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Top 7 Reasons Why Your Business Should Use RSS


In today's online world of high-speed websites and giant portals, every established Internet business boasts of delivering content via RSS.

RSS (Really Simple Syndication or Rich Site Summary), a simple XML based technology allows anyone to easily share content on the web. It's a brand new way of reaching out to your users and subscribers without the fear of getting flamed or being slammed of illegal mailing.

RSS has almost become like an important accessory for content oriented websites. No wonder it has become one of the fastest growing publishing standards on the web.

Since publishers can easily make their content syndicated through RSS and thus drive more targeted traffic to their website or blog.

Here are the top 7 reasons why your business should use RSS:

1. Improve Search Engine Ranking - Search engines are desperately looking for content that is fresh and is updated on a regular basis. Since RSS allows you to update your content from time to time, the search engine spiders visit your site more frequently. Resulting in better ranking and more traffic from the major search engines, as well as RSS specific search engines and directories like Feedster and Syndic8.

2. Automate Delivery of Your Content - Delivering your content manually involves many hassles and other automation methods are out dated. Whereas RSS makes your content delivery automated. You don't need to send a message like email, each time you provide an update. This makes your business almost hands free and puts the distribution of your publication on autopilot. As a result, your subscribers get freshly updated content of their choice at regular intervals. They get an ongoing, automated delivery of information from you without any chance of it getting blocked.

3. Easily Generate New Targeted Subscribers - A lot of web users are switching to RSS feeds to receive content they like. You can establish a direct connection with your subscribers as soon as they add your feed. RSS can bring you new targeted subscribers to your website with little effort. Since most of the people today are reluctant to give out their email address (thanks to heavy spamming), RSS can act as a real savior for your businesses. What's more, your messages will never get blacklisted or filtered and will always be delivered promptly, unless and until your subscribers choose to end the relationship. Not only can RSS build a strong relationship with existing subscribers but will also help in attracting new potent subscribers who are interested in what you offer.

4. Drive Quality Traffic From Other Websites - Syndication is the process sharing content. Therefore, RSS allows you to easily publish your content on other websites. By publishing your content on different sites you'll reap profits for a long time. You can very well reach new audiences of different interests, giving your website the ability to gain new visitors from the different corners of the web. With that, your sales also dramatically increase because of the additional targeted traffic you receive due to the extra exposure. Finally, you can achieve a higher ratio of profits and also gain recognition as an expert in your field. Since giving your business a professional recognition is important and that is exactly what happens when you start sharing your content with other similar websites.

5. Broaden Your Marketing Horizon -When you're marketing on the Internet it's important to keep yourself updated and in the process broaden your marketing horizons. With RSS, you can explore new marketing realms. Your resellers or affiliates can promote your products very easily using RSS. Giving them complete freedom of marketing without much effort. You can also provide them with RSS feeds of articles written by you customized with their affiliate links and let them distribute them. And coming to the higher end of it, you can distribute RSS product feeds and digital catalogues just like Amazon started doing not so long ago. There's much more which you can come up with when you combine marketing with RSS. You'll actually have a chance to do something new in the over-crowded Internet marketing field.

6. Widen Your Content Distribution - It's very important to widen the distribution of your content if you want to reach a larger number of people. And it's not so easy to experiment with your content when you're using email. RSS provides the right platform for you to try out content distribution in many ways. For example, you can now categorize your content delivery because RSS will help you widen your present distribution. You don't have to worry about publishing a monthly or a weekly publication. Syndication of your content enables you to efficiently provide daily content updates to your subscribers or as often as you want. Providing useful content to your subscribers from time to time builds a deeper relationship and a better understanding.

7. Increase Brand Awareness - Building brand awareness on the Internet can be difficult when you have clones of your product popping up everywhere. In fact, the online competition is so cut throat that it's almost impossible to survive if you don't build a strong image. Syndicating your content through RSS helps you make an unshakable impression and get that most wanted response from your subscribers. Since, they are the ones who choose to receive updates from you, it gives you a good platform to showcase how different you are from your competitors. RSS is a technology which is soon catching up, pretty fast, so the "really" early bird gets the worm!

There are numerous ways by which you can make your content work through RSS. You just have to choose the one which is suitable for your business and syndicate your way to success!

Mustafa Khundmiri is the co-founder of http://www.rapidfeeds.com - A Free online service, which helps anyone, create, edit, publish, and track RSS feeds online. Sign Up for your FREE account on his site and start publishing your own RSS feeds!


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. June / 18 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu - NASA Jet Propulsion Laboratory
The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu  NASA Jet Propulsion Laboratory

All Things Considered - NPR
All Things Considered  NPR

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Jinan Budge - Forrester
Jinan Budge  Forrester

Latest Oil, Energy & Metals News, Market Data and Analysis - S&P Global
Latest Oil, Energy & Metals News, Market Data and Analysis  S&P Global

Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox - Ghacks
Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox  Ghacks

NEW Planet Money - NPR
NEW Planet Money  NPR

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Round up - BBC
Round up  BBC

Greenpeace International - Greenpeace International
Greenpeace International  Greenpeace International

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

BBC TV blog: Playing my own dad in The Road To Coronation Street - BBC
BBC TV blog: Playing my own dad in The Road To Coronation Street  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

A number of freely available tools can help you improve your literature review routine and stay on top of published ... - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published ...  LSE Home

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Data breach guidance for individuals - NCSC.GOV.UK - National Cyber Security Centre
Data breach guidance for individuals - NCSC.GOV.UK  National Cyber Security Centre

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

BBC Internet Blog: BBC iPlayer: find programmes from other on demand services - BBC
BBC Internet Blog: BBC iPlayer: find programmes from other on demand services  BBC

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