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Blog Your Way To a Successful Private Practice


What is a Blog?

Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.

Blogs typically focus on a certain topic and have frequent (sometimes daily) posts (or entries). Posts often link to other blogs or websites that discuss a similar topic. Many blogs are set up so that readers can add comments below each post.

Blogs have been around for about 8 years or so. Business blogs have become increasingly popular in the last couple of years, and especially in the last year.

Why Use Blogging To Market Your Practice

Counselors, therapists and other healing professionals often shy away from using technology when marketing their practices. While there are many effective ways to market your practice that don't involve technology and the web, the Internet increasingly becomes an essential method to utilize when starting and marketing a practice.

Furthermore, if you market your practice on the Internet in addition to using offline techniques, you are creating a lot more exposure for your services. Blogs are just one more method of marketing your practice.

Fortunately, much of the technology involved in setting up and managing a blog is very simple. This makes it easy for you to manage and update content on a blog by yourself. You can get a blog up and running in a few minutes without having any technical skills whatsoever.

Blogs also are way to connect with your target market more personally. Because blogs are updated frequently, they allow "your voice" to come through more easily than a static website.

Finally, search engines love blogs because of their numerous and frequent posts as well as the common linking that occurs amongst those in the blogosphere (the blogging community).

How to Use Blogs To Market Your Practice

There are several ways you can utilize a blog to market your practice. You can start by posting interesting information on your blog that is valuable to your clients and potential clients. There is nothing like quality, fresh content to keep your visitors coming back to your site. Building relationships with your target audience is key to having a successful private practice.

You can also market your practice through your blog by linking to other websites or blogs that provide information that your target market wants or needs. You can be the filter for your clients and potential clients, posting up-to-date information on your area of specialization so they can keep up-to-date with their areas of interest.

Posting comments on other blogs related to your topic can increase back-links to your website which is important for your ranking in the search engines.

If you have a newsletter, you can have a sign-up box on your blog and/or you can put up a sign-up form so visitors can subscribe to receive notification when your blog has been updated.

Just like a website, you can also sell your services and products through your blog.

Blogging as a method of marketing your practice can be an effective method for building your reputation, gaining credibility, attracting more clients, and gaining more exposure. It can be a great compliment to a traditional website-- or if you don't yet have a website, a blog can be a first step towards getting one.

If you decide to blog as a marketing strategy for your private practice, you might want to peruse the blogosphere (the community of blogs on the web) so you can get a better feel for blogging and the types of blogs that exist.

© Juliet Austin, 2005

Bio of Author

Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists counselors, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy.

Juliet can be reached at: http://www.julietaustin.com or through one of her marketing blogs: http://www.marketingaprivatepractice.com or http://www.websitedesignandpromotion.com

The author grants permission to reprint this article so long as the copyright and by-line remain intact. Informing her of where the article will be published would also be appreciated.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. January / 16 / 2021

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

RSS Feeds - National Catholic Register
RSS Feeds  National Catholic Register

This Week in Legal Blogging Archives - LexBlog
This Week in Legal Blogging Archives  LexBlog

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Samuel Liberty's Blog - Post-Mortem: Antithesis - Gamasutra
Samuel Liberty's Blog - Post-Mortem: Antithesis  Gamasutra

The Not so Secrets to Success in the Game Industry - Gamasutra
The Not so Secrets to Success in the Game Industry  Gamasutra

Get to Know These Influential Tea Bloggers (They're Making an Impact in the Industry) - World Tea News
Get to Know These Influential Tea Bloggers (They're Making an Impact in the Industry)  World Tea News

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Neil Schneider's Blog - What Does Cross-Platform Mean to You? - Gamasutra
Neil Schneider's Blog - What Does Cross-Platform Mean to You?  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com
Packers-Saints Week 3 Live Blog  Packers.com

Live Blogging with Eddie Rivera | Dodgers Ignore Homers, Pound Rockies 10-6 - Pasadena Now
Live Blogging with Eddie Rivera | Dodgers Ignore Homers, Pound Rockies 10-6  Pasadena Now

Josh Bycer's Blog - Understanding Pain Points in Game Design - Gamasutra
Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices - Gamasutra
Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

The Road to Ruinarch : Wishlist Gathering and Expectations - Gamasutra
The Road to Ruinarch : Wishlist Gathering and Expectations  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

How to Fix Miscommunication Issues in Your Team - Gamasutra
How to Fix Miscommunication Issues in Your Team  Gamasutra

6 Mistakes That'll Drain the 'Juice' Out Of Your Game - Gamasutra
6 Mistakes That'll Drain the 'Juice' Out Of Your Game  Gamasutra

David Logan's Blog - Indie Insights: Hooks and Anchors - Gamasutra
David Logan's Blog - Indie Insights: Hooks and Anchors  Gamasutra

The argument for simpler games, in an industry obsessed with complexity - Gamasutra
The argument for simpler games, in an industry obsessed with complexity  Gamasutra

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

Blogs - LexBlog
Blogs  LexBlog

The Road to Ruinarch Part 2: Launch Sales Results - Gamasutra
The Road to Ruinarch Part 2: Launch Sales Results  Gamasutra

Jeffrey d'Eon's Blog - Designing Balanced Dice - Gamasutra
Jeffrey d'Eon's Blog - Designing Balanced Dice  Gamasutra

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

MK Dev's Blog - Develog#1:-Our Mistakes In Making Game - Gamasutra
MK Dev's Blog - Develog#1:-Our Mistakes In Making Game  Gamasutra

Springbot Acquires Matcha to Power Content for the Omnichannel Retailer - PRNewswire
Springbot Acquires Matcha to Power Content for the Omnichannel Retailer  PRNewswire

rahul sehgal's Blog - Five Secrets of Game Art Direction - Gamasutra
rahul sehgal's Blog - Five Secrets of Game Art Direction  Gamasutra

How to Decide what Mechanics to add to an Early Access Game? - Gamasutra
How to Decide what Mechanics to add to an Early Access Game?  Gamasutra

What is the Unity Asset Store and how to make money on it? - Gamasutra
What is the Unity Asset Store and how to make money on it?  Gamasutra

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Josh Bycer's Blog - The Philosophy of Puzzle Design - Gamasutra
Josh Bycer's Blog - The Philosophy of Puzzle Design  Gamasutra

Steve Thornton's Blog - Soft Skills for Game Developers - Gamasutra
Steve Thornton's Blog - Soft Skills for Game Developers  Gamasutra

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Switch & Steam discount strategies? Here's some good ones - Gamasutra
Switch & Steam discount strategies? Here's some good ones  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Apple's 15% cut for non-millionaires: PR move or sound investment? - Gamasutra
Apple's 15% cut for non-millionaires: PR move or sound investment?  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Jack Pritz's Blog - Dead by Daylight's Engagement Cycle - Gamasutra
Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

Indie Devs Have More Options Than Ever to Boost Their Games' Visibility - Gamasutra
Indie Devs Have More Options Than Ever to Boost Their Games' Visibility  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending - Gamasutra
2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending  Gamasutra

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Niklas Gray's Blog - The Machinery Goes Open Beta - Gamasutra
Niklas Gray's Blog - The Machinery Goes Open Beta  Gamasutra

Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike - Gamasutra
Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike  Gamasutra

Bob Whitaker's Blog - Historians discuss Assassin's Creed Valhalla - Gamasutra
Bob Whitaker's Blog - Historians discuss Assassin's Creed Valhalla  Gamasutra

Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years - Gamasutra
Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years  Gamasutra

Karl Kontus's Blog - Marketing advice for small indie developers - Gamasutra
Karl Kontus's Blog - Marketing advice for small indie developers  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Natalie Mikkelson's Blog - Adding Life To Worlds With Dialogue Barks - Gamasutra
Natalie Mikkelson's Blog - Adding Life To Worlds With Dialogue Barks  Gamasutra

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

Namecheap Offers Free 20 Minute Virtual Class On Internet Basics for Students & Online Novices - PRNewswire
Namecheap Offers Free 20 Minute Virtual Class On Internet Basics for Students & Online Novices  PRNewswire

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Art Design Deep Dive: Dynamic 2D lighting in Dwerve - Gamasutra
Art Design Deep Dive: Dynamic 2D lighting in Dwerve  Gamasutra

Facebook gears up for the world’s first ad-supported cloud gaming service - Gamasutra
Facebook gears up for the world’s first ad-supported cloud gaming service  Gamasutra

Ernani Rocha's Blog - Moonwalk Fever - Gamasutra
Ernani Rocha's Blog - Moonwalk Fever  Gamasutra

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties - Economic Times
Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties  Economic Times

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Marin judge tosses criminal case over divorce blog - Marin Independent Journal
Marin judge tosses criminal case over divorce blog  Marin Independent Journal

The Chinese Room's Blog - Everybody's Gone To The Rapture: Release Day - Gamasutra
The Chinese Room's Blog - Everybody's Gone To The Rapture: Release Day  Gamasutra

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

PS5 Will Have The Most Successful Console Launch Ever - Here’s Why... - Gamasutra
PS5 Will Have The Most Successful Console Launch Ever - Here’s Why...  Gamasutra

UX designer or game designer: Which one do you need? - Gamasutra
UX designer or game designer: Which one do you need?  Gamasutra

It begins with a phone call: India-US ties enter the Biden era - The Times of India Blog
It begins with a phone call: India-US ties enter the Biden era  The Times of India Blog

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Diego Ricchiuti's Blog - Magic the gathering is evolving - Gamasutra
Diego Ricchiuti's Blog - Magic the gathering is evolving  Gamasutra

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

The Apple 2020 Fall Event Live Blog - Starts at 10am PT (17:00 UTC) - AnandTech
The Apple 2020 Fall Event Live Blog - Starts at 10am PT (17:00 UTC)  AnandTech

Rosetta Stones Rolls On - Scientific American
Rosetta Stones Rolls On  Scientific American

Can you be a full time solo indie developer? - Gamasutra
Can you be a full time solo indie developer?  Gamasutra

Nvidia GeForce Now cloud gaming service comes to iOS - Gamasutra
Nvidia GeForce Now cloud gaming service comes to iOS  Gamasutra

Sande Chen's Blog - The Evolution of Digital Storytelling - Gamasutra
Sande Chen's Blog - The Evolution of Digital Storytelling  Gamasutra

Ruben Torres Bonet's Blog - The Gamedev Guru’s Birthday Party - Gamasutra
Ruben Torres Bonet's Blog - The Gamedev Guru’s Birthday Party  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Eat, Prey, Rape: Why desis abroad cringe when caste, gender violence hits headlines - The Times of India Blog
Eat, Prey, Rape: Why desis abroad cringe when caste, gender violence hits headlines  The Times of India Blog

How to Organically Grow Your B2B Blog - CMSWire
How to Organically Grow Your B2B Blog  CMSWire

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

How appreciating bad concept drawings will help you improve - Gamasutra
How appreciating bad concept drawings will help you improve  Gamasutra

Will 4K/60fps Be The Next-Gen Standard? Not a Chance! - Gamasutra
Will 4K/60fps Be The Next-Gen Standard? Not a Chance!  Gamasutra

Tomer Geller's Blog - Hyper-casual trends to follow (and not to follow) - Gamasutra
Tomer Geller's Blog - Hyper-casual trends to follow (and not to follow)  Gamasutra

6.4 million consumer VR headsets will be sold in 2020, with content spending surpassing $1bn mark, Omdia's new research shows - Gamasutra
6.4 million consumer VR headsets will be sold in 2020, with content spending surpassing $1bn mark, Omdia's new research shows  Gamasutra

Activision Going All-In On Mobile - Told'Ya! - Gamasutra
Activision Going All-In On Mobile - Told'Ya!  Gamasutra

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals - Gamasutra
Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals  Gamasutra

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

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