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Advertising Basics for Beginners


So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.

Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:

1. People don't like ads until they see something they want or need.

2. Headlines should always illustrate the best, specific benefits of one's offer. Cryptic headlines might be fun, but they simply can't compare (in terms of results) to an honest headline that spells out your offer.

3. Tell your prospects exactly what you want them to do. Don't assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don't forget to provide the link or address.

4. Every ad you place is an opportunity to rate your copy. A mediocre ad won't get many responses, but a great ad can clicks almost anywhere. Don't waste your time placing ineffective ads, always check your results.

5. Networking with others is a good way to make sales, but nothing beats good ad copy.

6. Networking is not about making lots of instant sales. It's about getting to know people and letting them know what you have to offer. When they have a need for your product, they will look you up.

Writing effective ad copy takes practice. Don't get discouraged if your first attempts don't yield a lot of results. Continue to work with it and test it until you find that words that speak to your perfect customers and make them click.

Cathy Wagner, online business expert and owner of http://www.onestopinternetbusiness.com, will help you reach your online business goals faster with hands-on marketing guidance and support, personalized for you own unique business. You can save hundreds of dollars and countless hours of frustration by avoiding common mistakes and pitfalls.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 20 / 2024

How Netflix and Amazon dominated the advertising upfronts - Los Angeles Times
How Netflix and Amazon dominated the advertising upfronts  Los Angeles Times

Bumble, Apple, and the art of the advertising apology - Fast Company
Bumble, Apple, and the art of the advertising apology  Fast Company

POV: Why are women's bodies considered taboo by advertising authorities? - It's Nice That
POV: Why are women's bodies considered taboo by advertising authorities?  It's Nice That

It's becoming impossible for game publishers to avoid the question of advertising inside premium titles - Digiday
It's becoming impossible for game publishers to avoid the question of advertising inside premium titles  Digiday

Why advertisers can no longer trust Google - Search Engine Land
Why advertisers can no longer trust Google  Search Engine Land

A look back: The Buffalo Evening News 1953 advertising brochure - Buffalo News
A look back: The Buffalo Evening News 1953 advertising brochure  Buffalo News

Dogecoin Founder Issues Important Malware Warning to Advertisers - U.Today
Dogecoin Founder Issues Important Malware Warning to Advertisers  U.Today

Amid plague of ads on social media, China’s first advertising recalled - Post Magazine
Amid plague of ads on social media, China’s first advertising recalled  Post Magazine

Snoop Dogg shows how NCAA ditched its rules for bowl game advertising - USA TODAY
Snoop Dogg shows how NCAA ditched its rules for bowl game advertising  USA TODAY

OpenAI and Reddit Partner on Data Licensing, Advertising - PYMNTS.com
OpenAI and Reddit Partner on Data Licensing, Advertising  PYMNTS.com

Unveiling the creative potential of podcast advertising: beyond the platform - The Media Leader
Unveiling the creative potential of podcast advertising: beyond the platform  The Media Leader

Leading Women 2024: Mrinalini Nair, Uber Advertising - Ad Age
Leading Women 2024: Mrinalini Nair, Uber Advertising  Ad Age

Chuck Haga: So much of TV advertising bugs me in so many ways - Grand Forks Herald
Chuck Haga: So much of TV advertising bugs me in so many ways  Grand Forks Herald

Baidu's core advertising remains weak in Q1, GenAI boost cloud revenue · TechNode - TechNode
Baidu's core advertising remains weak in Q1, GenAI boost cloud revenue · TechNode  TechNode

P&C Insurance Advertising Market - Insurance News - Insurance News Net
P&C Insurance Advertising Market - Insurance News  Insurance News Net

Amazon’s First Upfront Is All About Advertising And Sports - AdExchanger
Amazon’s First Upfront Is All About Advertising And Sports  AdExchanger

beIN taps Synamedia for TV advertising service in MENA - Digital TV Europe
beIN taps Synamedia for TV advertising service in MENA  Digital TV Europe

Baidu Earnings: Advertising Weakness Offset by Continued Growth In Cloud Business - Morningstar
Baidu Earnings: Advertising Weakness Offset by Continued Growth In Cloud Business  Morningstar

Student Wins Integrated Campaign Advertising Award | Royal News: May 15 2024 - Scranton
Student Wins Integrated Campaign Advertising Award | Royal News: May 15 2024  Scranton

Can Wilkinson Sword’s Blade Master revive flagging shaving category? - More About Advertising
Can Wilkinson Sword’s Blade Master revive flagging shaving category?  More About Advertising

Top 45 Marketing and Advertising Agencies in Chicago - Built In Chicago
Top 45 Marketing and Advertising Agencies in Chicago  Built In Chicago

Netflix To Launch In-House Advertising Tech Platform - Next TV
Netflix To Launch In-House Advertising Tech Platform  Next TV

OpenAI partnering with Reddit on advertising and content - CNBC
OpenAI partnering with Reddit on advertising and content  CNBC

FCB is top agency and network at One Show - More About Advertising
FCB is top agency and network at One Show  More About Advertising

Netflix advertising is booming: More than 40 million users are now on its ad-supported tier - Fast Company
Netflix advertising is booming: More than 40 million users are now on its ad-supported tier  Fast Company

BeIN chooses Synamedia Iris for targeted TV advertising service in MENA - BroadcastProME.com
BeIN chooses Synamedia Iris for targeted TV advertising service in MENA  BroadcastProME.com

Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability - AdExchanger
Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability  AdExchanger

Are Advertising and Marketing on the Brink of a Union Wave? - Non Profit News - Nonprofit Quarterly
Are Advertising and Marketing on the Brink of a Union Wave? - Non Profit News  Nonprofit Quarterly

Santa Fe Reporter Advertising - Santa Fe Reporter
Santa Fe Reporter Advertising  Santa Fe Reporter

Pepper raises $30 million in funding for AI and advertising improvements - Digital Commerce 360
Pepper raises $30 million in funding for AI and advertising improvements  Digital Commerce 360

OpenAI Inks Data, Advertising Deal With Reddit - Hollywood Reporter
OpenAI Inks Data, Advertising Deal With Reddit  Hollywood Reporter

Advertisement Info - Mississippi Free Press
Advertisement Info  Mississippi Free Press

Latrobe Bulletin wins big in statewide advertising awards - latrobebulletinnews.com
Latrobe Bulletin wins big in statewide advertising awards  latrobebulletinnews.com

Digital Advertising Budgets Continue to Recover Steadily - William Blair
Digital Advertising Budgets Continue to Recover Steadily  William Blair

Ethical Advertising on the Internet: Guidelines and Considerations for Marketers - SpaceCoastDaily.com
Ethical Advertising on the Internet: Guidelines and Considerations for Marketers  SpaceCoastDaily.com

Warner Bros. Discovery Showcases Impressive Slate of Advertising Solutions, Content Offerings and Beloved Talent at ... - Warner Bros. Discovery
Warner Bros. Discovery Showcases Impressive Slate of Advertising Solutions, Content Offerings and Beloved Talent at ...  Warner Bros. Discovery

Rumble sues Google over digital advertising practices - Reuters
Rumble sues Google over digital advertising practices  Reuters

Webinar: Mainstreaming Cannabis: Branding and Advertising – Cannabis Industry - Duane Morris LLP
Webinar: Mainstreaming Cannabis: Branding and Advertising – Cannabis Industry  Duane Morris LLP

Huntington Beach Considers Increasing Hotel Tax for Tourism Advertising - Voice of OC
Huntington Beach Considers Increasing Hotel Tax for Tourism Advertising  Voice of OC

Social Media Advertising Software Market Set For Rapid Growth, To Reap Bulk Revenues, Application & Forecast to 2030 - openPR
Social Media Advertising Software Market Set For Rapid Growth, To Reap Bulk Revenues, Application & Forecast to 2030  openPR

India's Zee Entertainment reports Q4 profit as advertising demand picks up - Reuters
India's Zee Entertainment reports Q4 profit as advertising demand picks up  Reuters

Streaming platforms woo advertisers at this year's upfronts - Marketplace
Streaming platforms woo advertisers at this year's upfronts  Marketplace

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Food Advertising, Labeling, and Litigation Conference - Food and Drug Law Institute
Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

Rita Ferro, Disney's President of Global Advertising, on the Company's Upfront and the Differentiator of Storytelling - The Walt Disney Company
Rita Ferro, Disney's President of Global Advertising, on the Company's Upfront and the Differentiator of Storytelling  The Walt Disney Company

Advertising Upfronts: Video is King, Where CPMs are Going... - Portada-online.com
Advertising Upfronts: Video is King, Where CPMs are Going...  Portada-online.com

The Drum - The Drum
The Drum  The Drum

Navigating the world wide web in advertising | News - Yoursun.com
Navigating the world wide web in advertising | News  Yoursun.com

Details for AMERICLEAN - COMPASS ADVERTISING - Ad from 2024-05-15 - Quad-City Times
Details for AMERICLEAN - COMPASS ADVERTISING - Ad from 2024-05-15  Quad-City Times

Netflix to take on Google and Amazon by building its own ad server - TechCrunch
Netflix to take on Google and Amazon by building its own ad server  TechCrunch

TV companies flaunt ad tech and AI to persuade advertisers to spend - Reuters
TV companies flaunt ad tech and AI to persuade advertisers to spend  Reuters

Jewelers Turning to Artificial Intelligence for Online Advertising - The New York Times
Jewelers Turning to Artificial Intelligence for Online Advertising  The New York Times

How the NBA's broadcast rights tussle could affect advertisers - Digiday
How the NBA's broadcast rights tussle could affect advertisers  Digiday

How Television Advertising Lost Its Relevance - WSJ - The Wall Street Journal
How Television Advertising Lost Its Relevance - WSJ  The Wall Street Journal

Embracing Emotion: The Future of Contextual Advertising in CTV – Beet.TV - BeetTV
Embracing Emotion: The Future of Contextual Advertising in CTV – Beet.TV  BeetTV

How advertisers can reach Gen Z - Adgully
How advertisers can reach Gen Z  Adgully

A Battle of Might: Google's AI Bet to Revolutionize Search and Advertising - WebProNews
A Battle of Might: Google's AI Bet to Revolutionize Search and Advertising  WebProNews

Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95 - The New York Times
Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95  The New York Times

Avantax Advisory Services Inc. Has $1.40 Million Stake in Lamar Advertising (NASDAQ:LAMR) - Defense World
Avantax Advisory Services Inc. Has $1.40 Million Stake in Lamar Advertising (NASDAQ:LAMR)  Defense World

Paris seeks to boost sluggish sales for Paralympic Games - ETBrandEquity
Paris seeks to boost sluggish sales for Paralympic Games  ETBrandEquity

Former Magnite and SpringServe Leaders Launch PilotDesk to Automate Advertising Operations - PR Newswire
Former Magnite and SpringServe Leaders Launch PilotDesk to Automate Advertising Operations  PR Newswire

Attorney General Bonta Announces $10.25 Million Settlement Against AT&T, Verizon, and T-Mobile for Misleading ... - California Department of Justice
Attorney General Bonta Announces $10.25 Million Settlement Against AT&T, Verizon, and T-Mobile for Misleading ...  California Department of Justice

Walmart: E-commerce and Advertising Fuel Strong Growth - Nasdaq
Walmart: E-commerce and Advertising Fuel Strong Growth  Nasdaq

Try-scoring marketing giant Tony O’Reilly dies at 88 - More About Advertising
Try-scoring marketing giant Tony O’Reilly dies at 88  More About Advertising

Microsoft Advertising Flies On OpenAI's GPT Coattails 05/17/2024 - MediaPost Communications
Microsoft Advertising Flies On OpenAI's GPT Coattails 05/17/2024  MediaPost Communications

Promotional Labeling and Advertising Considerations for Prescription Biological Reference and Biosimilar Products ... - FDA.gov
Promotional Labeling and Advertising Considerations for Prescription Biological Reference and Biosimilar Products ...  FDA.gov

U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections - IAB
U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections  IAB

newsGP - Concerns raised over possible change to medicine advertising rules - RACGP
newsGP - Concerns raised over possible change to medicine advertising rules  RACGP

Dimensional Fund Advisors LP Reduces Stake in Lamar Advertising (NASDAQ:LAMR) - Defense World
Dimensional Fund Advisors LP Reduces Stake in Lamar Advertising (NASDAQ:LAMR)  Defense World

Attorney General Griffin Announces $104246 Settlement with Wireless Carriers over Deceptive and Misleading ... - Malvern Daily Record
Attorney General Griffin Announces $104246 Settlement with Wireless Carriers over Deceptive and Misleading ...  Malvern Daily Record

WBD Unveils Advanced Advertising Features for Max - TV Technology
WBD Unveils Advanced Advertising Features for Max  TV Technology

Netflix Stock Rises Amid Advertising-Tier Subscriber Growth. What's Next. - Barron's
Netflix Stock Rises Amid Advertising-Tier Subscriber Growth. What's Next.  Barron's

Interactive Advertising Bureau - IAB
Interactive Advertising Bureau  IAB

Political advertising is in season, who is funding it and where is it coming from? - YourErie
Political advertising is in season, who is funding it and where is it coming from?  YourErie

Does Pennsylvania pay for brochures advertising out-of-state travel spots? - ABC27
Does Pennsylvania pay for brochures advertising out-of-state travel spots?  ABC27

AT&T, Verizon, T-Mobile Agree to $10 Million Settlement Over Alleged False Advertising - BroadbandBreakfast.com
AT&T, Verizon, T-Mobile Agree to $10 Million Settlement Over Alleged False Advertising  BroadbandBreakfast.com

East West Label wins advertising package on MoreThanTheCurve.com - morethanthecurve.com
East West Label wins advertising package on MoreThanTheCurve.com  morethanthecurve.com

From Search To Advertising, Will Google's Big AI Bet Pay Off? - Video - IBD - Investor's Business Daily
From Search To Advertising, Will Google's Big AI Bet Pay Off? - Video - IBD  Investor's Business Daily

Tencent profits on advertising gains - Mobile World Live
Tencent profits on advertising gains  Mobile World Live

Wojak Finance: Pioneering Decentralized Advertising with the WOJAK Token - hackernoon.com
Wojak Finance: Pioneering Decentralized Advertising with the WOJAK Token  hackernoon.com

How London's diversity has helped it take over the world of advertising - City A.M.
How London's diversity has helped it take over the world of advertising  City A.M.

Max announces new advertising formats - NewscastStudio
Max announces new advertising formats  NewscastStudio

Lamar Advertising (NASDAQ:LAMR) Shares Bought by BNP Paribas Financial Markets - Defense World
Lamar Advertising (NASDAQ:LAMR) Shares Bought by BNP Paribas Financial Markets  Defense World

Plymouth Board of Public Works & Safety approves advertising for bids on Waterworks Improvement Projects - WTCA
Plymouth Board of Public Works & Safety approves advertising for bids on Waterworks Improvement Projects  WTCA

Public Relations Bachelor's Degree | Advertising - MTSU.edu
Public Relations Bachelor's Degree | Advertising  MTSU.edu

Netflix's Advertising Strategy Promises Big, with 40M Ad-Supported Viewers and Unique Ad Integration Plan - Benzinga
Netflix's Advertising Strategy Promises Big, with 40M Ad-Supported Viewers and Unique Ad Integration Plan  Benzinga

Advertising in the time of Lok Sabha Elections - ETBrandEquity
Advertising in the time of Lok Sabha Elections  ETBrandEquity

United States - Advertising, Marketing & Branding - NBA Hall Of Fame Player Sues Over Unauthorized Use Of Image - Mondaq News Alerts
United States - Advertising, Marketing & Branding - NBA Hall Of Fame Player Sues Over Unauthorized Use Of Image  Mondaq News Alerts

Netflix (NFLX) will launch an in-house advertising technology platform - StreetInsider.com
Netflix (NFLX) will launch an in-house advertising technology platform  StreetInsider.com

Tesla must face false advertising claims it misled buyers about autopilot and self-driving capabilities - The Mercury News
Tesla must face false advertising claims it misled buyers about autopilot and self-driving capabilities  The Mercury News

Google asks for no jury in upcoming antitrust case over advertising tech - Global News
Google asks for no jury in upcoming antitrust case over advertising tech  Global News

This under-the-radar tech stock will get a boost from Netflix's new advertising strategy - CNBC
This under-the-radar tech stock will get a boost from Netflix's new advertising strategy  CNBC

30 Under 30 Asia: Meet The Creators And Artists Generating Inspiring And Educational Content - Forbes
30 Under 30 Asia: Meet The Creators And Artists Generating Inspiring And Educational Content  Forbes

Are Attention Metrics On A Path To Becoming Advertising Currency? 05/16/2024 - MediaPost Communications
Are Attention Metrics On A Path To Becoming Advertising Currency? 05/16/2024  MediaPost Communications

TelevisaUnivision is closing the advertising gap with English-language TV - Axios
TelevisaUnivision is closing the advertising gap with English-language TV  Axios

Netflix Advertising-Supported Plan Has 40 Million Users - Bloomberg
Netflix Advertising-Supported Plan Has 40 Million Users  Bloomberg

Changing the Game: How Games Advertising Powers Performance - IAB
Changing the Game: How Games Advertising Powers Performance  IAB

2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report - IAB
2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report  IAB

Google's YouTube Pitches Advertisers On Unskippable Ads 05/20/2024 - MediaPost Communications
Google's YouTube Pitches Advertisers On Unskippable Ads 05/20/2024  MediaPost Communications

Tencent profits soar on its online advertising boom - Financial Times
Tencent profits soar on its online advertising boom  Financial Times

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