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12 Tips To Make Your eBay Business More Profitable


Sometimes it's the simple things that can make your eBay business more profitable and run smoother. Here are twelve things you can do that will lead to more sales and increased profits on eBay.

1. Use auction management tools or services

Using an auction management tool or service allows you to automate most of your day-to-day auction business and frees up time for other activities. There are numerous ones available and the majority of them offer a free 30-day trial period. Find one that fits your needs and budget, learn how to use all of it's features, and then stick with it. Make certain the one you choose supports eBay's Item Specifics and Pre-Filled features.

2. Target all your items toward the same market

There's nothing wrong with offering several different items on eBay, but try to sell things that target the same general market or 2-3 markets. You will find this makes it much easier for satisfied customers to buy from you again. The majority of my customers have returned to buy five or more items from me in the past year. You should strive for this also.

3. End all your auctions on the same day and during the same general time frame

Whatever you are selling, test different days and times of the day to determine what works best for you. Once you determine what day and time works best for you, stick to that time. Your customers will come to know your auctions always end on a certain day at a certain time and know that they can go on the computer on Sunday night at 10 PM, for example, and be able to bid.

4. Fast shipping equates to repeat sales

We live in an instant gratification world. Once an item is paid for, get it in the mail as quickly as possible. This will lead to higher customer feedback and repeat sales. If you aren't seeing comments about how fast a customer received their item in 60 to 70 percent of your feedback, it's taking you too long to get things in the mail and it's hurting your business.

5. Give your product a vacation once in a while

It pays to stop listing an item, or type of item, every once in a while so that potential customers don't begin to take it for granted that it will always be available. You will find that if you don't list an item for two or three weeks, when you do it again, it will almost always result in increased bidding and higher bids.

6. Make use of eBay's "Second Chance" offers

If you have multiples of the same item and more than one person has bid on it, make a "Second Chance" offer to the next one or two unsuccessful bidders. You will find the response rate to these offers is quite high. If you simply choose to re list, there's a good chance that many of the under-bidders will never see your item when it is re-listed.

7. Use a template to create a recognizable identity

Every auction you run should have a similar layout, graphics, and style that your customers can quickly associate with you. When one of your customers clicks on an item link and first arrives at your auction, they should instantly be able to say, "This is one of Bill's auctions." They will instantly feel at home and be more ready to bid.

8. Make use of eBay's Keyword program

Most people associate eBay's Keyword program with eBay stores, but it can be used very successfully in conjunction with your auctions too. The Keyword program is usually running some kind of free trial. Take advantage of it and see how it can increase both the number of bids and the ending price for your auctions.

9. Use Google's Adwords program to attract buyers

Used correctly, Google's Adwords program is an excellent way to attract potential bidders who would otherwise never see your auctions. As long as you use search words or phrases that are tightly targeted to the item you are selling, this can be a cheap and effective promotional tool.

10. Sell only one item per auction

There are exceptions, but bundling similar products into one auction almost always leads to fewer bids and decreased sales. While there may be times you do this to get rid of inventory that hasn't sold, it's normally not a good way to do business.

11. Sell internationally

The simple truth is that if you don't allow international buyers to bid on your auctions you are throwing money out the door. This is a lucrative market with lots of money to spend. Since many sellers exclude these buyers, it only makes sense that you give them the opportunity to spend their money with you.

12. Accept PayPal

If you're not accepting payment by PayPal, you may be loosing a lot of bidders and money. Buyers love the convenience of using this service and many won't bid on an item if the seller doesn't offer it as a payment option. If you're not doing it, you are throwing money away.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. May / 20 / 2024

Red Lobster auctions contents of 2 Georgia locations - 11Alive.com WXIA
Red Lobster auctions contents of 2 Georgia locations  11Alive.com WXIA

Al Capone's sidearm 'Sweetheart' sells at auction for $885000 - Chicago Sun-Times
Al Capone's sidearm 'Sweetheart' sells at auction for $885000  Chicago Sun-Times

5 Takeaways From the Spring Art Auctions: $20 Million Is the New $50 Million - The New York Times
5 Takeaways From the Spring Art Auctions: $20 Million Is the New $50 Million  The New York Times

Rare Richard Mille watch could set a record at Christie’s New York auction - CNN
Rare Richard Mille watch could set a record at Christie’s New York auction  CNN

Jeffrey Epstein's 'little black book' just went up for auction. Here's whose names are listed in it - Scripps News
Jeffrey Epstein's 'little black book' just went up for auction. Here's whose names are listed in it  Scripps News

‘Spun us out’: Carnegie vendors’ stylish reno earns $3.75m auction payday - The Age
‘Spun us out’: Carnegie vendors’ stylish reno earns $3.75m auction payday  The Age

Messi napkin that sealed Barcelona move sells for $965,000 at auction - ABC News
Messi napkin that sealed Barcelona move sells for $965,000 at auction  ABC News

Lionel Messi contract napkin sold at auction for nearly $1 million - NPR
Lionel Messi contract napkin sold at auction for nearly $1 million  NPR

Messi napkin that sealed Barcelona move sells for $965,000 at auction - AOL
Messi napkin that sealed Barcelona move sells for $965,000 at auction  AOL

75-year-old antique collection sold at auction. - WBNG
75-year-old antique collection sold at auction.  WBNG

When the Queen had fun playing in the mud: Scuffed dresses worn by Princess Elizabeth and her sister Margaret - Daily Mail
When the Queen had fun playing in the mud: Scuffed dresses worn by Princess Elizabeth and her sister Margaret  Daily Mail

NYC May Auctions Show Signs of High-End Art Market Decline - Bloomberg
NYC May Auctions Show Signs of High-End Art Market Decline  Bloomberg

ACV Auctions Inc. (NASDAQ:ACVA) Shares Sold by Swiss National Bank - Defense World
ACV Auctions Inc. (NASDAQ:ACVA) Shares Sold by Swiss National Bank  Defense World

Low price may tighten New Zealand's carbon credit supply in 2025 due to auction failures - S&P Global
Low price may tighten New Zealand's carbon credit supply in 2025 due to auction failures  S&P Global

Sherman's sword comes home: Lancaster museum buys general's weapon at auction - WVXU
Sherman's sword comes home: Lancaster museum buys general's weapon at auction  WVXU

Black Panther Portraits, Babbage Presentation Copies, Signed Churchill Photograph: Auction Preview - Fine Books & Collections Magazine
Black Panther Portraits, Babbage Presentation Copies, Signed Churchill Photograph: Auction Preview  Fine Books & Collections Magazine

Details for MERIT AUCTIONS - Ad from 2024-05-19 - Quad-City Times
Details for MERIT AUCTIONS - Ad from 2024-05-19  Quad-City Times

Hodinkee Geneva Spring Watch Auction Recap 2024 - HODINKEE
Hodinkee Geneva Spring Watch Auction Recap 2024  HODINKEE

How Beijing’s art scene is being transformed by young collectors - South China Morning Post
How Beijing’s art scene is being transformed by young collectors  South China Morning Post

New York's 2024 Spring Auction Sales Neared $1.4 Billion | News - Ocula Magazine
New York's 2024 Spring Auction Sales Neared $1.4 Billion | News  Ocula Magazine

Cyber-Attack Disrupts Christie's $840M Art Auctions - Infosecurity Magazine
Cyber-Attack Disrupts Christie's $840M Art Auctions  Infosecurity Magazine

Red Lobster auctions: Top bid for closed restaurant location in Alabama at $5,300 - AL.com
Red Lobster auctions: Top bid for closed restaurant location in Alabama at $5,300  AL.com

Red Lobster auctions off items as a result of closures - 98.5 KYGO - 98.5 KYGO
Red Lobster auctions off items as a result of closures - 98.5 KYGO  98.5 KYGO

Monet Leads Sotheby’s $235 Million Modern Art Sale—But Carrington Steals the Show - artnet News
Monet Leads Sotheby’s $235 Million Modern Art Sale—But Carrington Steals the Show  artnet News

2024 KACo Salt Auction - - The Kentucky Association of Counties
2024 KACo Salt Auction  - The Kentucky Association of Counties

Spring Consignment Auction | Auctions | heraldandnews.com - Herald and News
Spring Consignment Auction | Auctions | heraldandnews.com  Herald and News

The EU’s inaugural Hydrogen subsidy auction. What have we learned? - Energy Post
The EU’s inaugural Hydrogen subsidy auction. What have we learned?  Energy Post

Christie’s Holds Major Art Auctions Despite Cyberattack - The New York Times
Christie’s Holds Major Art Auctions Despite Cyberattack  The New York Times

Art Market Seeks Its Footing After Stumbling Sales and a Hack at Christie's - The New York Times
Art Market Seeks Its Footing After Stumbling Sales and a Hack at Christie's  The New York Times

Phillips's evening auction in New York notches $72.3m, buoyed by two fresh Basquiat paintings - Art Newspaper
Phillips's evening auction in New York notches $72.3m, buoyed by two fresh Basquiat paintings  Art Newspaper

Muscatine sends city surplus to auction - WHBF - OurQuadCities.com
Muscatine sends city surplus to auction  WHBF - OurQuadCities.com

Walter Johnson's jersey from 1920 showdown with Babe Ruth sold at auction - The Washington Post
Walter Johnson's jersey from 1920 showdown with Babe Ruth sold at auction  The Washington Post

New York May Auctions Get Off to a Slow Start as Pricey Bacon Misfires During Sotheby's $267.3 M. Sale - ARTnews
New York May Auctions Get Off to a Slow Start as Pricey Bacon Misfires During Sotheby's $267.3 M. Sale  ARTnews

Castle built for Andrew Carnegie's daughter up for auction - CBS News
Castle built for Andrew Carnegie's daughter up for auction  CBS News

Delays in European offshore wind auctions heighten competition among developers - 4C Offshore
Delays in European offshore wind auctions heighten competition among developers  4C Offshore

Online state surplus auction begins May 18 - WSFA
Online state surplus auction begins May 18  WSFA

Red Lobster in Rohnert Park auctions off entire restaurant - KTVU FOX 2 San Francisco
Red Lobster in Rohnert Park auctions off entire restaurant  KTVU FOX 2 San Francisco

The Hobbit: Rare first edition expected to fetch thousands at auction - BBC.com
The Hobbit: Rare first edition expected to fetch thousands at auction  BBC.com

Body Shop administrators to put retailer up for auction - Retail Insight Network
Body Shop administrators to put retailer up for auction  Retail Insight Network

Ieq Capital LLC Buys New Shares in ACV Auctions Inc. (NASDAQ:ACVA) - Defense World
Ieq Capital LLC Buys New Shares in ACV Auctions Inc. (NASDAQ:ACVA)  Defense World

Sotheby's $227.9m double-header marks tentative start to New York spring auctions - Art Newspaper
Sotheby's $227.9m double-header marks tentative start to New York spring auctions  Art Newspaper

Colt revolver from Battle of Little Bighorn and WWII battle tank are top guns at Texas firearms auction - Fox Business
Colt revolver from Battle of Little Bighorn and WWII battle tank are top guns at Texas firearms auction  Fox Business

Foo Fighters Dave Grohl auctions off signed guitar - Axios
Foo Fighters Dave Grohl auctions off signed guitar  Axios

Red Lobster closes 50+ locations across the country, auctions off contents - WCJB
Red Lobster closes 50+ locations across the country, auctions off contents  WCJB

75-year-old antique collection sold at auction. - WBNG
75-year-old antique collection sold at auction.  WBNG

Patek Philippe Dominates Geneva's Spring Watch Auctions - Robb Report
Patek Philippe Dominates Geneva's Spring Watch Auctions  Robb Report

Red Lobster closes 50+ locations across the country, auctions off contents - WDAM
Red Lobster closes 50+ locations across the country, auctions off contents  WDAM

World Awareness Children's Museum holds 34th annual International Cuisine Dinner and Auction Sunday night - WNYT NewsChannel 13
World Awareness Children's Museum holds 34th annual International Cuisine Dinner and Auction Sunday night  WNYT NewsChannel 13

Three Separate Online Auctions for Village Mall properties Underway; Will Expire at 11:30 AM CDT on Wed May 15th - Vermilion County First
Three Separate Online Auctions for Village Mall properties Underway; Will Expire at 11:30 AM CDT on Wed May 15th  Vermilion County First

Three downtown Charleston parking garages are going up for auction - WCHS
Three downtown Charleston parking garages are going up for auction  WCHS

Chemung County auctions off vehicles, surplus equipment - WETM - MyTwinTiers.com
Chemung County auctions off vehicles, surplus equipment  WETM - MyTwinTiers.com

Christie's makes $94.6m in New York contemporary sales despite cyberattack and star lot's withdrawal - Art Newspaper
Christie's makes $94.6m in New York contemporary sales despite cyberattack and star lot's withdrawal  Art Newspaper

Steward outlines process to sell, auction hospitals - NBC Boston
Steward outlines process to sell, auction hospitals  NBC Boston

An Anxious May Auction Season Kicks Off With Tepid Results At Best - ARTnews
An Anxious May Auction Season Kicks Off With Tepid Results At Best  ARTnews

Pat McAfee wins Mecum Cadillac auction for show staffer live on-air - New York Post
Pat McAfee wins Mecum Cadillac auction for show staffer live on-air  New York Post

$46.5 M. Basquiat Leads Phillips's Tepid $86.3 M. New York Auction - ARTnews
$46.5 M. Basquiat Leads Phillips's Tepid $86.3 M. New York Auction  ARTnews

HODINKEE Radio: Q&A – Cartier, TAG Heuer x KITH Formula 1, Auctions, And More - HODINKEE
HODINKEE Radio: Q&A – Cartier, TAG Heuer x KITH Formula 1, Auctions, And More  HODINKEE

Hodinkee Geneva Watches Auction Preview Spring 2024 - HODINKEE
Hodinkee Geneva Watches Auction Preview Spring 2024  HODINKEE

Futuristic Feng Shui-Designed Malibu Mansion Once Asking $57 Million Heads to Auction - Mansion Global
Futuristic Feng Shui-Designed Malibu Mansion Once Asking $57 Million Heads to Auction  Mansion Global

LAGOS AUCTIONS HANDCRAFTED 18K GOLD & DIAMOND NECKLACE FOR KEEP MEMORY ALIVE - PR Newswire
LAGOS AUCTIONS HANDCRAFTED 18K GOLD & DIAMOND NECKLACE FOR KEEP MEMORY ALIVE  PR Newswire

Bike Auction Planned - Mackinac Island Town Crier
Bike Auction Planned  Mackinac Island Town Crier

Christie's £670m art auctions hit by cyber attack - BBC.com
Christie's £670m art auctions hit by cyber attack  BBC.com

Blackstone vs Wizards of Logan Rock, Super Magician Comics at Auction - Bleeding Cool News
Blackstone vs Wizards of Logan Rock, Super Magician Comics at Auction  Bleeding Cool News

Slow Start to New York Auctions, Dutch Royal Academy of Art Cuts Ties with Israeli Art School, Filmmaker Smuggled ... - ARTnews
Slow Start to New York Auctions, Dutch Royal Academy of Art Cuts Ties with Israeli Art School, Filmmaker Smuggled ...  ARTnews

Sonali Bank auctions Apex Weaving's assets to recover Tk390cr loan - The Business Standard
Sonali Bank auctions Apex Weaving's assets to recover Tk390cr loan  The Business Standard

Two British Maritime Forts Heading to Auction Could Become Quirky Vacation Homes - Mansion Global
Two British Maritime Forts Heading to Auction Could Become Quirky Vacation Homes  Mansion Global

Huge Wyoming Elk Racks Sell For Big Money At World's Largest Antler Auction - Cowboy State Daily
Huge Wyoming Elk Racks Sell For Big Money At World's Largest Antler Auction  Cowboy State Daily

July 28 report: Selected Western livestock auctions | Livestock Auctions - Capital Press
July 28 report: Selected Western livestock auctions | Livestock Auctions  Capital Press

‘Castle’ built for Andrew Carnegie’s daughter on the auction block - WPXI Pittsburgh
‘Castle’ built for Andrew Carnegie’s daughter on the auction block  WPXI Pittsburgh

Steward Health Care to Sell 31 US Hospitals at Auctions - Globe St.
Steward Health Care to Sell 31 US Hospitals at Auctions  Globe St.

Air Jordan 1 High 'Bred' 1984 Sample Auction - Complex
Air Jordan 1 High 'Bred' 1984 Sample Auction  Complex

ACV Auctions lays off over 30 employees company-wide - Buffalo News
ACV Auctions lays off over 30 employees company-wide  Buffalo News

Hackers target website of Christie's auction house in UK - SC Media
Hackers target website of Christie's auction house in UK  SC Media

UPDATE: Danville mayor comments on end of Village Mall auctions - wcia.com
UPDATE: Danville mayor comments on end of Village Mall auctions  wcia.com

Red Lobster hired auction company 'very recently' before shutting 50 restaurants, may file for bankruptcy next week ... - New York Post
Red Lobster hired auction company 'very recently' before shutting 50 restaurants, may file for bankruptcy next week ...  New York Post

Luxurious Oceanfront Malibu Estate to Auction via Sotheby’s Concierge Auctions - EIN News
Luxurious Oceanfront Malibu Estate to Auction via Sotheby’s Concierge Auctions  EIN News

Opera Saratoga Announces Reserved Tables For Belmont Weekend Available For Auction - BroadwayWorld
Opera Saratoga Announces Reserved Tables For Belmont Weekend Available For Auction  BroadwayWorld

Online state surplus property auction starts Saturday - Yellowhammer News
Online state surplus property auction starts Saturday  Yellowhammer News

LWV Host Silent Auction - myCentralOregon.com
LWV Host Silent Auction  myCentralOregon.com

Luxury Malibu Oceanfront Estate Hits Auction Block With Starting Bids At $6 Million - Travel And Tour World
Luxury Malibu Oceanfront Estate Hits Auction Block With Starting Bids At $6 Million  Travel And Tour World

Christie's 20th Century Evening Sale nets $413 million - ARTnews
Christie's 20th Century Evening Sale nets $413 million  ARTnews

Sylvester Stallone Is Putting His $6 Million Watch Collection Up For Auction Next Month - Celebrity Net Worth
Sylvester Stallone Is Putting His $6 Million Watch Collection Up For Auction Next Month  Celebrity Net Worth

English military forts turned luxury hotels head to auction - New York Post
English military forts turned luxury hotels head to auction  New York Post

France announces winners of world’s first commercial-scale floating offshore wind auction - WindEurope
France announces winners of world’s first commercial-scale floating offshore wind auction  WindEurope

O'Keeffe Among Highlights of Christie's Auction, Dublin-NY Portal Shut Down, Artist Katherine Porter Dies, and More ... - ARTnews
O'Keeffe Among Highlights of Christie's Auction, Dublin-NY Portal Shut Down, Artist Katherine Porter Dies, and More ...  ARTnews

Auctions: Christie's Geneva Watch Auction Postponed Until Tuesday Due To Cyberattack; Potential Bidders ... - HODINKEE
Auctions: Christie's Geneva Watch Auction Postponed Until Tuesday Due To Cyberattack; Potential Bidders ...  HODINKEE

Car auctions for dealers - Ayvens
Car auctions for dealers  Ayvens

Michael Schumacher's watches fetch 4 million Swiss francs at auction - Reuters
Michael Schumacher's watches fetch 4 million Swiss francs at auction  Reuters

Christie's takes website offline after cyberattack, delays live auction - The Record from Recorded Future News
Christie's takes website offline after cyberattack, delays live auction  The Record from Recorded Future News

Christie's Website Is Brought Down by Hackers Days Before $840 Million Auctions - The New York Times
Christie's Website Is Brought Down by Hackers Days Before $840 Million Auctions  The New York Times

Lionel Messi's famous Barcelona napkin sold for $965,000 - ESPN
Lionel Messi's famous Barcelona napkin sold for $965,000  ESPN

Thailand Video News May 20: 10-year-old rice auctions resume after safety tests (short) - ASEAN NOW
Thailand Video News May 20: 10-year-old rice auctions resume after safety tests (short)  ASEAN NOW

Lionel Messi's Famous Barcelona Napkin Sells at Auction for Nearly $1M - Men's Journal
Lionel Messi's Famous Barcelona Napkin Sells at Auction for Nearly $1M  Men's Journal

Eric Clapton's 'Wonderful Tonight' Guitar May Hit $500000 at Auction - Robb Report
Eric Clapton's 'Wonderful Tonight' Guitar May Hit $500000 at Auction  Robb Report

The Night That Sotheby's Was Crypto-Punked - The New York Times
The Night That Sotheby's Was Crypto-Punked  The New York Times

By the Numbers: A Breakdown of Results From Sotheby’s Contemporary Evening Auction, May 2024 - artnet News
By the Numbers: A Breakdown of Results From Sotheby’s Contemporary Evening Auction, May 2024  artnet News

A $13 million string of lights? See some of the art that sold in the de la Cruz auction - Miami Herald
A $13 million string of lights? See some of the art that sold in the de la Cruz auction  Miami Herald

100% of Orlando Red Lobster restaurant contents sold as auction closes - The Business Journals
100% of Orlando Red Lobster restaurant contents sold as auction closes  The Business Journals

Sotheby’s Concierge Auctions: Bidding Opens for Historic Sale at Sotheby’s London - EIN News
Sotheby’s Concierge Auctions: Bidding Opens for Historic Sale at Sotheby’s London  EIN News

'Digital will only grow but physical auctions are going nowhere' – Dealer Auction – Car Dealer Magazine - Car Dealer Magazine
'Digital will only grow but physical auctions are going nowhere' – Dealer Auction – Car Dealer Magazine  Car Dealer Magazine

Deal written on a napkin that sent Lionel Messi to Barcelona sells at auction for $965,000 - NBC News
Deal written on a napkin that sent Lionel Messi to Barcelona sells at auction for $965,000  NBC News

Art from the Heart Auction Sale - erienewsnow.com
Art from the Heart Auction Sale  erienewsnow.com

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