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Do You Sell Tires By Mail? Maybe You Should eBay


I just received an interesting email from eBay and it got me thinking... Do you sell tires by mail? Maybe you should 'eBay' (yes it's now a verb as well as a noun)

I know, if you're in the retail business - you have a shop, staff, overhead and all that a physical location requires. But what would you say if I mentioned that [at the time of writing this] eBay had concluded over 8,275 auctions for tires and tire related products in the last 90 days. That's about 91 transactions per day. And that number doesn't include other completed auto part auctions which totaled 1,581,529 - that's 17,573 auto-part auctions per day.

A Retail Sales Dream

Now I'm not suggesting that eBay is the sales answer to your retail dreams, and some of those auctions never resulted in a sale - but a lot did. Those are online adverts that cost pennies to post and resulted in a great deal of traffic and visibility for your product.

Here's a little known fact - I'm a registered eBay Trading Assistant. What this means is that amongst all the other things I do, I am 'qualified' to show people how to best sell things on eBay.

An Online Garage Sale

Now this all started a few years back, I had some junk to get rid of, and just for fun I decided to see what this eBay thing was. Well, let's say that a garage sale is never likely to happen again in my household, and I cleared out all the things I never figured I could. I was hooked.

And here's the neat part. Being The Practical Marketer?, I wondered how I could use this to my advantage - and here's what I learned.

If you have a website then you should sell on eBay - and not for the reasons you'd normally think. The main reason is search engine rankings.

Purple Widgets

While I was active on eBay, my adverts and auctions were consistently being indexed by the Google? Search Engine - I was always showing up in the top 10 searches for the items I was selling. If I was selling purple widgets, and someone went onto the Internet and typed 'purple widgets' thanks to eBay I'd show up - usually in position 3 for some reason.

Web Traffic For As Little As $0.30

Now pause for a moment, think about this. For as little as $0.30 (the base price of an eBay advert) you can post an advert on eBay and within a few seconds, hundreds, maybe thousands of people will see your advert.

eBay lets you link back to a page on your own website for more information - trying to cut eBay out of the deal by offering your products on the referred page is not allowed. They frown on that practice and the eBay police - yes, there are people who police eBay - will shut down your account.

But if you play by the rules and post adverts for products and services you'd normally sell in your store - and you offer them online for either the same price or less, you'll get exposure. And lot's of it if you do it right.

A Virtual Retail Store For Pennies!

You might think what's the point of someone 700 miles away seeing my advert - they'll never become a client. You're probably right about them not driving over to pick up their purchase - however 'eBayers' are used to paying for shipping and handling, so you would mail out your products.

So for pennies you get a virtual retail store, you'll get good search engine rankings, you'll get web traffic, and you can even expand your business operations by adding a mail order department (that'll impress the bank manager!)

So, as the title of this article so aptly asked... Do You Sell Tires By Mail? Maybe You Should eBay...

AUTHOR BIO: James Burchill is a freelance marketing consultant and author. He's also the editor and associate publisher for two of the automotive aftermarket industry's leading print publications and he's the publisher of http://www.CorrectLink.com - a new Internet publication for the automotive aftermarket in Canada.

In between all that, James helps people 'Sell more stuff, and make more money!' and publishes a series of informational and Internet products about advertising and marketing. His main website is http://www.JamesBurchill.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. December / 12 / 2019

Big Oil’s Wishlist: The Hottest Oil Auctions In 2020 - Yahoo Finance
Big Oil’s Wishlist: The Hottest Oil Auctions In 2020  Yahoo Finance

PODCAST: Doug Hadden of ACV Auctions - Auto Remarketing
PODCAST: Doug Hadden of ACV Auctions  Auto Remarketing

Serena Williams' smashed US Open racket auctions for nearly $21G -- after ball boy sold it for $500 - Fox News
Serena Williams' smashed US Open racket auctions for nearly $21G -- after ball boy sold it for $500  Fox News

Auction calendar: December 13, 2019 - Wisconsin State Farmer
Auction calendar: December 13, 2019  Wisconsin State Farmer

The Largest Private Whisky Collection To Go Up For Auction Could Be Worth $10 Million - Forbes
The Largest Private Whisky Collection To Go Up For Auction Could Be Worth $10 Million  Forbes

Important Ruth, Mantle Photos Top Hunt Auctions Premier Event - Sports Collectors Daily
Important Ruth, Mantle Photos Top Hunt Auctions Premier Event  Sports Collectors Daily

Dan Imler Joins Heritage Auctions as Vice President of Sports Division - Sports Collectors Daily
Dan Imler Joins Heritage Auctions as Vice President of Sports Division  Sports Collectors Daily

Christie’s Isn’t Worried Political Unrest Will Affect Its New Hong Kong Auction - Observer
Christie’s Isn’t Worried Political Unrest Will Affect Its New Hong Kong Auction  Observer

Belgian art collector sues over Gary Picasso auction: ‘Technically, it was sold to you.’ - Chicago Tribune
Belgian art collector sues over Gary Picasso auction: ‘Technically, it was sold to you.’  Chicago Tribune

Auction 103 concludes second round with $715M in bids - FierceWireless
Auction 103 concludes second round with $715M in bids  FierceWireless

FCC's Next 5G Spectrum Auction is Underway - Telecompetitor
FCC's Next 5G Spectrum Auction is Underway  Telecompetitor

TCA Stallion Season Auction Set for January - BloodHorse.com
TCA Stallion Season Auction Set for January  BloodHorse.com

The 9 most expensive Disneyland items sold at auction featuring 1,500 theme park collectibles - OCRegister
The 9 most expensive Disneyland items sold at auction featuring 1,500 theme park collectibles  OCRegister

Jack Nicklaus' gold Rolex watch sells for $1 million at auction - CNBC
Jack Nicklaus' gold Rolex watch sells for $1 million at auction  CNBC

Bid on unique experiences for fans of every team - MLB.com
Bid on unique experiences for fans of every team  MLB.com

Bike auction coming in La Crosse due to surplus - News8000.com - WKBT
Bike auction coming in La Crosse due to surplus  News8000.com - WKBT

For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. - The New York Times
For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal.  The New York Times

Oil companies press Mexican president to resume suspended auctions - Reuters
Oil companies press Mexican president to resume suspended auctions  Reuters

Phillips’ New York Game Changers Auction Sets Records With Over $20 Million in Sales - Barron's
Phillips’ New York Game Changers Auction Sets Records With Over $20 Million in Sales  Barron's

Why these luxury aircraft are being auctioned at Fort Worth Spinks Airport - Fort Worth Star-Telegram
Why these luxury aircraft are being auctioned at Fort Worth Spinks Airport  Fort Worth Star-Telegram

Trucks, Tractors And Trailers Draw Crowd, Big Bucks At Fort Worth Auction - CBS Dallas / Fort Worth
Trucks, Tractors And Trailers Draw Crowd, Big Bucks At Fort Worth Auction  CBS Dallas / Fort Worth

Christie’s Will Launch a New Hong Kong Auction to Coincide With Art Basel, Undeterred by Ongoing Protests - artnet News
Christie’s Will Launch a New Hong Kong Auction to Coincide With Art Basel, Undeterred by Ongoing Protests  artnet News

History up for sale at Limpert Bros. liquidation auction set for Saturday - The Daily Journal
History up for sale at Limpert Bros. liquidation auction set for Saturday  The Daily Journal

Westminster annexing former Livestock Auction, site planned for 40 workforce housing units - Baltimore Sun
Westminster annexing former Livestock Auction, site planned for 40 workforce housing units  Baltimore Sun

Hollywood Artifacts Take Center Stage at Julien’s Auctions - Barron's
Hollywood Artifacts Take Center Stage at Julien’s Auctions  Barron's

Princess Diana's Famous 'John Travolta Dress' Fails to Sell at Auction - PEOPLE.com
Princess Diana's Famous 'John Travolta Dress' Fails to Sell at Auction  PEOPLE.com

Saudi Aramco Shares Climb 10% in Pre-Market Auction - Bloomberg
Saudi Aramco Shares Climb 10% in Pre-Market Auction  Bloomberg

Sicilian Homes Went Up for Auction Starting at €1. More Than 100000 People Called. - The Wall Street Journal
Sicilian Homes Went Up for Auction Starting at €1. More Than 100000 People Called.  The Wall Street Journal

Kalamazoo’s old candy cane decorations fetch thousands at auction - mlive.com
Kalamazoo’s old candy cane decorations fetch thousands at auction  mlive.com

Buyer returns Grease jacket to Olivia Newton-John after auction - BBC News
Buyer returns Grease jacket to Olivia Newton-John after auction  BBC News

Need to do some holiday shopping? CPD wants you to shop its auction - WIS10
Need to do some holiday shopping? CPD wants you to shop its auction  WIS10

"The Perfect Collection" of Whisky Is Up For Auction, and It's Going To Break a Record - InsideHook
"The Perfect Collection" of Whisky Is Up For Auction, and It's Going To Break a Record  InsideHook

US wine buyers turn to auctions to dodge Trump tariffs - Financial Times
US wine buyers turn to auctions to dodge Trump tariffs  Financial Times

Senate Commerce Committee OKs C-band auction bill - FierceWireless
Senate Commerce Committee OKs C-band auction bill  FierceWireless

Airplane auction coming to Fort Worth Spinks Airport - Fort Worth Star-Telegram
Airplane auction coming to Fort Worth Spinks Airport  Fort Worth Star-Telegram

Autographed Ayrton Senna helmet brings $102,000 at auction - The ClassicCars.com Journal
Autographed Ayrton Senna helmet brings $102,000 at auction  The ClassicCars.com Journal

Tiegs prevails over Simplot in auction for NORPAC facility - Capital Press
Tiegs prevails over Simplot in auction for NORPAC facility  Capital Press

Bulletin board auction is just heating up | News, Sports, Jobs - The Daily Times
Bulletin board auction is just heating up | News, Sports, Jobs  The Daily Times

Man who bought Olivia Newton-John's 'Grease' jacket at auction gives it back to her - Arizona Daily Star
Man who bought Olivia Newton-John's 'Grease' jacket at auction gives it back to her  Arizona Daily Star

Sanibel Island's 'Spider in the Sand' to go up for auction - Wink News
Sanibel Island's 'Spider in the Sand' to go up for auction  Wink News

Auction Winner Returns GREASE Jacket To Olivia Newton-John - Broadway World
Auction Winner Returns GREASE Jacket To Olivia Newton-John  Broadway World

Fall Art Auctions See Significant Declines - The New York Times
Fall Art Auctions See Significant Declines  The New York Times

Mecum Auction sells more than 400 collector cars for $9 million at Bartle Hall - WDAF FOX4 Kansas City
Mecum Auction sells more than 400 collector cars for $9 million at Bartle Hall  WDAF FOX4 Kansas City

Rocky start for inaugural hemp auction, but more events are planned Hemp biomass auction off to a rocky start with more events soon - Hemp Industry Daily
Rocky start for inaugural hemp auction, but more events are planned Hemp biomass auction off to a rocky start with more events soon  Hemp Industry Daily

Matsu Sushi closes, auction canceled - Westport News
Matsu Sushi closes, auction canceled  Westport News

Office building on 280 corridor set for auction - Birmingham Business Journal
Office building on 280 corridor set for auction  Birmingham Business Journal

Mecum auto auction sells $9M in KC — here's a look at the 10 highest-priced vehicle sales - Kansas City Business Journal
Mecum auto auction sells $9M in KC — here's a look at the 10 highest-priced vehicle sales  Kansas City Business Journal

From cancelled fairs to street art's auction room takeover: the art market's fruitiest stories of 2019 - Art Newspaper
From cancelled fairs to street art's auction room takeover: the art market's fruitiest stories of 2019  Art Newspaper

Auction raises funds for local scholarships - KYMA
Auction raises funds for local scholarships  KYMA

DNR to auction public land in 'prime locations' throughout Michigan - MLive.com
DNR to auction public land in 'prime locations' throughout Michigan  MLive.com

'Grease' Jacket Returned To Olivia Newton-John By Mystery Auction Winner - iHeartRadio
'Grease' Jacket Returned To Olivia Newton-John By Mystery Auction Winner  iHeartRadio

Motleys expands its business by buying a big warehouse and Chesterfield auction company - Richmond.com
Motleys expands its business by buying a big warehouse and Chesterfield auction company  Richmond.com

Sea Save Foundation's Annual Auction Ends December 19th - PRNewswire
Sea Save Foundation's Annual Auction Ends December 19th  PRNewswire

Massive Scotch whisky collection could fetch $10.5 million at auction - ABC News
Massive Scotch whisky collection could fetch $10.5 million at auction  ABC News

This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory - Forbes
This Season’s Auctions? The “Old Normal” Says Head of Citi Art Advisory  Forbes

Jack Nicklaus' Rolex Sells for $1.22 Million at Auction - InsideHook
Jack Nicklaus' Rolex Sells for $1.22 Million at Auction  InsideHook

Auction calendar: December 6, 2019 - Wisconsin State Farmer
Auction calendar: December 6, 2019  Wisconsin State Farmer

NORPAC auction ‘significantly’ bids up price - KOIN.com
NORPAC auction ‘significantly’ bids up price  KOIN.com

Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million - DOGOnews
Pristine Copy Of First Marvel Comics Issue Auctions For $1.26 Million  DOGOnews

FCC's Latest 5G Spectrum Auction Gets Underway - Multichannel News
FCC's Latest 5G Spectrum Auction Gets Underway  Multichannel News

Former Nike Employee Of Over 30 Years Lists A Major Haul Of Rare Samples on eBay - Sneaker News
Former Nike Employee Of Over 30 Years Lists A Major Haul Of Rare Samples on eBay  Sneaker News

Horace Mann Students ready to bid at live auction - KELOLAND.com
Horace Mann Students ready to bid at live auction  KELOLAND.com

Bard on the auction block: Mills College selling rare Shakespeare collection that could fetch millions - East Bay Times
Bard on the auction block: Mills College selling rare Shakespeare collection that could fetch millions  East Bay Times

Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins - Philadelphia Business Journal
Do I hear $1,000? Auction of Hahnemann University Hospital equipment begins  Philadelphia Business Journal

Legend Rare Coin Regency Auction 35 - CoinWeek
Legend Rare Coin Regency Auction 35  CoinWeek

Royal Treasures from Queen Elizabeth's Aunt and Uncle Head to the Auction Block - TownandCountrymag.com
Royal Treasures from Queen Elizabeth's Aunt and Uncle Head to the Auction Block  TownandCountrymag.com

Gavel will drop one last time at Suess Auctions - PostBulletin.com
Gavel will drop one last time at Suess Auctions  PostBulletin.com

AuctionTime & WMS Auctions to Host Open House in Upper Sandusky, Ohio, for Farmers & Equipment Dealers - PRNewswire
AuctionTime & WMS Auctions to Host Open House in Upper Sandusky, Ohio, for Farmers & Equipment Dealers  PRNewswire

Looking For Property? DNR Public Land Auction Starts Tuesday - WWJ Newsradio 950
Looking For Property? DNR Public Land Auction Starts Tuesday  WWJ Newsradio 950

Olivia Newton-John’s ‘Grease’ Jacket Returned To Her After Charity Auction By Mystery Buyer - The Inquisitr
Olivia Newton-John’s ‘Grease’ Jacket Returned To Her After Charity Auction By Mystery Buyer  The Inquisitr

Oil companies swap stakes in Mexico as government holds off on auctions - Reuters
Oil companies swap stakes in Mexico as government holds off on auctions  Reuters

Tupac Shakur's Prison Polaroids With Wife Keisha Morris Going Up For Auction - HotNewHipHop
Tupac Shakur's Prison Polaroids With Wife Keisha Morris Going Up For Auction  HotNewHipHop

Treasury yields rise slightly as investors monitor US-China trade - CNBC
Treasury yields rise slightly as investors monitor US-China trade  CNBC

Bennett's Premiere Auctions Group Brings the Inaugural Auction of the David L Root Ancient Indian Artifact Collection to Global Bidders via Proxibid - Business Wire
Bennett's Premiere Auctions Group Brings the Inaugural Auction of the David L Root Ancient Indian Artifact Collection to Global Bidders via Proxibid  Business Wire

Rare art, collectibles up for auction in Detroit - Crain's Detroit Business
Rare art, collectibles up for auction in Detroit  Crain's Detroit Business

NOAA: Rafaels misreported fish disappeared at Whaling City auction - SouthCoastToday.com
NOAA: Rafaels misreported fish disappeared at Whaling City auction  SouthCoastToday.com

Rotary auction brings in funds to help spread Christmas cheer - The Recorder
Rotary auction brings in funds to help spread Christmas cheer  The Recorder

'Art Over Easy' to feature live music, VIP reception, and auctions - SIU News
'Art Over Easy' to feature live music, VIP reception, and auctions  SIU News

Michigan DNR to auction off 147 parcels of public land - Detroit Free Press
Michigan DNR to auction off 147 parcels of public land  Detroit Free Press

Auction Report: Watches With Ritz And Hemingway Provenance At Christie's New York - HODINKEE
Auction Report: Watches With Ritz And Hemingway Provenance At Christie's New York  HODINKEE

DNR public land auction to begin Tuesday 12/10 - WILX-TV
DNR public land auction to begin Tuesday 12/10  WILX-TV

Auction for 'world's fastest UPS truck' canceled after UPS shows title - Business Insider
Auction for 'world's fastest UPS truck' canceled after UPS shows title  Business Insider

Jack Johnson is an all star....At stocking the Penguins’ holiday auction basket - PensBurgh
Jack Johnson is an all star....At stocking the Penguins’ holiday auction basket  PensBurgh

Estate in Preston Hollow goes to auction with no reserve - The Dallas Morning News
Estate in Preston Hollow goes to auction with no reserve  The Dallas Morning News

Gold Coin Rarities Lead Heritage Dallas Auction to $9.5 Million Realized - CoinWeek
Gold Coin Rarities Lead Heritage Dallas Auction to $9.5 Million Realized  CoinWeek

GE in Salem auctions off equipment in wake of production shutdown - Roanoke Times
GE in Salem auctions off equipment in wake of production shutdown  Roanoke Times

Drug Task Force auction canceled for Black Friday, according to DA's office - York Daily Record
Drug Task Force auction canceled for Black Friday, according to DA's office  York Daily Record

DFW company to auction off $28M worth of aircraft in rare event - Dallas Business Journal
DFW company to auction off $28M worth of aircraft in rare event  Dallas Business Journal

Farmland Auctions: A Wild Day in Southeast South Dakota - Successful Farming
Farmland Auctions: A Wild Day in Southeast South Dakota  Successful Farming

Expiry Auctions: To Write or Not Write? - DomainInvesting.com
Expiry Auctions: To Write or Not Write?  DomainInvesting.com

SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid - Associated Press
SEVEN Concours, Powered by Silverstone Auctions, Brings the Riyadh Car Show Auction 2019 to Global Bidders via Proxibid  Associated Press

C-Band Auction Bill OK’d by Senate Commerce Committee - TV Technology
C-Band Auction Bill OK’d by Senate Commerce Committee  TV Technology

Child Safe to host inaugural dessert auction | Free - Sedalia Democrat
Child Safe to host inaugural dessert auction | Free  Sedalia Democrat

Many 1904 World's Fair items featured in auction Saturday - STLtoday.com
Many 1904 World's Fair items featured in auction Saturday  STLtoday.com

10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles - The Mercury News
10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles  The Mercury News

3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them - AdExchanger
3 Auctions Rule Digital Advertising. Here's A Guide To Navigating Them  AdExchanger

Dismal year for collector car auctions or just a return of sanity? - The ClassicCars.com Journal
Dismal year for collector car auctions or just a return of sanity?  The ClassicCars.com Journal

Bilbo Baggins' pipe up for auction by Julien's Auctions - TheOneRing.net
Bilbo Baggins' pipe up for auction by Julien's Auctions  TheOneRing.net

HBO's Silicon Valley gear for auction: Pied Piper badges, Gilfoyle's Satan iPhone case - CNET
HBO's Silicon Valley gear for auction: Pied Piper badges, Gilfoyle's Satan iPhone case  CNET

Surplus Public Landing Going to Auction - 9&10 News
Surplus Public Landing Going to Auction  9&10 News

 

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