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How and Why to RSS


RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. But there seem to be some rather distorted ideas about all this.

Unless you want to get into the technical stuff, exactly what an RSS feed is doesn't really matter. Now I care because I use them for a lot of things, work with code and do geeky tech stuff. But from a marketing perspective the underlying technical structure is only relevant because it clues us in on what to use an RSS feed for. And that's the thing you have to understand.

An RSS marketing feed is not about the feed's content in most cases. Feeds that carry large quantities of content are usually referred to as data feeds and that's not what people are going to put in their RSS aggregators. A basic RSS feed consists of a varied number of items with title, a link to the full content source and a short extract or description from the full source. There's more but that's the basics.

If you subscribe (by email) to something like the daily New York Times headlines, think about what a typical item looks like:

++++ Big deal thing happens somewhere

++++ By A Writer

++++ Once again an astonishing big deal thing has happened...

++++ Read Full Article: URL-link-to-news-story

Title and author - short description - link to full content

Just like an RSS feed item.

What should be obvious from this example is that RSS feeds are about change. New content. Updated information. They are not about static content.

The group you want to reach, people who surf via RSS, are looking for an efficient, fast way to identify new content that they are interested in. So if you're going to do an RSS feed, you need it to link to and report on new and updated content.

There are lots of tools available that will let you create your own feeds, manually or with varying degrees of automation. One of the most popular means is by blogging. You really don't need any technical knowledge at all to set up a blog and produce a feed.

You can use a blog just as a feed generator. Basically this is what blog and ping software and services are doing. That kind of feed is not for people, it's for the search engines. It's a way to alert the SEs that a new site with un-indexed pages exists. Blogs used that way are not what I'm talking about here.

You can create a blog about anything. What's important is that new content is added regularly. There are many ways to add valuable content to a blog. You needn't be a brilliant writer, many don't require much or any writing.

The best way to check this out for yourself is to blog-surf. No matter what kind of site you have - or what kind of product you want to promote - there's always a way to write about it, find new information, check and report on similar or related products and sites, report on industry news, provide your own opinions and ideas. As most people quickly discover, it's far easier than it sounds at first.

Your blog will produce at least one RSS type feed. Blogger produces just an atom feed, WordPress and other blog software normally produce one or 2 types of RSS feeds and an atom feed. Services like feedburner.com can allow you to "burn" your feed and then promote a single burned url which will provide any kind of feed a user wants.

Now that you have content and an RSS/atom feed that links to that content, your next step is to publicize your feed. You have two different main avenues since your blog has real content.

First you can add your feed to RSS search engines and RSS directories.

And second, because your blog has that real content and isn't just an RSS feed generator, you can add your blog to blog search engines and blog directories. You could even use blog traffic exchanges like BlogExplosion.

This is a simple, low - or basically zero - cost, yet highly effective way to get new traffic from at least two sources.

First from your RSS feed. Feeds are an increasingly popular way to save time, search and surf. If your content is valuable and interesting people will subscribe to your feed and click thru to those full articles or posts that interest them -- targeted traffic from a group that is relatively affluent and tech savvy.

Second, blogs are extremely popular. A good blog will get linked, reported, commented on, other blogs may pick up your feed and report items from it. All of this exposure can bring valuable free traffic.

And finally, as an extra good thing, search engines like blogs because of the regularly updated content - they are nuts about fresh content - and the easily spidered structure blogs use. So as your blog pages get indexed in the SEs, you can also get direct search engine traffic.

Copyright 2005 Richard Keir

Richard has become a blog/feed freak largely because of the traffic implications and because he likes to write. For more on RSS Marketing visit http://www.MarketingWithRSS.com/blog and for general eCommerce check out http://www.Building-eCommerce-Websites.com/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. October / 31 / 2020

Press Release: Frostburg State University Transitions to Online Instruction Until Nov. 4 - The Bottom Line News
Press Release: Frostburg State University Transitions to Online Instruction Until Nov. 4  The Bottom Line News

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

RSS Feeds - National Catholic Register
RSS Feeds  National Catholic Register

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Neil Schneider's Blog - What Does Cross-Platform Mean to You? - Gamasutra
Neil Schneider's Blog - What Does Cross-Platform Mean to You?  Gamasutra

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Blogging from the beach: The freshman 15 - HME News
Blogging from the beach: The freshman 15  HME News

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Packers-Saints Week 3 Live Blog - Packers.com
Packers-Saints Week 3 Live Blog  Packers.com

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

The eccentric economic ideology of RSS and BJP – Part 3 - Times of India
The eccentric economic ideology of RSS and BJP – Part 3  Times of India

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

Blogs - LexBlog
Blogs  LexBlog

Internet platforms can’t be allowed to monetise hate - The Times of India Blog
Internet platforms can’t be allowed to monetise hate  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 4 - Times of India
The eccentric economic ideology of RSS and BJP – Part 4  Times of India

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike - Gamasutra
Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike  Gamasutra

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Cloudpunk creator Marko Dieckmann on cyberpunk, voxel art, and constant fight that is indie development - Gamasutra
Cloudpunk creator Marko Dieckmann on cyberpunk, voxel art, and constant fight that is indie development  Gamasutra

How Blogger Ken Prendergast Became a Must-Read Scoop Machine on the Cleveland Development Beat - Cleveland Scene
How Blogger Ken Prendergast Became a Must-Read Scoop Machine on the Cleveland Development Beat  Cleveland Scene

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Marin judge tosses criminal case over divorce blog - Marin Independent Journal
Marin judge tosses criminal case over divorce blog  Marin Independent Journal

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

#Blog4Good - LexBlog
#Blog4Good  LexBlog

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Don’t defer to China: Galwan valley should finally compel us to make major course correction - The Times of India Blog
Don’t defer to China: Galwan valley should finally compel us to make major course correction  The Times of India Blog

PS5 Will Have The Most Successful Console Launch Ever - Here's Why... - Gamasutra
PS5 Will Have The Most Successful Console Launch Ever - Here's Why...  Gamasutra

Fabian Fischer's Blog - Reward Fatigue - Gamasutra
Fabian Fischer's Blog - Reward Fatigue  Gamasutra

Your Old Blog Content Is a Goldmine - CMSWire
Your Old Blog Content Is a Goldmine  CMSWire

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

The two ‘big boys’ in Modi’s cabinet - The Times of India Blog
The two ‘big boys’ in Modi’s cabinet  The Times of India Blog

Timothy Ryan's Blog - The Battle of the Gut - Gamasutra
Timothy Ryan's Blog - The Battle of the Gut  Gamasutra

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Sande Chen's Blog - The Evolution of Digital Storytelling - Gamasutra
Sande Chen's Blog - The Evolution of Digital Storytelling  Gamasutra

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Why Modi must not repeat Nehru’s mistakes on China - The Times of India Blog
Why Modi must not repeat Nehru’s mistakes on China  The Times of India Blog

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

Condemn the Tablighi Jamaat event, without having to resort to any whataboutery - Times of India
Condemn the Tablighi Jamaat event, without having to resort to any whataboutery  Times of India

Stop the Left turn. Cong needs to woo the middle class back - The Times of India Blog
Stop the Left turn. Cong needs to woo the middle class back  The Times of India Blog

Why Maria Wirth is Wrong - Times of India
Why Maria Wirth is Wrong  Times of India

#DalitLivesMatter: Why we don’t care about this hashtag - The Times of India Blog
#DalitLivesMatter: Why we don’t care about this hashtag  The Times of India Blog

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Shutdowns kill people and biz, ease them fast - Times of India
Shutdowns kill people and biz, ease them fast  Times of India

Book Review: Networked Selves: Trajectories of Blogging in the United States and France by Ignacio Siles - USAPP American Politics and Policy (blog)
Book Review: Networked Selves: Trajectories of Blogging in the United States and France by Ignacio Siles  USAPP American Politics and Policy (blog)

How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast - Times of India
How the Bodo Accord was accomplished, establishing a wider template for peace in the Northeast  Times of India

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

Beyond India, Aamir has let down thousands slaughtered by Turkey’s Islamo-fascist regime - The Times of India Blog
Beyond India, Aamir has let down thousands slaughtered by Turkey’s Islamo-fascist regime  The Times of India Blog

Get peace in return: ‘Face’ is very important in China. Allow the Chinese to save face - The Times of India Blog
Get peace in return: ‘Face’ is very important in China. Allow the Chinese to save face  The Times of India Blog

Biden holds his own as Trump refuses to condemn white supremacists and militia at the first presidential debate. - USAPP American Politics and Policy (blog)
Biden holds his own as Trump refuses to condemn white supremacists and militia at the first presidential debate.  USAPP American Politics and Policy (blog)

Houston personalities: Meet the Houston mom behind a popular parenting blog - KPRC Click2Houston
Houston personalities: Meet the Houston mom behind a popular parenting blog  KPRC Click2Houston

Keto vs Paleo diet - Times of India
Keto vs Paleo diet  Times of India

While Congress sits on its hands, Presidents are making policy by regulation - USAPP American Politics and Policy (blog)
While Congress sits on its hands, Presidents are making policy by regulation  USAPP American Politics and Policy (blog)

How Substack has spawned a new class of newsletter entrepreneurs - Digiday
How Substack has spawned a new class of newsletter entrepreneurs  Digiday

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

Landmark bills free the farmer: The Modi government is heralding the path for farmers to be atmanirbhar - The Times of India Blog
Landmark bills free the farmer: The Modi government is heralding the path for farmers to be atmanirbhar  The Times of India Blog

Palghar lynching: Who killed Sadhus & why? - Times of India
Palghar lynching: Who killed Sadhus & why?  Times of India

Class act: The National Education Policy is a masterstroke that will solve the country’s biggest problem - The Times of India Blog
Class act: The National Education Policy is a masterstroke that will solve the country’s biggest problem  The Times of India Blog

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Lessons and statistics after four years as an indie developer - Gamasutra
Lessons and statistics after four years as an indie developer  Gamasutra

How to Build Your App without Any Programming Knowledge? - WhaTech Technology and Markets News
How to Build Your App without Any Programming Knowledge?  WhaTech Technology and Markets News

Not the End of the Chase - Scientific American
Not the End of the Chase  Scientific American

From Somnath to Ayodhya ::Modi junks Nehru model - The Times of India Blog
From Somnath to Ayodhya ::Modi junks Nehru model  The Times of India Blog

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

When Nehru put the ‘Constitution in danger’ - Times of India
When Nehru put the ‘Constitution in danger’  Times of India

On shifting, unstable ground: India faces harsh realities as it navigates the China challenge and a swiftly ch - The Times of India Blog
On shifting, unstable ground: India faces harsh realities as it navigates the China challenge and a swiftly ch  The Times of India Blog

Gold smuggling in pandemic & politics of cronyism – the Kerala communist model - The Times of India Blog
Gold smuggling in pandemic & politics of cronyism – the Kerala communist model  The Times of India Blog

JORDAN MAYNARD's Blog - Gamasutra
JORDAN MAYNARD's Blog  Gamasutra

8 Domain Name Blogs in My RSS Reader - Domain Name Wire
8 Domain Name Blogs in My RSS Reader  Domain Name Wire

Why Did Rahul Gandhi sign a party to party MOU with the CCP? - The Times of India Blog
Why Did Rahul Gandhi sign a party to party MOU with the CCP?  The Times of India Blog

Through the Darkest of Times developer Jorg Friedrich on sensitive topics in games, quick prototyping, and gameplay rewardingness - Gamasutra
Through the Darkest of Times developer Jorg Friedrich on sensitive topics in games, quick prototyping, and gameplay rewardingness  Gamasutra

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

A student’s perspective on the New Education Policy, 2020 - The Times of India Blog
A student’s perspective on the New Education Policy, 2020  The Times of India Blog

Cause & Effect of Shaheen Bagh Protest - Times of India
Cause & Effect of Shaheen Bagh Protest  Times of India

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Could Blogging Boost Your Ecommerce SEO? - Practical Ecommerce
Could Blogging Boost Your Ecommerce SEO?  Practical Ecommerce

BLOG: Pros and cons of artificial tears - Healio
BLOG: Pros and cons of artificial tears  Healio

Biomimetic self-healing polymers as a new trajectory for fabricating wearable electronics - Times of India
Biomimetic self-healing polymers as a new trajectory for fabricating wearable electronics  Times of India

No matter where in the world life takes this Instagram blogger, home is in Bergen County - NorthJersey.com
No matter where in the world life takes this Instagram blogger, home is in Bergen County  NorthJersey.com

Pak information war against India demands counter strategy - Times of India
Pak information war against India demands counter strategy  Times of India

It’s gender justice: Amendment to MTP Act will align the reproductive rights of women with 21st century medi - Times of India
It’s gender justice: Amendment to MTP Act will align the reproductive rights of women with 21st century medi  Times of India

Why Narendra Modi deserves the 2020 Nobel Peace Prize - Times of India
Why Narendra Modi deserves the 2020 Nobel Peace Prize  Times of India

Where to look for ideas for hyper-casual games? - Gamasutra
Where to look for ideas for hyper-casual games?  Gamasutra

Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for - Times of India
Parasite should embarrass Bollywood: The truth is that India is not making world class movies, and has not for  Times of India

Retired Judges who grade Supreme Court, forget their report cards - Times of India
Retired Judges who grade Supreme Court, forget their report cards  Times of India

Level Design Case Study - Recreating the First Level in God of War (2018) - Gamasutra
Level Design Case Study - Recreating the First Level in God of War (2018)  Gamasutra

'The Voice' Results Live Blog! Who's In and Who's Out? - Extra
'The Voice' Results Live Blog! Who's In and Who's Out?  Extra

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