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Hit Them With Benefits


More about advertising from BIG Mike McDaniel

It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success. Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the mid-region for 3 straight years is not advertising - it is bragging!

Explain what you have done for others. Tell what you can do for them. Remember the rule - it is always about them - not about you! Look at the advertising around you. Egads! Most of it is about the advertiser. Especially that 20 foot mug shot of the car dealer on the billboard.

Think benefits and you have a leg up on advertising that works, rather than advertising that gets the neighbors to say "Hey, I saw you on the billboard", or "..saw your picture in the paper again." Trust me, strangers won't mention your picture. And that giant billboard pic won't bring a sole through the door or get them to buy your product.

The reason you see so much bad advertising is that "ego" sells and the newspapers and billboard people know it. You even hear people who can't read stumbling through their own radio commercials. Three friends mention it and they think the advertising was a success and sign up for more.

You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors. Tell me if you don't have it in stock you can get it overnight. Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

For more about advertising, get my article "What The Newspaper Ad Person Won't Tell You" Send blank email to my article-robot. Mike@BIGIdeasGroup.com

Let the other guys flush their ad money with giant pictures of the staff, or TV commercials with the grand kids shouting a slogan. You concentrate on WIIFM, What's In It For Me, and your advertising will work harder for you.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 05 / 2025

FTC orders AI accessibility startup accessiBe to pay $1M for misleading advertising - TechCrunch
FTC orders AI accessibility startup accessiBe to pay $1M for misleading advertising  TechCrunch

Proposed Oklahoma laws would limit cannabis purchases, ban 'tube men' advertising - Oklahoman.com
Proposed Oklahoma laws would limit cannabis purchases, ban 'tube men' advertising  Oklahoman.com

Ancestry.com class action claims company uses real user info in advertisements - Top Class Actions
Ancestry.com class action claims company uses real user info in advertisements  Top Class Actions

Advertising’s dealmakers are gearing up for a 2025 surge - Digiday
Advertising’s dealmakers are gearing up for a 2025 surge  Digiday

‘It’s Good Advertising’: Musk and Cybertruck Bros Find Upside to Las Vegas Car Bombing - Rolling Stone
‘It’s Good Advertising’: Musk and Cybertruck Bros Find Upside to Las Vegas Car Bombing  Rolling Stone

A top TikTok advertising exec is leaving. Read the memo announcing his departure. - Business Insider
A top TikTok advertising exec is leaving. Read the memo announcing his departure.  Business Insider

Jaguar’s new look proves as contentious as its advertising - Autoblog
Jaguar’s new look proves as contentious as its advertising  Autoblog

Walmart among top job advertisers in Alabama; see which employer is hiring the most - AL.com
Walmart among top job advertisers in Alabama; see which employer is hiring the most  AL.com

TikTok Promises Ban Refunds to Keep Advertisers Spending - The Information
TikTok Promises Ban Refunds to Keep Advertisers Spending  The Information

5 future of work predictions and trends to watch in 2025 - Ad Age
5 future of work predictions and trends to watch in 2025  Ad Age

KOVELS: Antique advertising can offer amusing ideas - Maryville Daily Times
KOVELS: Antique advertising can offer amusing ideas  Maryville Daily Times

Nobel laureate Acemoglu slams Google, calls for ‘digital advertising tax’ - Türkiye Today
Nobel laureate Acemoglu slams Google, calls for ‘digital advertising tax’  Türkiye Today

Adams Outdoor Advertising Acquires Riley (Patriot) Outdoor, Expanding Presence in North Carolina - Business Wire
Adams Outdoor Advertising Acquires Riley (Patriot) Outdoor, Expanding Presence in North Carolina  Business Wire

Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco Survey - BMC Public Health
Exposure to tobacco advertisements or promotions and smoking susceptibility among adolescents in China from 2013–14 to 2021: findings from the China National Youth Tobacco Survey  BMC Public Health

The New York Times Company Privacy Policy - The New York Times
The New York Times Company Privacy Policy  The New York Times

Advertising Lessons from the World of Pickleball - JD Supra
Advertising Lessons from the World of Pickleball  JD Supra

How AI Has (Already) Become The Foundation Of Digital Advertising - AdExchanger
How AI Has (Already) Become The Foundation Of Digital Advertising  AdExchanger

Amazon Prime Video Increases Ad Frequency In The US To Boost Revenue - 9Meters.com
Amazon Prime Video Increases Ad Frequency In The US To Boost Revenue  9Meters.com

Great Minds Think Unalike: Advertising Week's 20-Year Evolution - Adweek
Great Minds Think Unalike: Advertising Week's 20-Year Evolution  Adweek

Abington's Board of Commissioners may advertise single-use plastics ordinance, vape shop ordinance on Jan 9 - Glenside Local
Abington's Board of Commissioners may advertise single-use plastics ordinance, vape shop ordinance on Jan 9  Glenside Local

NaaMaste: CARU Recommends Company Revise Toy Play Ad - The National Law Review
NaaMaste: CARU Recommends Company Revise Toy Play Ad  The National Law Review

Watch TikTok's Growing Advertising Base - Bloomberg
Watch TikTok's Growing Advertising Base  Bloomberg

Super Bowl ads in 2025—how marketers can balance inclusion with universal appeal - Ad Age
Super Bowl ads in 2025—how marketers can balance inclusion with universal appeal  Ad Age

Lumineux Mouthwash ‘Non-Toxic’ Claim Gets Adverse Reaction In Advertising Review - News & Insights
Lumineux Mouthwash ‘Non-Toxic’ Claim Gets Adverse Reaction In Advertising Review  News & Insights

The definitive Digiday guide to what’s in and out for advertising in 2025 - Digiday
The definitive Digiday guide to what’s in and out for advertising in 2025  Digiday

The Ad Measurement Trends That Reshaped Online Advertising This Year - AdExchanger
The Ad Measurement Trends That Reshaped Online Advertising This Year  AdExchanger

Advertisers Keep Avoiding News Sites, and Publishers Have Had Enough of It - The Wall Street Journal
Advertisers Keep Avoiding News Sites, and Publishers Have Had Enough of It  The Wall Street Journal

Lindsay Automotive Group Charged for Deceptive Advertising, Overcharging Customers - Northern Virginia Magazine
Lindsay Automotive Group Charged for Deceptive Advertising, Overcharging Customers  Northern Virginia Magazine

Will the decision to block net neutrality rules in the US constrict digital advertising? - The Drum
Will the decision to block net neutrality rules in the US constrict digital advertising?  The Drum

This Week’s Advertisers: The Year in Scene, Jan. 2, 2025 - Metro Weekly
This Week’s Advertisers: The Year in Scene, Jan. 2, 2025  Metro Weekly

What 2025 Has In Store For Media, Advertising, Streaming, And Theaters - Forbes
What 2025 Has In Store For Media, Advertising, Streaming, And Theaters  Forbes

Shaping the Future of Advertising with AI - CIO Applications
Shaping the Future of Advertising with AI  CIO Applications

Advertise at Times Publishing Group, Inc. - TPG Online Daily
Advertise at Times Publishing Group, Inc.  TPG Online Daily

43% of US video-streaming subscriptions now include advertising - Music Ally
43% of US video-streaming subscriptions now include advertising  Music Ally

Google Ads plans major AI Push in 2025, reshaping search marketing - Search Engine Land
Google Ads plans major AI Push in 2025, reshaping search marketing  Search Engine Land

Is responding to a fake prostitution advertisement human trafficking? The SJC may soon decide. - The Boston Globe
Is responding to a fake prostitution advertisement human trafficking? The SJC may soon decide.  The Boston Globe

Thailand Bans Advertising for Toddler Milk - ProPublica
Thailand Bans Advertising for Toddler Milk  ProPublica

2025 is the year AI will upend advertising — I’m going to make sure it does - The Times
2025 is the year AI will upend advertising — I’m going to make sure it does  The Times

ADVERTISING: Advertorial — Reset Your Health: Detox season begins - Coeur d'Alene Press
ADVERTISING: Advertorial — Reset Your Health: Detox season begins  Coeur d'Alene Press

Why Google has never looked more fragile as an advertising channel - Campaign US
Why Google has never looked more fragile as an advertising channel  Campaign US

Robert F. Kennedy Jr. Wants to Ban Drug Ads on TV. It Wouldn’t Be Easy. - The New York Times
Robert F. Kennedy Jr. Wants to Ban Drug Ads on TV. It Wouldn’t Be Easy.  The New York Times

Farewell, Don Draper: AI is coming for advertising - The Economist
Farewell, Don Draper: AI is coming for advertising  The Economist

The Christmas Beyoncé Bowl: Turning fandom into advertising success - Campaign US
The Christmas Beyoncé Bowl: Turning fandom into advertising success  Campaign US

Sun Wins Advertising Awards - Greeneville Sun
Sun Wins Advertising Awards  Greeneville Sun

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Sales pitches satisfy false-advertising commerciality requirement, US judge says - MLex
Sales pitches satisfy false-advertising commerciality requirement, US judge says  MLex

Charlotte outdoor advertising group expanding into Guilford - Greensboro News & Record
Charlotte outdoor advertising group expanding into Guilford  Greensboro News & Record

Fall 2024 Advertising, Communications & Media Career Fair - University of Wisconsin–Madison
Fall 2024 Advertising, Communications & Media Career Fair  University of Wisconsin–Madison

Why brands shouldn’t be afraid advertise to multicultural consumers during the Trump administration - The Business Journals
Why brands shouldn’t be afraid advertise to multicultural consumers during the Trump administration  The Business Journals

2025 - The Year Of...: Understanding interaction between artist and AI, says Aditya Kanthy of Omnicom Advertising Group - Storyboard18
2025 - The Year Of...: Understanding interaction between artist and AI, says Aditya Kanthy of Omnicom Advertising Group  Storyboard18

McDonald's customers fume as store is sued for 'misleading' advertising and 'hidden surcharge' - Irish Star
McDonald's customers fume as store is sued for 'misleading' advertising and 'hidden surcharge'  Irish Star

Tools of the Trade: Tiiso McGinty of The Imaginarium - Adweek
Tools of the Trade: Tiiso McGinty of The Imaginarium  Adweek

An update on political advertising in the European Union - The Keyword
An update on political advertising in the European Union  The Keyword

The best esports advertising campaigns of 2024 - Esports Insider
The best esports advertising campaigns of 2024  Esports Insider

Introduction to Advertising and Promotion for Medical Products - Food and Drug Law Institute
Introduction to Advertising and Promotion for Medical Products  Food and Drug Law Institute

CES 2025: Preview for Advertisers, Marketers, and Media Executives - MediaVillage
CES 2025: Preview for Advertisers, Marketers, and Media Executives  MediaVillage

6 Top Advertising Trends to Watch (2024 & 2025) - Exploding Topics
6 Top Advertising Trends to Watch (2024 & 2025)  Exploding Topics

Corporations face backlash for ending DEI initiatives while using Black celebs for advertising - New Pittsburgh Courier
Corporations face backlash for ending DEI initiatives while using Black celebs for advertising  New Pittsburgh Courier

Food Advertising, Labeling, and Litigation Conference - Food and Drug Law Institute
Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

Why Google has never looked more fragile as an advertising channel - Campaign in Canada
Why Google has never looked more fragile as an advertising channel  Campaign in Canada

Survey: Local Advertisers Prefer AM/FM Over Digital Audio. - Insideradio.com
Survey: Local Advertisers Prefer AM/FM Over Digital Audio.  Insideradio.com

Advertising & Paid Promotions - Texas Woman's University
Advertising & Paid Promotions  Texas Woman's University

Google is tracking your digital fingerprints again - Mashable
Google is tracking your digital fingerprints again  Mashable

8 Ways to Build a Winning Social Media Advertising Strategy - Inc.
8 Ways to Build a Winning Social Media Advertising Strategy  Inc.

Will Ospreay Featured In Max Advertising Next To Steph Curry, Lamar Jackson, And Connor Bedard - Fightful
Will Ospreay Featured In Max Advertising Next To Steph Curry, Lamar Jackson, And Connor Bedard  Fightful

Christine Kwon pivots from advertising to advocacy - UNC Chapell Hill
Christine Kwon pivots from advertising to advocacy  UNC Chapell Hill

Commencement Profile: From Advertising to Advocacy - News@Hofstra
Commencement Profile: From Advertising to Advocacy  News@Hofstra

Why AR and VR are must-have strategies of brands for advertisements - ET Edge Insights - ET Edge Insights
Why AR and VR are must-have strategies of brands for advertisements - ET Edge Insights  ET Edge Insights

Why Google has never looked more fragile as an advertising channel - Campaign Asia
Why Google has never looked more fragile as an advertising channel  Campaign Asia

Advertising revenue of X (formerly Twitter) worldwide from 2017 to 2027 - Statista
Advertising revenue of X (formerly Twitter) worldwide from 2017 to 2027  Statista

Improving online advertising through product and infrastructure - Mozilla & Firefox
Improving online advertising through product and infrastructure  Mozilla & Firefox

The ICC Advertising and Marketing Communications Code - International Chamber of Commerce
The ICC Advertising and Marketing Communications Code  International Chamber of Commerce

The case for taxing digital advertising - MIT Sloan News
The case for taxing digital advertising  MIT Sloan News

TikTok's Growing Advertising Base - MSN
TikTok's Growing Advertising Base  MSN

Honored guest Bork visits Warsaw, Poland - The Register
Honored guest Bork visits Warsaw, Poland  The Register

California Becomes First State to Pass Law Targeting Advertising of Digital Media Licenses – Publications - Morgan Lewis
California Becomes First State to Pass Law Targeting Advertising of Digital Media Licenses – Publications  Morgan Lewis

Decoding The Customer Journey — AI's Role In Meaningful Advertising - Forbes
Decoding The Customer Journey — AI's Role In Meaningful Advertising  Forbes

Google to update its advertising policies on January 15, aims to better protect users from financial scams - India TV News
Google to update its advertising policies on January 15, aims to better protect users from financial scams  India TV News

US Surgeon General calls for cancer warnings on alcohol advertising - Businessday
US Surgeon General calls for cancer warnings on alcohol advertising  Businessday

Curriculum and Programs - UNC Hussman School of Journalism and Media
Curriculum and Programs  UNC Hussman School of Journalism and Media

2025 won’t be business as usual, so we must change with the times - The Media Leader FR
2025 won’t be business as usual, so we must change with the times  The Media Leader FR

Ad revenue should stabilize for media companies in 2025 — if they have sports - CNBC
Ad revenue should stabilize for media companies in 2025 — if they have sports  CNBC

Environmental Advertising Claims Guide - DLA Piper
Environmental Advertising Claims Guide  DLA Piper

Advertisers Keep Avoiding News Sites, And Publishers Have Had Enough Of It - TV News Check
Advertisers Keep Avoiding News Sites, And Publishers Have Had Enough Of It  TV News Check

Market for TV streaming advertising to pass £1bn - The Guardian
Market for TV streaming advertising to pass £1bn  The Guardian

Brief – Defining Contextual Advertising - Center for Democracy and Technology
Brief – Defining Contextual Advertising  Center for Democracy and Technology

Fin Tech Firm Dave Faces Legal Action Over Alleged Hidden Fees, Misleading Advertising - Benzinga
Fin Tech Firm Dave Faces Legal Action Over Alleged Hidden Fees, Misleading Advertising  Benzinga

Ford seeks patent for tech that listens to driver conversations to serve ads - The Record from Recorded Future News
Ford seeks patent for tech that listens to driver conversations to serve ads  The Record from Recorded Future News

Live Oak welcomes top-tier advertising and PR agencies for networking event - Today at Elon
Live Oak welcomes top-tier advertising and PR agencies for networking event  Today at Elon

Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands - Forbes
Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands  Forbes

2024: The beginning of the end of marketing gimmicks - ETBrandEquity
2024: The beginning of the end of marketing gimmicks  ETBrandEquity

Mississippi Legislative PEER - FY 2024 Annual Report: A Review of the Mississippi Development Authority Tourism Advertising Fund - tallahatchienews.ms
Mississippi Legislative PEER - FY 2024 Annual Report: A Review of the Mississippi Development Authority Tourism Advertising Fund  tallahatchienews.ms

Netflix Celebrates Two Years of Advertising - About Netflix
Netflix Celebrates Two Years of Advertising  About Netflix

SNAP at Farmers Markets: Advertising and Marketing - USDA Food and Nutrition Service
SNAP at Farmers Markets: Advertising and Marketing  USDA Food and Nutrition Service

New student-run advertising agency opens in Sing Tao Center - Ohio University
New student-run advertising agency opens in Sing Tao Center  Ohio University

Why you should advertise on podcasts - Business.com
Why you should advertise on podcasts  Business.com

Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO - Storyboard18
Optimistic about CTV growth and digital advertising, particularly from SMEs: Kartik Sharma, OMG India CEO  Storyboard18

Apple begins selling News ads directly as its advertising ambitions grow - Marketing Dive
Apple begins selling News ads directly as its advertising ambitions grow  Marketing Dive

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars - Digiday
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars  Digiday

1Audience Alliance Debuts as a Direct-to-Publisher Gateway to Premium CTV Audiences for Advertisers - PR Newswire
1Audience Alliance Debuts as a Direct-to-Publisher Gateway to Premium CTV Audiences for Advertisers  PR Newswire

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