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Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite
the hope that people can make a full-time income from
blogging.
Although there are a few people actually doing this, there
aren't too many business models yet that can support someone
making a full-time income from their blogs.
I believe that blogs should be an important part of any
traffic-generation plan for a website, but don't depend on the
blog itself to do much selling.
Blogs are best viewed as an addition to site content, in
reality, a very simple content management system that helps you
update your site more frequently, so your search engine listings
and traffic increase.
Email campaigns are still the best way to produce sales on
demand and to announce specials and time-limited offers, because
blogs do not yet have the immediacy and reach of email.
Blogs are not about selling anyway. As an internet marketer
and publisher, I find that blogs can be an excellent tool to
support your main business, to provide value, build relationships
with prospective customers and to build your personal brand and
image.
For corporates and small businesses, blogs can help put a
human face on an otherwise bland business site. In the corporate
world, blogs are being for internal communication and knowledge
management, and for brand building and public relations
campaigns.
Nike's Art of Speed blog is an excellent example of subtle
brand building using blogs.
As an internet marketer and publisher, here are some ways you
can use blogs to support your business.
1. Write reviews of products in your field
Writing reviews not only allows you to benefit from improved
search engine listings for the product you are reviewing, but
allows you to provide your subscribers with information that
contributes to their purchase decisions. That makes it an ideal
way to earn affiliate income.
2. Direct traffic to your articles
If you've written an article and published it online, use your
blog to post a teaser, perhaps describing what made you write
that particular article, and then link to it so you get your
readers to also visit your website and check out your other
offerings.
3. Direct traffic to your ezine archives
Post a few paragraphs or the editorial of your ezine or
newsletter issues on your blog and link to the archived issue on
your website so that your readers can read the rest of the issue
there.
4. Talk about what's going on in your life
People buy from those they like and trust. As an online
journal or diary, a blog is the ideal medium to share details of
your holiday, the things that made you laugh (or not), your own
humorous take on life, anything to let your prospective customers
get to know the person behind the website better.
5. Comment on developments in your industry
A blog is an ideal place to post your personal opinions,
favourable or not, about the developments in your industry. If
you are not happy with someone's customer service, or have been
defrauded, they are also a good way of warning other potential
victims. Becoming a source of industry information is part of the
process of branding yourself as an expert.
There are many more ways that you can promote yourself, your
products and services using a blog, but the ones above should get
you started for now.
Just remember to use your blog for the purpose it was meant to
be used. To brand, to communicate, to connect.
Leave the selling to your sales letter.
Copyright ©
2004 Priya
Shah
Priya Shah is an ezine publisher by day and doubles as a Blog Maniac by
night. Blog
Brandz is the legitimate offspring of her affair with the
blogosphere.
MORE RESOURCES updated Tue. September / 26 / 2023
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