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The 7 Keys to Business Success


Do you run a business that seems to run you? It does not have to be this way. There are 7 keys that can improve your business results and help you achieve success with much less stress.

1 Take Charge

The first key is to realise that success will not just happen, it is up to you to make it happen. Successful people claim to be in control. They refuse to be victims. They accept responsibility for the results their business achieves and take the blame themselves if things go wrong. When we are in control we can choose what to do. We can't always control the situation but there are two things we can control - our attitude and our skills. We can get stronger, we can get smarter, we can get better at all the skills we need to run our business. We can take charge of ourselves and our business and change the results we are achieving.

2 Know Where You Are Going

Without having specific goals, business owners often find working in the business becomes an endless drudgery. If being in business is not exciting, enjoyable and rewarding, then why be in it? It is exciting and rewarding for the few who are really successful. The difference is that they have a clear idea of where they are going and each day they can see their business making progress towards their clearly defined goals.

If our goals are not clearly defined it is easy to become like the mouse on the treadmill. We can expend a lot of effort going nowhere. All we can do is react to the pressures the business creates. The second key is to decide where you are going. When you know where you want your business to go, you can determine what needs to be done to get there. Doing these things creates excitement and enjoyment. Instead of struggling on with meagre rewards, we can make progress towards success in a steadily growing and entirely planned way.

3 Spread The Word

You will never succeed by keeping your business a secret. You need to spread the word to let people know about your unique products or services. With many small businesses, there is a tendency to be reactive. If sales slow down, you decide to advertise to address the situation. When work picks up, advertising is stopped. The result of this approach is haphazard advertising which produces haphazard results. Rather than haphazard advertising, a planned advertising and promotion strategy can be applied to address specific goals.

Instead of one broad objective of "getting more sales", strategies can be developed in three areas. Firstly strategies should be developed to actively encourage word of mouth and a system for generating referred leads. Secondly, planned advertising approaches are needed to generate a steady flow of new enquiries. Thirdly, strategies can be developed to increase the value and frequency of purchases from existing customers. Marketing must not be left to chance. The third key is to spread the word, by developing planned, consistent and effective advertising and promotional systems and strategies.

4 Do What You Do So Well They'll Come Back And Bring Their Friends

The difference between the truly successful business and the average business is that successful business' leaders live, breathe and preach quality, where the average business' leader only pays lip service to it. There are many companies that have built their reputation on the quality of the service they provide as much as the product they sell. Even if we haven't been, I'm sure we all know the reputation Disneyland has for the quality of the experience of a visit there. The title of this key is a quote (paraphrased) from Walt Disney. This man lived and breathed this attitude and accepted nothing less from his employees. The outworking is that standards and procedures are established so that employees know what is expected of them in every situation, particularly in an interaction with a customer. Delighted customers come back with their friends.

5 Train Your People To Do It Better Than You

When we start a business based on our own unique skills, we have a difficult choice when we get too busy to cope with all the work our expertise has created. We need to spread the load by employing others to do some of the work. This is the critical point in the business' development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed.

Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than yourself.

6 Keep The Score

The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big.

WHAT YOU MEASURE YOU CAN IMPROVE!

A business' performance needs to be managed and controlled. So many business owners worry about getting the work done, but they don't measure results, they don't keep score. Keeping the score indicates how well the business is going towards achieving its goals. If performance is behind expectations, steps can be taken to improve. If the score was not kept, no one would ever know that performance was substandard, and the goals would quite likely never be reached.

7 Celebrate Your Victories

Regeneration of our physical and emotional resources comes when we celebrate victories. One of the problems we have in small business is that we think we are too busy to take time off to celebrate. Even if we just get away from the business and relax, we come back rejuvenated and are usually able to tackle our work with a renewed vigour. Imagine how inefficient it becomes, using a battery powered machine, if we keep on working harder and harder to get the work done and never stop to recharge the batteries. If we don't stop at times to recharge our batteries we keep working hard but become totally ineffective.

When we plan our future and set goals it is easy to determine when to celebrate. Without goals to achieve, we can keep on working until it becomes a drudgery. Celebrations put excitement into what we do.

Conclusion

Implementing the 7 keys to unlock the profit potential in your business could be what you need to end the frustration you feel from trying to build your business but seeming to take one step forward and two steps back. These are the keys to freedom from the daily grind of business pressure, the keys to gaining the rewards you deserve from the efforts you put in. It is up to you to take hold of the keys and unlock the hidden profit and excitement that is the potential your business holds.

© 2003 Greg Roworth, Progressive Business Solutions Limited.

Greg Roworth is a business consultant and author of "The 7 Keys to Unlock Your Business Profit Potential." With over 25 years practical experience in business ownership and management, Greg has, over the last 12 years, worked with hundreds of small and medium size enterprises, assisting the owners to grow their business profitably and at the same time reduce their stress levels. His successful business development program results in development of a business that works so well that the owner doesn't have to.

Buy "The 7 Keys" book online at http://www.progressivebusinesssolutions.co.nz or check out the list of free resources and quality business building articles on our Free Resources page.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 21 / 2021
Emergency Toothache Relief: Home Remedies, OTC Remedies - Healthline
Emergency Toothache Relief: Home Remedies, OTC Remedies  Healthline

Home remedies: What really works - WPLG Local 10
Home remedies: What really works  WPLG Local 10

Why mosquito bites itch and 5 home remedies to soothe the pain - Business Insider India
Why mosquito bites itch and 5 home remedies to soothe the pain  Business Insider India

Age-old remedies to fix an upset stomach - Times of India
Age-old remedies to fix an upset stomach  Times of India

This Straw Is Designed to Instantly Cure Hiccups - Smithsonian Magazine
This Straw Is Designed to Instantly Cure Hiccups  Smithsonian Magazine

Mommy Minute: Some home remedies are rooted in science - ABC27
Mommy Minute: Some home remedies are rooted in science  ABC27

Swollen Feet from Sunburn: Home Remedies and When to Seek Medical Help - Healthline
Swollen Feet from Sunburn: Home Remedies and When to Seek Medical Help  Healthline

Dangerous Home Remedies: Taking Apple Cider Vinegar To Cure Heartburn Can Be Counterproductive - TheHealthSite
Dangerous Home Remedies: Taking Apple Cider Vinegar To Cure Heartburn Can Be Counterproductive  TheHealthSite

Effective Home Remedies for Acid Reflux, Plus Other Tips to Manage Acid Reflux - Flipboard
Effective Home Remedies for Acid Reflux, Plus Other Tips to Manage Acid Reflux  Flipboard

Say goodbye to all your skin problems this monsoon with these home remedies - PINKVILLA
Say goodbye to all your skin problems this monsoon with these home remedies  PINKVILLA

How to Treat an Infected Wound Naturally: 7 Things to Try - Healthline
How to Treat an Infected Wound Naturally: 7 Things to Try  Healthline

How to Regain Your Sense of Smell Naturally: 4 Recommended Methods - Healthline
How to Regain Your Sense of Smell Naturally: 4 Recommended Methods  Healthline

Know All About Using Natural Home Remedies For Dry Cough - Femina
Know All About Using Natural Home Remedies For Dry Cough  Femina

These are the home remedies we swear by for bug bite itching - RVtravel.com
These are the home remedies we swear by for bug bite itching  RVtravel.com

Home remedies to treat dry cough - Bangalore Mirror
Home remedies to treat dry cough  Bangalore Mirror

How to get rid of Acne: Best home remedies for smooth skin - Times of India
How to get rid of Acne: Best home remedies for smooth skin  Times of India

Want a Full Head of Healthy Hair? Try This Indian Hair Care Routine - Healthline
Want a Full Head of Healthy Hair? Try This Indian Hair Care Routine  Healthline

Sore throat and cold? Try this simple home remedy for relief - The Indian Express
Sore throat and cold? Try this simple home remedy for relief  The Indian Express

6 Best UTI (Urinary Tract Infection) Home Remedies 2021 - Greatist
6 Best UTI (Urinary Tract Infection) Home Remedies 2021  Greatist

5 Home remedies to get rid of dandruff instantly - PINKVILLA
5 Home remedies to get rid of dandruff instantly  PINKVILLA

Protect yourself from scorching heat by following these home remedies - Lokmat
Protect yourself from scorching heat by following these home remedies  Lokmat

Weird gadget may cure hiccups, early study suggests - Livescience.com
Weird gadget may cure hiccups, early study suggests  Livescience.com

3 Hair butter or mask & home remedies to control frizzy hair by an expert for healthy hair - PINKVILLA
3 Hair butter or mask & home remedies to control frizzy hair by an expert for healthy hair  PINKVILLA

How to Stop Snoring - Health Essentials from Cleveland Clinic
How to Stop Snoring  Health Essentials from Cleveland Clinic

Follow these home remedies to get rid of white hair - India TV News
Follow these home remedies to get rid of white hair  India TV News

Home remedy for the win! - The New Indian Express
Home remedy for the win!  The New Indian Express

How to Cure Blurry Vision Naturally: What Will and Won't Work - Healthline
How to Cure Blurry Vision Naturally: What Will and Won't Work  Healthline

Natural Remedies for Vaginal Itching - Verywell Health
Natural Remedies for Vaginal Itching  Verywell Health

Sales of OTC Remedies for Colds & Coughs Climb as Face Mask Sales Decline - PRNewswire
Sales of OTC Remedies for Colds & Coughs Climb as Face Mask Sales Decline  PRNewswire

Desperate for COVID Care, Unauthorized Immigrants Resort to Unproven Drugs - Good Times Weekly
Desperate for COVID Care, Unauthorized Immigrants Resort to Unproven Drugs  Good Times Weekly

Five home remedies to treat breathlessness - Times of India
Five home remedies to treat breathlessness  Times of India

Congested Skin: Treatment, Home Remedies, and Symptoms - Greatist
Congested Skin: Treatment, Home Remedies, and Symptoms  Greatist

Treatment for Herpes and Genital Herpes - Healthline
Treatment for Herpes and Genital Herpes  Healthline

Home Remedies That Can Ensure A Termite-Free Home - Influencive
Home Remedies That Can Ensure A Termite-Free Home  Influencive

How to stop insect bites itching - 4 quick at-home remedies - Daily Express
How to stop insect bites itching - 4 quick at-home remedies  Daily Express

How to Keep Your Hands Looking Young - Health Essentials from Cleveland Clinic
How to Keep Your Hands Looking Young  Health Essentials from Cleveland Clinic

Scientists create new straw as an 'instant cure for hiccups' - New York Post
Scientists create new straw as an 'instant cure for hiccups'  New York Post

A straw to stop hiccups - Cosmos Magazine
A straw to stop hiccups  Cosmos Magazine

Researchers describe a new science-based intervention for hiccups - News-Medical.Net
Researchers describe a new science-based intervention for hiccups  News-Medical.Net

How to Get Rid of Oily Skin: 21 Home Remedies and Products 2021 - Cosmopolitan
How to Get Rid of Oily Skin: 21 Home Remedies and Products 2021  Cosmopolitan

Demand for browntail moth remedies spikes as pests' rash spreads in central Maine - Kennebec Journal and Morning Sentinel
Demand for browntail moth remedies spikes as pests' rash spreads in central Maine  Kennebec Journal and Morning Sentinel

6 simple steps to beat summer allergies around the home - Nanaimo Bulletin
6 simple steps to beat summer allergies around the home  Nanaimo Bulletin

'Black fungus' (mucormycosis) and COVID-19: Myths and facts - Medical News Today
'Black fungus' (mucormycosis) and COVID-19: Myths and facts  Medical News Today

Why Ayurveda gained a lot of popularity since Covid-19 - Times of India
Why Ayurveda gained a lot of popularity since Covid-19  Times of India

Know from Swami Ramdev home remedies to get rid of headache - India TV News
Know from Swami Ramdev home remedies to get rid of headache  India TV News

Why dipping mango in water is the best advice for acne-free skin? - Times of India
Why dipping mango in water is the best advice for acne-free skin?  Times of India

Rubber Bullet Wound Severity, How They're Treated, Precautions - Healthline
Rubber Bullet Wound Severity, How They're Treated, Precautions  Healthline

Foods to Avoid During a Shingles Attack & What Foods May Help - Healthline
Foods to Avoid During a Shingles Attack & What Foods May Help  Healthline

WE MUST KEEP OUR GUARD UP: Forbes warns despite reduced cases third COVID wave still here - Bahamas Tribune
WE MUST KEEP OUR GUARD UP: Forbes warns despite reduced cases third COVID wave still here  Bahamas Tribune

Saffron DIY Masks: Level up your glow game with the gift of nature - PINKVILLA
Saffron DIY Masks: Level up your glow game with the gift of nature  PINKVILLA

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Check Out These Effective Home Remedies to get rid of Hairfall instantly  BOL News

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Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

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Pinkvilla's GLOW UP Challenge: The Skincare week: Multani mitti to aloe vera: Radiance boosting home remedies  PINKVILLA

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Covid-19 stories: I got married amidst a pandemic  Hindustan Times

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Home Remedies for Pneumonia  Verywell Health

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Home Remedies Using Apple Cider Vinegar | INTEGRIS - Integris  Integris

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Home Remedies for Postnasal Drip: What Works, What Doesn't  Healthline

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11 natural remedies for acid reflux  Medical News Today

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Home Remedies for Bronchitis  Verywell Health

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Natural and Home Remedies for Sheep and Goats | Latest News in Livestock & Animal Husbandry | lancasterfarming.com  Lancaster Farming

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12 natural at-home remedies for arthritis  Medical News Today

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15 GERD home remedies: Diet, herbs, posture, and more  Medical News Today

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Home Remedies for Shingles (Herpes Zoster)  Verywell Health

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Home Remedies for Chest Pain - Heart Disease  Verywell Health

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Home remedies no match for serious eye diseases  Healio

2 Your Health: Home remedies backed by science - WCBD News 2
2 Your Health: Home remedies backed by science  WCBD News 2

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Centre to increase pace of Covid-19 vaccination in July-August: Amit Shah  ETHealthworld.com

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Home Remedies for Wheezing  Verywell Health

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5 ways hay fever sufferers manage their symptoms in the North East  The Northern Echo

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Home Remedies for Yeast Infections  Verywell Health

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6 home remedies for asthma  Medical News Today

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10 home remedies to get relief from cough  Times of India

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Arthritis in the Neck Home Remedies  Verywell Health

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Home Remedies for Chest Congestion - Bronchitis  Verywell Health

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5 Home Remedies for Poison Ivy Rashes You Should Know-And When to See a Doctor  Health.com

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Home Remedies for Ear Infections  Verywell Health

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5 of the best home remedies for chafing  Medical News Today

Baby Cough and Chest Congestion Home Remedies - Verywell Health
Baby Cough and Chest Congestion Home Remedies  Verywell Health

These home remedies are backed by science - WJXT News4JAX
These home remedies are backed by science  WJXT News4JAX

Oily skin: Natural remedies to make at home - Medical News Today
Oily skin: Natural remedies to make at home  Medical News Today

5 Home Remedies for Psoriasis to Relieve Symptoms - Parade
5 Home Remedies for Psoriasis to Relieve Symptoms  Parade

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Home Remedies for Toddler Ear Infections  Verywell Health

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9 home remedies for burning feet  Medical News Today

Easy home remedies to cure sore throat - The Indian Express
Easy home remedies to cure sore throat  The Indian Express

Home remedies that really worked | | hendersonvillestandard.com - Hendersonville Standard
Home remedies that really worked | | hendersonvillestandard.com  Hendersonville Standard

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Home Remedies That Work  WebMD

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Your Healthy Family: Home Remedies Backed by Science  KOAA.com Colorado Springs and Pueblo News

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16 Simple Home Remedies for Dry Eyes  Parade

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Saltwater Rinse Benefits for Oral Health and How to Make It  Healthline

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Heat Rash On Face: Symptoms, Treatments, and Home Remedies  Healthline

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15 Best Home Remedies for Heartburn Relief: Natural Ways to Get Rid of Heartburn  Parade

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Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

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6 Home Remedies for Yeast Infections That Actually Work  Greatist

Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi - Times of India
Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

Home remedies for common cold - Times of India
Home remedies for common cold  Times of India

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Home remedies for insomnia: 9 options  Medical News Today

Add some scepticism to Covid home remedies - Deccan Herald
Add some scepticism to Covid home remedies  Deccan Herald

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Redness around nose: Causes, treatment, home remedies, and more  Medical News Today

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11 Home Remedies for Rheumatoid Arthritis & 3 Treatment Options  MedicineNet

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Bzzz, slap! How to treat insect bites (home remedies included)  The Conversation AU

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