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The Seven Second Race: How to Draw Attention Your Ad


You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday. What makes what you're offering so special?

In today's highly competitive marketing environment, chances are your ad will get overlooked. Meanwhile, some other entrepreneur is making money and developing a highly effective ad campaign. The people that are successful in this area have spent considerable time going over their ads. And with enough effort, any business owner can achieve similar success.

In general, most ads will begin with a headline. And it is with this group of words that you must immediately grab your reader. Marketing experts say you need to grab your potential consumer's interest within seven seconds. Seven seconds. That's it! It's best to start with powerful words that have already been proven to work. Why reinvent the wheel? Below are ten of the most powerful words in the English language, according to Yale University:

Now, carefully review these words and practice writing enticing headlines that will attract attention. These ten examples will help you begin to write dynamic, attention-getting ads. As you progress, expand your "powerful word" vocabulary by reviewing other ads. Use your powerful words in not only the headline but also the body of your ad or the "copy".

The headline of your ad is not meant to tell your whole story but it is meant to make your visitor take a long enough look so they can read he rest of your offer, and hopefully inspire them to take some kind of action, whether it's calling you, visiting your site, or placing an order.

Once you've written down ten to twenty phrases pick a couple with the most impact. Ask friends, family, and colleagues to read each one and pick their favorites. Asking for specifics will help you narrow down your list. You can probe deeper and ask them what made them pick certain ads. This will help you improve your ads and writing new ones.

Now you're ready to write your ad. For maximum effect, continue to use powerful words throughout the entire ad, not just the headline. Be sure to include a "call-to-action" within the body of your ad. This could include phrases such as "call today!" , "visit our site", and many others. Use variations to test which ones have the best effect. By applying these simple steps to your ad campaign, you'll quickly see a noticeable difference in your campaign results.

Copyright © 2005 Rhonda Winn - All Rights Reserved. Rhonda Winn has been helping small business owners since 2000. She is the author of the popular eBook, "How to Live Your Dreams and Achieve Unlimited Wealth in Small Business" Receive the first chapter free, when you join her bi-monthly newsletter today: SmallBizStartupKit.com.

You are free to publish this article as long as the content remains unchanged and copyright notice and byline is not removed from article.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. May / 01 / 2024

Premier Inn ad banned for promoting rooms 'from only £35 a night' by advertising authority - Sky News
Premier Inn ad banned for promoting rooms 'from only £35 a night' by advertising authority  Sky News

Amazon’s advertising revenue jumps 24% in first quarter - CNBC
Amazon’s advertising revenue jumps 24% in first quarter  CNBC

Amazon sales soar with boost from artificial intelligence and advertising - The Guardian
Amazon sales soar with boost from artificial intelligence and advertising  The Guardian

Amazon Beats Wall Street Q1 Forecasts As Advertising Growth Continues Apace - Deadline
Amazon Beats Wall Street Q1 Forecasts As Advertising Growth Continues Apace  Deadline

House passes watered-down Connecticut media advertising bill - Connecticut Inside Investigator
House passes watered-down Connecticut media advertising bill  Connecticut Inside Investigator

T-Mobile Advertising Launches Retail Media Network - Adweek
T-Mobile Advertising Launches Retail Media Network  Adweek

Viewers Call Finding New TV Content 'Frustrating' in Comcast Advertising Report - Next TV
Viewers Call Finding New TV Content 'Frustrating' in Comcast Advertising Report  Next TV

T-Mobile Has Big Expansion Plans for Its Advertising Solutions - TmoNews
T-Mobile Has Big Expansion Plans for Its Advertising Solutions  TmoNews

Amid FCC fines, T-Mobile expands advertising business - Light Reading
Amid FCC fines, T-Mobile expands advertising business  Light Reading

Roku (NASDAQ:ROKU) Blasts Up on New Advertising Plan - TipRanks.com - TipRanks
Roku (NASDAQ:ROKU) Blasts Up on New Advertising Plan - TipRanks.com  TipRanks

Reach *all* of Arlington with ARLnow advertising - ARLnow
Reach *all* of Arlington with ARLnow advertising  ARLnow

Microsoft makes Copilot available to all advertisers - Search Engine Land
Microsoft makes Copilot available to all advertisers  Search Engine Land

Advertising Icon to St. John's Students: Remain Committed to Creativity - St John's University News
Advertising Icon to St. John's Students: Remain Committed to Creativity  St John's University News

Daily Titan Wins National Honors in News, Advertising | CSUF News - CSUF News
Daily Titan Wins National Honors in News, Advertising | CSUF News  CSUF News

Geoge Fox students excel in national advertising competition - Newberg Graphic
Geoge Fox students excel in national advertising competition  Newberg Graphic

Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced ... - Nature.com
Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced ...  Nature.com

Drew University Students Claim BEST Award at National Student Advertising Competition - Drew Today
Drew University Students Claim BEST Award at National Student Advertising Competition  Drew Today

The Push for Purpose-Driven Advertising - Katie Couric Media
The Push for Purpose-Driven Advertising  Katie Couric Media

Amazon rides AI and advertising in first quarter earnings beat - Axios
Amazon rides AI and advertising in first quarter earnings beat  Axios

Proposed Federal Legislation Would Require Warning Labels and Advertising Prohibitions on “Junk Foods” - JD Supra
Proposed Federal Legislation Would Require Warning Labels and Advertising Prohibitions on “Junk Foods”  JD Supra

A+E: Cultivating Advertising Growth Across a Unified Footprint - cynopsis.com
A+E: Cultivating Advertising Growth Across a Unified Footprint  cynopsis.com

Spike Lee and Giancarlo Esposito Find 'Italy in America' in New Advertising Campaign for All-new, All-electric Fiat 500e - PR Newswire
Spike Lee and Giancarlo Esposito Find 'Italy in America' in New Advertising Campaign for All-new, All-electric Fiat 500e  PR Newswire

Amazon's Q1 Earnings Exceed Expectations, AI Investments, and Advertising Drive Revenue Growth - Montana Right Now
Amazon's Q1 Earnings Exceed Expectations, AI Investments, and Advertising Drive Revenue Growth  Montana Right Now

Rethinking Relevance & The Paradox of Choice in Advertising With Rokt's Rozen – Beet.TV - BeetTV
Rethinking Relevance & The Paradox of Choice in Advertising With Rokt's Rozen – Beet.TV  BeetTV

Amazon profit soars due to AI and advertising - ReadWrite
Amazon profit soars due to AI and advertising  ReadWrite

Navigating the (R)evolution of Advertising Economics: A Perspective for Media Financial Management - MediaVillage
Navigating the (R)evolution of Advertising Economics: A Perspective for Media Financial Management  MediaVillage

Microsoft Advertising Partners with the Alliance of Independent Agencies | LBBOnline - Little Black Book - LBBonline
Microsoft Advertising Partners with the Alliance of Independent Agencies | LBBOnline  Little Black Book - LBBonline

Ferry system cuts back Lower 48 advertising due to poor fleet reliability - Wrangellsentinel
Ferry system cuts back Lower 48 advertising due to poor fleet reliability  Wrangellsentinel

Borrell Associates: Radio's Push Into Local Digital Advertising One Of Necessity. - Insideradio.com
Borrell Associates: Radio's Push Into Local Digital Advertising One Of Necessity.  Insideradio.com

Statistics & Facts on the U.S. Advertising Industry - Statista
Statistics & Facts on the U.S. Advertising Industry  Statista

Amazon's Q1 Earnings Exceed Expectations, AI Investments, and Advertising Drive Revenue Growth - Crow River Media
Amazon's Q1 Earnings Exceed Expectations, AI Investments, and Advertising Drive Revenue Growth  Crow River Media

Kroger Strikes Data Deal With Yahoo DSP - Adweek
Kroger Strikes Data Deal With Yahoo DSP  Adweek

Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across ... - Business Wire
Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across ...  Business Wire

Amazon's Q1 Earnings Exceed Expectations, AI Investments, and Advertising Drive Revenue Growth - Bennington Banner
Amazon's Q1 Earnings Exceed Expectations, AI Investments, and Advertising Drive Revenue Growth  Bennington Banner

Animal Rights Group Files Complaint Of 'False, Deceptive Advertising' Against Luke Bryan - Countrytown
Animal Rights Group Files Complaint Of 'False, Deceptive Advertising' Against Luke Bryan  Countrytown

Readers sound off on student protest criticism, reasoned thinking and medical advertising - New York Daily News
Readers sound off on student protest criticism, reasoned thinking and medical advertising  New York Daily News

SiriusXM beats quarterly revenue estimates on advertising demand - WIBQ
SiriusXM beats quarterly revenue estimates on advertising demand  WIBQ

Chili's Beefs up Advertising as Fast Food Frustrates Diners - PYMNTS.com
Chili's Beefs up Advertising as Fast Food Frustrates Diners  PYMNTS.com

Opinion: CT news government advertising bill is smart public policy - The Connecticut Mirror
Opinion: CT news government advertising bill is smart public policy  The Connecticut Mirror

Rant & Rave: Reader tired of BOGO advertising - The Seattle Times
Rant & Rave: Reader tired of BOGO advertising  The Seattle Times

Latrobe Bulletin recognized in national advertising awards contest - latrobebulletinnews.com
Latrobe Bulletin recognized in national advertising awards contest  latrobebulletinnews.com

Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across ... - The Bakersfield Californian
Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across ...  The Bakersfield Californian

Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners - Business Wire
Roblox Expands Immersive Video Ads Access to All Advertisers, Adds New Measurement Partners  Business Wire

Roblox opens immersive video ad format to all advertisers - VentureBeat
Roblox opens immersive video ad format to all advertisers  VentureBeat

BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection - PR Newswire
BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection  PR Newswire

Amazon earnings preview: Advertising and AWS expected to continue fueling profits - GeekWire
Amazon earnings preview: Advertising and AWS expected to continue fueling profits  GeekWire

Samba TV Unveils Groundbreaking GenAI Technology at NewFronts that Provides Actionable Context for Video - EIN News
Samba TV Unveils Groundbreaking GenAI Technology at NewFronts that Provides Actionable Context for Video  EIN News

Google asks court to throw out US advertising case - Reuters
Google asks court to throw out US advertising case  Reuters

Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers - Progressive Grocer
Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers  Progressive Grocer

The advertising playbook is like theatre. But health brands had to ditch the script - The Drum
The advertising playbook is like theatre. But health brands had to ditch the script  The Drum

E-Commerce Advertising Solutions - Trend Hunter
E-Commerce Advertising Solutions  Trend Hunter

Advertising move gives Amazon revenue boost - Broadband TV News
Advertising move gives Amazon revenue boost  Broadband TV News

The 10 Top Free Websites for Selling Products and Advertising Your Business (2024) - Alibaba
The 10 Top Free Websites for Selling Products and Advertising Your Business (2024)  Alibaba

Exclusive Skai Study Finds Advertising Spend Increased Year-Over-Year Across All Channels in Q1 2024 - PR Newswire
Exclusive Skai Study Finds Advertising Spend Increased Year-Over-Year Across All Channels in Q1 2024  PR Newswire

The Top Beauty Advertising Trends, According to Consumer Data - CivicScience
The Top Beauty Advertising Trends, According to Consumer Data  CivicScience

Advertise With Soccer America - Soccer America
Advertise With Soccer America  Soccer America

Promotional Labeling and Advertising Considerations for Prescription Biological Reference and Biosimilar Products ... - FDA.gov
Promotional Labeling and Advertising Considerations for Prescription Biological Reference and Biosimilar Products ...  FDA.gov

Amazon Q1 Ad Revenue Leaps 24% to $11.8 Billion, Helped by Prime Video’s Addition of Commercials - Variety
Amazon Q1 Ad Revenue Leaps 24% to $11.8 Billion, Helped by Prime Video’s Addition of Commercials  Variety

Roblox Opens Up Video Ads To All Advertisers 05/02/2024 - MediaPost Communications
Roblox Opens Up Video Ads To All Advertisers 05/02/2024  MediaPost Communications

Amazon's advertising revenue jumps 24% in first quarter - NBC New York
Amazon's advertising revenue jumps 24% in first quarter  NBC New York

EU opens probe into Meta over advertising, political content - UPI News
EU opens probe into Meta over advertising, political content  UPI News

7-Eleven Japan gets smart advertising - FreshPlaza.com
7-Eleven Japan gets smart advertising  FreshPlaza.com

The Pitch: Advertising and marketing news for 4.30.24 - RichmondBizSense
The Pitch: Advertising and marketing news for 4.30.24  RichmondBizSense

Microsoft Advertising Platform With Copilot - Search Engine Roundtable
Microsoft Advertising Platform With Copilot  Search Engine Roundtable

Amazon Advertising Revenue Surges in First Quarter Amid Prime Video Ad Expansion - Hollywood Reporter
Amazon Advertising Revenue Surges in First Quarter Amid Prime Video Ad Expansion  Hollywood Reporter

Roblox (NYSE:RBLX) Makes Video Ads Available to All Advertisers, Shares Rise - TipRanks.com - TipRanks
Roblox (NYSE:RBLX) Makes Video Ads Available to All Advertisers, Shares Rise - TipRanks.com  TipRanks

Mayor Adams Celebrates Lowest Black Unemployment in Five Years, Launches $1 Million Advertising Camp - nyc.gov
Mayor Adams Celebrates Lowest Black Unemployment in Five Years, Launches $1 Million Advertising Camp  nyc.gov

Interactive Advertising Bureau - IAB
Interactive Advertising Bureau  IAB

Warner Bros. Discovery launches advertising data tool Olli - IBC365
Warner Bros. Discovery launches advertising data tool Olli  IBC365

Roku (NASDAQ:ROKU) Augments Advertising with New Partnership - TipRanks.com - TipRanks
Roku (NASDAQ:ROKU) Augments Advertising with New Partnership - TipRanks.com  TipRanks

Amazon Beats Earnings and Revenue Estimates on AWS, Advertising Growth - Investopedia
Amazon Beats Earnings and Revenue Estimates on AWS, Advertising Growth  Investopedia

What does it mean to be a person of color in the digital audio advertising industry? - The Drum
What does it mean to be a person of color in the digital audio advertising industry?  The Drum

How Would a TikTok Ban Impact Advertisers and Marketers? - Pacifc54 Blog
How Would a TikTok Ban Impact Advertisers and Marketers?  Pacifc54 Blog

Bart Township to advertise new employee position | Community News | lancasteronline.com - LNP | LancasterOnline
Bart Township to advertise new employee position | Community News | lancasteronline.com  LNP | LancasterOnline

Trump Versus Biden Election Advertising Windfall May Not Save Broadcasters - Bloomberg
Trump Versus Biden Election Advertising Windfall May Not Save Broadcasters  Bloomberg

The State of Digital Advertising - WiscNews
The State of Digital Advertising  WiscNews

AANHPI consumers are underrepresented in marketing—how advertisers can change this - Ad Age
AANHPI consumers are underrepresented in marketing—how advertisers can change this  Ad Age

Wright Media Unveils Advantage.ai: A Groundbreaking AI-Powered Programmatic Job Advertising Platform - Business Wire
Wright Media Unveils Advantage.ai: A Groundbreaking AI-Powered Programmatic Job Advertising Platform  Business Wire

Amazon’s Profits Surge in Q1 2024, Driven by AI and Advertising Sales - Business MattersBusiness Matters
Amazon’s Profits Surge in Q1 2024, Driven by AI and Advertising Sales  Business MattersBusiness Matters

Iowa DOT X account appears to be hacked, advertising crpyto - Local 5 - weareiowa.com
Iowa DOT X account appears to be hacked, advertising crpyto  Local 5 - weareiowa.com

NEW STUDY FINDS DIGITAL OUT OF HOME ADVERTISING SURPASSES OTHER MEDIA IN DRIVING ... - PR Newswire
NEW STUDY FINDS DIGITAL OUT OF HOME ADVERTISING SURPASSES OTHER MEDIA IN DRIVING ...  PR Newswire

7-Eleven Japan Gets Smart Advertising - IoT World Today
7-Eleven Japan Gets Smart Advertising  IoT World Today

Snap Stock Soars 25% After Strong Advertising Sales Drive Q1 Results and Outlook - Investopedia
Snap Stock Soars 25% After Strong Advertising Sales Drive Q1 Results and Outlook  Investopedia

Welcome to new advertising sponsor Holy Rosary Parish and School - MLT News
Welcome to new advertising sponsor Holy Rosary Parish and School  MLT News

Roblox allows video ads to advertisers and partners with IAS and Kantar for media measuring - Axios
Roblox allows video ads to advertisers and partners with IAS and Kantar for media measuring  Axios

Tech Spending Still Proves Thorny for Some Advertising Companies - The Wall Street Journal
Tech Spending Still Proves Thorny for Some Advertising Companies  The Wall Street Journal

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now - AdExchanger
Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now  AdExchanger

Digital ad market is finally on the mend, bouncing back from the 'dark days' of 2022 - CNBC
Digital ad market is finally on the mend, bouncing back from the 'dark days' of 2022  CNBC

U.S. online advertising revenue 2023 - Statista
U.S. online advertising revenue 2023  Statista

Fox’s New Ad-Sales Chief Will Tout Tom Brady, Super Bowl LIX in TV Upfront - Variety
Fox’s New Ad-Sales Chief Will Tout Tom Brady, Super Bowl LIX in TV Upfront  Variety

What Are the Benefits of Using PPC Advertising? - Shout Out UK
What Are the Benefits of Using PPC Advertising?  Shout Out UK

YouTube Shorts Advertising Perks Up — The Information - The Information
YouTube Shorts Advertising Perks Up — The Information  The Information

76% of Consumers Have Recently Taken Action After Seeing DOOH Advertising; Study - Branding in Asia Magazine
76% of Consumers Have Recently Taken Action After Seeing DOOH Advertising; Study  Branding in Asia Magazine

Dan's Papers Wins Top NY Press Association Awards - Dan’s Papers
Dan's Papers Wins Top NY Press Association Awards  Dan’s Papers

IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Ad Professionals - ExchangeWire
IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Ad Professionals  ExchangeWire

T-Mobile US to open up retail network to advertisers - Telecompaper EN
T-Mobile US to open up retail network to advertisers  Telecompaper EN

I pay $400 a week to advertise myself on a billboard to find a girlfriend - New York Post
I pay $400 a week to advertise myself on a billboard to find a girlfriend  New York Post

Inside Samsung Ads' FAST Pitch to Advertisers for Sports - Adweek
Inside Samsung Ads' FAST Pitch to Advertisers for Sports  Adweek

Biden builds early advertising edge as Trump spends millions on legal fees - CNN
Biden builds early advertising edge as Trump spends millions on legal fees  CNN

Amazon Beats Wall Street Q1 Forecasts As Advertising Growth Continues Apace - Yahoo Finance UK
Amazon Beats Wall Street Q1 Forecasts As Advertising Growth Continues Apace  Yahoo Finance UK

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