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Advertising in RSS Feeds: Are we risking disaster?


Advertising in RSS feeds is something that Google is considering offering to its Adwords and Adsense customers. RSS stands for Really Simply Syndication and is a really easy way for a webmaster to share their news and information stories to the world wide web.

Up until recently, RSS feeds had very few options for making money with them directly. Of course having at least one RSS feed on your website content will certainly build the relationship you have with your website visitors which will result in more sales for your company, making direct money from syndicating your RSS feed wasn't possible until recently.

Is Putting Advertising in RSS Feeds a good idea?

There is risk to placing advertising in an RSS feed. Your visitors are being bombarded by spam in their email boxes on a daily basis. Everywhere you go online you run into advertising in many different forms. Is it really a good idea to put Advertising in an RSS feed?

I think it is and here's why. The internet is the greatest source of information that any of us have access to. Much of this information is free. The problem is, it takes real effort not to mention knowledge to get that information online in a useful form. People and organizations that are good at doing this deserve to be compensated. If advertising in all forms was somehow able to be banned today on the internet, tomorrow, the amount of quality information available for free online would drop dramatically. In order to try to earn a living, most content providers would immediately have to seek some form of compensation online.

A right way to add advertising and a wrong way

Even though I'm in favor of seeing advertising in RSS feeds, I think that there has to be great moderation in the approach you use. If too many items in the RSS feed are advertising, a user will simply unsubscribe themselves from your feed. You would also have to be concerned about webmasters who pick up your feed. If you don't provide enough quality content in your RSS feeds, you'll find it very difficult to get anyone to syndicate the RSS feed.

I would suggest that you keep your advertising to less than 20% of your feed. That would mean that in an RSS feed with 10 items in it, you have no more than 2 items that are advertising. I can see this number though getting dictated by the likes of Google and other advertising agencies.

The advertising must add value to your visitor

The advertising will need to look like a news story in order to be successful. If it is simply tagged as advertising, the click through rate will most likely be horrible. At the same time though, the link will need to be truly useful for someone looking for information on that particular topic. If you have a feed on maintaining a vibrant garden and the advertisers' link is about being computer parts, this would very much turn off visitors and webmasters alike. Companies like Google though have become pretty good at targeting their advertisers to the context of the page or content so I don't see this as a big problem when using these services.

Should you add advertising to your RSS feeds? Yes, but be cautious about it. RSS feeds are truly useful to your overall marketing goals even if you abstain from putting any advertising in them.

Joe Duchesne is the webmaster for ScreamerFeeds.com. ScreamerFeeds is dedicated to educating people about the benefits of RSS feeds along with their potential uses. Reprint freely as long as you keep the live keyword rich link in this resource box.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. December / 02 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

How to Automatically Post Blog Content on Threads App via RSS Feed Using IFTTT and Buffer (Without Spending A Dollar) - Digital Information World
How to Automatically Post Blog Content on Threads App via RSS Feed Using IFTTT and Buffer (Without Spending A Dollar)  Digital Information World

The Best RSS Feed Readers (Because the Internet Is a Mess) - WIRED
The Best RSS Feed Readers (Because the Internet Is a Mess)  WIRED

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More  MacStories

RSS Feeds - Conservation International
RSS Feeds  Conservation International

Heads Up – AWS News Blog RSS Feed Change - AWS Blog
Heads Up – AWS News Blog RSS Feed Change  AWS Blog

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

The Future of RSS is Textcasting - kottke.org
The Future of RSS is Textcasting  kottke.org

Science Speaks Blog - IDSA
Science Speaks Blog  IDSA

Home - Interconnections - The Equinix Blog - Equinix
Home - Interconnections - The Equinix Blog  Equinix

Reading us through Google Reader or RSS – here’s what to do to continue doing so - World Bank
Reading us through Google Reader or RSS – here’s what to do to continue doing so  World Bank

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

Veteran of the Day - VA.gov Home | Veterans Affairs
Veteran of the Day  VA.gov Home | Veterans Affairs

In The Pipeline - In the Pipeline
In The Pipeline  In the Pipeline

Lefsetz Letter - Lefsetz Letter
Lefsetz Letter  Lefsetz Letter

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

Expanding Microsoft’s Secure Future Initiative (SFI) | Microsoft Security Blog - Microsoft
Expanding Microsoft’s Secure Future Initiative (SFI) | Microsoft Security Blog  Microsoft

NVIDIA and Oracle to Accelerate AI and Data Processing for Enterprises - NVIDIA Blog
NVIDIA and Oracle to Accelerate AI and Data Processing for Enterprises  NVIDIA Blog

Easy Access to Amazon Wishlists in RSS - AWS Blog
Easy Access to Amazon Wishlists in RSS  AWS Blog

Ransomware operators exploit ESXi hypervisor vulnerability for mass encryption - Microsoft
Ransomware operators exploit ESXi hypervisor vulnerability for mass encryption  Microsoft

Planet Money - NPR
Planet Money  NPR

How machine learning powers Facebook’s News Feed ranking algorithm - Facebook Engineering
How machine learning powers Facebook’s News Feed ranking algorithm  Facebook Engineering

RRS Sir David Attenborough - British Antarctic Survey
RRS Sir David Attenborough  British Antarctic Survey

Should Feedly Be Your News Reader? - Lifewire
Should Feedly Be Your News Reader?  Lifewire

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

AWS Marketplace: Homepage - AWS Blog
AWS Marketplace: Homepage  AWS Blog

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Blogs You Should Add to Your RSS Feeds - Dr Wealth
Blogs You Should Add to Your RSS Feeds  Dr Wealth

BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe - BBC
BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe  BBC

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

What is podcasting? - TechTarget
What is podcasting?  TechTarget

The Volokh Conspiracy - Reason
The Volokh Conspiracy  Reason

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Guest Blogger - Psychology Today
Guest Blogger  Psychology Today

Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps] - Cult of Mac
Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps]  Cult of Mac

Reuters | Breaking International News & Views - Reuters
Reuters | Breaking International News & Views  Reuters

Get custom content for your website or blog - PR Newswire
Get custom content for your website or blog  PR Newswire

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Announcement: new RSS feed launched - World Bank
Announcement: new RSS feed launched  World Bank

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

Crypto Research, Reports, AI News, Live Prices, Token Unlocks, and Fundraising Data - Messari
Crypto Research, Reports, AI News, Live Prices, Token Unlocks, and Fundraising Data  Messari

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

RSS Feeds - African Development Bank
RSS Feeds  African Development Bank

MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos - Corriere della Sera
MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos  Corriere della Sera

BBC Comedy Blog Feed - BBC
BBC Comedy Blog Feed  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

How RSS fueled BJP's massive win in Maharashtra elections - The Economic Times
How RSS fueled BJP's massive win in Maharashtra elections  The Economic Times

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