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Web Blogs, Defined, Explained and Understood
What are Blogs?
Having heard the term previously but not having paid much
attention most are just to afraid to show their ignorance and ask
the question, what is a blog? Lets face it; the term blog does
not conjure pleasant images.
Blogs are web logs that are updated regularly, usually on a
daily basis. They contain information related to a specific
topic. In some cases blogs are used as daily diaries about
people's personal lives, political views, or even as social
commentaries. The truth of the matter is that blogs can be shaped
into whatever you, the author, want them to be.
Where Did Blogs Come From?
The roots of blogging can be traced back to the mid 1990's.
Who the very first blogger actually was is unclear, as the art of
blogging did not really take hold until 1999. The original
"weblogs" were link-driven sites with personal commentaries. The
very first blogs were human guided Internet web tours. While
initially thought of as diaries or online journals, blogs have
evolved into the latest fresh web content.
The Future of Blogs
A buzz word in techie circles, "blogging" is the wave of the
future. Whether its a fad, or proves to be a new way to
communicate with existing and potential customers it deserves at
the very least a cursory look.
Why is Blogging Helpful to Businesses or Individuals?
Just as animated .gifs were once cool, blogging is the trendy
thing to do. That does not mean that it is not beneficial to
businesses. Webmasters struggling to keep fresh, attractive
content on their websites to lure visitors back, have found blogs
the answer. Content is a necessity for online businesses, both
for purposes of being found by search engines but also because it
gives visitors a reason to come back.
Now that we have established that blogs are not only trendy
but also beneficial to businesses, its important to understand
how they can be used to your advantage. We currently manage and
update two blogs on a daily basis. The first is our new business
blog at:
http://www.notepage.net/blog.htm
This professional business blog allows us the opportunity to
tell potential, or existing customers industry news, updates, or
generally how mobile or paging software can be used in specific
situations to alleviate problems. The bottom line is we control
the content. Its updated daily, which increases the chances that
search engines will spider on a regular basis and it helps with
page rank because it's been submitted to all the blogging
directories. Initially started on a whim we've found it
beneficial to report tips, tricks or make visitors aware of new
regulations related to the mobile or paging industry.
The second blog we manage is at:
http://www.softwaremarketingresource.com/blog.html
This blog is less formal and contains marketing tips, or
promotional advice for software developers or online marketers.
We found that we had overflow from our monthly newsletter.
Generating a daily blog would require very little effort and
would assist us in creating fresh content which our readers told
us was of significant interest.
Blogs & Your Business
The bottom line is you need to determine how a blog will
benefit your business, determine a schedule and adhere to it. Let
your readers know what to expect and when to expect it. Blogs
provide great supplemental content and direct attention to areas
of your business that you want to showcase; you direct the
content but let your readers guide you.
Creating a Blog
There are numerous online tools that can be used to create a
blog. We found that because of security concerns, it would just
be best to use a standard html program. In our case we used
Dreamweaver and create daily posts. Its really not much more
complicated than typing an email. The content is then sent via
FTP to a web server. If you want to test the waters there are
online web-based tool that helps you publish to the web
instantly. The most popular web based tool is likely Blogger
http://www.blogger.com.
Other Advantages to Blogs
While you may initially create a blog for your existing
customers, you may find that you can attract new customers by
illustrating your expertise in a specific field. There are
numerous websites that act as "blog search engines", be sure to
submit your sites to these websites to increase your exposure.
This will also help with your page rank and possibly increase the
likelihood you will receive decent ranking with Google. You can
also create an RSS feed in order to syndicate blog content and
gain additional exposure.
About The Author
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in
alphanumeric paging, SMS and wireless messaging software
solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and
http://www.small-business-software.net
MORE RESOURCES updated Tue. September / 17 / 2024
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