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Sell Your Items at Cost and Make a Fortune on eBay!


Like all eBay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the eBay relisting fees etc.

So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the eBay sellers box and coming up with selling them at cost to make a fortune.

What I mean by this was that I was going to sell the items at no loss to me on eBay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as :

A loss leader without the Loss!

Let me use a couple of examples :

Scenario One

Item sells on eBay for £20 profit, buyer buys the item and pays and thats the end of it. Your total profit is £20.

Scenario Two

Items sells at cost, zero profit but you use the sale as an opportunity to build a relationship with the buyer and lock them into your business. The buyer then buys one item a month (maybe more!) for a year giving you a profit of £240 (minimum). If these are from your website not eBay your profit will be greater as you will have no fees. Over the lifetime value of a customer this could mean thousands of pounds profit...

It is common knowledge that when a customer is locked into your business or product then they are more likely to repeat purchase, which is where the fortune part of the equation comes in. The principle can also be used when you sell at full price but as you are selling at a bargain price the customer is more likely to be interested in your offer as they will put your product and value into the same sentance.

What I am asking you to do is to take a critical look at what the true worth of eBay actually is, is is not just in instant terms but the long term possibilities far outway the short term profits.

The question is now, 'How do you build this relationship?

There are a number of ways but by far the most successful that I use is by using a simple email!!! No harder than that this building a relationship idea...

Once the customer has bought my eBay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them the opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.

I make it very clear that I have no intention of flooding them with spam and give them the choice of the number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set the frequency of contact.

It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.

The majority of my customers (approx. 90%) join the '1-4 times a month list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain the relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.

It is also important to note that I do not always send out one mailing a week as it is dependent on the product you sell as to whether the customer would want to purchase once a week. i believe greatly in the relationship that I have with my customers and can see the long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.

A point to remember, if they choose not to take the opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in the eye of the buyer.

What I am saying is Think outside of the eBay box, eBay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.

How much would it cost to get the number of page views, that eBay listings get, on your website using your own traffic generating methods, use eBay and use it good.

Mike - Webmaster and eBay Power Seller
Online Auction Trader - an eBay sellers bible.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. June / 17 / 2024

Illinois treasurer unclaimed property: Online auction starts Monday, Mike Frerichs' office says - WLS-TV
Illinois treasurer unclaimed property: Online auction starts Monday, Mike Frerichs' office says  WLS-TV

Champagne and Burgundy From Taiwanese Billionaire Pierre Chen’s Collection Head to Auction - Barron's
Champagne and Burgundy From Taiwanese Billionaire Pierre Chen’s Collection Head to Auction  Barron's

Renaissance painting once stolen and found at bus stop could sell for $32 million at art auction - NBC News
Renaissance painting once stolen and found at bus stop could sell for $32 million at art auction  NBC News

FWP accepting proposals for 2025 hunting license auctions - NBC Montana
FWP accepting proposals for 2025 hunting license auctions  NBC Montana

ARRIFLEX 416 Plus HS - Auction - Newsshooter
ARRIFLEX 416 Plus HS - Auction  Newsshooter

Vivienne Westwood’s own wardrobe is going up for auction - CNN
Vivienne Westwood’s own wardrobe is going up for auction  CNN

$6M Lamborghini Veneno Sets New High-Water Mark for Online Auctions - Hagerty Media
$6M Lamborghini Veneno Sets New High-Water Mark for Online Auctions  Hagerty Media

A Closer Look at the Estate Auction of Stephen Sondheim—Plus Tips on How to Get the Winning Bid - Playbill
A Closer Look at the Estate Auction of Stephen Sondheim—Plus Tips on How to Get the Winning Bid  Playbill

At Suffolk police vehicle auction, bids may start at $500 but pair pay $20G for a 2018 BMW - Newsday
At Suffolk police vehicle auction, bids may start at $500 but pair pay $20G for a 2018 BMW  Newsday

See inside the $8 million Camelback Mountain mansion up for auction - Axios
See inside the $8 million Camelback Mountain mansion up for auction  Axios

ACV Auctions Inc. (NASDAQ:ACVA) Position Increased by Congress Asset Management Co. MA - Defense World
ACV Auctions Inc. (NASDAQ:ACVA) Position Increased by Congress Asset Management Co. MA  Defense World

Bureau of Land Management auctions wild horses rounded up across Nevada - KTNV 13 Action News Las Vegas
Bureau of Land Management auctions wild horses rounded up across Nevada  KTNV 13 Action News Las Vegas

Orchid Illustrations, Sondheim's Playing Cards, E. H. Shepard Artwork: Auction Preview - Fine Books & Collections Magazine
Orchid Illustrations, Sondheim's Playing Cards, E. H. Shepard Artwork: Auction Preview  Fine Books & Collections Magazine

China to auction 990,000 tonnes of imported soybeans on June 21 - AgriCensus
China to auction 990,000 tonnes of imported soybeans on June 21  AgriCensus

How excitement and social desirability impact purchasing behavior. - Psychology Today
How excitement and social desirability impact purchasing behavior.  Psychology Today

America's Group buys San Antonio Auto Auction - Auto Remarketing
America's Group buys San Antonio Auto Auction  Auto Remarketing

WA carbon prices lower than expected in second year of auctions - Crosscut
WA carbon prices lower than expected in second year of auctions  Crosscut

Offshore Auctions - Vestas
Offshore Auctions  Vestas

Tenenbaum art collection available for preview, bidding at Everard Auctions - Savannah Morning News
Tenenbaum art collection available for preview, bidding at Everard Auctions  Savannah Morning News

Ornellaia's charity auction of the superb 2021 raises $325,000 - Decanter.com
Ornellaia's charity auction of the superb 2021 raises $325,000  Decanter.com

U.S. Court Refuses Request to Auction Off Seized Russian Yacht - The Maritime Executive
U.S. Court Refuses Request to Auction Off Seized Russian Yacht  The Maritime Executive

Croatia's CROPEX launches intraday auctions - SeeNews
Croatia's CROPEX launches intraday auctions  SeeNews

The million dollar mansion in Phoenix heading to auction - The Arizona Republic
The million dollar mansion in Phoenix heading to auction  The Arizona Republic

Auctions: Sylvester Stallone's Grandmaster Chime Sells For $5.4 Million, Evaluating Vintage Patek Philippe Condition ... - HODINKEE
Auctions: Sylvester Stallone's Grandmaster Chime Sells For $5.4 Million, Evaluating Vintage Patek Philippe Condition ...  HODINKEE

Rare Bordeaux stars as Christie's Avery cellar auction tops £2.5m - Decanter.com
Rare Bordeaux stars as Christie's Avery cellar auction tops £2.5m  Decanter.com

29th Marine Commandant Al Gray's personal items set for auction - Marine Corps Times
29th Marine Commandant Al Gray's personal items set for auction  Marine Corps Times

45-Carat Yellow Diamond Withdrawn from Phillips Auction - National Jeweler
45-Carat Yellow Diamond Withdrawn from Phillips Auction  National Jeweler

Mercedes-AMG collection heads to auction featuring rare cars and parts - Motor Authority
Mercedes-AMG collection heads to auction featuring rare cars and parts  Motor Authority

Hello, Dolley? Earliest Known Photograph of a First Lady Comes to Auction - The New York Times
Hello, Dolley? Earliest Known Photograph of a First Lady Comes to Auction  The New York Times

WA carbon auction demand drops, as prices remain lower - The Seattle Times
WA carbon auction demand drops, as prices remain lower  The Seattle Times

Jacobite pistol 'taken as loot at Culloden' expected to fetch thousands at auction - Yahoo News UK
Jacobite pistol 'taken as loot at Culloden' expected to fetch thousands at auction  Yahoo News UK

Sotheby’s, Fanatics team up to offer rare sports trading card auctions - CNBC
Sotheby’s, Fanatics team up to offer rare sports trading card auctions  CNBC

More than 365 Vehicles to be Available at June Commonwealth Auction - PennWatch
More than 365 Vehicles to be Available at June Commonwealth Auction  PennWatch

Camelback Mountain estate with secret hideaways set for auction - The Business Journals
Camelback Mountain estate with secret hideaways set for auction  The Business Journals

US court to allow Citgo share-auction bidders to raise offers - Reuters
US court to allow Citgo share-auction bidders to raise offers  Reuters

In the Margins | Braving auction anxieties in support of Gig Harbor's working waterfront - Gig Harbor Now
In the Margins | Braving auction anxieties in support of Gig Harbor's working waterfront  Gig Harbor Now

US treasury auctions off $22 billion of 30-year bonds at a high-yield of 4.403% - ForexLive
US treasury auctions off $22 billion of 30-year bonds at a high-yield of 4.403%  ForexLive

This vintage action figure set a record at auction. But your childhood toys may not be worth as much as you think - CNN
This vintage action figure set a record at auction. But your childhood toys may not be worth as much as you think  CNN

Land auction expected to have multiple bidders as Alex Meruelo hopes to build NHL stadium - ABC15 Arizona in Phoenix
Land auction expected to have multiple bidders as Alex Meruelo hopes to build NHL stadium  ABC15 Arizona in Phoenix

Tom Brady's uniform pants from final NFL game sell at auction for $89,100 - CBS Sports
Tom Brady's uniform pants from final NFL game sell at auction for $89,100  CBS Sports

`Saturday Night Fever' Dance Floor Sells for $325K at Four-Day Auction - MyNewsLA.com
`Saturday Night Fever' Dance Floor Sells for $325K at Four-Day Auction  MyNewsLA.com

This 1,700-Year-Old Book Just Sold for $3.9 Million at Auction - Robb Report
This 1,700-Year-Old Book Just Sold for $3.9 Million at Auction  Robb Report

Tenn. school district where students held 'slave auction' settles with DOJ - The Washington Post
Tenn. school district where students held 'slave auction' settles with DOJ  The Washington Post

Produce auctions across Missouri connect rural farmers to urban sellers and local restaurants - KCUR
Produce auctions across Missouri connect rural farmers to urban sellers and local restaurants  KCUR

Historic Toledo property going up for auction - Toledo Blade
Historic Toledo property going up for auction  Toledo Blade

US school district where students held mock slave auction settles with DoJ - The Guardian US
US school district where students held mock slave auction settles with DoJ  The Guardian US

Kevin Spacey gets chance to save his Baltimore home - The Baltimore Banner
Kevin Spacey gets chance to save his Baltimore home  The Baltimore Banner

Foreclosure auction of Kevin Spacey's Baltimore home postponed as actor says he is millions in debt - Baltimore Sun
Foreclosure auction of Kevin Spacey's Baltimore home postponed as actor says he is millions in debt  Baltimore Sun

O.J. Simpson's estate lawyer wants to auction memorabilia to pay debts - KTNV 13 Action News Las Vegas
O.J. Simpson's estate lawyer wants to auction memorabilia to pay debts  KTNV 13 Action News Las Vegas

Manchester auctions off city lots to fund Affordable Housing Trust - WMUR Manchester
Manchester auctions off city lots to fund Affordable Housing Trust  WMUR Manchester

Saturday Night Fever dancefloor tops auction by selling for more than £250000 - Evening Standard
Saturday Night Fever dancefloor tops auction by selling for more than £250000  Evening Standard

Siegel Auctions Sets New Record with America’s Most Valuable Postage Stamp - EIN News
Siegel Auctions Sets New Record with America’s Most Valuable Postage Stamp  EIN News

Saturday Night Fever dancefloor tops auction by selling for more than £250,000 - MSN
Saturday Night Fever dancefloor tops auction by selling for more than £250,000  MSN

Lawyer handling OJ Simpson’s estate seeks to auction off his personal items - Fox 5 Las Vegas
Lawyer handling OJ Simpson’s estate seeks to auction off his personal items  Fox 5 Las Vegas

The world's oldest book just fetched $3.9 million in auction - Fortune
The world's oldest book just fetched $3.9 million in auction  Fortune

Tom Brady's final NFL-worn pants sell for $89,000 at auction - New York Post
Tom Brady's final NFL-worn pants sell for $89,000 at auction  New York Post

Fanatics, Sotheby's announce partnership to sell 'most coveted' sports cards - The Athletic - The New York Times
Fanatics, Sotheby's announce partnership to sell 'most coveted' sports cards - The Athletic  The New York Times

US Treasury sets $492 million minimum price for airline warrants auctions - Reuters
US Treasury sets $492 million minimum price for airline warrants auctions  Reuters

Gold Coast penthouse up for auction - Crain's Chicago Business
Gold Coast penthouse up for auction  Crain's Chicago Business

US auctions $38B of 10 year notes at a high yield of 4.438% - ForexLive
US auctions $38B of 10 year notes at a high yield of 4.438%  ForexLive

5 Takeaways From the Spring Art Auctions: $20 Million Is the New $50 Million - The New York Times
5 Takeaways From the Spring Art Auctions: $20 Million Is the New $50 Million  The New York Times

10-Carat Pink Diamond Sells for $13M at Christie's - National Jeweler
10-Carat Pink Diamond Sells for $13M at Christie's  National Jeweler

Luxury home in Moorings sells before auction after it creates 'urgency' - Naples Daily News
Luxury home in Moorings sells before auction after it creates 'urgency'  Naples Daily News

Phillips Leads Spring Auctions in Hong Kong With $12.6 M. Basquiat Painting - ARTnews
Phillips Leads Spring Auctions in Hong Kong With $12.6 M. Basquiat Painting  ARTnews

Tonya Harding's Olympic costume up for auction - KGW.com
Tonya Harding's Olympic costume up for auction  KGW.com

Sotheby's hosts largest champagne auction - Financial Times
Sotheby's hosts largest champagne auction  Financial Times

OJ Simpson lawyer seeks to auction off late football star's personal items - Fox News
OJ Simpson lawyer seeks to auction off late football star's personal items  Fox News

Kevin Spacey’s Baltimore home set for auction Thursday - The Baltimore Banner
Kevin Spacey’s Baltimore home set for auction Thursday  The Baltimore Banner

Storied Titian painting found at London bus stop after theft goes to auction - The Guardian
Storied Titian painting found at London bus stop after theft goes to auction  The Guardian

Illinois holding online auction for unclaimed property - WGN TV Chicago
Illinois holding online auction for unclaimed property  WGN TV Chicago

Town has high hopes as it auctions off old Bonnie Castle Recreation Center - WWNY
Town has high hopes as it auctions off old Bonnie Castle Recreation Center  WWNY

Sotheby's Is Hosting The Biggest Champagne Auction In History - Boss Hunting
Sotheby's Is Hosting The Biggest Champagne Auction In History  Boss Hunting

US plans 12 offshore wind auctions over five years - Reuters
US plans 12 offshore wind auctions over five years  Reuters

7 most expensive auction items in history - The Times of India
7 most expensive auction items in history  The Times of India

Top Fashion Stories of the Week: June 14 - HYPEBEAST
Top Fashion Stories of the Week: June 14  HYPEBEAST

Fanatics and Sotheby’s Team up to Sell High-End Trading Cards - Barron's
Fanatics and Sotheby’s Team up to Sell High-End Trading Cards  Barron's

The Glass House: Summer Benefit Auction 2024 - Artsy
The Glass House: Summer Benefit Auction 2024  Artsy

5 Of The Most Expensive Pontiacs Ever Sold At Auction - SlashGear
5 Of The Most Expensive Pontiacs Ever Sold At Auction  SlashGear

Hodinkee Geneva Spring Watch Auction Recap 2024 - HODINKEE
Hodinkee Geneva Spring Watch Auction Recap 2024  HODINKEE

Treasury Auction Helps Bonds Hold The Range - Mortgage News Daily
Treasury Auction Helps Bonds Hold The Range  Mortgage News Daily

Auction in Vienna: Empress Sisi's Treasures Fetch High Prices - Hungary Today
Auction in Vienna: Empress Sisi's Treasures Fetch High Prices  Hungary Today

Jackson Wang collaborates with Pharrell Williams' auction platform Joopiter - Jing Daily
Jackson Wang collaborates with Pharrell Williams' auction platform Joopiter  Jing Daily

27th Annual Bluff Mountain Festival features local artists, silent auction & much more - WLOS
27th Annual Bluff Mountain Festival features local artists, silent auction & much more  WLOS

Disney Lorcana's "Gold Mickey" Card Up for Auction, Bidding Starts at $10K - ComicBook.com
Disney Lorcana's "Gold Mickey" Card Up for Auction, Bidding Starts at $10K  ComicBook.com

Lithium Miners Revolutionize Pricing with Auctions (Spot Price) - CarbonCredits.com
Lithium Miners Revolutionize Pricing with Auctions (Spot Price)  CarbonCredits.com

Sotheby's, Christie's and Phillips sell $1.3B in May art auctions - Crain's New York Business
Sotheby's, Christie's and Phillips sell $1.3B in May art auctions  Crain's New York Business

Vivienne Westwood's personal wardrobe goes to auction at Christie's - The Independent
Vivienne Westwood's personal wardrobe goes to auction at Christie's  The Independent

'A living museum': Dozens of games from retro Vancouver arcade up for auction - Vancouver Sun
'A living museum': Dozens of games from retro Vancouver arcade up for auction  Vancouver Sun

Historic White House Replica Outside San Francisco Goes up for Auction - Mansion Global
Historic White House Replica Outside San Francisco Goes up for Auction  Mansion Global

Tonya Harding's 1994 championship costume hits the auction block, bids start at $3,000 - KATU
Tonya Harding's 1994 championship costume hits the auction block, bids start at $3,000  KATU

The 'No-Reserve' IH Scout Auction Saga Continues as Bring a Trailer Responds - The Drive
The 'No-Reserve' IH Scout Auction Saga Continues as Bring a Trailer Responds  The Drive

New York May Auctions Get Off to a Slow Start as Pricey Bacon Misfires During Sotheby's $267.3 M. Sale - ARTnews
New York May Auctions Get Off to a Slow Start as Pricey Bacon Misfires During Sotheby's $267.3 M. Sale  ARTnews

Bulls fans can bid on iconic Jordan 1s from ‘Broken Foot Game’ - WGN TV Chicago
Bulls fans can bid on iconic Jordan 1s from ‘Broken Foot Game’  WGN TV Chicago

Island properties sold at auction including former High Street shops - Yahoo News UK
Island properties sold at auction including former High Street shops  Yahoo News UK

Lamborghini Veneno Roadster Breaks Online Auction Record With $6M Sale - The Drive
Lamborghini Veneno Roadster Breaks Online Auction Record With $6M Sale  The Drive

Investors Flock to Two-Year U.S., German Bond Auctions but For Different Reasons - The Wall Street Journal
Investors Flock to Two-Year U.S., German Bond Auctions but For Different Reasons  The Wall Street Journal

10 Coolest Muscle Car Deals From Mecum Auctions Indy - MotorTrend
10 Coolest Muscle Car Deals From Mecum Auctions Indy  MotorTrend

Treasury Auction Draws Strong Demand Despite Key Risks Ahead - Bloomberg
Treasury Auction Draws Strong Demand Despite Key Risks Ahead  Bloomberg

Southern Ill. family auctions off nearly 700 acres of farmland, limestone quarry - KFVS
Southern Ill. family auctions off nearly 700 acres of farmland, limestone quarry  KFVS

After a Record-Breaking Auction, Sotheby’s Watch Department Gets a Leadership Shake Up - Robb Report
After a Record-Breaking Auction, Sotheby’s Watch Department Gets a Leadership Shake Up  Robb Report

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