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In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?

Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the  "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.

At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?

If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.

Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.

By Louis Victor - New Age Media Concepts, August 31, 2004
[email protected]

Louis Victor has been involved in the investment, advertising, marketing and public relations industries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.

 

 

 

 

 

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 05 / 2021

Proof Advertising Invests in New Creative and Strategic Firepower - PRNewswire
Proof Advertising Invests in New Creative and Strategic Firepower  PRNewswire

Facebook Ends Ban on Political Advertising - The New York Times
Facebook Ends Ban on Political Advertising  The New York Times

Ad Spending In The Video Advertising Segment Is Expected to Exceed $37 Billion In 2021 - PRNewswire
Ad Spending In The Video Advertising Segment Is Expected to Exceed $37 Billion In 2021  PRNewswire

Once-in-a-Lifetime Advertising Opportunity for Brands to Pole-Position Themselves on a Disruptive Magnetizer to Attract New Clients Worldwide - AiThority
Once-in-a-Lifetime Advertising Opportunity for Brands to Pole-Position Themselves on a Disruptive Magnetizer to Attract New Clients Worldwide  AiThority

Esquire Advertising and Furniture First Announce Partnership to Bring Retailers Valuable Market Insights - MarTech Series
Esquire Advertising and Furniture First Announce Partnership to Bring Retailers Valuable Market Insights  MarTech Series

Google’s rivals fret as the advertising cookie crumbles - Financial Times
Google’s rivals fret as the advertising cookie crumbles  Financial Times

Advertisers prepare for Apple's changes - Business Insider
Advertisers prepare for Apple's changes  Business Insider

Is Anyone Still Watching Commercials? Here Are 5 Other Advertising Opportunities - Benzinga
Is Anyone Still Watching Commercials? Here Are 5 Other Advertising Opportunities  Benzinga

How will Google’s new privacy policy impact digital advertising - Business Insider India
How will Google’s new privacy policy impact digital advertising  Business Insider India

What Google's anti-tracking moves mean for advertisers - Business Insider
What Google's anti-tracking moves mean for advertisers  Business Insider

Dunn&Co. Dominates The 2021 Tampa Bay American Advertising Federation ADDY Awards - WFMZ Allentown
Dunn&Co. Dominates The 2021 Tampa Bay American Advertising Federation ADDY Awards  WFMZ Allentown

Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse - Rome News-Tribune
Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse  Rome News-Tribune

European brands targeted for Conmebol qualifiers virtual advertising - SportBusiness
European brands targeted for Conmebol qualifiers virtual advertising  SportBusiness

Trade Desk Touted Google's Next Big Digital Advertising Rival: WSJ - Benzinga
Trade Desk Touted Google's Next Big Digital Advertising Rival: WSJ  Benzinga

Lamar Advertising to Participate in the 2021 Citi Global Property CEO Conference - StreetInsider.com
Lamar Advertising to Participate in the 2021 Citi Global Property CEO Conference  StreetInsider.com

Texas Attorney General Sues Griddy for False Advertising in Wake of Winter Storm Price Hikes - Gizmodo
Texas Attorney General Sues Griddy for False Advertising in Wake of Winter Storm Price Hikes  Gizmodo

Pitt-Titusville marketing videos receive national education advertising awards - YourErie
Pitt-Titusville marketing videos receive national education advertising awards  YourErie

How to Start Creating the Change Advertising Needs - MarTech Series
How to Start Creating the Change Advertising Needs  MarTech Series

Creative Energy Dominates American Advertising Awards With A Special ... - winebusiness.com
Creative Energy Dominates American Advertising Awards With A Special ...  winebusiness.com

Indianapolis Airport Authority and Lamar Advertising Company Ink Seven-year Deal - AviationPros.com
Indianapolis Airport Authority and Lamar Advertising Company Ink Seven-year Deal  AviationPros.com

Friday Sector Laggards: Advertising, Biotechnology Stocks - Nasdaq
Friday Sector Laggards: Advertising, Biotechnology Stocks  Nasdaq

Erling Haaland, a goldmine in advertising and marketing - AS English
Erling Haaland, a goldmine in advertising and marketing  AS English

Covid: Birmingham clinic advertising vaccine sale 'a disgrace' - BBC News
Covid: Birmingham clinic advertising vaccine sale 'a disgrace'  BBC News

Prince William supervisors approve advertising tax rate that would hike bills - Inside NoVA
Prince William supervisors approve advertising tax rate that would hike bills  Inside NoVA

Nextech AR Joins the Interactive Advertising Bureau's (IAB) Augmented Reality (AR) Board - AiThority
Nextech AR Joins the Interactive Advertising Bureau's (IAB) Augmented Reality (AR) Board  AiThority

Google plans to shift advertising from user tracking to group tracking - Ghacks Technology News
Google plans to shift advertising from user tracking to group tracking  Ghacks Technology News

Judy Wald Found Talent for Advertising Agencies - The Wall Street Journal
Judy Wald Found Talent for Advertising Agencies  The Wall Street Journal

fuboTV Has Quickly Built a Valuable Advertising Business - Motley Fool
fuboTV Has Quickly Built a Valuable Advertising Business  Motley Fool

Arizona District Court Rules Dealership’s Advertising Violated TILA and Consumer Leasing Act - JD Supra
Arizona District Court Rules Dealership’s Advertising Violated TILA and Consumer Leasing Act  JD Supra

Hyundai Lifts Limits On Advertising Ultra-Low Prices - CarsDirect
Hyundai Lifts Limits On Advertising Ultra-Low Prices  CarsDirect

Google’s User-Tracking Crackdown Has Advertisers Bracing for Change - The Wall Street Journal
Google’s User-Tracking Crackdown Has Advertisers Bracing for Change  The Wall Street Journal

Digital Advertising Platforms Market Size Analysis With Concentrate On Key Drivers, Trends & Challenges 2020-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Advertising Platforms Market Size Analysis With Concentrate On Key Drivers, Trends & Challenges 2020-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Safety Dance: Copyright and Advertising Guidance for Viral Dance Trends - JD Supra
Safety Dance: Copyright and Advertising Guidance for Viral Dance Trends  JD Supra

New Jersey Sues Smith & Wesson Over Its Gun Advertising - The New York Times
New Jersey Sues Smith & Wesson Over Its Gun Advertising  The New York Times

The Maryland Digital Advertising Tax And What It Means For You - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
The Maryland Digital Advertising Tax And What It Means For You - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Don't be advertising your life everywhere | Valley Life | avpress.com - Antelope Valley Press
Don't be advertising your life everywhere | Valley Life | avpress.com  Antelope Valley Press

Blockgraph Partners With TransUnion To Further Addressable Advertising 03/04/2021 - MediaPost Communications
Blockgraph Partners With TransUnion To Further Addressable Advertising 03/04/2021  MediaPost Communications

Advertising/public relations alumni drive two-day 'Career Tips' effort - Penn State News
Advertising/public relations alumni drive two-day 'Career Tips' effort  Penn State News

No, Google isn’t actually ending its invasive advertising methods - Input
No, Google isn’t actually ending its invasive advertising methods  Input

43 OAK Elevates the Advertising Industry Through Smart and Innovative Client Solutions | LondonDailyPost.com - London Daily Post
43 OAK Elevates the Advertising Industry Through Smart and Innovative Client Solutions | LondonDailyPost.com  London Daily Post

Protect Your Advertisements – Wear a Helmet | Arent Fox - JDSupra - JD Supra
Protect Your Advertisements – Wear a Helmet | Arent Fox - JDSupra  JD Supra

Roku to Buy Nielsen's Advanced Video Advertising Business - Hollywood Reporter
Roku to Buy Nielsen's Advanced Video Advertising Business  Hollywood Reporter

Nextech AR Joins the Interactive Advertising Bureaus (IAB) Augmented Reality (AR) Board - Financialbuzz.com
Nextech AR Joins the Interactive Advertising Bureaus (IAB) Augmented Reality (AR) Board  Financialbuzz.com

Roku's Big Advertising Opportunity in 2021 - Motley Fool
Roku's Big Advertising Opportunity in 2021  Motley Fool

Walmart, CVS, Instacart, Macy's advertising: Advertisers react - Business Insider
Walmart, CVS, Instacart, Macy's advertising: Advertisers react  Business Insider

Snapchat Announces New Partnership with Gannett to Reach More SMB Advertisers - Social Media Today
Snapchat Announces New Partnership with Gannett to Reach More SMB Advertisers  Social Media Today

Nielsen’s Agreement With Roku Will Accelerate Adoption Of Addressable TV Advertising - Forbes
Nielsen’s Agreement With Roku Will Accelerate Adoption Of Addressable TV Advertising  Forbes

Bill reducing public notice advertising is a job killer that endorses worse government - Wyoming Tribune
Bill reducing public notice advertising is a job killer that endorses worse government  Wyoming Tribune

HBO Max promises 'elegant' advertising experience - FierceVideo
HBO Max promises 'elegant' advertising experience  FierceVideo

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

Smith & Wesson sales double in third quarter; New Jersey lawsuit targets gunmaker’s advertising - MassLive.com
Smith & Wesson sales double in third quarter; New Jersey lawsuit targets gunmaker’s advertising  MassLive.com

Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses - Deadline
Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses  Deadline

Is Massachusetts Poised to Pass a Tax on Digital Advertising? - JD Supra
Is Massachusetts Poised to Pass a Tax on Digital Advertising?  JD Supra

ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans - ABA Banking Journal
ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans  ABA Banking Journal

Blockgraph partners with TransUnion on addressable advertising - FierceVideo
Blockgraph partners with TransUnion on addressable advertising  FierceVideo

Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace - GlobeNewswire
Blockgraph and TransUnion Partnering to Deliver Privacy-Focused Addressable Advertising Solutions to the Cross-Channel Video Marketplace  GlobeNewswire

Mystery Steam Reviews: advertising in video games - Rock Paper Shotgun
Mystery Steam Reviews: advertising in video games  Rock Paper Shotgun

How to Rise to the Challenge of Cookie-less Advertising - Adweek
How to Rise to the Challenge of Cookie-less Advertising  Adweek

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

PCMA Unveils OMEGA National Television Advertising Campaign, Targeting Primary/Secondary Home Mortgage - Business Wire
PCMA Unveils OMEGA National Television Advertising Campaign, Targeting Primary/Secondary Home Mortgage  Business Wire

Maryland Digital Advertising Services Tax Delay Likely - The National Law Review
Maryland Digital Advertising Services Tax Delay Likely  The National Law Review

We Really Appreciate Our Advertisers - Above the Law
We Really Appreciate Our Advertisers  Above the Law

Protecting Consumers Against False Advertising: Lessons from the National Advertising Division - Lexology
Protecting Consumers Against False Advertising: Lessons from the National Advertising Division  Lexology

County approves bid advertising for courthouse rewiring project - Norfolk Daily News
County approves bid advertising for courthouse rewiring project  Norfolk Daily News

(Stock Symbol: CURR) Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips - EIN News
(Stock Symbol: CURR) Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips  EIN News

Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee - Milwaukee Business Journal
Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee  Milwaukee Business Journal

Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance - Digiday
Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance  Digiday

Jungle Scout Acquires Downstream to Expand Amazon Advertising Capabilities - Jungle Scout
Jungle Scout Acquires Downstream to Expand Amazon Advertising Capabilities  Jungle Scout

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace - MarTech Series
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace  MarTech Series

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

Maryland Approves Country’s First Tax on Big Tech’s Ad Revenue - The New York Times
Maryland Approves Country’s First Tax on Big Tech’s Ad Revenue  The New York Times

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

With America Still In Lockdown, Super Bowl Advertisers Bet On Humor - Forbes
With America Still In Lockdown, Super Bowl Advertisers Bet On Humor  Forbes

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

The Super Bowl 2021 advertisers that have added the most social followers so far - AdAge.com
The Super Bowl 2021 advertisers that have added the most social followers so far  AdAge.com

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Unilever to resume advertising on Facebook and Twitter - CNN
Unilever to resume advertising on Facebook and Twitter  CNN

What Big Tech’s scrutiny means for luxury advertising - Vogue Business
What Big Tech’s scrutiny means for luxury advertising  Vogue Business

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

2020: A Record Year for Political Advertising - Bowdoin News
2020: A Record Year for Political Advertising  Bowdoin News

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

The New Realities of Advertising During COVID-19 - Total Retail
The New Realities of Advertising During COVID-19  Total Retail

College advertising during COVID-19 draws criticism - Inside Higher Ed
College advertising during COVID-19 draws criticism  Inside Higher Ed

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

How Total Spend by US Advertisers Has Changed, Over 20 Years - Visual Capitalist
How Total Spend by US Advertisers Has Changed, Over 20 Years  Visual Capitalist

How deepfakes could change fashion advertising - Vogue Business
How deepfakes could change fashion advertising  Vogue Business

Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl - CNBC
Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl  CNBC

Local advertising will rebound steadily in 2021, new report predicts - AdAge.com
Local advertising will rebound steadily in 2021, new report predicts  AdAge.com

Google disputes Texas' suit claiming unfair advertising sales practices - Reuters
Google disputes Texas' suit claiming unfair advertising sales practices  Reuters

Happy new year: Global advertising could break a record in 2021 - AdAge.com
Happy new year: Global advertising could break a record in 2021  AdAge.com

Pandemic boosts media consumption to fastest growth in years even as advertising and marketing spending falls - AdAge.com
Pandemic boosts media consumption to fastest growth in years even as advertising and marketing spending falls  AdAge.com

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