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The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site


Have you put a lot of effort, time, and money into your site and are frustrated with low sales?

If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.

You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.

Here's the top 10 ways to attract buyers, not just visitors to your web site:

1. Preplan and know your Web site's purpose.
 
When visiting other Web sites, do you often wonder just what they are about? What are they selling?

Without a clear purpose of what your web site does, your visitors will be confused and leave. First, make a list of everything you want to sell from the most important one to the least.

2. Write dazzling home-page copy.
 
If you don't give your reader a reason to buy or read further, she will disappear fast. For each product or service, write a benefit-driven compelling headline that leads your visitor to more information contained in your sales letter. You may have four different headlines on your home page because you want to sell four top products.
 
3. Use sparkling testimonials from the rich and famous on your home page.
 
On my site, a specific, outstanding testimonial by a fellow professional leads my visitors to my top-selling book "How to Write your eBook or Other Book Fast" sales letter. Make the whole testimonial a link.

4. Sprinkle testimonials throughout your web site.

Use at least five in each Web sales letter, on your coaching pages, free articles pages, and your teleclass pages. Most web sites miss the boat with just one link that says "testimonials."

5. Use a power benefit driven headline with specific benefits.
 
From your coach's web site this headline links to the sales letter for two books, "10 Non-Techie Ways to Market your Book Online," and "How to Market your Business on the Internet." It says "Discover How in Only 4 Months you can Quadruple your Monthly Book or Business Income and Reach 10,000 to 100,000 Internet Users Who Want your Information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."
 
6.  Make your layout clear, clean, and consistent.
 
You need to organize each page in the same layout-such as left centered, right centered, or centered. If you mix designs, your would be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.

7. Use color, font changes, and small graphics to spice up your site.
 
When visiting a popular site I couldn't even read it and get the email address because it was so dark. Use red and dark colors sparingly. Use a lot of white space between short paragraphs.  Use graphics occasionally, but make sure they are small enough to load within ten seconds. Visitors are impatient and want information fast. Without easy-to-read and clear navigation, your visitors will leave.
 
8. Check your site often to see if you have any glitches.
 
Visit your site every week with a visitor mind set. What's clear? What's compelling? What turns you off? What do you like? Would you buy from you?

9. Put your content rich information beneath the headlines in short paragraphs.
 
When a visitor sees a long line of print, he gets discouraged because he wants his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from by skimming, and they want it faster than light rays.

10.  Be consistent with your headings and body fonts.

Do not use all capital letters in your articles or headings. Make them upper/lower case such as *Sell More Books with a Powerful Back Cover.* Web copy is different from book copy. On the Web, make your headings in Times Roman or other with serif (tails) font. For the copy use Ariel 12 font without serifs because it's larger, and easier to read. This style is just the opposite of how you use fonts in your books.

When your web site thoughtfully helps your audience with a lot of free information and shows them how to make a decision to buy, you can quadruple or more your web sales in just five months.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. March / 06 / 2021
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Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

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Home Remedies and Lifestyle Changes to Help Your Back Pain  Health Essentials from Cleveland Clinic

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Home Remedies: Try these natural remedies to tackle hearing loss  TheHealthSite

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Everything You Need to Know to Start a Natural Skin Care Routine  Healthline

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My Upbringing Introduced Me to the Healing Power of Natural Home Remedies  Well+Good

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Sweaty palms, armpits and feet? Count on these Ayurvedic home remedies  The Indian Express

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2 Easy home remedies that actually WORK and will give you long and luscious hair without expensive treatments  PINKVILLA

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In Zimbabwe, Covid-19 vaccine competes with herbal remedies  Quartz Africa

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Home Remedies For Low BP: 8 Easy Tips To Raise Low Blood Pressure  NDTV Food

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Home Remedies For Hair Growth: How To Grow Hair Naturally With Good Food  NDTV Food

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Five effective home remedies to relieve sinus pain  Times of India

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Dogs should be taken to the vet if poisoned, not treated with at-home remedies  AFP Factcheck

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Home remedies that cure a dry scalp  Times of India

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Suffering from sinusitis? Try these effective home remedies to relieve pain, congestion  Times Now

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Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies  The Indian Express

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Oral Thrush and Inhalers: Causes, Symptoms, and Treatment  Healthline

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3 Home remedies that actually WORK in reducing dandruff & here’s why you should add it to your beauty routine  PINKVILLA

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Sciatica pain treatment: Medical options, exercises, and home remedies  Medical News Today

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3 Easy tips and helpful DIY home remedies to feel refreshed in the rising summer heat  PINKVILLA

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Tension in Neck and Shoulders From Anxiety: 5 Home Remedies  Healthline

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4 Home Remedies Straight Off Dadi’s Kitchen To Fight Ailments  Femina

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Struggling with facial hair? Here are 3 simple home remedies to get rid of them  PINKVILLA

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From pacifying dry cough to treating dental issues: Count on these easy home remedies using walnuts  The Indian Express

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Coronavirus Vaccine: Home Remedies For Side-Effects  India.com

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Readers use a splash of amber Listerine for athlete’s foot  Houston Chronicle

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Korean Home Remedies And K-Beauty Tips To Get Dewy, Glass Skin At Home  NDTV Swirlster

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One of NC's most COVID-stricken ZIP codes is in Raleigh. Meet the people who live there.  Greensboro News & Record

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How to get rid of silverfish with home remedies, Mrs Hinch top tips and more  Real Homes

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DR. WALLACE: Teen worried about being labeled runaway  Goshen News

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DR. WALLACE: Youth leaves after big fight with parents  Goshen News

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Effective Home Remedies to Treat Heat Stroke  Pragativadi

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Ang Lee and 'A Sun' Director Chung Mong-hong Engage on Creative Collaboration — Watch Exclusive Video  IndieWire

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Do your nails end up breaking a lot? Here are 2 home remedies to strengthen brittle nails & boost growth  PINKVILLA

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Get rid of under eye bags and dark circles with THESE 3 simple home remedies  PINKVILLA

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Home Remedies For Psoriasis  IWMBuzz

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Best At-Home Hangover Remedies & Prevention Tips Backed By Science  KXAN.com

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Itchy Teeth: Possible Causes, and How to Treat It  Healthline

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Effective and natural home remedies that can help you get rid of facial hair  Asianet News English

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Remodeled Port Huron Dog Wash open 24 hours, has dog treat vending machine  The Times Herald

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Tickle in Ear: Causes, Treatments, Prevention, and More  Healthline

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Foot care: Heal cracked feet with these home remedies  Asianet News English

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How to pass a drug test for weed–the ultimate guide Leafly Staff  Leafly

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Fact check: No, Coca-Cola does not get rid of head lice. That's a myth.  USA TODAY

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Virtual town halls inform about vaccine | News, Sports, Jobs  Martins Ferry Times Leader

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The 5 types of psoriatic arthritis  Medical News Today

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Asteatotic Eczema: Symptoms, Causes, Treatment & More  Healthline

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Can’t Get Rid of Stubborn Stains? Here are 5 Helpful Home Remedies  News18

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Is Masturbation a Hangover Cure?  InsideHook

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Can a UTI Delay Your Period? What Research Says  Healthline

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Horoscope Today: Astrological prediction for March 6  Hindustan Times

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3 Easy ways to use honey in your skincare and haircare routine for the ultimate moisturisation  PINKVILLA

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Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

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Grim nicotine-stained walls cleaned after previous owners smoked every day for 30 years  Daily Record

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Home Remedies Using Apple Cider Vinegar | INTEGRIS  Integris

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Can home remedies help my sciatica? - Harvard Health  Harvard Health

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6 home remedies for asthma  Medical News Today

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Easy home remedies to cure sore throat  The Indian Express

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Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

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Home remedies for insomnia: 9 options  Medical News Today

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6 home remedies to relieve headaches naturally  INSIDER

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10 home remedies to get relief from cough  Times of India

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Turning Food into Home Remedies Is My Love Language  Bon Appetit

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6 natural home remedies to get rid of nausea  INSIDER

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Best home remedies for sunburn, according to dermatologists  TODAY

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Don't Slip! Try These Home Remedies For Removing Ice  Spectrum News

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Dangerous Home Remedies for COVID-19  Everyday Health

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Fighting the Sniffles? Try These Traditional Indian Cold Remedies  Healthline

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Home remedies for vaginal itching: Treatment, causes, and prevention  Medical News Today

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The best home remedies for asthma, like breathing exercises and natural herbs  INSIDER

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5 home remedies to treat pink eye, according to eye doctors  INSIDER

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Home Remedies That Work  WebMD

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9 clinically proven natural remedies for common ailments  MD Linx

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Home remedies for common cold  Times of India

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5 effective home remedy for shortness of breath  Times of India

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What to take for nausea: What medications and home remedies work well?  Medical News Today

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8 science-backed home remedies to soothe coughing naturally, according to doctors  INSIDER

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6 Foods And Home Remedies To Combat Acidity - Expert Reveals  NDTV Food

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Stomach ache? Here are some home remedies from a nutritionist  The Indian Express

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Simple and effective home remedies for constipation  Times of India

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Dry eyelids: Causes, treatments, and home remedies  Medical News Today

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Best home remedies to treat herpes: Examples and research  Medical News Today

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The 4 best home remedies to cure your hangover naturally - Insider  INSIDER

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Goodbye dull skin: 5 simple home remedies to rejuvenate your skin  Hindustan Times

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VERIFY: Can at-home remedies help treat COVID-19?  WCNC.com

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5 of the best home remedies for acid reflux  INSIDER

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Liver Detox Home Remedy: Do Cleanses Work? Steps to Take  Healthline

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Is There a Home Remedy for Pink Eye?  Verywell Health

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Does peanut butter cause acne? Everything to know  Medical News Today

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5 natural home remedies to get rid of cold sores fast  INSIDER

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The 5 best home remedies for poison ivy, according to dermatologists - Insider  INSIDER

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5 home remedies to get rid of chapped lips naturally - Insider  INSIDER

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7 Natural Home Remedies for Your Dog  Treehugger

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Home Remedies for Ear Infection | US News  U.S. News & World Report

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Gum infection: Causes, treatment, home remedies, and more  Medical News Today

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Smelly Scalp Causes, Natural Remedies, Medical Treatment  Healthline

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Bad Home Remedies for COVID-19  U.S. News & World Report

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Helpful herbs: Stay ahead of this year’s cold, Covid, flu season with home remedies  Burlington Times News

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Five home remedies to lower your uric acid levels naturally  Times Now

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5 natural home remedies for insomnia that can help you get better sleep  INSIDER

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Witch Hazel for Sunburn and Other Natural Home Remedies  Healthline

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