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Hit Them With Benefits


More about advertising from BIG Mike McDaniel

It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success. Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the mid-region for 3 straight years is not advertising - it is bragging!

Explain what you have done for others. Tell what you can do for them. Remember the rule - it is always about them - not about you! Look at the advertising around you. Egads! Most of it is about the advertiser. Especially that 20 foot mug shot of the car dealer on the billboard.

Think benefits and you have a leg up on advertising that works, rather than advertising that gets the neighbors to say "Hey, I saw you on the billboard", or "..saw your picture in the paper again." Trust me, strangers won't mention your picture. And that giant billboard pic won't bring a sole through the door or get them to buy your product.

The reason you see so much bad advertising is that "ego" sells and the newspapers and billboard people know it. You even hear people who can't read stumbling through their own radio commercials. Three friends mention it and they think the advertising was a success and sign up for more.

You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors. Tell me if you don't have it in stock you can get it overnight. Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

For more about advertising, get my article "What The Newspaper Ad Person Won't Tell You" Send blank email to my article-robot. [email protected]

Let the other guys flush their ad money with giant pictures of the staff, or TV commercials with the grand kids shouting a slogan. You concentrate on WIIFM, What's In It For Me, and your advertising will work harder for you.

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 23 / 2021

Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year - Daily Record-News
Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year  Daily Record-News

AIM Media Midwest sues Facebook, Google over digital advertising tactics - Gallipolis Daily Tribune
AIM Media Midwest sues Facebook, Google over digital advertising tactics  Gallipolis Daily Tribune

‘We still see value in live’: Inside Verizon’s Oscars advertising strategy - Digiday
‘We still see value in live’: Inside Verizon’s Oscars advertising strategy  Digiday

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

Carl Spielvogel, a Longtime Power in Advertising, Dies at 92 - The New York Times
Carl Spielvogel, a Longtime Power in Advertising, Dies at 92  The New York Times

‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying - Digiday
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying  Digiday

Insights on the In-Application Advertising Global Market to 2026 - by Advertisement Type, Application and Region - GlobeNewswire
Insights on the In-Application Advertising Global Market to 2026 - by Advertisement Type, Application and Region  GlobeNewswire

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-made Diamonds - PRNewswire
National Advertising Division Recommends Natural Diamond Council Discontinue Certain Advertising Claims on Benefits of Mined Versus Man-made Diamonds  PRNewswire

Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic - Adweek
Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic  Adweek

Core Components of Advertising Technology - CIOReview
Core Components of Advertising Technology  CIOReview

Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update - WHBL News
Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update  WHBL News

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

5 Marketing Technology Trends Taking Over Advertising - Robotics and Automation News
5 Marketing Technology Trends Taking Over Advertising  Robotics and Automation News

Advertising art showcased great talents: Yenke Peddler antiques - cleveland.com
Advertising art showcased great talents: Yenke Peddler antiques  cleveland.com

Lord Jones brings CBD advertising to television and streaming - Glossy
Lord Jones brings CBD advertising to television and streaming  Glossy

Voices: Digital Audio Advertising - The Marketer's New Superpower - MarTech Series
Voices: Digital Audio Advertising - The Marketer's New Superpower  MarTech Series

NYC targets Exxon, BP and Shell in false advertising lawsuit - New York Daily News
NYC targets Exxon, BP and Shell in false advertising lawsuit  New York Daily News

Digital Remedy's Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award - PRNewswire
Digital Remedy's Flip OTT Advertising Platform Wins 2021 Digiday Video & TV Award  PRNewswire

Researchers show how 'theory of mind' influences advertising skepticism - Phys.org
Researchers show how 'theory of mind' influences advertising skepticism  Phys.org

DigiMarCon America 2021 - Digital Marketing, Media and Advertising Conference | New Orleans - Very Local New Orleans
DigiMarCon America 2021 - Digital Marketing, Media and Advertising Conference | New Orleans  Very Local New Orleans

How household targeting can improve engagement - Advertising - BizReport
How household targeting can improve engagement - Advertising  BizReport

Court Agrees Chubb Excluded Coverage in $3.3 Million Unsolicited Advertising Case - Insurance Journal
Court Agrees Chubb Excluded Coverage in $3.3 Million Unsolicited Advertising Case  Insurance Journal

Excitant Healthcare Advertising: 2021 – PharmaLive - PharmaLive
Excitant Healthcare Advertising: 2021 – PharmaLive  PharmaLive

Bipartisan cannabis bill on hold over billboard advertising near schools - MDJOnline.com
Bipartisan cannabis bill on hold over billboard advertising near schools  MDJOnline.com

A Big Thanks To Our Advertisers - Above the Law
A Big Thanks To Our Advertisers  Above the Law

The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards - PRNewswire
The American Advertising Federation Celebrates Excellence in Multicultural Advertising at the 19th Annual Mosaic Awards  PRNewswire

Schaefer Advertising: 2021 – PharmaLive - PharmaLive
Schaefer Advertising: 2021 – PharmaLive  PharmaLive

How Advertising Agencies Are Trying to Prevent Staff Burnout - Business Insider
How Advertising Agencies Are Trying to Prevent Staff Burnout  Business Insider

The ARKW ETF: Capitalizing on the Future of Advertising - ETF Trends
The ARKW ETF: Capitalizing on the Future of Advertising  ETF Trends

OTC Markets Group Welcomes Mirriad Advertising plc to OTCQX - PRNewswire
OTC Markets Group Welcomes Mirriad Advertising plc to OTCQX  PRNewswire

Roundup: LSU vaccinations / Evans-Graves Engineers / Lamar Advertising - Greater Baton Rouge Business Report
Roundup: LSU vaccinations / Evans-Graves Engineers / Lamar Advertising  Greater Baton Rouge Business Report

TikTok's top talent managers - Business Insider
TikTok's top talent managers  Business Insider

Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe - PRNewswire
Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

Lamar Advertising Co (LAMR) Stock: What Does the Chart Say Thursday? - InvestorsObserver
Lamar Advertising Co (LAMR) Stock: What Does the Chart Say Thursday?  InvestorsObserver

Department Of Health Releases Draft Advertising And Tracking Regulations - Cannabis & Hemp - United States - Mondaq News Alerts
Department Of Health Releases Draft Advertising And Tracking Regulations - Cannabis & Hemp - United States  Mondaq News Alerts

Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com - Yahoo Finance
Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com  Yahoo Finance

OPINION | Campus advertising interrupts learning environment • The Tulane Hullabaloo - Tulane Hullabaloo
OPINION | Campus advertising interrupts learning environment • The Tulane Hullabaloo  Tulane Hullabaloo

Wiregrass wins top advertising program awards - WALB
Wiregrass wins top advertising program awards  WALB

Apple sets to Boost its Advertising Business just as their Privacy Rules are set to launch and hurt competitors like Facebook - Patently Apple
Apple sets to Boost its Advertising Business just as their Privacy Rules are set to launch and hurt competitors like Facebook  Patently Apple

Department of Health Releases Draft Advertising and Tracking Regulations - JD Supra
Department of Health Releases Draft Advertising and Tracking Regulations  JD Supra

Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021 - MediaPost Communications
Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021  MediaPost Communications

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import - Search Engine Land
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import  Search Engine Land

InventHelp Inventors Develop New Advertising Accessory for Vehicles (ORD-2881) - Yahoo Finance
InventHelp Inventors Develop New Advertising Accessory for Vehicles (ORD-2881)  Yahoo Finance

Sotheby's International Realty Launches First Transcreational Global Advertising Campaign - PRNewswire
Sotheby's International Realty Launches First Transcreational Global Advertising Campaign  PRNewswire

Versus Systems to Allow Alcohol-Related Advertising Beginning in July - EIN News
Versus Systems to Allow Alcohol-Related Advertising Beginning in July  EIN News

Facebook tweaks ad tools ahead of Apple's privacy changes - Reuters
Facebook tweaks ad tools ahead of Apple's privacy changes  Reuters

How Important is Online Advertising to Growing a Successful Local Business? - Santa Clarita Valley Signal
How Important is Online Advertising to Growing a Successful Local Business?  Santa Clarita Valley Signal

How Do Americans Feel About Diversity In Beauty Advertising? - Beauty Packaging Magazine
How Do Americans Feel About Diversity In Beauty Advertising?  Beauty Packaging Magazine

Calhoun Port Authority approves advertising bids for new banker - Victoria Advocate
Calhoun Port Authority approves advertising bids for new banker  Victoria Advocate

PureCars Becomes Certified As A Kia Canada Digital Advertising Partner - PRNewswire
PureCars Becomes Certified As A Kia Canada Digital Advertising Partner  PRNewswire

DoubleVerify: Secure Advertising, Secure Investment To Be Seen - Seeking Alpha
DoubleVerify: Secure Advertising, Secure Investment To Be Seen  Seeking Alpha

Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards - Adweek
Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards  Adweek

Comscore Expands Cross-Platform Digital Advertising Agreement - Martechcube
Comscore Expands Cross-Platform Digital Advertising Agreement  Martechcube

Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021 - PRNewswire
Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021  PRNewswire

Sylvan Learning Returns to National TV Advertising for the First Time Since 2014 - WFMZ Allentown
Sylvan Learning Returns to National TV Advertising for the First Time Since 2014  WFMZ Allentown

Advertising investment returns for the last year could mislead investors - Lexology
Advertising investment returns for the last year could mislead investors  Lexology

Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative - Adweek
Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative  Adweek

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Lamar Advertising Company: An Industry Leader - Seeking Alpha
Lamar Advertising Company: An Industry Leader  Seeking Alpha

Cheat Sheet: Why Advertisers Need to Know about the ‘Fourth Amendment Is Not For Sale Act’ - Digiday
Cheat Sheet: Why Advertisers Need to Know about the ‘Fourth Amendment Is Not For Sale Act’  Digiday

Digital Advertising Agency Rodgers Townsend marks New Investment - Martechcube
Digital Advertising Agency Rodgers Townsend marks New Investment  Martechcube

Global Interactive Advertising Market Leading Players are | Grey Advertising ,Wieden+Kennedy ,Butler, Shine, Stern & Partners ,Ogilvy & Mather ,BBDO ,Crispin Porter + Bogusky - KSU | The Sentinel Newspaper
Global Interactive Advertising Market Leading Players are | Grey Advertising ,Wieden+Kennedy ,Butler, Shine, Stern & Partners ,Ogilvy & Mather ,BBDO ,Crispin Porter + Bogusky  KSU | The Sentinel Newspaper

Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers - JD Supra
Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers  JD Supra

Apple launches the post-IDFA world to the dismay of advertisers - VentureBeat
Apple launches the post-IDFA world to the dismay of advertisers  VentureBeat

Remine Partners with Evocalize to Bring Digital Advertising Technology Directly to Remine Users - Business Wire
Remine Partners with Evocalize to Bring Digital Advertising Technology Directly to Remine Users  Business Wire

Outdoor Advertising Machines Operating Market Statistics, Facts And Figures, Investment Trends, Key Players and Forecast 2021-2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Outdoor Advertising Machines Operating Market Statistics, Facts And Figures, Investment Trends, Key Players and Forecast 2021-2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Verizon Communications
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

Las Vegas Sands Corp. Runs Expanded Gambling Advertising Campaign In Texas - CardPlayer.com
Las Vegas Sands Corp. Runs Expanded Gambling Advertising Campaign In Texas  CardPlayer.com

Amid digital advertising upheaval, CIOs will lead business transformation - CIO Dive
Amid digital advertising upheaval, CIOs will lead business transformation  CIO Dive

Global Billboard and Outdoor Advertising Market by Regional Outlook, Competitive Strategies, End-User and Forecast To 2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Billboard and Outdoor Advertising Market by Regional Outlook, Competitive Strategies, End-User and Forecast To 2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook introduces new advertising options on Reels and Stories - Mumbrella
Facebook introduces new advertising options on Reels and Stories  Mumbrella

‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases - Digiday
‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases  Digiday

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Digital ad spend grew 12% in 2020 despite hit from pandemic - CNBC
Digital ad spend grew 12% in 2020 despite hit from pandemic  CNBC

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

Chrome users, see if Google is tracking you with new targeted advertising - Mashable
Chrome users, see if Google is tracking you with new targeted advertising  Mashable

They Had a Fun Pandemic. You Can Advertise with Them in Print. - Morning Brew
They Had a Fun Pandemic. You Can Advertise with Them in Print.  Morning Brew

Microsoft Advertising announces Automotive Ads open beta in the US and UK - Search Engine Land
Microsoft Advertising announces Automotive Ads open beta in the US and UK  Search Engine Land

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider - Business Insider
Rise and Decline of Adobe's Advertising Business 2021 - Business Insider  Business Insider

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

How targeted advertising is impacted under Virginia’s CDPA - MarTech Today
How targeted advertising is impacted under Virginia’s CDPA  MarTech Today

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Advertise With Us - Oak Park - Wednesday Journal
Advertise With Us - Oak Park  Wednesday Journal

The New Realities of Advertising During COVID-19 - Total Retail
The New Realities of Advertising During COVID-19  Total Retail

NAD Decision Suggests Expansive Definition of Advertising - Ad Law Access
NAD Decision Suggests Expansive Definition of Advertising  Ad Law Access

How a stay-at-home year accelerated three trends in the advertising industry - CNBC
How a stay-at-home year accelerated three trends in the advertising industry  CNBC

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Editorial: The difference between advertisements and editorial content - The State News
Editorial: The difference between advertisements and editorial content  The State News

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

Facebook Ends Ban on Political Advertising - The New York Times
Facebook Ends Ban on Political Advertising  The New York Times

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