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Sell Your Items at Cost and Make a Fortune on eBay!


Like all eBay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the eBay relisting fees etc.

So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the eBay sellers box and coming up with selling them at cost to make a fortune.

What I mean by this was that I was going to sell the items at no loss to me on eBay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as :

A loss leader without the Loss!

Let me use a couple of examples :

Scenario One

Item sells on eBay for £20 profit, buyer buys the item and pays and thats the end of it. Your total profit is £20.

Scenario Two

Items sells at cost, zero profit but you use the sale as an opportunity to build a relationship with the buyer and lock them into your business. The buyer then buys one item a month (maybe more!) for a year giving you a profit of £240 (minimum). If these are from your website not eBay your profit will be greater as you will have no fees. Over the lifetime value of a customer this could mean thousands of pounds profit...

It is common knowledge that when a customer is locked into your business or product then they are more likely to repeat purchase, which is where the fortune part of the equation comes in. The principle can also be used when you sell at full price but as you are selling at a bargain price the customer is more likely to be interested in your offer as they will put your product and value into the same sentance.

What I am asking you to do is to take a critical look at what the true worth of eBay actually is, is is not just in instant terms but the long term possibilities far outway the short term profits.

The question is now, 'How do you build this relationship?

There are a number of ways but by far the most successful that I use is by using a simple email!!! No harder than that this building a relationship idea...

Once the customer has bought my eBay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them the opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.

I make it very clear that I have no intention of flooding them with spam and give them the choice of the number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set the frequency of contact.

It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.

The majority of my customers (approx. 90%) join the '1-4 times a month list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain the relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.

It is also important to note that I do not always send out one mailing a week as it is dependent on the product you sell as to whether the customer would want to purchase once a week. i believe greatly in the relationship that I have with my customers and can see the long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.

A point to remember, if they choose not to take the opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in the eye of the buyer.

What I am saying is Think outside of the eBay box, eBay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.

How much would it cost to get the number of page views, that eBay listings get, on your website using your own traffic generating methods, use eBay and use it good.

Mike - Webmaster and eBay Power Seller
Online Auction Trader - an eBay sellers bible.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. April / 22 / 2021

Surplus Bank Auctions Set for Public Inspections Fri. April 23 - KPVI News 6
Surplus Bank Auctions Set for Public Inspections Fri. April 23  KPVI News 6

Love’s Bakery auctions off bread, vintage shirts - KHON2
Love’s Bakery auctions off bread, vintage shirts  KHON2

Germany expands capacity in wind, solar power auctions - Reuters
Germany expands capacity in wind, solar power auctions  Reuters

Up To $500K Expected For One As Dallas Company Auctions Prototype Of First US Dollar Coins - CBS Dallas / Fort Worth
Up To $500K Expected For One As Dallas Company Auctions Prototype Of First US Dollar Coins  CBS Dallas / Fort Worth

Faith Rodeo Club’s ‘Slave Auction’ cancelled due to social media backlash - KELOLAND.com
Faith Rodeo Club’s ‘Slave Auction’ cancelled due to social media backlash  KELOLAND.com

Auctions delayed for potential Samsung plant sites in Arizona - Austin Business Journal - Austin Business Journal
Auctions delayed for potential Samsung plant sites in Arizona - Austin Business Journal  Austin Business Journal

City of Roanoke auctions properties in bi-annual tax sale - WDBJ7
City of Roanoke auctions properties in bi-annual tax sale  WDBJ7

ACV Auctions co-founder Joseph Neiman talks about why he moved to Florida - Buffalo Business First - Buffalo Business First
ACV Auctions co-founder Joseph Neiman talks about why he moved to Florida - Buffalo Business First  Buffalo Business First

Auctions: Hands-On With The Ultra-Rare Patek Philippe Ref. 2523 'Eurasia Dial' Hitting The Block At Phillips - HODINKEE
Auctions: Hands-On With The Ultra-Rare Patek Philippe Ref. 2523 'Eurasia Dial' Hitting The Block At Phillips  HODINKEE

Faith High School Rodeo Club's 'slave auction' canceled due to controversy - Argus Leader
Faith High School Rodeo Club's 'slave auction' canceled due to controversy  Argus Leader

First auction of Love's Bakery goods, equipment and memorabilia underway with Oahu Auctions - Pacific Business News - Pacific Business News (Honolulu)
First auction of Love's Bakery goods, equipment and memorabilia underway with Oahu Auctions - Pacific Business News  Pacific Business News (Honolulu)

Sotheby’s Unveils First Auction Dedicated to Women Artists - Barron's
Sotheby’s Unveils First Auction Dedicated to Women Artists  Barron's

UPDATE: Faith HS Rodeo Club's 'slave auction' canceled due to controversy - Rapid City Journal
UPDATE: Faith HS Rodeo Club's 'slave auction' canceled due to controversy  Rapid City Journal

Auction Sales Top $39 Million Last Week on HiBid.com, with Rare Coins and Classic Cars Now Up for Bidding - PRNewswire
Auction Sales Top $39 Million Last Week on HiBid.com, with Rare Coins and Classic Cars Now Up for Bidding  PRNewswire

Love’s Bakery auction includes vintage aloha shirts, signs - West Hawaii Today
Love’s Bakery auction includes vintage aloha shirts, signs  West Hawaii Today

Local realtor starts auction business - The Herald
Local realtor starts auction business  The Herald

Cresting Flood of U.S. Treasury Supply May End Auction Woes - Bloomberg
Cresting Flood of U.S. Treasury Supply May End Auction Woes  Bloomberg

Toledo police are holding online vehicle auction - Toledo Blade
Toledo police are holding online vehicle auction  Toledo Blade

Chinese rarity hits auction block in May Macau auction - Coin World
Chinese rarity hits auction block in May Macau auction  Coin World

Cates Auction Real Estate Company Named In Late Client's Will - PRNewswire
Cates Auction Real Estate Company Named In Late Client's Will  PRNewswire

Bidding open for City of Moorhead online auction - Valley News Live
Bidding open for City of Moorhead online auction  Valley News Live

Danish carriers secure additional 5G spectrum in latest auction - RCR Wireless News
Danish carriers secure additional 5G spectrum in latest auction  RCR Wireless News

Bidder Pleads Guilty to Rigging Bids at Online Auctions for Surplus Government Equipment - Department of Justice
Bidder Pleads Guilty to Rigging Bids at Online Auctions for Surplus Government Equipment  Department of Justice

Auction to benefit Bath cat rescue - Portland Press Herald - pressherald.com
Auction to benefit Bath cat rescue - Portland Press Herald  pressherald.com

Janet Jackson puts hundreds of personal items up for auction - Daily Mail
Janet Jackson puts hundreds of personal items up for auction  Daily Mail

Ticket from Tiger Woods' pro debut in Milwaukee will fetch thousands at auction - Green Bay Press Gazette
Ticket from Tiger Woods' pro debut in Milwaukee will fetch thousands at auction  Green Bay Press Gazette

Analysis: Big US Treasury auctions could restart rise in yields - Reuters
Analysis: Big US Treasury auctions could restart rise in yields  Reuters

Eddie Van Halen's 1934 Ford is red hot and up for auction - Fox News
Eddie Van Halen's 1934 Ford is red hot and up for auction  Fox News

Four Rare Ferraris Hitting the Auction Block This Summer - Autoweek
Four Rare Ferraris Hitting the Auction Block This Summer  Autoweek

Maine gets more than $4M from cap and trade auctions - WABI
Maine gets more than $4M from cap and trade auctions  WABI

Brazil slashes its own take in Atapu, Sepia subsalt auction - S&P Global
Brazil slashes its own take in Atapu, Sepia subsalt auction  S&P Global

With Retrospective on View, Yoshitomo Nara to Lead Phillips Hong Kong–Beijing Auction - ARTnews
With Retrospective on View, Yoshitomo Nara to Lead Phillips Hong Kong–Beijing Auction  ARTnews

Q&A: George Church’s Genome Up for Auction - The Scientist
Q&A: George Church’s Genome Up for Auction  The Scientist

Red Wings excited to announce #LGRW Online Auction - BlueJackets.com
Red Wings excited to announce #LGRW Online Auction  BlueJackets.com

Local nonprofits look forward to return of auctions – Methow Valley News - Methow Valley News
Local nonprofits look forward to return of auctions – Methow Valley News  Methow Valley News

HiBid.com Auctions Surpass $50 Million Last Week; Taking Bids Now on VR Headsets, Pickup Trucks, and More - PRNewswire
HiBid.com Auctions Surpass $50 Million Last Week; Taking Bids Now on VR Headsets, Pickup Trucks, and More  PRNewswire

Iconic Classic Car Collection In Central Nebraska Up for Auction | netnebraska.org - NET Nebraska
Iconic Classic Car Collection In Central Nebraska Up for Auction | netnebraska.org  NET Nebraska

Forgotten Copy of Super Mario Bros. Sets Record at Auction - The New York Times
Forgotten Copy of Super Mario Bros. Sets Record at Auction  The New York Times

Church joins the NFT craze with plans to auction off his genome - FierceBiotech
Church joins the NFT craze with plans to auction off his genome  FierceBiotech

1991 Isdera Imperator 108i Heads to Auction Autoweek Autos - Autoweek
1991 Isdera Imperator 108i Heads to Auction Autoweek Autos  Autoweek

Northgate Mall in Durham will soon be torn down. Here’s how you can get a piece of it. - Raleigh News & Observer
Northgate Mall in Durham will soon be torn down. Here’s how you can get a piece of it.  Raleigh News & Observer

Eddie Van Halen ‘Frankenstrat’ Guitars Hit the Auction Block - Rolling Stone
Eddie Van Halen ‘Frankenstrat’ Guitars Hit the Auction Block  Rolling Stone

Sequim Education Foundation sets silent auction fundraiser - Peninsula Daily News
Sequim Education Foundation sets silent auction fundraiser  Peninsula Daily News

Parents pack Aledo ISD meeting after racist Snapchat group and slave auction flyers - WFAA.com
Parents pack Aledo ISD meeting after racist Snapchat group and slave auction flyers  WFAA.com

Sotheby's Pak Auction Yields $16.8 Million as NFT Art Boom Continues - Bloomberg
Sotheby's Pak Auction Yields $16.8 Million as NFT Art Boom Continues  Bloomberg

SFLMaven Announces Strong eBay Auction Sales of $233,000 for Week Ended April 15th - Yahoo Finance
SFLMaven Announces Strong eBay Auction Sales of $233,000 for Week Ended April 15th  Yahoo Finance

Def Leppard Auction Goes Inside Rick Allen's Arm Loss - Ultimate Classic Rock
Def Leppard Auction Goes Inside Rick Allen's Arm Loss  Ultimate Classic Rock

Ponderay Newsprint auction winner to be announced Friday - The Spokesman-Review
Ponderay Newsprint auction winner to be announced Friday  The Spokesman-Review

TREASURIES-Yields show little movement despite strong 20-year auction - Nasdaq
TREASURIES-Yields show little movement despite strong 20-year auction  Nasdaq

The Cartier and Jadeite Bangle bracelet at Sotheby's Hong Kong auction - Upscale Living Magazine
The Cartier and Jadeite Bangle bracelet at Sotheby's Hong Kong auction  Upscale Living Magazine

Concerts, fine arts, auction add up to busy week in Charleston - Charleston Post Courier
Concerts, fine arts, auction add up to busy week in Charleston  Charleston Post Courier

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Key Auction Looms for RBI as Traders Balk at India Yields - Yahoo Finance
Key Auction Looms for RBI as Traders Balk at India Yields  Yahoo Finance

Summerville Collector's Huge Finster Angel Up For Auction Saturday - The Chattanoogan
Summerville Collector's Huge Finster Angel Up For Auction Saturday  The Chattanoogan

ACV Auctions Rises 25% in Debut After $414 Million IPO - Bloomberg
ACV Auctions Rises 25% in Debut After $414 Million IPO  Bloomberg

Desserts are back for the Young Life Auction - The Ely Echo
Desserts are back for the Young Life Auction  The Ely Echo

Henry Ford II’s bespoke Capri is heading up for auction - Top Gear
Henry Ford II’s bespoke Capri is heading up for auction  Top Gear

Bat Used by Lou Gehrig in 1938 Sells at Auction for $715,120 - The New York Times
Bat Used by Lou Gehrig in 1938 Sells at Auction for $715,120  The New York Times

This Pile of Twisted Metal at a Salvage Auction Used to Be a 2005 Ford GT - The Drive
This Pile of Twisted Metal at a Salvage Auction Used to Be a 2005 Ford GT  The Drive

JPD evidence vault items, seized vehicles up for auction - WAPT Jackson
JPD evidence vault items, seized vehicles up for auction  WAPT Jackson

HPU’s Baptist Student Ministry to host art auction fundraiser for Go Now Missions - Brownwood Bulletin
HPU’s Baptist Student Ministry to host art auction fundraiser for Go Now Missions  Brownwood Bulletin

San Diego County has 279 properties up for auction. Here's the list - CBS News 8
San Diego County has 279 properties up for auction. Here's the list  CBS News 8

Used car dealers sue over alleged 'shill bidding' in ACV's auctions - Buffalo News
Used car dealers sue over alleged 'shill bidding' in ACV's auctions  Buffalo News

Hopkinsville Rotary Auction Continuing Strong Pace - wkdzradio.com
Hopkinsville Rotary Auction Continuing Strong Pace  wkdzradio.com

Baseball Cards Go Crypto as Auction Houses Warm to New Currency - Bloomberg
Baseball Cards Go Crypto as Auction Houses Warm to New Currency  Bloomberg

Ritchie Bros. keeps rolling with US$55+ million regional auction in Northeast US - PRNewswire
Ritchie Bros. keeps rolling with US$55+ million regional auction in Northeast US  PRNewswire

Bid On The Bluegrass: Online auction to benefit Thoroughbred Charities of America - EQUUS Magazine
Bid On The Bluegrass: Online auction to benefit Thoroughbred Charities of America  EQUUS Magazine

Want to Own the Ocean? Now You Can: Moen Launches NFT Auction to Help Combat Ocean Plastic Pollution - News-Herald.com
Want to Own the Ocean? Now You Can: Moen Launches NFT Auction to Help Combat Ocean Plastic Pollution  News-Herald.com

Online Onion Seller Rises from Domain Auction - Practical Ecommerce
Online Onion Seller Rises from Domain Auction  Practical Ecommerce

Florida to hold online auction to sell unclaimed property - Wink News - Wink News
Florida to hold online auction to sell unclaimed property - Wink News  Wink News

BigIron Auctions to Host Classic Car and Motorcycle Auction Featuring Chevyland USA Inventory - GlobeNewswire
BigIron Auctions to Host Classic Car and Motorcycle Auction Featuring Chevyland USA Inventory  GlobeNewswire

Beverly Park mansion sells at auction for record $51 million - Los Angeles Times
Beverly Park mansion sells at auction for record $51 million  Los Angeles Times

Arts for All Amazing April Auction Raises Money for Scholarship Program and Studio Classes - 9 & 10 News - 9&10 News
Arts for All Amazing April Auction Raises Money for Scholarship Program and Studio Classes - 9 & 10 News  9&10 News

Ritchie Bros. hits US$52+ million with latest regional auction success in US Midwest - PRNewswire
Ritchie Bros. hits US$52+ million with latest regional auction success in US Midwest  PRNewswire

1972 Chevy Vega Wagon With Just 32 Original Miles Headed To Auction - GM Authority
1972 Chevy Vega Wagon With Just 32 Original Miles Headed To Auction  GM Authority

Elida schools to auction elementary school equipment - LimaOhio.com
Elida schools to auction elementary school equipment  LimaOhio.com

St. Albert Auction offers myriad of merchandise - The Daily Nonpareil
St. Albert Auction offers myriad of merchandise  The Daily Nonpareil

Matthew Tkachuk of Calgary Flames is first NHL player to release NFT, will auction it off for charity - ESPN
Matthew Tkachuk of Calgary Flames is first NHL player to release NFT, will auction it off for charity  ESPN

Mount St. Charles auction fundraiser begins May 8 - Valley Breeze
Mount St. Charles auction fundraiser begins May 8  Valley Breeze

Minor League Baseball Team To Auction Off Naming Rights To Its Stadium For Individual Games - Forbes
Minor League Baseball Team To Auction Off Naming Rights To Its Stadium For Individual Games  Forbes

Lionel train collection chugs into EJ's Auction & Appraisal - Glendale Star
Lionel train collection chugs into EJ's Auction & Appraisal  Glendale Star

Auctions with authenticity | Morrison County Record - ECM Publishers
Auctions with authenticity | Morrison County Record  ECM Publishers

Get your garden going with Williamsburg Garden Club’s annual plant auction - The Clermont Sun
Get your garden going with Williamsburg Garden Club’s annual plant auction  The Clermont Sun

Parents of Aledo ISD boys in 'slave auction' Snapchat speak out at school board meeting - FOX 4 Dallas
Parents of Aledo ISD boys in 'slave auction' Snapchat speak out at school board meeting  FOX 4 Dallas

Auction for rare Honus Wagner baseball card already hits $110000 - TribLIVE
Auction for rare Honus Wagner baseball card already hits $110000  TribLIVE

Possible Caravaggio Is Withdrawn From Auction; Spain Announces Export Ban - The New York Times
Possible Caravaggio Is Withdrawn From Auction; Spain Announces Export Ban  The New York Times

EXCLUSIVE PHOTO & VIDEO TOUR: Heritage Auctions' "Art of the Disney Theme Park" Lets Bidders Take Home a Piece of Walt Disney World History - wdwnt.com
EXCLUSIVE PHOTO & VIDEO TOUR: Heritage Auctions' "Art of the Disney Theme Park" Lets Bidders Take Home a Piece of Walt Disney World History  wdwnt.com

ACTION AUCTIONS GREENSBORO, NC APRIL 10, 2021 | Auction Sales - Greensboro News & Record
ACTION AUCTIONS GREENSBORO, NC APRIL 10, 2021 | Auction Sales  Greensboro News & Record

You Can Bid on Art by Top Interior Designers in This Virtual Auction - HouseBeautiful.com
You Can Bid on Art by Top Interior Designers in This Virtual Auction  HouseBeautiful.com

Edward Snowden's NFT sold for $5.5 million at auction for charity - Engadget
Edward Snowden's NFT sold for $5.5 million at auction for charity  Engadget

Former McKinley, Worthington elementary buildings headed to auction - WTAP-TV
Former McKinley, Worthington elementary buildings headed to auction  WTAP-TV

Auction brings Hall of Famer Ted Williams to NFT market - The Associated Press
Auction brings Hall of Famer Ted Williams to NFT market  The Associated Press

Paterson moves to auction off 2-acre Leader Dye factory site - Paterson Times
Paterson moves to auction off 2-acre Leader Dye factory site  Paterson Times

Norman woman organizing sale, auction, walk in memory of son - Seymour Tribune
Norman woman organizing sale, auction, walk in memory of son  Seymour Tribune

Local owners put Nomar Theater up for auction - KSN-TV
Local owners put Nomar Theater up for auction  KSN-TV

Cleveland Spiders’ Jesse Burkett rare 1893 baseball card up for auction - cleveland.com
Cleveland Spiders’ Jesse Burkett rare 1893 baseball card up for auction  cleveland.com

Auction of seven-year Treasury notes better, but still on weak side - Reuters
Auction of seven-year Treasury notes better, but still on weak side  Reuters

Two men working to open livestock auction near Thayer, Mo. - KY3
Two men working to open livestock auction near Thayer, Mo.  KY3

Price to auction WS ring for Players Alliance - MLB.com
Price to auction WS ring for Players Alliance  MLB.com

Parents, civil rights leaders demand tougher response to Aledo students’ ‘slave auction’ - FOX 4 Dallas
Parents, civil rights leaders demand tougher response to Aledo students’ ‘slave auction’  FOX 4 Dallas

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