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Brief History of Blogs
So where did all these blogs come from? How did they get from
an underground geek toy to a mainstream tool that has
revolutionized politics, journalism, marketing and the media?
I always find that when I learn about a new technology or way
of doing something online, the geeks have already been there (and
I say the word 'geek' with complete affection - I'm one too!).
Before business became inseparable from the computer, email or
the internet, the academics and tinkerers were there first,
kicking the tires and playing with the technology. Blogging was
no exception.
Many of the earliest internet geeks wrote online journals
detailing interesting links and points of view. As this was
before programs like FrontPage and Dreamweaver, everything was
done by hand - and that was a huge hassle. Each time you updated
the site, you ran the risk of breaking links inside the website
and leaving your readers stranded with the dreaded 'page not
found' error. Eventually, the computer programmers and web
designers became fed up with all of this manual work and created
their own software to automate the process of updating their
journal websites. Thus the weblog was born.
In 1999, a website called Blogger (http://www.blogger.com/)
launched, offering free blogs to anybody and everybody that
wanted them. Blogger provided the blog tool for free as well as
the hosting space to host a blog. Millions of people from all
over the world logged on and start creating their own
weblogs.
The largest conversation in the world had begun. Blogs have
changed the way academics do research, journalists write,
families connect and politicians fundraise. It was only a matter
of time before businesses woke up and realized the power of
blogging for marketing online.
Blogging provides a way for companies and customers to meet on
common ground to talk about what excites them and makes them
tick. It also allows them to closely track where and under what
circumstances their products are being talked about online.
Today, blogging continues to grow at a swift pace with more
than 400,000 posts added per day and 12,000 new blogs being
created every day. Millions of people look to blogs for a good
laugh, a great idea, a fantastic tip or an instant analysis. The
blogosphere doubles in size every 5 months, allowing anyone,
anywhere, in any language, to make their mark in the world to
share their ideas, passion and products.
'Blog' was the word of the year for 2004 according to
Merriam-Webster, the famous dictionary publisher. The year 2004
marked a turning point for blogs as a sought after media format.
Now it was seen as a venue for gathering large audiences of
devoted readers who used blogs to supplement, compliment and
fact-check their nightly news.
My favorite milestone for blogging was when 'Blogs' appeared
as a category on the Jeopardy game show. I'll take blogging for
one thousand, Alex!
Andy Wibbels is a blogging evangelist and creator of the Easy
Bake Weblogs seminar that has helped hundreds of small businesses
all over the world leverage blogs and RSS news feeds to increase
profits and save time. You can download his free special report
on business and blogs at http://easybakeweblogs.com/
MORE RESOURCES updated Sat. July / 27 / 2024
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