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You Are Losing Money If You're Not Using RSS Feeds On Your
Website!
(An RSS primer can be found near the bottom of the
article)
A commercial website in 2005 is really costing itself money if
it does not utilize the myriad advantages of implementing RSS
feeds. RSS provides near real-time delivery of information your
website visitors are interested in, it provides constantly
updated content that search engines crave, and it is quite simple
to implement.
RSS is a great way to increase relevant content to your
website that your visitors will find quite helpful. For instance,
if you have a website which covers "search engine optimizing",
you can search for that term in major news outlets such as Yahoo,
then apply that search to an RSS feed which will provide
constantly updated keyword-rich news and information to your
site! We all know that a site that is updated frequently looks
more important to a search engine than one that is static. Most
news providers allow you to use RSS feeds from their site for
free-And why not, since it gives them more exposure and
links.
Because the feeds must be handled on the server-side, a piece
of software must be utilized to display the feed that is usually
in the form of an ".XML" file on your web page. There are a few
out there that handle this task for you quite nicely, I recommend
Carp. It's free, it works on PHP servers, and it is easy to setup
and use. Once it's installed all you have to do to put it on your
page is put code where you'd like the headlines for that feed to
appear. The Carp documentation does a great job detailing the
procedure on their website.
RSS, or Really Simple Syndication, is a technology that has
seen its popularity skyrocket in recent months that allows news
items, forum posts, etc. to be delivered to your desktop using a
newsreader called an aggregator. The Firefox browser allows for
RSS feeds to be "bookmarked", and that bookmark folder shows the
latest feeds from that site. You've probably seen the links to
RSS feeds (identified as little rectangles with usually the
letters "RSS" or "XML" appearing on them) appearing on more and
more websites, but didn't know what it was all about. You maybe
even clicked on one and saw a page of computer "code". The reason
it shows the code instead of easy to read information is because
most browsers are not aggregators. That link is useless in your
browser (aside from the Firefox bookmark technique mentioned
previously), but it's pure gold in your aggregator! The
aggregator I use is another Mozilla product, Firefox's cousin,
the Thunderbird e-mail client that does a nice job as an
aggregator. I use it to keep up on the posts of my favorite
search engine optimization (SEO) forum at Seochat.com.
In conclusion, RSS is a great new technology that benefits
website visitors as well as webmasters. When visitors are kept
happy with more fresh relevant content, and search engines are
excited to crawl your site and give it more weight, it results in
more sales for you!
Written by Erich Bihlman, of Bihlman Consulting - PC and
Internet Tutoring and Website Design in Prescott, Arizona.
Prescott
computer For additional helpful articles visit IQZone
[You may reprint this article provided it is not changed in any
way, and my author information stays intact including the
links.]
MORE RESOURCES updated Fri. April / 26 / 2024
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