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Do You Sell Tires By Mail? Maybe You Should eBay


I just received an interesting email from eBay and it got me thinking... Do you sell tires by mail? Maybe you should 'eBay' (yes it's now a verb as well as a noun)

I know, if you're in the retail business - you have a shop, staff, overhead and all that a physical location requires. But what would you say if I mentioned that [at the time of writing this] eBay had concluded over 8,275 auctions for tires and tire related products in the last 90 days. That's about 91 transactions per day. And that number doesn't include other completed auto part auctions which totaled 1,581,529 - that's 17,573 auto-part auctions per day.

A Retail Sales Dream

Now I'm not suggesting that eBay is the sales answer to your retail dreams, and some of those auctions never resulted in a sale - but a lot did. Those are online adverts that cost pennies to post and resulted in a great deal of traffic and visibility for your product.

Here's a little known fact - I'm a registered eBay Trading Assistant. What this means is that amongst all the other things I do, I am 'qualified' to show people how to best sell things on eBay.

An Online Garage Sale

Now this all started a few years back, I had some junk to get rid of, and just for fun I decided to see what this eBay thing was. Well, let's say that a garage sale is never likely to happen again in my household, and I cleared out all the things I never figured I could. I was hooked.

And here's the neat part. Being The Practical Marketer?, I wondered how I could use this to my advantage - and here's what I learned.

If you have a website then you should sell on eBay - and not for the reasons you'd normally think. The main reason is search engine rankings.

Purple Widgets

While I was active on eBay, my adverts and auctions were consistently being indexed by the Google? Search Engine - I was always showing up in the top 10 searches for the items I was selling. If I was selling purple widgets, and someone went onto the Internet and typed 'purple widgets' thanks to eBay I'd show up - usually in position 3 for some reason.

Web Traffic For As Little As $0.30

Now pause for a moment, think about this. For as little as $0.30 (the base price of an eBay advert) you can post an advert on eBay and within a few seconds, hundreds, maybe thousands of people will see your advert.

eBay lets you link back to a page on your own website for more information - trying to cut eBay out of the deal by offering your products on the referred page is not allowed. They frown on that practice and the eBay police - yes, there are people who police eBay - will shut down your account.

But if you play by the rules and post adverts for products and services you'd normally sell in your store - and you offer them online for either the same price or less, you'll get exposure. And lot's of it if you do it right.

A Virtual Retail Store For Pennies!

You might think what's the point of someone 700 miles away seeing my advert - they'll never become a client. You're probably right about them not driving over to pick up their purchase - however 'eBayers' are used to paying for shipping and handling, so you would mail out your products.

So for pennies you get a virtual retail store, you'll get good search engine rankings, you'll get web traffic, and you can even expand your business operations by adding a mail order department (that'll impress the bank manager!)

So, as the title of this article so aptly asked... Do You Sell Tires By Mail? Maybe You Should eBay...

AUTHOR BIO: James Burchill is a freelance marketing consultant and author. He's also the editor and associate publisher for two of the automotive aftermarket industry's leading print publications and he's the publisher of http://www.CorrectLink.com - a new Internet publication for the automotive aftermarket in Canada.

In between all that, James helps people 'Sell more stuff, and make more money!' and publishes a series of informational and Internet products about advertising and marketing. His main website is http://www.JamesBurchill.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. January / 25 / 2020

Wyatt Earp’s ‘Vendetta Ride’ Shotgun to Sell at Heritage Auctions In Dallas - NBC 5 Dallas-Fort Worth
Wyatt Earp’s ‘Vendetta Ride’ Shotgun to Sell at Heritage Auctions In Dallas  NBC 5 Dallas-Fort Worth

More than 100 vehicles available at state surplus auction - ABC6OnYourSide.com
More than 100 vehicles available at state surplus auction  ABC6OnYourSide.com

Mecum Auctions offers 1,750 motorcycles at South Point - Las Vegas Review-Journal
Mecum Auctions offers 1,750 motorcycles at South Point  Las Vegas Review-Journal

Mecum Auctions kicks off annual motorcycle auction - WRBL
Mecum Auctions kicks off annual motorcycle auction  WRBL

2020 Scottsdale Auctions by the Numbers: Biggest Sellers, Trends + More - Automobile
2020 Scottsdale Auctions by the Numbers: Biggest Sellers, Trends + More  Automobile

16th-Century Suit of Armor with Royal 'DNA' Commands $270,600 at Auction - PRNewswire
16th-Century Suit of Armor with Royal 'DNA' Commands $270,600 at Auction  PRNewswire

Centennial couple says the owner of a shuttered auction gallery still owes them money - The Denver Channel
Centennial couple says the owner of a shuttered auction gallery still owes them money  The Denver Channel

Leake Auctions sells $17M of vehicles in Scottsdale - AZ Big Media
Leake Auctions sells $17M of vehicles in Scottsdale  AZ Big Media

Julien's Auctions MusiCares' 30th Anniversary Person Of The Year Online Charity Auction Announces Results - Broadway World
Julien's Auctions MusiCares' 30th Anniversary Person Of The Year Online Charity Auction Announces Results  Broadway World

Frank Sinatra got a blank check to decorate an Atlantic City apartment. Now, you can buy his marble toilet. - The Philadelphia Inquirer
Frank Sinatra got a blank check to decorate an Atlantic City apartment. Now, you can buy his marble toilet.  The Philadelphia Inquirer

Waseca residents partner up to host auctions for Officer Arik Matson; date set for March 14 - KEYC
Waseca residents partner up to host auctions for Officer Arik Matson; date set for March 14  KEYC

Online auction sites are the perfect solutions to your budgeting needs - Komando
Online auction sites are the perfect solutions to your budgeting needs  Komando

Jerry Brown concerned by Sotheby's auction of his dad's rare JFK papers - POLITICO
Jerry Brown concerned by Sotheby's auction of his dad's rare JFK papers  POLITICO

Denver auction oddities included $2.3M suit of armor, painting by Lancaster artist - LancasterOnline
Denver auction oddities included $2.3M suit of armor, painting by Lancaster artist  LancasterOnline

PA Liquor Board Announces Zombie Liquor License Auction - The National Law Review
PA Liquor Board Announces Zombie Liquor License Auction  The National Law Review

Dogpatch's time's up; auction set to sell park - Northwest Arkansas Democrat-Gazette
Dogpatch's time's up; auction set to sell park  Northwest Arkansas Democrat-Gazette

Frank Sinatra auction: Gold-seated toilet, piano, clock among items from Chairman Suite at the former Golden Nugget Casino - CBS News
Frank Sinatra auction: Gold-seated toilet, piano, clock among items from Chairman Suite at the former Golden Nugget Casino  CBS News

Frank Sinatra's gold-seated toilets up for auction - CNN
Frank Sinatra's gold-seated toilets up for auction  CNN

Basketball HOF to Auction Enshrinement Plaques of Michael Jordan, Shaq, More - Bleacher Report
Basketball HOF to Auction Enshrinement Plaques of Michael Jordan, Shaq, More  Bleacher Report

Design royalty is all atwitter about the Prince of Chintz auction - The Washington Post
Design royalty is all atwitter about the Prince of Chintz auction  The Washington Post

Lincoln-Way Foundation to host dinner gala and auctions - The Herald-News
Lincoln-Way Foundation to host dinner gala and auctions  The Herald-News

'Gilbert Sale Yard' changes name to 'Wrightz Auction Co.' - KCHA News
'Gilbert Sale Yard' changes name to 'Wrightz Auction Co.'  KCHA News

Score Vintage Designer Bags at This Upcoming Luxury Auction - Houstonia Magazine
Score Vintage Designer Bags at This Upcoming Luxury Auction  Houstonia Magazine

Waterfront Estate in Ultra-Exclusive Miami Community Set for Luxury Auction® on Valentine's Day - PRNewswire
Waterfront Estate in Ultra-Exclusive Miami Community Set for Luxury Auction® on Valentine's Day  PRNewswire

Three Incredible Supercars from the 2020 RM Sotheby’s Scottsdale Auctions - Forbes
Three Incredible Supercars from the 2020 RM Sotheby’s Scottsdale Auctions  Forbes

104 Vehicles Available at State Surplus Auction Saturday – WKTN- A division of Home Town Media - WKTN Radio
104 Vehicles Available at State Surplus Auction Saturday – WKTN- A division of Home Town Media  WKTN Radio

Online Wine Auctions: A Beginner’s Guide - Wall Street Journal
Online Wine Auctions: A Beginner’s Guide  Wall Street Journal

Public auctions often fetch more for in-demand properties - St. Augustine Record
Public auctions often fetch more for in-demand properties  St. Augustine Record

Preview: The 2020 Las Vegas Motorcycle Auctions - New Atlas
Preview: The 2020 Las Vegas Motorcycle Auctions  New Atlas

One year after kidney transplant, 9-year-old auctions prize-winning swine at Manatee County Fair - FOX 13 Tampa Bay
One year after kidney transplant, 9-year-old auctions prize-winning swine at Manatee County Fair  FOX 13 Tampa Bay

Three Ford GT Auctions Average $1.2M in... - The News Wheel
Three Ford GT Auctions Average $1.2M in...  The News Wheel

Amish Acres auction gaining local and national interest - WSBT-TV
Amish Acres auction gaining local and national interest  WSBT-TV

Christie’s Has Cancelled Plans for a Middle Eastern Art Auction in Dubai, Citing a Lack of Top-Quality Works - artnet News
Christie’s Has Cancelled Plans for a Middle Eastern Art Auction in Dubai, Citing a Lack of Top-Quality Works  artnet News

Late actor Paul Walker's vehicles garner $2.33 million at Arizona auction - Reuters
Late actor Paul Walker's vehicles garner $2.33 million at Arizona auction  Reuters

Chicago developer Hilco’s $240 million bid wins auction for bankrupt Philadelphia refinery - The Philadelphia Inquirer
Chicago developer Hilco’s $240 million bid wins auction for bankrupt Philadelphia refinery  The Philadelphia Inquirer

Arizona Car Week 2020: 4 car auctions to see in the Valley this week - ABC15 Arizona
Arizona Car Week 2020: 4 car auctions to see in the Valley this week  ABC15 Arizona

Here’s Jalen Hurts’ Alabama-Oklahoma helmet auction results, viral video with kids at Senior Bowl - AL.com
Here’s Jalen Hurts’ Alabama-Oklahoma helmet auction results, viral video with kids at Senior Bowl  AL.com

Missoula Art Museum celebrates 45 years at Annual Benefit Art Auction - KULR-TV
Missoula Art Museum celebrates 45 years at Annual Benefit Art Auction  KULR-TV

Bipartisan Bill Would Ban Reverse Auctions for Federal Construction Contracts - GovExec.com
Bipartisan Bill Would Ban Reverse Auctions for Federal Construction Contracts  GovExec.com

Detroit Piston Will Auction Off Australia-Themed Game-Worn Shoes - thegame730am.com
Detroit Piston Will Auction Off Australia-Themed Game-Worn Shoes  thegame730am.com

Estonia 5G auctions in legal limbo - Developing Telecoms
Estonia 5G auctions in legal limbo  Developing Telecoms

Outlet Center goes to auction - Brattleboro Reformer
Outlet Center goes to auction  Brattleboro Reformer

Hidalgo County to hold surplus auction in Mission - KGBT-TV
Hidalgo County to hold surplus auction in Mission  KGBT-TV

Plenty to bid on at Command Performances Trivia Night and Auction - NNY360
Plenty to bid on at Command Performances Trivia Night and Auction  NNY360

Paintings, jewelry owned by Marylou Whitney head to auction - Times Union
Paintings, jewelry owned by Marylou Whitney head to auction  Times Union

Wisconsin fur: Finnish auction house takes over Stoughton mink trading hub - Madison.com
Wisconsin fur: Finnish auction house takes over Stoughton mink trading hub  Madison.com

Rare '48 Tucker is just one of the million-dollar-plus cars up for auction this weekend - Yahoo Finance
Rare '48 Tucker is just one of the million-dollar-plus cars up for auction this weekend  Yahoo Finance

From an Iconic Italian Racing Bike to a Revolutionary Harley: 4 Standout Motorcycles Star at the Mecum Auctions - Robb Report
From an Iconic Italian Racing Bike to a Revolutionary Harley: 4 Standout Motorcycles Star at the Mecum Auctions  Robb Report

More than 100 vehicles up for bid at Ohio surplus auction - 13abc Action News
More than 100 vehicles up for bid at Ohio surplus auction  13abc Action News

Man who paid $3M for 2020 Corvette Stingray says he'll never drive it - Detroit Free Press
Man who paid $3M for 2020 Corvette Stingray says he'll never drive it  Detroit Free Press

Raymond Pettibon's Illustrated Works to Fetch Up to $800,000 USD at LA Auction - HYPEBEAST
Raymond Pettibon's Illustrated Works to Fetch Up to $800,000 USD at LA Auction  HYPEBEAST

Milford FFA Alumni Auction planned for Feb. 1 | Iroquois County's Times-Republic - Newsbug.info
Milford FFA Alumni Auction planned for Feb. 1 | Iroquois County's Times-Republic  Newsbug.info

Eastside Community Ministry Chair-ity Auction Approaching - WHIZ
Eastside Community Ministry Chair-ity Auction Approaching  WHIZ

Latunski's home foreclosed, up for auction - WILX-TV
Latunski's home foreclosed, up for auction  WILX-TV

AuctionTime.com Sells Over $9 Million in Equipment, Trucks & Trailers in January 22nd Auction - PRNewswire
AuctionTime.com Sells Over $9 Million in Equipment, Trucks & Trailers in January 22nd Auction  PRNewswire

Sotheby's Auctions Impressionist Paintings Recovered From Nazi Looting; Watercolors by JFK Also Go to Auction - Hyperallergic
Sotheby's Auctions Impressionist Paintings Recovered From Nazi Looting; Watercolors by JFK Also Go to Auction  Hyperallergic

‘Mona Lisa of Mustangs,’ Raced in ‘Bullitt,’ Sets Auction Record - The New York Times
‘Mona Lisa of Mustangs,’ Raced in ‘Bullitt,’ Sets Auction Record  The New York Times

Stolen Marc Chagall Painting Goes on Auction After Disappearing for 24 Years - Newsweek
Stolen Marc Chagall Painting Goes on Auction After Disappearing for 24 Years  Newsweek

Lake County supervisors discuss tax defaulted land auctions - Lake County Record-Bee
Lake County supervisors discuss tax defaulted land auctions  Lake County Record-Bee

How retailers can make more money in online auctions - EurekAlert
How retailers can make more money in online auctions  EurekAlert

First 2020 Chevrolet Corvette Stingray auctioned off for $3 million - Business Insider - Business Insider
First 2020 Chevrolet Corvette Stingray auctioned off for $3 million - Business Insider  Business Insider

McGavock auctions off Patrick Mahomes firefighter helmet for Lubbock families of first responders - KLBK | KAMC | EverythingLubbock.com
McGavock auctions off Patrick Mahomes firefighter helmet for Lubbock families of first responders  KLBK | KAMC | EverythingLubbock.com

3 Ways to Navigate First-Price Auction Adoption - Adweek
3 Ways to Navigate First-Price Auction Adoption  Adweek

Auction of a lifetime - San Marcos Daily Record
Auction of a lifetime  San Marcos Daily Record

Bugatti, Aston Martin, and other historic cars to sell at auction that could generate $60 million - Yahoo Finance
Bugatti, Aston Martin, and other historic cars to sell at auction that could generate $60 million  Yahoo Finance

Variety of vintage race cars sell well in Arizona auctions - RACER
Variety of vintage race cars sell well in Arizona auctions  RACER

mmWave auction poised to resume, on path to $6B - FierceWireless
mmWave auction poised to resume, on path to $6B  FierceWireless

Ashdown community auction set for Sat. night - ArkLaTexHomepage
Ashdown community auction set for Sat. night  ArkLaTexHomepage

DC-G Athletic Boosters To Host Cake Auction - raccoonvalleyradio.com
DC-G Athletic Boosters To Host Cake Auction  raccoonvalleyradio.com

Barrett-Jackson Celebrates Highest-Grossing Auction in 49-Year History With Over $141 Million in No Reserve Sales - Business Wire
Barrett-Jackson Celebrates Highest-Grossing Auction in 49-Year History With Over $141 Million in No Reserve Sales  Business Wire

Lynnway Auto Auction gets new owner, new name - Lowell Sun
Lynnway Auto Auction gets new owner, new name  Lowell Sun

Marc Chagall painting stolen 20 years ago resurfaces at Israeli auction - The Jewish News of Northern California
Marc Chagall painting stolen 20 years ago resurfaces at Israeli auction  The Jewish News of Northern California

Muskies vs Clinton | Cake Auction Night! | January 24th, 2020 - Discover Muscatine
Muskies vs Clinton | Cake Auction Night! | January 24th, 2020  Discover Muscatine

Easterseals to host 29th annual auction - Sandusky Register
Easterseals to host 29th annual auction  Sandusky Register

Women's Civic Club to host Beach Boogie Dance and Silent Auction - WJHG-TV
Women's Civic Club to host Beach Boogie Dance and Silent Auction  WJHG-TV

Annual dinner and auction helps build Habitat homes - Grand Island Independent
Annual dinner and auction helps build Habitat homes  Grand Island Independent

Swift 5G spectrum auctions indicate a sense of urgency to roll-out 5G - Tech Wire Asia
Swift 5G spectrum auctions indicate a sense of urgency to roll-out 5G  Tech Wire Asia

U.S. Government Sets Record for Debt Auctions - Wall Street Journal
U.S. Government Sets Record for Debt Auctions  Wall Street Journal

Phoebe Waller-Bridge Auctions Golden Globes Tuxedo on Ebay to Aid Australia Fires - Hollywood Reporter
Phoebe Waller-Bridge Auctions Golden Globes Tuxedo on Ebay to Aid Australia Fires  Hollywood Reporter

Thyssenkrupp to kick off auction for plant building unit-sources - Nasdaq
Thyssenkrupp to kick off auction for plant building unit-sources  Nasdaq

Modi to put loss-making Air India back on the auction block - Nikkei Asian Review
Modi to put loss-making Air India back on the auction block  Nikkei Asian Review

Important Abraham Lincoln presentation sword to be auctioned by Central Mass Auctions - PRNewswire
Important Abraham Lincoln presentation sword to be auctioned by Central Mass Auctions  PRNewswire

KOVELS; Caviar server fetches top dollar at auction - Maryville Daily Times
KOVELS; Caviar server fetches top dollar at auction  Maryville Daily Times

Hidalgo County hosting surplus auction on vehicles, equipment this weekend - KGBT-TV
Hidalgo County hosting surplus auction on vehicles, equipment this weekend  KGBT-TV

First 2020 Chevrolet Corvette C8 Auctions for $3 Million - Automobile
First 2020 Chevrolet Corvette C8 Auctions for $3 Million  Automobile

Formula One to hold auction for Australian bushfire relief - ESPN
Formula One to hold auction for Australian bushfire relief  ESPN

Mexico's president doubles down on nationalist line: no oil auctions - Reuters
Mexico's president doubles down on nationalist line: no oil auctions  Reuters

How foreclosure auction buyers will signal the next housing downturn - National Mortgage News
How foreclosure auction buyers will signal the next housing downturn  National Mortgage News

2 men arrested after trespassing call at auto auction business - WMUR Manchester
2 men arrested after trespassing call at auto auction business  WMUR Manchester

Heritage Charity Auction Settles with EEOC in Employment Discrimination Suit - The National Law Review
Heritage Charity Auction Settles with EEOC in Employment Discrimination Suit  The National Law Review

1970 Porsche 914/6 GT Sold for $1M at Auction Becomes Most Expensive 914 Ever - The Drive
1970 Porsche 914/6 GT Sold for $1M at Auction Becomes Most Expensive 914 Ever  The Drive

Paintings Made by JFK Among a Memorabilia Auction Asking $1.5 Million - Observer
Paintings Made by JFK Among a Memorabilia Auction Asking $1.5 Million  Observer

Manny Medina will auction his Coral Gables estate - Miami Herald
Manny Medina will auction his Coral Gables estate  Miami Herald

Lionel Train Auction Draws Bidders from Across US - businessjournaldaily.com
Lionel Train Auction Draws Bidders from Across US  businessjournaldaily.com

India to auction rare art belonging to diamond magnate arrested in UK - Reuters
India to auction rare art belonging to diamond magnate arrested in UK  Reuters

Mustang From Famed ‘Bullitt’ Car Chase Heads to Auction - The New York Times
Mustang From Famed ‘Bullitt’ Car Chase Heads to Auction  The New York Times

Bayshore Mall auctions off food court items - WISN Milwaukee
Bayshore Mall auctions off food court items  WISN Milwaukee

Fundraiser to feature theatre, humor and an auction - The Hutchinson News
Fundraiser to feature theatre, humor and an auction  The Hutchinson News

Jan 25 | JJ Kane Live Auction | Philadelphia, PA - Patch.com
Jan 25 | JJ Kane Live Auction | Philadelphia, PA  Patch.com

Amish community in Florida auctions quilts, raises $300K for Haiti relief - KIRO Seattle
Amish community in Florida auctions quilts, raises $300K for Haiti relief  KIRO Seattle

 

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