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Advertising in RSS Feeds: Are we risking disaster?


Advertising in RSS feeds is something that Google is considering offering to its Adwords and Adsense customers. RSS stands for Really Simply Syndication and is a really easy way for a webmaster to share their news and information stories to the world wide web.

Up until recently, RSS feeds had very few options for making money with them directly. Of course having at least one RSS feed on your website content will certainly build the relationship you have with your website visitors which will result in more sales for your company, making direct money from syndicating your RSS feed wasn't possible until recently.

Is Putting Advertising in RSS Feeds a good idea?

There is risk to placing advertising in an RSS feed. Your visitors are being bombarded by spam in their email boxes on a daily basis. Everywhere you go online you run into advertising in many different forms. Is it really a good idea to put Advertising in an RSS feed?

I think it is and here's why. The internet is the greatest source of information that any of us have access to. Much of this information is free. The problem is, it takes real effort not to mention knowledge to get that information online in a useful form. People and organizations that are good at doing this deserve to be compensated. If advertising in all forms was somehow able to be banned today on the internet, tomorrow, the amount of quality information available for free online would drop dramatically. In order to try to earn a living, most content providers would immediately have to seek some form of compensation online.

A right way to add advertising and a wrong way

Even though I'm in favor of seeing advertising in RSS feeds, I think that there has to be great moderation in the approach you use. If too many items in the RSS feed are advertising, a user will simply unsubscribe themselves from your feed. You would also have to be concerned about webmasters who pick up your feed. If you don't provide enough quality content in your RSS feeds, you'll find it very difficult to get anyone to syndicate the RSS feed.

I would suggest that you keep your advertising to less than 20% of your feed. That would mean that in an RSS feed with 10 items in it, you have no more than 2 items that are advertising. I can see this number though getting dictated by the likes of Google and other advertising agencies.

The advertising must add value to your visitor

The advertising will need to look like a news story in order to be successful. If it is simply tagged as advertising, the click through rate will most likely be horrible. At the same time though, the link will need to be truly useful for someone looking for information on that particular topic. If you have a feed on maintaining a vibrant garden and the advertisers' link is about being computer parts, this would very much turn off visitors and webmasters alike. Companies like Google though have become pretty good at targeting their advertisers to the context of the page or content so I don't see this as a big problem when using these services.

Should you add advertising to your RSS feeds? Yes, but be cautious about it. RSS feeds are truly useful to your overall marketing goals even if you abstain from putting any advertising in them.

Joe Duchesne is the webmaster for ScreamerFeeds.com. ScreamerFeeds is dedicated to educating people about the benefits of RSS feeds along with their potential uses. Reprint freely as long as you keep the live keyword rich link in this resource box.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. May / 06 / 2021

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YANG | The Romance of Substack and the Illusion of Meritocracy  Cornell University The Cornell Daily Sun

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Donald Trump Launches Twitter Clone for Himself and Himself Alone  VICE

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Hey now lets users create blogs and newsletters right from their emails  The Verge

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Gillmor Gang: Grifters Paradise  TechCrunch

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WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

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Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists  PRNewswire

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19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

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26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

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Link to the Original Articles in your RSS Feeds  Digital Inspiration

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RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

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Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

WordPress wants to help more people into blogging - TechRadar
WordPress wants to help more people into blogging  TechRadar

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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What Happened to Tagging?  JSTOR Daily

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

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Ruben Torres Bonet's Blog - Unity Ray-Tracing: Get Started Now  Gamasutra

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news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

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Pinarayi’s midnight rendezvous  The Times of India Blog

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Mike Marrone's Blog - Game Dev Digest Issue #83 - How and Why  Gamasutra

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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Pitching Your Game To A Publisher - Tips and Advice  Gamasutra

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What is the Unity Asset Store and how to make money on it?  Gamasutra

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How did Fall Guys get it so right?  Gamasutra

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Contract Killers: What developers should eliminate from their publishing agreement (part 1)  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their - The Times of India Blog
Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their  The Times of India Blog

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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8 Ways to Get (And Keep) Blog Readers  Backstage

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How to Write a Successful Blog  Digital Inspiration

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

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2019 Saveur Blog Award Winners  Saveur

India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t - The Times of India Blog
India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

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14 ways to gain attention for your law blog  Real Lawyers Have Blogs

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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Time has come for an all-India Muslim party  The Times of India Blog

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Web 100: Best law blogs  ABA Journal

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

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The RSS sutras for the twenty-first century  Times of India

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

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FOVO: A new 3D rendering technique based on human vision  Gamasutra

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Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

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On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

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Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1  Gamasutra

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Making That Shift from Blogger to WordPress  Digital Inspiration

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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Best blogging platforms of 2021  TechRadar

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  Search Engine Journal

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

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How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

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Add Inside Higher Ed content to your site  Inside Higher Ed

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Contextual AdSense Ads for RSS Feeds - See Sample Code  Digital Inspiration

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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Blogs:  Gamasutra

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Google Search Core Update December [2020] - Analysis by Qamar Zaman SEO & Website Expert from Dallas  GlobeNewswire

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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The RSS isn’t an NGO, it very much a government organisation  Times of India

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How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

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Why so few Muslims in the union cabinet  The Times of India Blog

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Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

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12 Ways to Earn Money and Authority by Blogging  Social Media Today

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A student’s perspective on the New Education Policy, 2020  The Times of India Blog

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Megan Carriker's Blog - Video game marketing predictions for 2020  Gamasutra

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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11 Amazing Affiliate Marketing Blogs  Search Engine Journal

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Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

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This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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Data for journalists: understanding XML and RSS  Online Journalism Blog

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Times of India
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

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