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The 7 Keys to Business Success


Do you run a business that seems to run you? It does not have to be this way. There are 7 keys that can improve your business results and help you achieve success with much less stress.

1 Take Charge

The first key is to realise that success will not just happen, it is up to you to make it happen. Successful people claim to be in control. They refuse to be victims. They accept responsibility for the results their business achieves and take the blame themselves if things go wrong. When we are in control we can choose what to do. We can't always control the situation but there are two things we can control - our attitude and our skills. We can get stronger, we can get smarter, we can get better at all the skills we need to run our business. We can take charge of ourselves and our business and change the results we are achieving.

2 Know Where You Are Going

Without having specific goals, business owners often find working in the business becomes an endless drudgery. If being in business is not exciting, enjoyable and rewarding, then why be in it? It is exciting and rewarding for the few who are really successful. The difference is that they have a clear idea of where they are going and each day they can see their business making progress towards their clearly defined goals.

If our goals are not clearly defined it is easy to become like the mouse on the treadmill. We can expend a lot of effort going nowhere. All we can do is react to the pressures the business creates. The second key is to decide where you are going. When you know where you want your business to go, you can determine what needs to be done to get there. Doing these things creates excitement and enjoyment. Instead of struggling on with meagre rewards, we can make progress towards success in a steadily growing and entirely planned way.

3 Spread The Word

You will never succeed by keeping your business a secret. You need to spread the word to let people know about your unique products or services. With many small businesses, there is a tendency to be reactive. If sales slow down, you decide to advertise to address the situation. When work picks up, advertising is stopped. The result of this approach is haphazard advertising which produces haphazard results. Rather than haphazard advertising, a planned advertising and promotion strategy can be applied to address specific goals.

Instead of one broad objective of "getting more sales", strategies can be developed in three areas. Firstly strategies should be developed to actively encourage word of mouth and a system for generating referred leads. Secondly, planned advertising approaches are needed to generate a steady flow of new enquiries. Thirdly, strategies can be developed to increase the value and frequency of purchases from existing customers. Marketing must not be left to chance. The third key is to spread the word, by developing planned, consistent and effective advertising and promotional systems and strategies.

4 Do What You Do So Well They'll Come Back And Bring Their Friends

The difference between the truly successful business and the average business is that successful business' leaders live, breathe and preach quality, where the average business' leader only pays lip service to it. There are many companies that have built their reputation on the quality of the service they provide as much as the product they sell. Even if we haven't been, I'm sure we all know the reputation Disneyland has for the quality of the experience of a visit there. The title of this key is a quote (paraphrased) from Walt Disney. This man lived and breathed this attitude and accepted nothing less from his employees. The outworking is that standards and procedures are established so that employees know what is expected of them in every situation, particularly in an interaction with a customer. Delighted customers come back with their friends.

5 Train Your People To Do It Better Than You

When we start a business based on our own unique skills, we have a difficult choice when we get too busy to cope with all the work our expertise has created. We need to spread the load by employing others to do some of the work. This is the critical point in the business' development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed.

Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than yourself.

6 Keep The Score

The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big.

WHAT YOU MEASURE YOU CAN IMPROVE!

A business' performance needs to be managed and controlled. So many business owners worry about getting the work done, but they don't measure results, they don't keep score. Keeping the score indicates how well the business is going towards achieving its goals. If performance is behind expectations, steps can be taken to improve. If the score was not kept, no one would ever know that performance was substandard, and the goals would quite likely never be reached.

7 Celebrate Your Victories

Regeneration of our physical and emotional resources comes when we celebrate victories. One of the problems we have in small business is that we think we are too busy to take time off to celebrate. Even if we just get away from the business and relax, we come back rejuvenated and are usually able to tackle our work with a renewed vigour. Imagine how inefficient it becomes, using a battery powered machine, if we keep on working harder and harder to get the work done and never stop to recharge the batteries. If we don't stop at times to recharge our batteries we keep working hard but become totally ineffective.

When we plan our future and set goals it is easy to determine when to celebrate. Without goals to achieve, we can keep on working until it becomes a drudgery. Celebrations put excitement into what we do.

Conclusion

Implementing the 7 keys to unlock the profit potential in your business could be what you need to end the frustration you feel from trying to build your business but seeming to take one step forward and two steps back. These are the keys to freedom from the daily grind of business pressure, the keys to gaining the rewards you deserve from the efforts you put in. It is up to you to take hold of the keys and unlock the hidden profit and excitement that is the potential your business holds.

© 2003 Greg Roworth, Progressive Business Solutions Limited.

Greg Roworth is a business consultant and author of "The 7 Keys to Unlock Your Business Profit Potential." With over 25 years practical experience in business ownership and management, Greg has, over the last 12 years, worked with hundreds of small and medium size enterprises, assisting the owners to grow their business profitably and at the same time reduce their stress levels. His successful business development program results in development of a business that works so well that the owner doesn't have to.

Buy "The 7 Keys" book online at http://www.progressivebusinesssolutions.co.nz or check out the list of free resources and quality business building articles on our Free Resources page.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 28 / 2024
Best Hair Loss Treatments for Men in 2024 - Healthline
Best Hair Loss Treatments for Men in 2024  Healthline

7 home remedies for low blood pressure - India TV News
7 home remedies for low blood pressure  India TV News

Suffer from migraines? 6 natural remedies and supplements that could help, from a specialist - CNBC
Suffer from migraines? 6 natural remedies and supplements that could help, from a specialist  CNBC

Home Remedies for Cold and Flu Symptoms - The New York Times
Home Remedies for Cold and Flu Symptoms  The New York Times

9 Effective Home Remedies for Diarrhea - Health.com
9 Effective Home Remedies for Diarrhea  Health.com

Menstrual cramps: 10 home remedies for period pain - DNA India
Menstrual cramps: 10 home remedies for period pain  DNA India

8 Home Remedies For Sunburn Recommended By Dermatologists - Forbes
8 Home Remedies For Sunburn Recommended By Dermatologists  Forbes

10 home remedies to get Holi colour off your face - Firstpost
10 home remedies to get Holi colour off your face  Firstpost

Gogl-mogl: old world home remedy that may comfort — even if it doesn't cure - NPR
Gogl-mogl: old world home remedy that may comfort — even if it doesn't cure  NPR

9 best scar creams and gels of 2024, according to dermatologists - NBC News
9 best scar creams and gels of 2024, according to dermatologists  NBC News

10 Home Remedies To Attack Your Cold | Right as Rain - Right as Rain by UW Medicine
10 Home Remedies To Attack Your Cold | Right as Rain  Right as Rain by UW Medicine

17 Instant Migraine Relief Tips From Neurologists - TODAY
17 Instant Migraine Relief Tips From Neurologists  TODAY

Home Remedies for Diaper Rash: What Parents Need To Know - Parents
Home Remedies for Diaper Rash: What Parents Need To Know  Parents

How to Stop Receding Hairline: 12 Home and Medical Remedies - Medical News Today
How to Stop Receding Hairline: 12 Home and Medical Remedies  Medical News Today

Best Life: Home remedies for dry eyes - Action News 5
Best Life: Home remedies for dry eyes  Action News 5

Traditional medicine has a long history of contributing to conventional medicine and continues to hold promise - World Health Organization (WHO)
Traditional medicine has a long history of contributing to conventional medicine and continues to hold promise  World Health Organization (WHO)

RSV Home Remedies - Health Central
RSV Home Remedies  Health Central

Top 10 Home Remedies For Glowing Skin - TheHealthSite
Top 10 Home Remedies For Glowing Skin  TheHealthSite

Spotted lanternfly home remedies may be worse than the bugs - Pittsburgh Post-Gazette
Spotted lanternfly home remedies may be worse than the bugs  Pittsburgh Post-Gazette

Can Soaking Your Feet in Hot Water Relieve a Migraine? - Health.com
Can Soaking Your Feet in Hot Water Relieve a Migraine?  Health.com

Home remedies to prevent and suppress respiratory illnesses - KFSN-TV
Home remedies to prevent and suppress respiratory illnesses  KFSN-TV

Page title - Methadone Take-Home Flexibilities Extension Guidance - SAMHSA
Page title - Methadone Take-Home Flexibilities Extension Guidance  SAMHSA

7 home remedies to reduce bloating - DNA India
7 home remedies to reduce bloating  DNA India

Fermented garlic honey is the homemade remedy to try this cold and flu season - ABC News
Fermented garlic honey is the homemade remedy to try this cold and flu season  ABC News

Natural Remedies for Tinnitus - Verywell Health
Natural Remedies for Tinnitus  Verywell Health

12 Natural Remedies for Anxiety to Look Into - Verywell Health
12 Natural Remedies for Anxiety to Look Into  Verywell Health

Flu: Best Home Remedies and Natural Treatments to Relieve Symptoms - Everyday Health
Flu: Best Home Remedies and Natural Treatments to Relieve Symptoms  Everyday Health

Health experts recommend home remedies – Northern Star - Northern Star Online
Health experts recommend home remedies – Northern Star  Northern Star Online

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Dealing with thick, discolored toenails  Harvard Health

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Do COVID-19 home remedies really work? Doctors weigh in on saltwater gargles, nasal rinses and more  Fox News

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8 Effective Home Remedies To Reduce Bloating  Times Now

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Natural Remedies for MS: Supplements, Exercise and More  Health Central

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Home Remedies: Expert Tips for Caring for Your Sick Child at Home  Checkup Newsroom

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The 6 Best Home Remedies for a Sore Throat That’ll Save You a Trip to the Pharmacy  Well+Good

What Is a Natural Antibiotic? Examples, Uses & Effectiveness - Health Essentials
What Is a Natural Antibiotic? Examples, Uses & Effectiveness  Health Essentials

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Bhagyashree swears by these 5 desi foods to keep the gut healthy and reduce bloating  Recipes

Medical Moment: Home remedies for dry eye - South Bend - WNDU
Medical Moment: Home remedies for dry eye - South Bend  WNDU

Home Remedies for Bug Bites - Parents
Home Remedies for Bug Bites  Parents

Bee Sting Home Remedies And Treatments – Forbes Health - Forbes
Bee Sting Home Remedies And Treatments – Forbes Health  Forbes

Looking for home remedies? These 6 herbs might be able to help - National Geographic
Looking for home remedies? These 6 herbs might be able to help  National Geographic

San Antonians navigate flu season with home remedies, doctor offers insight - WOAI
San Antonians navigate flu season with home remedies, doctor offers insight  WOAI

Home Remedies for UTI Symptoms: Natural Treatment for Urinary Tract Infections - Everyday Health
Home Remedies for UTI Symptoms: Natural Treatment for Urinary Tract Infections  Everyday Health

Natural Remedies For Anxiety: 5 Ideas – Forbes Health - Forbes
Natural Remedies For Anxiety: 5 Ideas – Forbes Health  Forbes

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6 Natural Products to Consider for People with Anxiety  Healthline

Best Life: Home remedies for dry eyes - Action News 5
Best Life: Home remedies for dry eyes  Action News 5

Home Remedies for Dry Eyes - WALB
Home Remedies for Dry Eyes  WALB

10 Natural Remedies for Fibromyalgia - AARP
10 Natural Remedies for Fibromyalgia  AARP

Holika Dahan 2024 Remedies you must follow to remove negativity - The Times of India
Holika Dahan 2024 Remedies you must follow to remove negativity  The Times of India

6 effective home remedies for managing kidney stones - Mint
6 effective home remedies for managing kidney stones  Mint

9 Home Remedies To Recover From Your Holi Hangover - Times Now
9 Home Remedies To Recover From Your Holi Hangover  Times Now

Mitral valve regurgitation - Diagnosis and treatment - Mayo Clinic
Mitral valve regurgitation - Diagnosis and treatment  Mayo Clinic

How To Get Rid Of A Cough In 5 Minutes - Home Remedies For Coughs - Women's Health
How To Get Rid Of A Cough In 5 Minutes - Home Remedies For Coughs  Women's Health

Natural Healing: 10 Home Remedies to Treat Heat Stroke - NDTV Food
Natural Healing: 10 Home Remedies to Treat Heat Stroke  NDTV Food

Quiz: How Much Do You Know About Natural Remedies? - AARP
Quiz: How Much Do You Know About Natural Remedies?  AARP

Home Remedies for Chronic Hives - Health Central
Home Remedies for Chronic Hives  Health Central

Natural Remedies and Supplements for Gallbladder Health - Verywell Health
Natural Remedies and Supplements for Gallbladder Health  Verywell Health

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Home remedies for low blood pressure  The Times of India

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Natural Remedies for Crohn's Disease: Supplements, Stress Reduction and More  Health Central

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The 9 Best Home Remedies When Your Itchy Scalp Is Truly Driving You Bananas  Well+Good

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Natural Antihistamine: Types, Benefits, and Alternatives  Verywell Health

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Everything to Know About Newborn and Baby Congestion  The Bump

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Natural Remedies for Skin Irritation, Inflammation, and Dryness  Real Simple

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Doctor's Best Home Remedies to Ease the Pain of a Gout Flare — in 10 Minutes or Less  Yahoo Life

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How to Beat a COVID-19 Cough: Medications, Home Remedies, Tips  Everyday Health

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Traditional Chinese medicine reduces risk after heart attack  UT Southwestern

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5 home remedies to naturally whiten your teeth  DNA India

Winter X Games extends, expands partnership with Thayers Natural Remedies - Sports Business Journal
Winter X Games extends, expands partnership with Thayers Natural Remedies  Sports Business Journal

Home remedies for low-blood pressure - The Times of India
Home remedies for low-blood pressure  The Times of India

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8 simple home remedies to treat cough and chest congestion  The Times of India

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Holika Dahan 2024 Upay: Home Remedies To Perform On This Day To Relieve Financial Problems  ABP Live

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People Swear That Fermented Garlic Honey Can Cure a Cold—But Does It Really Work?  Health.com

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11 Home Remedies to Stop Vaginal Itching, According To OB-GYNs  Women's Health

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10 home remedies to say goodbye to dry cough  The Times of India

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Home remedies to relieve chest congestion  DNA India

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Home remedies for constipation in children  The Times of India

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Mucus in throat? Try these home remedies for quick relief  The Times of India

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Prevent dry skin this winter with these dermat-recommended ways  Health shots

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At-Home Remedies to Fix Under-Eye Bags, as Recommended by Ophthalmologists  Newsweek

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The best acne treatment for teens in 2024, according to dermatologists  NBC News

What to Do If You Get COVID: A Symptom-by-Symptom Guide - Verywell Health
What to Do If You Get COVID: A Symptom-by-Symptom Guide  Verywell Health

These home remedies will help cure constipation - The Times of India
These home remedies will help cure constipation  The Times of India

Portland's Home Remedies is just what the doctor ordered for home décor - Home Accents Today
Portland's Home Remedies is just what the doctor ordered for home décor  Home Accents Today

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How To Get Rid Of Phlegm – Forbes Health  Forbes

7 best natural antibiotics: Uses, evidence, and effectiveness - Medical News Today
7 best natural antibiotics: Uses, evidence, and effectiveness  Medical News Today

Trapped gas: 8 Home remedies for instant relief - The Times of India
Trapped gas: 8 Home remedies for instant relief  The Times of India

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Hemorrhoids Treatment Plan - 12 Ways to Get Rid of Hemorrhoids  Prevention Magazine

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11 Natural Ways to Lower Your Cortisol Levels  Healthline

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Severe psoriasis: Treatment, home remedies, and more  Medical News Today

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Body Aches, Chills, and No Fever: 11 Causes and Remedies  Verywell Health

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Is Your Teeth Yellowish? Whiten Them With These 5 Home Remedies!  OTV News

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Protect your hair from sun damage: Home remedies that work  The Times of India

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Holi 2024: Say Bye-Bye To Skin Allergy With This Simple Home Remedy  Free Press Journal

Home remedies like oil massage for knee pain can damage your knee and spine, warn doctors - The Economic Times
Home remedies like oil massage for knee pain can damage your knee and spine, warn doctors  The Economic Times

Treating a UTI at Home? Talk to Your Doctor - Norton Healthcare
Treating a UTI at Home? Talk to Your Doctor  Norton Healthcare

5 Effective Home Remedies to Prevent Oral Cavities at Home Without Medication | TheHealthSite.com - TheHealthSite
5 Effective Home Remedies to Prevent Oral Cavities at Home Without Medication | TheHealthSite.com  TheHealthSite

Effective home remedies to combat dandruff this winter - The Times of India
Effective home remedies to combat dandruff this winter  The Times of India

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How to Treat RSV at Home for Children and Adults  Everyday Health

Top 6 Natural Home Remedies To Treat Hair Dryness! - HerZindagi
Top 6 Natural Home Remedies To Treat Hair Dryness!  HerZindagi

Beauty tips: Try these home remedies to avoid dull, dry skin - Moneycontrol
Beauty tips: Try these home remedies to avoid dull, dry skin  Moneycontrol

Priced out of healthcare, some Iraqis turn to natural remedies - Reuters
Priced out of healthcare, some Iraqis turn to natural remedies  Reuters

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