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Do You Sell Tires By Mail? Maybe You Should eBay


I just received an interesting email from eBay and it got me thinking... Do you sell tires by mail? Maybe you should 'eBay' (yes it's now a verb as well as a noun)

I know, if you're in the retail business - you have a shop, staff, overhead and all that a physical location requires. But what would you say if I mentioned that [at the time of writing this] eBay had concluded over 8,275 auctions for tires and tire related products in the last 90 days. That's about 91 transactions per day. And that number doesn't include other completed auto part auctions which totaled 1,581,529 - that's 17,573 auto-part auctions per day.

A Retail Sales Dream

Now I'm not suggesting that eBay is the sales answer to your retail dreams, and some of those auctions never resulted in a sale - but a lot did. Those are online adverts that cost pennies to post and resulted in a great deal of traffic and visibility for your product.

Here's a little known fact - I'm a registered eBay Trading Assistant. What this means is that amongst all the other things I do, I am 'qualified' to show people how to best sell things on eBay.

An Online Garage Sale

Now this all started a few years back, I had some junk to get rid of, and just for fun I decided to see what this eBay thing was. Well, let's say that a garage sale is never likely to happen again in my household, and I cleared out all the things I never figured I could. I was hooked.

And here's the neat part. Being The Practical Marketer?, I wondered how I could use this to my advantage - and here's what I learned.

If you have a website then you should sell on eBay - and not for the reasons you'd normally think. The main reason is search engine rankings.

Purple Widgets

While I was active on eBay, my adverts and auctions were consistently being indexed by the Google? Search Engine - I was always showing up in the top 10 searches for the items I was selling. If I was selling purple widgets, and someone went onto the Internet and typed 'purple widgets' thanks to eBay I'd show up - usually in position 3 for some reason.

Web Traffic For As Little As $0.30

Now pause for a moment, think about this. For as little as $0.30 (the base price of an eBay advert) you can post an advert on eBay and within a few seconds, hundreds, maybe thousands of people will see your advert.

eBay lets you link back to a page on your own website for more information - trying to cut eBay out of the deal by offering your products on the referred page is not allowed. They frown on that practice and the eBay police - yes, there are people who police eBay - will shut down your account.

But if you play by the rules and post adverts for products and services you'd normally sell in your store - and you offer them online for either the same price or less, you'll get exposure. And lot's of it if you do it right.

A Virtual Retail Store For Pennies!

You might think what's the point of someone 700 miles away seeing my advert - they'll never become a client. You're probably right about them not driving over to pick up their purchase - however 'eBayers' are used to paying for shipping and handling, so you would mail out your products.

So for pennies you get a virtual retail store, you'll get good search engine rankings, you'll get web traffic, and you can even expand your business operations by adding a mail order department (that'll impress the bank manager!)

So, as the title of this article so aptly asked... Do You Sell Tires By Mail? Maybe You Should eBay...

AUTHOR BIO: James Burchill is a freelance marketing consultant and author. He's also the editor and associate publisher for two of the automotive aftermarket industry's leading print publications and he's the publisher of http://www.CorrectLink.com - a new Internet publication for the automotive aftermarket in Canada.

In between all that, James helps people 'Sell more stuff, and make more money!' and publishes a series of informational and Internet products about advertising and marketing. His main website is http://www.JamesBurchill.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. September / 19 / 2018

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Saudi Arabia auctions real estates of billionaire Maan al-Sanea - apherald.com - unit of India Herald Group Publishers [P] LIMITED

apherald.com - unit of India Herald Group Publishers [P] LIMITED

Saudi Arabia auctions real estates of billionaire Maan al-Sanea
apherald.com - unit of India Herald Group Publishers [P] LIMITED
Riyadh sources stated that Saudi Arabia will auction real estate owned by indebted billionaire Maan al-Sanea and his company starting next month to help repay billions of riyals due to creditors. Meanwhile sources familiar with the matter told Reuters ...


Sotheby's Asia Week Auctions Total $33.9 Million In New York - PR Newswire (press release)

Sotheby's Asia Week Auctions Total $33.9 Million In New York
PR Newswire (press release)
19, 2018 /PRNewswire/ -- Sotheby's (NYSE :BID ) Asia Week sale series concluded this weekend in New York, with 750+ works spanning centuries of important Asian art sold across five auctions for a total of $33.9 million. Thus far in 2018, Sotheby's New ...


Sotheby's Asia Week Auctions Total $33.9 Million In New York - GuruFocus.com

Sotheby's Asia Week Auctions Total $33.9 Million In New York
GuruFocus.com
19, 2018 /PRNewswire/ --Sotheby's (NYSE: BID) Asia Week sale series concluded this weekend in New York, with 750+ works spanning centuries of important Asian art sold across five auctions for a total of $33.9 million. Thus far in 2018, Sotheby's New ...


Alia Bhatt auctions off her wardrobe to support a cause! - Bollyworm

Bollyworm

Alia Bhatt auctions off her wardrobe to support a cause!
Bollyworm
As we all know, Alia Bhatt launched her new philanthropic initiative named 'Mi Wardrobe is Su Wardrobe' (My Wardrobe Is Your Wardrobe) last May. Through the initiative, she sells handpicked garments from her personal wardrobe, for charity. Now Alia is ...

and more »

Ronnie James Dio's widow says it was 'very difficult' sending his possessions to auction: 'Some of the shirts still ... - Fox News

Fox News

Ronnie James Dio's widow says it was 'very difficult' sending his possessions to auction: 'Some of the shirts still ...
Fox News
The auction took place at Hard Rock Cafe New York on Sept. 14 and Sept. 15. Fans were able to score some unlikely items, including Dio's 1993 passport. The 73-year-old widow and former manager told Fox News the vast collection had been in storage for ...


Turkish Treasury borrows $347 mln through auction at interest rate of 25 pct - Hurriyet Daily News

Hurriyet Daily News

Turkish Treasury borrows $347 mln through auction at interest rate of 25 pct
Hurriyet Daily News
The auction was held for 12-month zero coupon bonds - new issuance - to be settled on Sept. 19 and mature on Sept. 18, 2019, according to an official statement. The average annual simple and compound interest rates of the 364-day bonds were 25.05 ...


Explainer: Why auction clearance rates matter - Domain News

Domain News

Explainer: Why auction clearance rates matter
Domain News
The Domain auction clearance rate is the portion of properties successfully sold at an auction, or prior to an auction. It is represented as a percentage. The percentage is found by dividing the aforementioned auction sales by the total number of ...


The post-spectrum phase of Indian telecom - The Ken

The Ken

The post-spectrum phase of Indian telecom
The Ken
After consolidation in the telecom industry, the remaining players say they have a surplus of spectrum. This is likely to throw a spanner in TRAI's plans for another spectrum auction. TRAI has recommended lowering base prices for the auction, but debt ...

and more »

Bemidji Sculpture Walk to hold auction for dog statues - Bemidji Pioneer

Bemidji Pioneer

Bemidji Sculpture Walk to hold auction for dog statues
Bemidji Pioneer
BEMIDJI—As of Monday, there were a dozen fewer sculptures around downtown Bemidji, as the painted dogs in storefront windows and on street corners were taken down to prepare for their upcoming sale.


Kings Care Foundation Mobile Auction - NHL.com

Kings Care Foundation Mobile Auction
NHL.com
Support the Kings Care Foundation by bidding on items through our Mobile Auction! Auctions take place at home games throughout the season based on homestands. Mobile bidding means you don't have to be at a game to participate in the auction -- you ...


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