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12 Tips To Make Your eBay Business More Profitable


Sometimes it's the simple things that can make your eBay business more profitable and run smoother. Here are twelve things you can do that will lead to more sales and increased profits on eBay.

1. Use auction management tools or services

Using an auction management tool or service allows you to automate most of your day-to-day auction business and frees up time for other activities. There are numerous ones available and the majority of them offer a free 30-day trial period. Find one that fits your needs and budget, learn how to use all of it's features, and then stick with it. Make certain the one you choose supports eBay's Item Specifics and Pre-Filled features.

2. Target all your items toward the same market

There's nothing wrong with offering several different items on eBay, but try to sell things that target the same general market or 2-3 markets. You will find this makes it much easier for satisfied customers to buy from you again. The majority of my customers have returned to buy five or more items from me in the past year. You should strive for this also.

3. End all your auctions on the same day and during the same general time frame

Whatever you are selling, test different days and times of the day to determine what works best for you. Once you determine what day and time works best for you, stick to that time. Your customers will come to know your auctions always end on a certain day at a certain time and know that they can go on the computer on Sunday night at 10 PM, for example, and be able to bid.

4. Fast shipping equates to repeat sales

We live in an instant gratification world. Once an item is paid for, get it in the mail as quickly as possible. This will lead to higher customer feedback and repeat sales. If you aren't seeing comments about how fast a customer received their item in 60 to 70 percent of your feedback, it's taking you too long to get things in the mail and it's hurting your business.

5. Give your product a vacation once in a while

It pays to stop listing an item, or type of item, every once in a while so that potential customers don't begin to take it for granted that it will always be available. You will find that if you don't list an item for two or three weeks, when you do it again, it will almost always result in increased bidding and higher bids.

6. Make use of eBay's "Second Chance" offers

If you have multiples of the same item and more than one person has bid on it, make a "Second Chance" offer to the next one or two unsuccessful bidders. You will find the response rate to these offers is quite high. If you simply choose to re list, there's a good chance that many of the under-bidders will never see your item when it is re-listed.

7. Use a template to create a recognizable identity

Every auction you run should have a similar layout, graphics, and style that your customers can quickly associate with you. When one of your customers clicks on an item link and first arrives at your auction, they should instantly be able to say, "This is one of Bill's auctions." They will instantly feel at home and be more ready to bid.

8. Make use of eBay's Keyword program

Most people associate eBay's Keyword program with eBay stores, but it can be used very successfully in conjunction with your auctions too. The Keyword program is usually running some kind of free trial. Take advantage of it and see how it can increase both the number of bids and the ending price for your auctions.

9. Use Google's Adwords program to attract buyers

Used correctly, Google's Adwords program is an excellent way to attract potential bidders who would otherwise never see your auctions. As long as you use search words or phrases that are tightly targeted to the item you are selling, this can be a cheap and effective promotional tool.

10. Sell only one item per auction

There are exceptions, but bundling similar products into one auction almost always leads to fewer bids and decreased sales. While there may be times you do this to get rid of inventory that hasn't sold, it's normally not a good way to do business.

11. Sell internationally

The simple truth is that if you don't allow international buyers to bid on your auctions you are throwing money out the door. This is a lucrative market with lots of money to spend. Since many sellers exclude these buyers, it only makes sense that you give them the opportunity to spend their money with you.

12. Accept PayPal

If you're not accepting payment by PayPal, you may be loosing a lot of bidders and money. Buyers love the convenience of using this service and many won't bid on an item if the seller doesn't offer it as a payment option. If you're not doing it, you are throwing money away.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. March / 02 / 2021

Mexico's central bank says to hold dollar auctions totaling $1.5 billion - Reuters
Mexico's central bank says to hold dollar auctions totaling $1.5 billion  Reuters

Who owns what: A deeper look at ACV Auctions' IPO filing - Buffalo Business First - Buffalo Business First
Who owns what: A deeper look at ACV Auctions' IPO filing - Buffalo Business First  Buffalo Business First

Heritage Relocates April CSNS Coin and Currency Auctions to Dallas | CoinNews - CoinNews.net
Heritage Relocates April CSNS Coin and Currency Auctions to Dallas | CoinNews  CoinNews.net

Heritage Auctions Posts $30M Weekend as Michael Jordan, Wayne Gretzky Items Set New Records - The Action Network
Heritage Auctions Posts $30M Weekend as Michael Jordan, Wayne Gretzky Items Set New Records  The Action Network

Atomic Cowboy online auction, future of The Grove - St. Louis Business Journal - St. Louis Business Journal
Atomic Cowboy online auction, future of The Grove - St. Louis Business Journal  St. Louis Business Journal

Auction for Nvidia RTX 3080 on eBay Is Actually For a Hunk of Ugly Plastic - PCMag
Auction for Nvidia RTX 3080 on eBay Is Actually For a Hunk of Ugly Plastic  PCMag

Rare Winston Churchill painting sold by Angelina Jolie smashes auction record - CNN
Rare Winston Churchill painting sold by Angelina Jolie smashes auction record  CNN

India Plans Green Hydrogen Auctions - CleanTechnica
India Plans Green Hydrogen Auctions  CleanTechnica

Ritchie Bros. Achieves Strong Pricing in Edmonton, AB Auction with 50% Increase in Bidders - PRNewswire
Ritchie Bros. Achieves Strong Pricing in Edmonton, AB Auction with 50% Increase in Bidders  PRNewswire

ACV Auctions, Buffalo's first billion-dollar startup, files to go public - Buffalo News
ACV Auctions, Buffalo's first billion-dollar startup, files to go public  Buffalo News

Explained: What’s at stake in the spectrum auction, when will we know the winners? - The Indian Express
Explained: What’s at stake in the spectrum auction, when will we know the winners?  The Indian Express

$35 Connecticut Yard Sale Find Could Fetch $500,000 At Auction - Patch.com
$35 Connecticut Yard Sale Find Could Fetch $500,000 At Auction  Patch.com

COVID-19: Brazil postpones mining auctions due to travel restrictions - BNamericas English
COVID-19: Brazil postpones mining auctions due to travel restrictions  BNamericas English

First City Building heads to auction block - Beaumont Enterprise
First City Building heads to auction block  Beaumont Enterprise

Goodwill’s online auction site tops $1 billion in sales - Long Beach Press Telegram
Goodwill’s online auction site tops $1 billion in sales  Long Beach Press Telegram

Black Knight #1 Auction Happening Right Now At Heritage Auctions - Bleeding Cool News
Black Knight #1 Auction Happening Right Now At Heritage Auctions  Bleeding Cool News

Private Costa Rican Rainforest Escape to Auction via Concierge Auctions in Cooperation with Exclusive Homes - EIN News
Private Costa Rican Rainforest Escape to Auction via Concierge Auctions in Cooperation with Exclusive Homes  EIN News

ACV Auctions, Backed by SoftBank, Files to Go Public - Barron's
ACV Auctions, Backed by SoftBank, Files to Go Public  Barron's

The 10 Most Expensive KAWS Works Ever Sold at Auction - ARTnews
The 10 Most Expensive KAWS Works Ever Sold at Auction  ARTnews

Treasury Yields Just Spiked After a Brutal 7-Year Auction. Here's What It Means. - Barron's
Treasury Yields Just Spiked After a Brutal 7-Year Auction. Here's What It Means.  Barron's

Scenic City Clay Arts Announces “The Joy of Clay” Virtual Auction - The Chattanoogan
Scenic City Clay Arts Announces “The Joy of Clay” Virtual Auction  The Chattanoogan

Berea Education Foundation auction moves online: Community Voices - cleveland.com
Berea Education Foundation auction moves online: Community Voices  cleveland.com

Bidding open on $7 million in assets at shuttered Tahoe casino auction - Northern Nevada Business Weekly
Bidding open on $7 million in assets at shuttered Tahoe casino auction  Northern Nevada Business Weekly

New Las Vegas Convention Center expansion welcomes Barrett-Jackson's 2021 auction - News3LV
New Las Vegas Convention Center expansion welcomes Barrett-Jackson's 2021 auction  News3LV

Aerophilately, rocket mail, astrophilately in March 16-17 Kelleher auction - Linn's Stamp News
Aerophilately, rocket mail, astrophilately in March 16-17 Kelleher auction  Linn's Stamp News

4-H BB team plans online auction | Local News | moultrieobserver.com - Moultrie Observer
4-H BB team plans online auction | Local News | moultrieobserver.com  Moultrie Observer

ACV Auctions seeks to raise $100 million in IPO - Buffalo Business First - Buffalo Business First
ACV Auctions seeks to raise $100 million in IPO - Buffalo Business First  Buffalo Business First

Sauk Centre Area Auction • Saturday, April 10th | Auctions - ECM Publishers
Sauk Centre Area Auction • Saturday, April 10th | Auctions  ECM Publishers

Auction for US Coast Guard property in Concord drawing to a close - San Francisco Business Times - San Francisco Business Times
Auction for US Coast Guard property in Concord drawing to a close - San Francisco Business Times  San Francisco Business Times

SuperRare And Verisart Announce ‘10x10’ NFT Auction Series Featuring Neïl Beloufa, Petra Cortright, Shepard Fairey, And More - Forbes
SuperRare And Verisart Announce ‘10x10’ NFT Auction Series Featuring Neïl Beloufa, Petra Cortright, Shepard Fairey, And More  Forbes

Treasury Makes History With First Two-Year Note Auction Premium - Bloomberg
Treasury Makes History With First Two-Year Note Auction Premium  Bloomberg

United Way radio auction yields $4925 preliminary total Featured - KVOE
United Way radio auction yields $4925 preliminary total Featured  KVOE

New Vietnamese and Mexican food vendors at Auction House Market and more food news - NOLA.com
New Vietnamese and Mexican food vendors at Auction House Market and more food news  NOLA.com

St. Louis County to hold online auction of waterfront properties - Duluth News Tribune
St. Louis County to hold online auction of waterfront properties  Duluth News Tribune

Hobo nickel sets a record price in Heritage auction - Coin World
Hobo nickel sets a record price in Heritage auction  Coin World

UGA great Jake Scott’s memorabilia bringing big money at auction - Atlanta Journal Constitution
UGA great Jake Scott’s memorabilia bringing big money at auction  Atlanta Journal Constitution

Hundreds of Colorado self-storage units up for auction during pandemic - The Denver Channel
Hundreds of Colorado self-storage units up for auction during pandemic  The Denver Channel

Kobe Bryant's Childhood Basketball Hoop Sold at Auction for Hefty Price Tag - Extra
Kobe Bryant's Childhood Basketball Hoop Sold at Auction for Hefty Price Tag  Extra

APEX Bank and Greeneville Real Estate Auction Team team up for online auction to benefit United Way of Greene County - WJHL-TV News Channel 11
APEX Bank and Greeneville Real Estate Auction Team team up for online auction to benefit United Way of Greene County  WJHL-TV News Channel 11

Prince's Shirt, Guitar Going On Auction In Boston | WBZ NewsRadio 1030 - iHeartRadio
Prince's Shirt, Guitar Going On Auction In Boston | WBZ NewsRadio 1030  iHeartRadio

Lessons from spectrum auctions: Entner | FierceWireless - FierceWireless
Lessons from spectrum auctions: Entner | FierceWireless  FierceWireless

Stay Calm and Collected Through Buddhist Works of Art | Auctions News - TheValue.com
Stay Calm and Collected Through Buddhist Works of Art | Auctions News  TheValue.com

Shoreland Lease Program Property Auction | NewsTalk 610 AM & 103.9 FM - KDAL News
Shoreland Lease Program Property Auction | NewsTalk 610 AM & 103.9 FM  KDAL News

Minnesota priest auctions off baseball card collection for charity - CNN
Minnesota priest auctions off baseball card collection for charity  CNN

Tiger Group Online Auction on March 9 Features Heavy Equipment, Tools and Rolling Stock from Advanced Pavement Group - PRNewswire
Tiger Group Online Auction on March 9 Features Heavy Equipment, Tools and Rolling Stock from Advanced Pavement Group  PRNewswire

How an Artist Named Mr. Doodle Became a Multimillion-Dollar Auction Sensation With a Bunch of Squiggles and ‘Like’-able Branding - artnet News
How an Artist Named Mr. Doodle Became a Multimillion-Dollar Auction Sensation With a Bunch of Squiggles and ‘Like’-able Branding  artnet News

Presidents' Day Auction Offers Abraham Lincoln's Hair and Other Oddities - The New York Times
Presidents' Day Auction Offers Abraham Lincoln's Hair and Other Oddities  The New York Times

Effects of Transporting Cattle on Auction Prices - Drovers Magazine
Effects of Transporting Cattle on Auction Prices  Drovers Magazine

Rare Books &c. at Auction This Week - Fine Books & Collections Magazine
Rare Books &c. at Auction This Week  Fine Books & Collections Magazine

Swanville Area Auction • Saturday, March 6th | Auctions - ECM Publishers
Swanville Area Auction • Saturday, March 6th | Auctions  ECM Publishers

10-year Treasury yield surges above 1.50% after 'awful' debt auction - MarketWatch
10-year Treasury yield surges above 1.50% after 'awful' debt auction  MarketWatch

2 classic wagons from Ford family personal collection up for auction - WKYC.com
2 classic wagons from Ford family personal collection up for auction  WKYC.com

TREASURIES-Inflation bets, poor auction send yields up to new milestones - Reuters
TREASURIES-Inflation bets, poor auction send yields up to new milestones  Reuters

Classic car auction comes to Glendale, Sun Cities residents to drive - Your Valley
Classic car auction comes to Glendale, Sun Cities residents to drive  Your Valley

After chaotic auction, Doernbecher halts bidding in Nike (NYSE: NKE) charity event - Portland Business Journal - Portland Business Journal
After chaotic auction, Doernbecher halts bidding in Nike (NYSE: NKE) charity event - Portland Business Journal  Portland Business Journal

Station wagons from Ford family's personal collection up for auction - Detroit Free Press
Station wagons from Ford family's personal collection up for auction  Detroit Free Press

ACV Auctions adds to partner list with ParkMyFleet - Auto Remarketing
ACV Auctions adds to partner list with ParkMyFleet  Auto Remarketing

Nike charity auction for Doernbecher Children’s Hospital freezes after online trolls hijack the bidding - OregonLive
Nike charity auction for Doernbecher Children’s Hospital freezes after online trolls hijack the bidding  OregonLive

Akron Flashback: Photos of astronauts in Goodrich spacesuits to be sold at auction - Akron Beacon Journal
Akron Flashback: Photos of astronauts in Goodrich spacesuits to be sold at auction  Akron Beacon Journal

Collector car auction coming to State Farm Stadium in March - KTAR.com
Collector car auction coming to State Farm Stadium in March  KTAR.com

ICE publishes auction calendar for UK's new Emissions Trading Scheme - Business Wire
ICE publishes auction calendar for UK's new Emissions Trading Scheme  Business Wire

MLCS Mini Jubilee Jewelry Online Silent Auction - MyMotherLode.com
MLCS Mini Jubilee Jewelry Online Silent Auction  MyMotherLode.com

Spring in Bloom virtual auction to raise money for housing needs - The Advertiser News South
Spring in Bloom virtual auction to raise money for housing needs  The Advertiser News South

Junior Market Steer Auction an invitation only event this year to follow City of San Antonio’s pandemic safety protocols - San Antonio Express-News
Junior Market Steer Auction an invitation only event this year to follow City of San Antonio’s pandemic safety protocols  San Antonio Express-News

Rad For Sale Is a New Auction Site That Specializes in '80s and '90s Dream Cars - InsideHook
Rad For Sale Is a New Auction Site That Specializes in '80s and '90s Dream Cars  InsideHook

Venom Lethal Protector #1 Rare Gold CGC 9.8 On Auction At Heritage - Bleeding Cool News
Venom Lethal Protector #1 Rare Gold CGC 9.8 On Auction At Heritage  Bleeding Cool News

'Extraterrestrial crystal ball' hits the auction block at Christie's - Livescience.com
'Extraterrestrial crystal ball' hits the auction block at Christie's  Livescience.com

Verizon spends $45 billion in major 5G spectrum auction, while AT&T spends $23 billion - MarketWatch
Verizon spends $45 billion in major 5G spectrum auction, while AT&T spends $23 billion  MarketWatch

Rarely seen Van Gogh painting exhibited ahead of auction - Associated Press
Rarely seen Van Gogh painting exhibited ahead of auction  Associated Press

Photographs Capturing Important Moments in Space History go to Auction - Fine Books & Collections Magazine
Photographs Capturing Important Moments in Space History go to Auction  Fine Books & Collections Magazine

2021 Spotlight Auction - The Sabetha Herald Inc.
2021 Spotlight Auction  The Sabetha Herald Inc.

Telecom Spectrum Auction 2021: Here is all you need to know - Economic Times
Telecom Spectrum Auction 2021: Here is all you need to know  Economic Times

Verizon Dropped Whopping $45 Billion on 5G Spectrum in Record-Breaking Auction - iDrop News
Verizon Dropped Whopping $45 Billion on 5G Spectrum in Record-Breaking Auction  iDrop News

Online auctions deliver on promise of pre-foreclosure sales - HousingWire
Online auctions deliver on promise of pre-foreclosure sales  HousingWire

REFILE-TREASURIES-Inflation bets, poor auction catapult key yield above 1.5% - Reuters
REFILE-TREASURIES-Inflation bets, poor auction catapult key yield above 1.5%  Reuters

22 horses, donkeys rescued from Cookeville auction and possible slaughter pipeline - WKRN News 2
22 horses, donkeys rescued from Cookeville auction and possible slaughter pipeline  WKRN News 2

K-State studies effects of transporting cattle on prices paid at auction - High Plains Journal
K-State studies effects of transporting cattle on prices paid at auction  High Plains Journal

United Campus Ministries hosting Chili Fest Sunday, silent auction now through March 15 - MyWabashValley.com
United Campus Ministries hosting Chili Fest Sunday, silent auction now through March 15  MyWabashValley.com

Oceanfront Bermuda Estate with Boat House Heading for Auction - Mansion Global
Oceanfront Bermuda Estate with Boat House Heading for Auction  Mansion Global

STAA to host virtual auction | Community | ehextra.com - EH Extra
STAA to host virtual auction | Community | ehextra.com  EH Extra

Slave Auction Block Vigil honors the lives on enslaved laborers sold at Court Square - WVIR
Slave Auction Block Vigil honors the lives on enslaved laborers sold at Court Square  WVIR

Mike Trout's 1st MLB Jersey Hits Auction Block, Should Sell For Over $1 Mil! - TMZ
Mike Trout's 1st MLB Jersey Hits Auction Block, Should Sell For Over $1 Mil!  TMZ

Local investors grab foreclosed downtown bank building at auction for $570K - RichmondBizSense
Local investors grab foreclosed downtown bank building at auction for $570K  RichmondBizSense

$40 Million Goldin Auctions Investment Group Includes Kevin Durant, Dwyane Wade, Deshaun Watson - Beckett Media, LLC
$40 Million Goldin Auctions Investment Group Includes Kevin Durant, Dwyane Wade, Deshaun Watson  Beckett Media, LLC

Hollywood, history combine in Churchill art auction - Africanews English
Hollywood, history combine in Churchill art auction  Africanews English

Suspicious Winning Bid of $2.25 Million USD Forces Halt of Doernbecher AJ1 "What The" Auction - HYPEBEAST
Suspicious Winning Bid of $2.25 Million USD Forces Halt of Doernbecher AJ1 "What The" Auction  HYPEBEAST

Cold War Relics Auction - KTLA
Cold War Relics Auction  KTLA

Nicol's Restaurant artifacts raised $43K at auction - Zanesville Times Recorder
Nicol's Restaurant artifacts raised $43K at auction  Zanesville Times Recorder

Legal battle threatens auction for São Paulo... - BNamericas English
Legal battle threatens auction for São Paulo...  BNamericas English

Most Valuable Company Profile: Auction.com - DSNews - DSNews.com
Most Valuable Company Profile: Auction.com - DSNews  DSNews.com

One-Off Porsche Taycan “Queen of the Night” Hits the Auction Block - autoevolution
One-Off Porsche Taycan “Queen of the Night” Hits the Auction Block  autoevolution

Radwood's Auction Site Opens Next Week, Here's What to Expect - The Drive
Radwood's Auction Site Opens Next Week, Here's What to Expect  The Drive

Auction House Suspends Sale of 19th-Century Jewish Burial Records - The New York Times
Auction House Suspends Sale of 19th-Century Jewish Burial Records  The New York Times

Great Falls Public Schools is conducting a "Surplus Silent Auction Sale" - KRTV Great Falls News
Great Falls Public Schools is conducting a "Surplus Silent Auction Sale"  KRTV Great Falls News

Stakes in Falcone’s Hamptons, New York Homes Head to Auction - Bloomberg
Stakes in Falcone’s Hamptons, New York Homes Head to Auction  Bloomberg

FCC Reveals Its C-Band Auction Winners - Radio & Television Business Report
FCC Reveals Its C-Band Auction Winners  Radio & Television Business Report

Late Broadway Producer James M. Nederlander’s Fifth Avenue Apartment Sells at Auction - Mansion Global
Late Broadway Producer James M. Nederlander’s Fifth Avenue Apartment Sells at Auction  Mansion Global

'52 Mantle, Mahomes, MJ Rookies Push Goldin Auction Past $30 Million - Sports Collectors Daily
'52 Mantle, Mahomes, MJ Rookies Push Goldin Auction Past $30 Million  Sports Collectors Daily

Do something useful with spectrum auction proceeds - Lowenstein - FierceWireless
Do something useful with spectrum auction proceeds - Lowenstein  FierceWireless

Government auction includes old missile site, land with ocean views - The Real Deal
Government auction includes old missile site, land with ocean views  The Real Deal

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