. Following are 10 ways to make sure your WordPress site and *content* are optimized to the fullest.
I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful.
George RR Martin's platform switch reminds us of an early blogging giant greatly changed.
What is RSS? We explain why RSS is not dying and why it is still important. For small business owners and bloggers, we explain the benefits of RSS feeds.
We've sorted through customer reviews and expert recommendations to bring you this list.
Where are you getting your social media marketing news and tips? Here are some of the top resources on the web where you can keep up with the latest social ...
RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...
While most Charleston-area influencers haven't reached a million-dollar level of success just yet, many have tens of thousands of followers and are climbing the ...
Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...
Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...
Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...
SAN FRANCISCO, Dec.18, 2018 /PRNewswire/ -- Tumblr made the decision to ban all adult *content* and its bloggers from its website yesterday. This decision ...
Today University of Wisconsin Law Professor Ann Althouse marks fourteen years in the blogosphere, and she's apparently never missed a day: I'm delighted to ...
When people have something to say, they come to Medium, where they can say it at length,” a spokeswoman for the online platform said.
Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.
My name is Michal, and I've been doing video games marketing for over 5 years. Lately, I decided to share some of my knowledge in videos, and here is my ...
Insult, humiliation, abuses, sarcasm and deprivation of the honor and positions were the weapons of violence applied by the invaders, foreign subjugators, ...
Just two years after taking control of Tumblr as part of its acquisition of Yahoo, Verizon is looking to offload the blogging platform. According to the Wall Street ...
Shape Theory is a theory we all know apart about and we are aware of it subconsciously. Here I break down how it can be used for level design and how.
Gameplay may come in all forms and genres, but today, we're going to talk about how we can break it down into two philosophies that govern the player'
Most of the oldest board games that have been found are Race Games, and they are found all over the world. They are also incredibly popular, being pla.
A look at domain name blogs I read frequently. Earlier this year I published a list of blogs that I subscribe to. That list has changed somewhat over the year ...
A new generation of union activists see their struggle as part of the fight for equitable resources for the communities in which they teach.
Bloggers often ask me, what is thing called RSS and is it something I need for my blog. I tell them, only if you want more people to read your blog. RSS Feeds are ...
Hello fellow level artists and designers,. I recently recorded a podcast about one of the core design principles I use every day - the familiarity principle. You can ...
We show you how to become a science blogger and set up your science news site in 4 steps.
State governments have many options for recouping the windfalls large corporations and the wealthy received through the 2017 Republican federal tax law.
Ever wonder how EverQuest has stuck around for the last 20 years? This article shares insight into EverQuest's ability to retain players decade after.
Congress leader former Madhya Pradesh chief minister Digvijaya Singh on Tuesday said that it was not proper to remove security provided to the RSS office in ...
They burst onto the food blogging scene when it was still unheard of. Three bloggers tell us how they manage to stay relevant despite the changing face of the ...
Ten years ago in 2009, the word influencer didn't bear much weight. Now, it's part of the core approach for the new Epic Games Store - but why?
How did Britain's wealthy take the end of the British empire? Not well — and the rest of us, generations later, are still paying the price.
Live *Service* has become a goal for developers to continue to support their titles, but it presents some interesting challenges when it comes to the co.
The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!
This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. Therefore, loss management instead of reward distribution ...
In this recent study, bloggers were asked a range of questions, including the time, length and frequency of their blog posts. Here's all the blogging stats.
This is a collection of guidelines for building a marketing plan of upcoming Steam Games. I am not an expert on this area but I gathered some resource.
For Unexplored 2: The Wayfarer's Legacy we translate generated tile data into natural looking level geometry. Here's how we do it.
Rashtriya Swayamsevak Sangh (RSS) last week held a three-day conference to outline its world view. A lecture by its chief Mohan Bhagwat appeared to signal ...
It's been reported that there is a new law on its way to be voted on by the Senate with regards to loot boxes in the game industry. If this goes through, it means ...
After several years of instability on this list, 2018 saw things settle down a bit. In past years, blogs would make the list for a flurry of great posts one year, then ...
You see a lot of slides at GDC. These are the best ones from the sessions I attended.
In this first of a four-part series, I explore the numerous AI systems running under the hood of Rare's online pirate adventure game and the work requ.
If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...
At Niantic, we're in the process of developing an incredible planet-scale Augmented Reality (AR) platform. In this post, we explore where we believe.
An optimistic opinion-piece of the possibilities for spatial audio in games.
81monkeys blog post on transition from desktop to mobile game development using GameMaker.
While 99% of the time we're using our skills to make games, sometimes we get to use them to create something truly special—in this case a mural for.
Turn timers are a contentious topic. You generally don't have enough time to think on your turn, but your opponents on the other hand should ideally be acting ...
In this article, I'm going to seek to elucidate a theory of how players' actions operate in the context of strategy games - mostly, in a competitive s.
If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...
Attract followers and keep followers with these social media marketing basics...
All you need to know about game jams. The Game Jam Survival Kit is actually the name of a Google Drive Folder I created to help jammers all over the w.
Horror Games have benefited from a renaissance of late. There was a concern among gamers in the industry like myself they were being left behind by ...
New Chinese regulations put restrictions on how loot boxes can be monetized. Put simply, the more revenue you drive from selling loot boxes to your pl.
Pope Francis has demanded obedience from Vatican ambassadors and reminded them of their duties before him, God and the faithful after years of scandal ...
Apple has announced its new game distribution *service*, Apple Arcade. This subscription-based *service* offers unlimited access to games present in its c.
Quick guide to some of the programming that goes into creating a rhythm game. The article uses Unity to build a game, but the principles could be appl.
I did a complete design dive into Sekiro Shadows Die Twice and upon finishing the game, I wanted to share my thoughts on the design.
The games industry is notorious for overloading arbitrary terms in game development, making it very confusing to communicate with others. This post wi.
Having moved from Prez to citizen, on Thursday Pranab Mukherjee turned philosopher-politician at the RSS headquarters in Nagpur. He reminded all present, ...
On stream, I had a chance to try and fail to learn Stellaris, even with the help of people who have played and beaten it in the past. Experiencing a game from the ...
Here's how you start developing your first game — with Shovel Knight as an example.
In *content* marketing, it's often all about the B2Bs. But what about you? The small online business owners, the B2Cs, the local marketers? Are the benefits of ...
This is the third and final part in a three-part series describing a method for viewing, analyzing, and comparing depth and accessibility of games. Th.
Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.
This article is based on a talk I presented on the Tehran Game Convention. Slides are available here. It is also available in my personal blog, in case you prefer ...
We at devtodev collected 10 great links which could be useful for game analysts and game developers and tried to organize them in the most logical way.
Global Accessibility Awareness Day is event that takes place on the third Thursday of every May, with the goal of raising awareness about digital accessibility.
(This article is a repost from my personal blog at https://marccgk.github.io). I recently wrote about why I think Object Oriented Programming is not a good tool to ...
Unit testing is often thought to be inapplicable to game development due to randomness, 3D interaction, and unpredictable player input. But in ElemenT.
Two gay rights advocates see encouraging signs for LGBT+ Africans, even though Kenya's High Court refused to overturn that nation's anti-gay laws.
Designing video games in a team is a huge challenge. Despite the fact that we try to follow the same universal principles of game design theory, we of.
A comparison of the main ways to reference objects: names and GUIDs.
What makes a good RPG? It's a simple question, but not one with a straightforward answer. Having designed several roleplaying games, I tackle the issu.
Back in 2010, I published a blog post about the choices bloggers gave their readers when it came to how they consumed that blogger's *content*. The gist of the ...
From “flashy” beginnings to the development swamp and finally launching a console game, this is the story of how Move or Die was made.
Bandersnatch: Netflix's attempt at gamifying cinema is a commendable attempt but leaves more to be desired, ideas on how it can benefit from deep lear.
The new approval process requires you to share extensive information about your game. Not presenting all relevant information could slow the approval.
Though Google Reader addicts are in mourning, they should have seen it coming. It's not the kind of product that makes sense for Google in the longer run.
Let's talk about social media automation, RSS feeds & get a comprehensive how-to on dlvr.it. An RSS feeding tool to automate posts to your social media.
Is it still possible to break into the games industry as an unknown indie in 2019? James Patton shares the sales numbers for his indie success Spinnor.
Colloc was called Fission when the idea(a low poly puzzle game) of the game first came out. Maybe inspired by some random elements in my life, I started ...
This blog post is a more friendly and accessible version for our paper (by Ahmed Khalifa, Fernando de Mesentier Silva, and Julian Togelius). Also, we added ...
20 pages of thoughts on Artifact cards that begin with the letter 'A'
Blogging for Profit Using AdSense
This article is designed to teach you how to profit from blogging, writing to a website in the form of regular posts, without spending anything. The keys to this idea lie in two of Google's programs, Blogger.
Easy RSS for Bloggers
Do you need help adding RSS feeds to your blogger? It's really easy and here is how you can do it:Log into your blogger accountGo to "settings"Go to "site feed"Copy the "site feed url"Then go to www.feedburner.
Comparing Free Blogging Software
With the increased interest in Blogging (web Logging), many web hosting providers now provide an assortment of free usage, open source blogging software packages. Among the most popular of these blogging tools are B2evolution, WordPress and Nucleus.
RSS and Blog Marketing for Real Estate
Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.
It seems like Blogs are everywhere these days. You can't seem to surf the Internet without seeing the word Blog somewhere.
Small Business: To Blog or Not To Blog
A weblog, or "blog" started out as a personal journal on the Web. They have evolved far beyond that initial concept.
Top 10 Tips for Bloggers
Tips for creating a blog.There are no hard and fast rules on how to blog.
How To Use RSS Feeds In Your Marketing
It was Friday night. I finished reading a book about RSS feeds.
Making Money with RSS Feeds
First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site.
Blog Your Affiliate Links
Blogging is a relatively new form of communication, closely related to the newsletters of days long past. Your thoughts, ideas, and activities are posted for the world (or a chosen few) to view, and if you choose to include the option, leave a comment.
Why Every Site Needs RSS
RSS or 'Really Simple Syndication' is not just for Blogs and News sites. Every website can benefit from this newly popular technology.
Blogging Your Way To Success Part 4
(Continued from Blogging Your Way To Success Part 3)In this last part of the series, we will summarize what we have covered:1) You have registered for a Blogger account at http://www.blogger.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
RSS Feeds Just Got Better!
We all know that in the world of online internet marketing we need our sites to get good quality targeted traffic on a daily basis. Whether we are just trying to improve our web site traffic just in general or as a specific need to increase our revenue from affiliate programs and adsense the life blood of our business is and always will be quality laser targeted visitors.
Creating A Basic RSS Feed For Your Site
The future of RSS Feeds and internet marketing is looking bright and promising. It would be a wise decision to get yourself up to speed on this developing content sharing technology by putting together your own news feed for your site.
How Yahoos Recent Facelift Can Mean More Traffic To Your Site
It even surprised me. Yes, even though I have been pointing out the possibility since July, and was forced by demand to release my study findings before my book was even half finished, I was shocked when I heard the news as well.
RSS - A New Face of Online Marketing
Today we see the Internet as a global catalog of information, and the Internet thrives on information. But information, which is fresh and new, is more valuable than out dated content.
Gathered Statistical Data Announces that Blogs will Dominate the Internet in Less than a Few Years
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do.
Get the Internet on Your Own Terms
RSS for the Rest of UsI don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.Is it really time?RSS (it stands for "Really Simple Syndication") is the latest wave of internet technology designed to take advantage of the "Content is King" mentality.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It