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Blog Your Way To a Successful Private Practice


What is a Blog?

Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.

Blogs typically focus on a certain topic and have frequent (sometimes daily) posts (or entries). Posts often link to other blogs or websites that discuss a similar topic. Many blogs are set up so that readers can add comments below each post.

Blogs have been around for about 8 years or so. Business blogs have become increasingly popular in the last couple of years, and especially in the last year.

Why Use Blogging To Market Your Practice

Counselors, therapists and other healing professionals often shy away from using technology when marketing their practices. While there are many effective ways to market your practice that don't involve technology and the web, the Internet increasingly becomes an essential method to utilize when starting and marketing a practice.

Furthermore, if you market your practice on the Internet in addition to using offline techniques, you are creating a lot more exposure for your services. Blogs are just one more method of marketing your practice.

Fortunately, much of the technology involved in setting up and managing a blog is very simple. This makes it easy for you to manage and update content on a blog by yourself. You can get a blog up and running in a few minutes without having any technical skills whatsoever.

Blogs also are way to connect with your target market more personally. Because blogs are updated frequently, they allow "your voice" to come through more easily than a static website.

Finally, search engines love blogs because of their numerous and frequent posts as well as the common linking that occurs amongst those in the blogosphere (the blogging community).

How to Use Blogs To Market Your Practice

There are several ways you can utilize a blog to market your practice. You can start by posting interesting information on your blog that is valuable to your clients and potential clients. There is nothing like quality, fresh content to keep your visitors coming back to your site. Building relationships with your target audience is key to having a successful private practice.

You can also market your practice through your blog by linking to other websites or blogs that provide information that your target market wants or needs. You can be the filter for your clients and potential clients, posting up-to-date information on your area of specialization so they can keep up-to-date with their areas of interest.

Posting comments on other blogs related to your topic can increase back-links to your website which is important for your ranking in the search engines.

If you have a newsletter, you can have a sign-up box on your blog and/or you can put up a sign-up form so visitors can subscribe to receive notification when your blog has been updated.

Just like a website, you can also sell your services and products through your blog.

Blogging as a method of marketing your practice can be an effective method for building your reputation, gaining credibility, attracting more clients, and gaining more exposure. It can be a great compliment to a traditional website-- or if you don't yet have a website, a blog can be a first step towards getting one.

If you decide to blog as a marketing strategy for your private practice, you might want to peruse the blogosphere (the community of blogs on the web) so you can get a better feel for blogging and the types of blogs that exist.

© Juliet Austin, 2005

Bio of Author

Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists counselors, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy.

Juliet can be reached at: http://www.julietaustin.com or through one of her marketing blogs: http://www.marketingaprivatepractice.com or http://www.websitedesignandpromotion.com

The author grants permission to reprint this article so long as the copyright and by-line remain intact. Informing her of where the article will be published would also be appreciated.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. May / 20 / 2024

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The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips - WIRED
The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

How Google Reader died — and why the web misses it more than ever - The Verge
How Google Reader died — and why the web misses it more than ever  The Verge

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

Here’s How RSS Feeds Enhance Online User Experiences - Spiceworks News and Insights
Here’s How RSS Feeds Enhance Online User Experiences  Spiceworks News and Insights

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

What Is an RSS Feed? Here's What You Need to Know - Business Insider
What Is an RSS Feed? Here's What You Need to Know  Business Insider

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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RSS Feeds and How To Burn Them  Business 2 Community

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

New Ways to Customize Your Facebook Feed - Meta
New Ways to Customize Your Facebook Feed  Meta

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Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

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What is an RSS feed? Here’s why you should still use one  Digital Trends

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

ESPN.com News Feeds - ESPN
ESPN.com News Feeds  ESPN

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

Analysis of Storm-0558 techniques for unauthorized email access - Microsoft
Analysis of Storm-0558 techniques for unauthorized email access  Microsoft

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox - Ghacks
Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox  Ghacks

News - Federal Bureau of Investigation
News  Federal Bureau of Investigation

11 best Twitter alternatives - TechTarget
11 best Twitter alternatives  TechTarget

Round up - BBC
Round up  BBC

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Insights - IQVIA
Insights  IQVIA

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems - The Verge
Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems  The Verge

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

TaxVox - Tax Policy Center
TaxVox  Tax Policy Center

F1 Legal Notices | Official Formula 1 Website - F1 - The Official Home of Formula 1® Racing
F1 Legal Notices | Official Formula 1 Website  F1 - The Official Home of Formula 1® Racing

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

ArchDaily | Broadcasting Architecture Worldwide - ArchDaily
ArchDaily | Broadcasting Architecture Worldwide  ArchDaily

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Trump’s 'hush money' NYC trial live updates: Man lights himself on fire outside courthouse as full jury chosen - New York Post
Trump’s 'hush money' NYC trial live updates: Man lights himself on fire outside courthouse as full jury chosen  New York Post

Microsoft News Centre UK - - Microsoft
Microsoft News Centre UK -  Microsoft

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

BBC Comedy Blog - BBC
BBC Comedy Blog  BBC

The eccentric economic ideology of RSS and BJP – Part 1 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

A number of freely available tools can help you improve your literature review routine and stay on top of published ... - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published ...  LSE Home

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

About The Volokh Conspiracy - Reason
About The Volokh Conspiracy  Reason

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

MacRumors: Apple News and Rumors - MacRumors
MacRumors: Apple News and Rumors  MacRumors

How the alleged murder of a blogger has revealed the dark reality of 'incels' - SBS News
How the alleged murder of a blogger has revealed the dark reality of 'incels'  SBS News

BBC Blogs - Strictly Come Dancing - BBC
BBC Blogs - Strictly Come Dancing  BBC

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

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