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How To Track Your Advertising Like A Hawk


Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!

Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company. This prospect card must be current and complete, so your staff will be able to accurately track the results from each advertising/marketing source. Your business should also have a phone log, a summary of the daily and weekly advertising results and a report to summarize the month. Be certain each advertising source you are using has its own column for each report. Often, advertising sources are bunched together in the same category or column on the weekly or monthly recap, making it impossible to track the performance of your advertising/marketing.

Tip From The Coach: When asking your team to provide a summary of advertising and marketing results, have them sign and date the form. This is a reminder that they are accountable for the timely and accurate "source" information which is reflected on each report.

Identifying the source: To accurately evaluate the performance of your advertising program, begin by deleting "drive-by" as a source on your customer card and tracking systems. In most cases, your customers read or heard something about your company before they came to your office or called your company. Next, have your team design a marketing easel or a three-ring binder, which has a sample of the advertising and marketing being done. Then, ask your team to begin each appointment or meeting at this marketing easel or with their three-ring binder, so they can ask each customer if they have seen your current advertising or marketing pieces. NOW, this is the time for your team to record this timely information on the customer card, to accurately identify the advertising which brought this customer to your company. And by using this technique with every new customer served by your team, your weekly and monthly tracking reports will now reflect a more accurate picture of which advertising and marketing source is most effective.

Tip From The Coach: Of course, a tracking system can also be computerized and very powerful, but the steps/tips outlined in the paragraph above are still the same.

Creating a file for return prospects: Wow! Isn't it great when a return-prospect becomes a sale? Such fun! Unfortunately, identifying the original advertising source which brought this prospect to your business the first time is a major problem for most companies. Often, your team will hear from a return-prospect, "I was just here a few months ago and decided to contact you again." But each sale that is made by your company, which comes from a particular advertising or marketing source, makes it easy to justify which advertising/marketing you will continue to use. And since advertising and marketing is such a large monthly expenditure for most businesses, isn't it important to know what's working and what's NOT?

Tip From The Coach: Create a master file of prospect cards for all prospects and have your team file the prospect cards from each day into a small box by last name, sorted A-Z. Now, when "Peter Smith" returns in three months after his first visit or phone call and says he wants to buy your product or use service, your team can simply go to this small box and behind "S" the original prospect card is right there! This is an instant way for your company to source its advertising and marketing. More importantly, your staff will have in their hand the background of this prospect and can create instant rapport. Instant rapport equals higher closing ratios, a double win! Of course, a follow-up system can also be computerized, but the steps/tips outlined in this paragraph are still the same. Once you have these systems in place, you can then calculate your: cost-per-phone-call, cost for bringing a prospect to your business and cost-per-sale! For a free analysis of your advertising tracking forms or the results you are receiving, fax your system/results to The Coach at 435-615-8670 and receive 20 minutes of complimentary coaching!

Author's note: Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances?. He has spent 17,500 hours [since 1995] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for fast growing sales companies and entrepreneurial businesses worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic TeleForums. Twice-monthly TeleForums link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format.

PowerHour® is based in Olympic-town?Park City, Utah, at 435-615-8486, by E-mail [email protected] or visit their TeleForum website: http://www.powerhour.com. To receive a FREE success newsletter, with subscribers in 74 countries, send an E-mail to: [email protected]. Recent PowerHour® articles have appeared in 4000+ business/trade publications and websites.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. May / 08 / 2021

BrandTotal on the Importance of a Strategic Approach to Social Advertising - OCNJ Daily
BrandTotal on the Importance of a Strategic Approach to Social Advertising  OCNJ Daily

Opinion : Why Connecticut’s proposed digital advertising tax is defective - Hartford Courant
Opinion : Why Connecticut’s proposed digital advertising tax is defective  Hartford Courant

Amazon Advertising Is Unstoppable - hackernoon.com
Amazon Advertising Is Unstoppable  hackernoon.com

Trampoline Advertising and Design Co. names two to new positions - Glens Falls Post-Star
Trampoline Advertising and Design Co. names two to new positions  Glens Falls Post-Star

Advertising paper in Munising officially launches - UpperMichigansSource.com
Advertising paper in Munising officially launches  UpperMichigansSource.com

Reddit Ads: Your Guide to Successful Reddit Advertising - Business 2 Community
Reddit Ads: Your Guide to Successful Reddit Advertising  Business 2 Community

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

US advertising employment increased by 1,900 jobs in April - AdAge.com
US advertising employment increased by 1,900 jobs in April  AdAge.com

Measurement Standards Finally Come To Digital Out-Of-Home Advertising - AdExchanger
Measurement Standards Finally Come To Digital Out-Of-Home Advertising  AdExchanger

ViacomCBS beats quarterly revenue estimates on streaming, advertising boost - Reuters
ViacomCBS beats quarterly revenue estimates on streaming, advertising boost  Reuters

Lerner Advertising To Receive Two Golden Gavel Awards - PRNewswire
Lerner Advertising To Receive Two Golden Gavel Awards  PRNewswire

This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins - TechCrunch
This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins  TechCrunch

Facebook pushes back advertising meetings after Oversight Board ruling - Business Insider
Facebook pushes back advertising meetings after Oversight Board ruling  Business Insider

Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost Communications
Diversity in Advertising: Avoid The Obvious 05/06/2021  MediaPost Communications

CannaCraft settles false advertising case for $250,000 - Santa Rosa Press Democrat
CannaCraft settles false advertising case for $250,000  Santa Rosa Press Democrat

Cannacraft, INC., Settles False Advertising Claim For CBD Products In Sonoma County - Patch.com
Cannacraft, INC., Settles False Advertising Claim For CBD Products In Sonoma County  Patch.com

BA Returns to Advertising as It Takes to the Skies Once Again - Adweek
BA Returns to Advertising as It Takes to the Skies Once Again  Adweek

CNBC reporter Megan Graham: How advertising campaigns are addressing a return to normalcy post-COVID-19 - WGN Radio
CNBC reporter Megan Graham: How advertising campaigns are addressing a return to normalcy post-COVID-19  WGN Radio

Senate advances bill banning deceptive advertising by faith-based pregnancy centers - The CT Mirror
Senate advances bill banning deceptive advertising by faith-based pregnancy centers  The CT Mirror

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

Preeminent Orange County Advertising and Marketing Agency Loses Pioneer President - PRNewswire
Preeminent Orange County Advertising and Marketing Agency Loses Pioneer President  PRNewswire

Legislation would prohibit marijuana advertising in Idaho - Wichita Eagle
Legislation would prohibit marijuana advertising in Idaho  Wichita Eagle

ROKU Q1 Earnings Top Estimates, Revenues Ride on Advertising - Nasdaq
ROKU Q1 Earnings Top Estimates, Revenues Ride on Advertising  Nasdaq

Bank of America upgrades Zynga as video game company pushes into advertising - CNBC
Bank of America upgrades Zynga as video game company pushes into advertising  CNBC

10 Best Advertising Stocks to Buy Now - Yahoo Finance
10 Best Advertising Stocks to Buy Now  Yahoo Finance

From University to Best practice: Online Advertising - TechPluto
From University to Best practice: Online Advertising  TechPluto

Tesla Rival Lucid To Advertise Electric Air Sedan On NBC As Elon Musk Hosts SNL - Forbes
Tesla Rival Lucid To Advertise Electric Air Sedan On NBC As Elon Musk Hosts SNL  Forbes

6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - 2021 Webinar - ResearchAndMarkets.com - Galveston County Daily News
6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - 2021 Webinar - ResearchAndMarkets.com  Galveston County Daily News

Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live - SpaceNews
Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory' - AdAge.com
Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory'  AdAge.com

TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place - Deadline
TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place  Deadline

Ashland council approves advertising of amusement tax ordinance - Republican & Herald
Ashland council approves advertising of amusement tax ordinance  Republican & Herald

Apple's Views On Advertising And Monetization Are Dictating Events Both Past and Present - Digital Information World
Apple's Views On Advertising And Monetization Are Dictating Events Both Past and Present  Digital Information World

Advertising Amid Chip Shortage-Induced Inventory Changes - Ward's Auto
Advertising Amid Chip Shortage-Induced Inventory Changes  Ward's Auto

Cannacraft Settles False CBD Product Advertising Claim - Candid Chronicle
Cannacraft Settles False CBD Product Advertising Claim  Candid Chronicle

In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports - PRNewswire
In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports  PRNewswire

Why Cohorts Have Always Been Advertising's Future – Long Before Google's FLoC - AdExchanger
Why Cohorts Have Always Been Advertising's Future – Long Before Google's FLoC  AdExchanger

McKinsey & Company agrees that the time is up for the current model of online advertising: here's what it thinks comes next - Privacy News Online
McKinsey & Company agrees that the time is up for the current model of online advertising: here's what it thinks comes next  Privacy News Online

TVB Statement on Advertising to Mother's Day Shoppers - GlobeNewswire
TVB Statement on Advertising to Mother's Day Shoppers  GlobeNewswire

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

E-Commerce Boom Is Here to Stay, and Digital Advertisers Are Noticing - GOBankingRates
E-Commerce Boom Is Here to Stay, and Digital Advertisers Are Noticing  GOBankingRates

Greenwashing: Lawsuit Charges Oil Companies with False Advertising - EHS Daily Advisor - EHS Daily Advisor
Greenwashing: Lawsuit Charges Oil Companies with False Advertising - EHS Daily Advisor  EHS Daily Advisor

A Huge Thanks To ATL’s Advertisers - Above the Law
A Huge Thanks To ATL’s Advertisers  Above the Law

Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars - PRNewswire
Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars  PRNewswire

Yelp beats expectations as diners, advertisers return - MarketWatch
Yelp beats expectations as diners, advertisers return  MarketWatch

FY 2020 Digital Video Advertising Spend Report - IAB
FY 2020 Digital Video Advertising Spend Report  IAB

Advertising Mogul And Veteran Television Personality Donny Deutsch Launches First Podcast With Kast Media - PRNewswire
Advertising Mogul And Veteran Television Personality Donny Deutsch Launches First Podcast With Kast Media  PRNewswire

Online Advertising Management Software Market Is Booming Worldwide | Adzerk, Sizmek, Advanse – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Management Software Market Is Booming Worldwide | Adzerk, Sizmek, Advanse – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

CTV is still among the fastest-growing channels in digital advertising - eMarketer
CTV is still among the fastest-growing channels in digital advertising  eMarketer

Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys - Promo Marketing
Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys  Promo Marketing

3 advantages of printed signage and advertising for driving traffic back to the store - Marketing Dive
3 advantages of printed signage and advertising for driving traffic back to the store  Marketing Dive

Digital Advertising Mogul Donny Deutsch Launches New Podcast - Martechcube
Digital Advertising Mogul Donny Deutsch Launches New Podcast  Martechcube

How Artificial Intelligence Is Revolutionizing the Advertising Industry - BBN Times
How Artificial Intelligence Is Revolutionizing the Advertising Industry  BBN Times

Global Advertising Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Advertising Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Teachers honored in new billboard campaign from Lamar Advertising - 13WHAM-TV
Teachers honored in new billboard campaign from Lamar Advertising  13WHAM-TV

GSRM's Donnari: 1190 Sports merger a sponsorship, advertising play - SportBusiness
GSRM's Donnari: 1190 Sports merger a sponsorship, advertising play  SportBusiness

Social Advertising Tools Market 2021-2026 In-Depth Analysis with Top Key Players: Hootsuite Inc., Facebook (Facebook Ads Manager), Qwaya, AdEspresso, Inc. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Social Advertising Tools Market 2021-2026 In-Depth Analysis with Top Key Players: Hootsuite Inc., Facebook (Facebook Ads Manager), Qwaya, AdEspresso, Inc. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Senate panel takes up anti-marijuana advertising bill... - Idaho Press-Tribune
Senate panel takes up anti-marijuana advertising bill...  Idaho Press-Tribune

As Decision on Trump Looms, Facebook Preps Its Advertisers - The Wall Street Journal
As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

VIZIO and Verizon Media Partner to Advance CTV, Omnichannel Advertising - Verizon Communications
VIZIO and Verizon Media Partner to Advance CTV, Omnichannel Advertising  Verizon Communications

Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall - Business Insider
Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall  Business Insider

Global Contextual Advertising Market Key Stakeholders – Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Contextual Advertising Market Key Stakeholders – Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

TikTok Talks About Advertisement And Creators In NewFronts 2021 Convention - Digital Information World
TikTok Talks About Advertisement And Creators In NewFronts 2021 Convention  Digital Information World

Why WPP wants to be the LVMH of post-COVID-19 advertising - Fast Company
Why WPP wants to be the LVMH of post-COVID-19 advertising  Fast Company

Apple How to stop apps from tracking you for advertising in iOS 14.5 - KnowTechie
Apple How to stop apps from tracking you for advertising in iOS 14.5  KnowTechie

Top Ten Most Recalled Brands in Podcast Advertising Q1 2021 - RADIO ONLINE
Top Ten Most Recalled Brands in Podcast Advertising Q1 2021  RADIO ONLINE

Programmatic Display Advertising Platform Market Along With Covid-19 Impact Reviews and Overview, Business Scenario 2027: FACEBOOK BUSINESS, ADWORDS, WORDSTREAM – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Display Advertising Platform Market Along With Covid-19 Impact Reviews and Overview, Business Scenario 2027: FACEBOOK BUSINESS, ADWORDS, WORDSTREAM – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Online Advertising Market to Get a New Boost | Netsuite Inc., Facebook Inc., eBay, Inc., Pandora Media – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Market to Get a New Boost | Netsuite Inc., Facebook Inc., eBay, Inc., Pandora Media – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising - Yahoo Finance
Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising  Yahoo Finance

For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners - WhatTheyThink
For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners  WhatTheyThink

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

How to Make Money with Scoreboard Advertising - Campus Rec Magazine
How to Make Money with Scoreboard Advertising  Campus Rec Magazine

Healthcare Advertising Market with Covid 19 Analysis and Challenges On Upcoming Trends 2021-2028 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Healthcare Advertising Market with Covid 19 Analysis and Challenges On Upcoming Trends 2021-2028 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

YouTube's linked TV advertising will be more shoppable thanks to a new update - Digital Information World
YouTube's linked TV advertising will be more shoppable thanks to a new update  Digital Information World

Out-of-Home (OOH) Advertising Market will touch a new level in upcoming year with Top Key players like Outfront Media Inc., EPAMEDIA, Focus Media, News outdoor, Shenzhen Shitong Huana Cultural Diffusion Limited – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Out-of-Home (OOH) Advertising Market will touch a new level in upcoming year with Top Key players like Outfront Media Inc., EPAMEDIA, Focus Media, News outdoor, Shenzhen Shitong Huana Cultural Diffusion Limited – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Is Quotient Technology Inc (QUOT) a Winner in the Advertising Agencies Industry? - InvestorsObserver
Is Quotient Technology Inc (QUOT) a Winner in the Advertising Agencies Industry?  InvestorsObserver

What Are The Two Most Powerful Words In Advertising? “Call Now” - MarTech Series
What Are The Two Most Powerful Words In Advertising? “Call Now”  MarTech Series

South Korea dairy company boss resigns over advertising claims that yogurt prevents COVID - CBS News
South Korea dairy company boss resigns over advertising claims that yogurt prevents COVID  CBS News

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Lamar Advertising marks Teacher Appreciation Week with billboards thanking local teachers - FOX43.com
Lamar Advertising marks Teacher Appreciation Week with billboards thanking local teachers  FOX43.com

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

3 Reasons Netflix Should Get Into Advertising - Motley Fool
3 Reasons Netflix Should Get Into Advertising  Motley Fool

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

Microsoft Advertising's New Features & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

Disney and ad-tech firms agree to privacy changes for children’s apps. - The New York Times
Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Ron Polao, comedic TV and radio personality, and advertising director, dies at 81 - The Philadelphia Inquirer
Ron Polao, comedic TV and radio personality, and advertising director, dies at 81  The Philadelphia Inquirer

3 Online Advertising Stocks to Buy Now - MarketBeat
3 Online Advertising Stocks to Buy Now  MarketBeat

Apple to boost ads business as iPhone changes hurt Facebook - Financial Times
Apple to boost ads business as iPhone changes hurt Facebook  Financial Times

Why Time sees opportunity in Bitcoin for advertisers and consumers as an ‘additive business line’ - Digiday
Why Time sees opportunity in Bitcoin for advertisers and consumers as an ‘additive business line’  Digiday

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

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