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Do Your Adverts Get You More Sales?


Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes. That wastes $60,000 of your hard earned cash every year. Money you could spend on better, more focused marketing.

Imagine if you could work out which half works and spend only on that half. The good news is you can. All will become clear in a little while.

In the meantime let me explain how advertising works.

Broadly there are two types of advertising. One is Branding and Positioning (BAP) and the other is Direct Response (DR) advertising.

Branding and Position concentrates on getting the company's name, or service or product continually at the forefront of its customer's minds. As you can imagine this needs continual advertising activity and can cost megabucks. Companies doing this type of advertising include Coca-Cola, British Airways, Nike and MacDonald's.

These are all major companies and everyone already knows their name and what they stand for.

Why do they do it?

The simple answer is that they're in a highly competitive market. They want to retain their large market share by ensuring that the most recent ad a prospect remembers is for their service or product. So when they're thirsty it's a Coke. If they're hungry it's a Big Mac if they want to fly they choose the World's favorite airline.

Picture the mountains of money that go towards that aim. But picture too the accountants horror - they don't know which campaign makes a profit.

Profit is the one thing that tells you if your campaign is working. If you know your ad makes more revenue than it costs to create, run and service you'd keep running it wouldn't you?

Unfortunately Branding and Positioning (BAP) advertising can't be evaluated. You just don't know whether it's worth doing or not. How do you know which advert finally persuaded your prospect to do business with you.

Interestingly Bill Bernbach one of the founders of modern advertising said that, "Advertising doesn't create a product advantage. It can only convey it."

So why bother doing BAP advertising?

Probably because advertising agencies are happy to use BAP advertising for almost any company. Any slowdown in sales can't be attributed to their adverts. Any increase is claimed to prove the advert is working.

In reality you don't have a clue.

Former Canadian policeman turned fabulously paid copywriter John E. Kennedy coined the phrase, "advertising is salesmanship in print".

Would you tell a salesman to go see a prospect and to strip customer oriented benefits from their presentation? Also would you tell them not to ask for the order? You'd be laughed at and if you insisted you'd probably go out of business and certainly lose your salesmen.

BAP advertising does exactly that to your customer.

In contrast Direct Response (DR) advertising is able to directly relate a specific advert to an increase in sales. Or alternatively highlight a problem ad that needs fixing.

This type of advertising seeks to inform the prospect as to how your product or service improves their life, rights a wrong or smoothes a problem. Additionally, DR advertising almost always asks for a response. Either to call in to buy immediately (unusual), to get a free sample, free report, free voucher, free experience or other intermediary step before buying the target product.

Imagine the calls, letters and emails you can get from advertising that encourage your prospects to take action to contact your company immediately. You get to see whether the campaign is working. That means you can step in and tweak it if it's not.

But it also allows you to test different aspects of your advert to try and increase response further. So for instance you could run two adverts with the headline changed on one, or a different offer on one or a free-phone number against a geographic number.

You can see how every single word and picture in your advert performs. Doesn't that just feel better? You've control over your spend and the customers who are bought for your advertising dollar.

There are many people who would agree that DR advertising is the right way to advertise. But they still don't do it.

Why?

Usually the reason is simply one of ego. Direct Response adverts don't tend to be pretty or to win the Cannes Advertising Lions awards. If you're the head of the company or you're the director of sales imagine how tempting it is top run ads that might win awards?

You already have sales coming in. Running a BAP advert will still get sales coming in. And you might win that Lion at the Cannes awards for best advertising.

You're fooling yourself if you think it's for any other reason. Because almost without exception Direct Response adverts will pull more sales than BAP adverts.

Yet many advertisers don't realise it. They're convinced that an advert has to look "professional" to sell. WRONG!

Do you want more sales?

If you do, and I'm sure you do use the following steps:

Step 1: Learn how your products relate to your users. Which emotions, feelings and beliefs does it generate or speak to?

Step 2: Assess the best way to convey that to your ultimate user.

Step 3: Do the newspapers/magazines/radio/tv channels you've chosen to advertise in get read by your preferred prospects?

Step 4: Check and test each ad with a single entry in your chosen media. (Do not run ad series until you've tested the pulling power)

Step 5: Buy the smallest display ad possible. Then each time it makes money buy the next size up until it starts to lose money. Then go back to the last one that made money - the optimum size.

Step 6: Continually run split tests to find the best pulling direct response for your product

Step 7: Use some of your advertising saved to buy other means of marketing

Jim Symcox, also known as the Marketing Magician has worked as a consultant since the mid 1980's. He is a marketing coach, copywriter and the author of "How to Leap Ahead Of Your Competitors".

web: http://www.acornservice.com
blog: http://www.blogspot.acornservice.com
tel: 0161 278 1919


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 17 / 2021

Google's New Advertising Racket - International Policy Digest
Google's New Advertising Racket  International Policy Digest

Verizon Media and Condé Nast partner across content and advertising - Verizon Communications
Verizon Media and Condé Nast partner across content and advertising  Verizon Communications

Renowned advertising executive sells Victorian home in Boulder for $4M - The Denver Post
Renowned advertising executive sells Victorian home in Boulder for $4M  The Denver Post

Brands Must Reflect on the Moment as They Navigate Post-Pandemic Advertising - Adweek
Brands Must Reflect on the Moment as They Navigate Post-Pandemic Advertising  Adweek

Reach the right people (frequently) with digital advertising - Bend Bulletin
Reach the right people (frequently) with digital advertising  Bend Bulletin

Vietnam: Increased penalties against administrative violations pertaining to advertising - Lexology
Vietnam: Increased penalties against administrative violations pertaining to advertising  Lexology

How brands in Latin America can leverage the power of advertising to address social causes - eMarketer
How brands in Latin America can leverage the power of advertising to address social causes  eMarketer

Monday to mark a critical day for LVCVA advertising contract - Las Vegas Review-Journal
Monday to mark a critical day for LVCVA advertising contract  Las Vegas Review-Journal

Teva Launches 'It's Not OK - It's TD' National Television Advertising Campaign to Increase Awareness of Tardive Dyskinesia and AUSTEDO® (deutetrabenazine) tablets - PRNewswire
Teva Launches 'It's Not OK - It's TD' National Television Advertising Campaign to Increase Awareness of Tardive Dyskinesia and AUSTEDO® (deutetrabenazine) tablets  PRNewswire

How to get your brand noticed with native advertising - Sifted
How to get your brand noticed with native advertising  Sifted

Arizona AG settles with hearing device company over deceptive advertising - KTAR.com
Arizona AG settles with hearing device company over deceptive advertising  KTAR.com

New Certification For Health Insurance Advertisers From Google: Just The Facts - Digital Media Solutions
New Certification For Health Insurance Advertisers From Google: Just The Facts  Digital Media Solutions

The Role of Localization in Advertising Translation - News & Features
The Role of Localization in Advertising Translation  News & Features

BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio - Business Insider India
BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio  Business Insider India

Have Your Say: Proposed Amendments to the Advertising of Therapeutic Goods - Lexology
Have Your Say: Proposed Amendments to the Advertising of Therapeutic Goods  Lexology

Advertisers’ protracted pursuit of cross-media measurement is gathering pace. - Digiday
Advertisers’ protracted pursuit of cross-media measurement is gathering pace.  Digiday

NBCUniversal Is Acting as Power Broker Between Celebrities and Advertisers - The Wall Street Journal
NBCUniversal Is Acting as Power Broker Between Celebrities and Advertisers  The Wall Street Journal

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

Global Outdoor Advertising Market (2021 to 2026) | Global Share, Trends, Growth and Forecast – IMARC Group – The Manomet Current - The Manomet Current
Global Outdoor Advertising Market (2021 to 2026) | Global Share, Trends, Growth and Forecast – IMARC Group – The Manomet Current  The Manomet Current

Creative Director of 'The Radio Agency' Offers Insight into US Consumer Behavior as Covid-19 Restrictions Begin to Lift: 'Don't Wait, Americans Are Ready to Spend - Now Is the Time to Advertise on the Radio' - PRNewswire
Creative Director of 'The Radio Agency' Offers Insight into US Consumer Behavior as Covid-19 Restrictions Begin to Lift: 'Don't Wait, Americans Are Ready to Spend - Now Is the Time to Advertise on the Radio'  PRNewswire

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

Selective Advertising Market To Witness The Highest Growth Globally In Coming Years 2021-2027 | Facebook, Google, WordStream, Twitter, BaiDu – The Shotcaller - The Shotcaller
Selective Advertising Market To Witness The Highest Growth Globally In Coming Years 2021-2027 | Facebook, Google, WordStream, Twitter, BaiDu – The Shotcaller  The Shotcaller

How to Budget for Retail Media Advertising in 2021 - Adweek
How to Budget for Retail Media Advertising in 2021  Adweek

Data Axle Receives 15 Awards from the Internet Advertising Competition (IAC) and Horizon Interactive Awards - EIN News
Data Axle Receives 15 Awards from the Internet Advertising Competition (IAC) and Horizon Interactive Awards  EIN News

Brands in Latin America strive for more diversity in their advertising - Business Insider
Brands in Latin America strive for more diversity in their advertising  Business Insider

Inside the Lucrative and Murky World of Advertising Search Consultants - Business Insider
Inside the Lucrative and Murky World of Advertising Search Consultants  Business Insider

Advertising in the digital age: A Q&A with Desiree Gullan Marketing News - Media Update
Advertising in the digital age: A Q&A with Desiree Gullan Marketing News  Media Update

Digital Display Advertising Market Research 2021 Observational studies with leading manufacturers| Socialhi5, Reportgarden, Digital Business Development Ltd, Lead To Conversion, Sevenatoms Inc, Path Interactive – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Display Advertising Market Research 2021 Observational studies with leading manufacturers| Socialhi5, Reportgarden, Digital Business Development Ltd, Lead To Conversion, Sevenatoms Inc, Path Interactive – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton - The Wall Street Journal
Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton  The Wall Street Journal

New Opportunities in Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Mar - News By ReportsGO
New Opportunities in Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Mar  News By ReportsGO

Why is Japanese brand Muji advertising ties to forced labor? - Fast Company
Why is Japanese brand Muji advertising ties to forced labor?  Fast Company

LED Billboard Advertising Market Analysis, Status and Global Outlook 2021 to 20 - News By ReportsGO
LED Billboard Advertising Market Analysis, Status and Global Outlook 2021 to 20  News By ReportsGO

Why some gas stations are advertising $9.99 unleaded - PolitiFact
Why some gas stations are advertising $9.99 unleaded  PolitiFact

Three students sue coding bootcamp Lambda School alleging false advertising and financial shenanigans - TechCrunch
Three students sue coding bootcamp Lambda School alleging false advertising and financial shenanigans  TechCrunch

Social Media Advertising for Service Brands - Franchising.com
Social Media Advertising for Service Brands  Franchising.com

Miller Genuine Draft and the black hole of space advertising - Fast Company
Miller Genuine Draft and the black hole of space advertising  Fast Company

Cinema Advertising Market to see Huge Growth by 2025 | CineHoyts, Cinepolis, Cinevation – The Shotcaller - The Shotcaller
Cinema Advertising Market to see Huge Growth by 2025 | CineHoyts, Cinepolis, Cinevation – The Shotcaller  The Shotcaller

Reagan Outdoor Advertising honoring 2021 graduates on digital bi - WRCB-TV
Reagan Outdoor Advertising honoring 2021 graduates on digital bi  WRCB-TV

Cheat Sheet: At IAB Podcast Upfront, diverse voices take center stage while podcast advertising revenue and audiences boom - Digiday
Cheat Sheet: At IAB Podcast Upfront, diverse voices take center stage while podcast advertising revenue and audiences boom  Digiday

2021 Global Contextual Advertising Market Future Estimations with Top Key Players, Production Development and Opportunities to 2031 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
2021 Global Contextual Advertising Market Future Estimations with Top Key Players, Production Development and Opportunities to 2031 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Stuffed Puffs® Launches First National Television Advertisements with "Fluffing Delicious" Campaign - The Delaware County Daily Times
Stuffed Puffs® Launches First National Television Advertisements with "Fluffing Delicious" Campaign  The Delaware County Daily Times

Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion - MarTech Series
Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion  MarTech Series

Global Advertising Agencie Service Market SWOT Analysis,Key Indicators,Forecast 2027 : WPP Group, 22squared, Omnicom Group – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Advertising Agencie Service Market SWOT Analysis,Key Indicators,Forecast 2027 : WPP Group, 22squared, Omnicom Group – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

An Iranian Advertising Agency Mentioned as Top Digital Marketing Company and Top Experiential Market - Tehran Times
An Iranian Advertising Agency Mentioned as Top Digital Marketing Company and Top Experiential Market  Tehran Times

How to Advertise in Newsletters: A Beginner's Guide (with Examples) - Search Engine Journal
How to Advertise in Newsletters: A Beginner's Guide (with Examples)  Search Engine Journal

ASCI appoints Infectious Advertising as their creative partner - The Financial Express
ASCI appoints Infectious Advertising as their creative partner  The Financial Express

Stroke Awareness: Sponsored Advertising by AdventHealth - FOX 35 Orlando
Stroke Awareness: Sponsored Advertising by AdventHealth  FOX 35 Orlando

Ford’s new in-car advertising patent is what hell looks like - The Next Web
Ford’s new in-car advertising patent is what hell looks like  The Next Web

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

Brands in Latin America are striving for more diversity in their advertising - eMarketer
Brands in Latin America are striving for more diversity in their advertising  eMarketer

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media - PRNewswire
SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media  PRNewswire

Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising - Forbes
Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising  Forbes

GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation - ExchangeWire
GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation  ExchangeWire

NTSD advertising 2021/22 budget with no tax increase | Local | tiogapublishing.com - The Wellsboro Gazette
NTSD advertising 2021/22 budget with no tax increase | Local | tiogapublishing.com  The Wellsboro Gazette

Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation 'Women in Analytics' Event - PRNewswire
Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation 'Women in Analytics' Event  PRNewswire

Gumtree advertising intelligence tools launched Predicting audience intentions is now the key to getting sales results - GoAutoNews Premium
Gumtree advertising intelligence tools launched Predicting audience intentions is now the key to getting sales results  GoAutoNews Premium

Apple hires former Facebook advertising exec to bolster its own ads platform - 9to5Mac
Apple hires former Facebook advertising exec to bolster its own ads platform  9to5Mac

Apple's Privacy Changes Are Disrupting Advertising on Facebook - Business Insider
Apple's Privacy Changes Are Disrupting Advertising on Facebook  Business Insider

Advertising Market Positive Demand Outlook, Supportive Valuations | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG – The Manomet Current - The Manomet Current
Advertising Market Positive Demand Outlook, Supportive Valuations | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG – The Manomet Current  The Manomet Current

Consumer Empowerment and the Future of Advertising - MarTech Series
Consumer Empowerment and the Future of Advertising  MarTech Series

ALDRICH: Once advertising everything not to do during the pandemic, U.S. now showing Canada the road to reopening - Winnipeg Sun
ALDRICH: Once advertising everything not to do during the pandemic, U.S. now showing Canada the road to reopening  Winnipeg Sun

Untidy, obstructive advertising signs in Brisbane council’s sights - Brisbane Times
Untidy, obstructive advertising signs in Brisbane council’s sights  Brisbane Times

Insurance Advertising Market Is Booming Worldwide : Liberty Mutual, Berkshire Hathaway, Nationwide Mutual - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : Liberty Mutual, Berkshire Hathaway, Nationwide Mutual  Insurance News Net

The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

U.S. judge dismisses advertisers' antitrust claims against Google - Reuters
U.S. judge dismisses advertisers' antitrust claims against Google  Reuters

A century of all-American toy advertising in pictures - Wallpaper*
A century of all-American toy advertising in pictures  Wallpaper*

P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging - Marketing Dive
P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging  Marketing Dive

Amazon files lawsuit to dismantle illegal advertising scheme targeting customers - Fox Business
Amazon files lawsuit to dismantle illegal advertising scheme targeting customers  Fox Business

At IAB Podcast Upfront, Diverse Voices Take Center Stage While Podcast Advertising Revenue and Audiences Boom - Editor And Publisher Magazine
At IAB Podcast Upfront, Diverse Voices Take Center Stage While Podcast Advertising Revenue and Audiences Boom  Editor And Publisher Magazine

Account-Based Advertising Software Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Account-Based Advertising Software Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Google Defeats Advertisers' Antitrust Claims -- For Now 05/17/2021 - MediaPost Communications
Google Defeats Advertisers' Antitrust Claims -- For Now 05/17/2021  MediaPost Communications

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

Category: What's Next For Advertisers? Key Changes That Will Drive The Industry Forward, a Beet.TV Leadership Series presented by Comcast Technology Solutions - BeetTV
Category: What's Next For Advertisers? Key Changes That Will Drive The Industry Forward, a Beet.TV Leadership Series presented by Comcast Technology Solutions  BeetTV

Sports Betting Advertising Spend Totals $154M in Q1 - Casino.Org News
Sports Betting Advertising Spend Totals $154M in Q1  Casino.Org News

P&G teams up with GLAAD to up LGBTQ visibility in advertising - GlobalCosmeticsNews
P&G teams up with GLAAD to up LGBTQ visibility in advertising  GlobalCosmeticsNews

Programmatic Advertising Display Market Research Report: Size, Share, Opportunities, Challenges, Statistics, Restraints, Drivers with Key Player like Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel N - KSU | The Sentinel Newspaper
Programmatic Advertising Display Market Research Report: Size, Share, Opportunities, Challenges, Statistics, Restraints, Drivers with Key Player like Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel N  KSU | The Sentinel Newspaper

Facebook advertisers are getting hit by Apple's privacy changes - Business Insider
Facebook advertisers are getting hit by Apple's privacy changes  Business Insider

5 Working Mothers on Their Lives in Advertising During Covid - Muse by Clio
5 Working Mothers on Their Lives in Advertising During Covid  Muse by Clio

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Advertisers Will Change How They Respond To Consumer Purchases 05/17/2021 - MediaPost Communications
Advertisers Will Change How They Respond To Consumer Purchases 05/17/2021  MediaPost Communications

Amazon Advertising Revenue - Quarterly Spend by Ad Type - Jungle Scout
Amazon Advertising Revenue - Quarterly Spend by Ad Type  Jungle Scout

Should You Accumulate MDC Partners Inc (MDCA) in Advertising Agencies Industry? - InvestorsObserver
Should You Accumulate MDC Partners Inc (MDCA) in Advertising Agencies Industry?  InvestorsObserver

Best Stocks To Buy In May? 4 Advertising Stocks To Watch - Nasdaq
Best Stocks To Buy In May? 4 Advertising Stocks To Watch  Nasdaq

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Lachlan Murdoch continues to lie to the advertising industry - Media Matters for America
Lachlan Murdoch continues to lie to the advertising industry  Media Matters for America

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

Global Signage Market Growth Sustained by Increased Focus on Outdoor Digital Advertising: Future Market Insights - PRNewswire
Global Signage Market Growth Sustained by Increased Focus on Outdoor Digital Advertising: Future Market Insights  PRNewswire

Discover a new advertising approach to help reach new players - GamesIndustry.biz
Discover a new advertising approach to help reach new players  GamesIndustry.biz

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

Model B has a new president heading its AI-based digital advertising efforts - Technical.ly DC
Model B has a new president heading its AI-based digital advertising efforts  Technical.ly DC

Facebook’s Ad Business Drives Surge in Revenue, Following Google’s Act - The Wall Street Journal
Facebook’s Ad Business Drives Surge in Revenue, Following Google’s Act  The Wall Street Journal

Mobile Advertising Software Market Research 2021 Observational studies with leading manufacturers| Marin Software, DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Mobile Advertising Software Market Research 2021 Observational studies with leading manufacturers| Marin Software, DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe - PRNewswire
Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

Digital Out of Home (OOH) Advertising Market 2021 Precise Outlook – JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Out of Home (OOH) Advertising Market 2021 Precise Outlook – JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Potential bets start advertising on Facebook as 2022 campaign shifts to social media - SunStar Philippines
Potential bets start advertising on Facebook as 2022 campaign shifts to social media  SunStar Philippines

Apple's privacy change is already crushing advertisers - Business Insider
Apple's privacy change is already crushing advertisers  Business Insider

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