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Blog Your Way To a Successful Private Practice
What is a Blog?
Blogs are a type of website often defined as an on line
journal or diary. Although there are many blogs where the blog
author keeps a log of their own thoughts, experiences and ideas,
bloggers also frequently share and discuss information from other
sources.
Blogs typically focus on a certain topic and have frequent
(sometimes daily) posts (or entries). Posts often link to other
blogs or websites that discuss a similar topic. Many blogs are
set up so that readers can add comments below each post.
Blogs have been around for about 8 years or so. Business blogs
have become increasingly popular in the last couple of years, and
especially in the last year.
Why Use Blogging To Market Your Practice
Counselors, therapists and other healing professionals often
shy away from using technology when marketing their practices.
While there are many effective ways to market your practice that
don't involve technology and the web, the Internet increasingly
becomes an essential method to utilize when starting and
marketing a practice.
Furthermore, if you market your practice on the Internet in
addition to using offline techniques, you are creating a lot more
exposure for your services. Blogs are just one more method of
marketing your practice.
Fortunately, much of the technology involved in setting up and
managing a blog is very simple. This makes it easy for you to
manage and update content on a blog by yourself. You can get a
blog up and running in a few minutes without having any technical
skills whatsoever.
Blogs also are way to connect with your target market more
personally. Because blogs are updated frequently, they allow
"your voice" to come through more easily than a static
website.
Finally, search engines love blogs because of their numerous
and frequent posts as well as the common linking that occurs
amongst those in the blogosphere (the blogging community).
How to Use Blogs To Market Your Practice
There are several ways you can utilize a blog to market your
practice. You can start by posting interesting information on
your blog that is valuable to your clients and potential clients.
There is nothing like quality, fresh content to keep your
visitors coming back to your site. Building relationships with
your target audience is key to having a successful private
practice.
You can also market your practice through your blog by linking
to other websites or blogs that provide information that your
target market wants or needs. You can be the filter for your
clients and potential clients, posting up-to-date information on
your area of specialization so they can keep up-to-date with
their areas of interest.
Posting comments on other blogs related to your topic can
increase back-links to your website which is important for your
ranking in the search engines.
If you have a newsletter, you can have a sign-up box on your
blog and/or you can put up a sign-up form so visitors can
subscribe to receive notification when your blog has been
updated.
Just like a website, you can also sell your services and
products through your blog.
Blogging as a method of marketing your practice can be an
effective method for building your reputation, gaining
credibility, attracting more clients, and gaining more exposure.
It can be a great compliment to a traditional website-- or if you
don't yet have a website, a blog can be a first step towards
getting one.
If you decide to blog as a marketing strategy for your private
practice, you might want to peruse the blogosphere (the community
of blogs on the web) so you can get a better feel for blogging
and the types of blogs that exist.
© Juliet Austin, 2005
Bio of Author
Juliet Austin is a Marketing Coach, Consultant and Copywriter
who assists counselors, therapists, alternative health
professionals, and socially responsible businesses in marketing
their businesses. She helps her clients overcome resistances to
marketing, learn no or low-cost marketing strategies, create
compelling promotional materials, and write effective website
copy.
Juliet can be reached at: http://www.julietaustin.com or
through one of her marketing blogs: http://www.marketingaprivatepractice.com
or http://www.websitedesignandpromotion.com
The author grants permission to reprint this article so long
as the copyright and by-line remain intact. Informing her of
where the article will be published would also be
appreciated.
MORE RESOURCES updated Tue. September / 26 / 2023
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