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Do You Sell Tires By Mail? Maybe You Should eBay


I just received an interesting email from eBay and it got me thinking... Do you sell tires by mail? Maybe you should 'eBay' (yes it's now a verb as well as a noun)

I know, if you're in the retail business - you have a shop, staff, overhead and all that a physical location requires. But what would you say if I mentioned that [at the time of writing this] eBay had concluded over 8,275 auctions for tires and tire related products in the last 90 days. That's about 91 transactions per day. And that number doesn't include other completed auto part auctions which totaled 1,581,529 - that's 17,573 auto-part auctions per day.

A Retail Sales Dream

Now I'm not suggesting that eBay is the sales answer to your retail dreams, and some of those auctions never resulted in a sale - but a lot did. Those are online adverts that cost pennies to post and resulted in a great deal of traffic and visibility for your product.

Here's a little known fact - I'm a registered eBay Trading Assistant. What this means is that amongst all the other things I do, I am 'qualified' to show people how to best sell things on eBay.

An Online Garage Sale

Now this all started a few years back, I had some junk to get rid of, and just for fun I decided to see what this eBay thing was. Well, let's say that a garage sale is never likely to happen again in my household, and I cleared out all the things I never figured I could. I was hooked.

And here's the neat part. Being The Practical Marketer?, I wondered how I could use this to my advantage - and here's what I learned.

If you have a website then you should sell on eBay - and not for the reasons you'd normally think. The main reason is search engine rankings.

Purple Widgets

While I was active on eBay, my adverts and auctions were consistently being indexed by the Google? Search Engine - I was always showing up in the top 10 searches for the items I was selling. If I was selling purple widgets, and someone went onto the Internet and typed 'purple widgets' thanks to eBay I'd show up - usually in position 3 for some reason.

Web Traffic For As Little As $0.30

Now pause for a moment, think about this. For as little as $0.30 (the base price of an eBay advert) you can post an advert on eBay and within a few seconds, hundreds, maybe thousands of people will see your advert.

eBay lets you link back to a page on your own website for more information - trying to cut eBay out of the deal by offering your products on the referred page is not allowed. They frown on that practice and the eBay police - yes, there are people who police eBay - will shut down your account.

But if you play by the rules and post adverts for products and services you'd normally sell in your store - and you offer them online for either the same price or less, you'll get exposure. And lot's of it if you do it right.

A Virtual Retail Store For Pennies!

You might think what's the point of someone 700 miles away seeing my advert - they'll never become a client. You're probably right about them not driving over to pick up their purchase - however 'eBayers' are used to paying for shipping and handling, so you would mail out your products.

So for pennies you get a virtual retail store, you'll get good search engine rankings, you'll get web traffic, and you can even expand your business operations by adding a mail order department (that'll impress the bank manager!)

So, as the title of this article so aptly asked... Do You Sell Tires By Mail? Maybe You Should eBay...

AUTHOR BIO: James Burchill is a freelance marketing consultant and author. He's also the editor and associate publisher for two of the automotive aftermarket industry's leading print publications and he's the publisher of http://www.CorrectLink.com - a new Internet publication for the automotive aftermarket in Canada.

In between all that, James helps people 'Sell more stuff, and make more money!' and publishes a series of informational and Internet products about advertising and marketing. His main website is http://www.JamesBurchill.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. January / 18 / 2018

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Journey ends $135000 and countless lessons later for Jordan automotive students - Columbus Ledger-Enquirer

Columbus Ledger-Enquirer

Journey ends $135000 and countless lessons later for Jordan automotive students
Columbus Ledger-Enquirer
For the third time at one of the nation's most prestigious classic car auctions, Team Red Jacket sold for thousands of dollars the same 1996 Ford Mustang they had restored and customized to win the Quaker State Best in Class Challenge in December 2016 ...


Start your engines! Russo and Steele auction begins in Scottsdale - ABC15 Arizona

ABC15 Arizona

Start your engines! Russo and Steele auction begins in Scottsdale
ABC15 Arizona
Auction action began on at Noon. One of the featured vehicles up for auction at Russo and Steele this year, is a 1964 Chevrolet Cheetah. One of only ten genuine Cheetahs known to be in the United States today, ordered new by Alan Green. A 1967 ASA 1100 ...


Christie's International Real Estate Opens Its First Ever Real Estate Brokerage Gallery Space in Its Flagship New ... - Business Wire (press release)

Christie's International Real Estate Opens Its First Ever Real Estate Brokerage Gallery Space in Its Flagship New ...
Business Wire (press release)
Following a careful buildout process in Christie's U.S. auction headquarters at 20 Rockefeller Plaza, Christie's International Real Estate will open the new real estate gallery in a prominent space in the New York City auction house. Christie's ...

and more »

New 10-Year TIPS Auctions With A Real Yield Of 0.548%, Highest In 2 Years - Seeking Alpha

Seeking Alpha

New 10-Year TIPS Auctions With A Real Yield Of 0.548%, Highest In 2 Years
Seeking Alpha
The U.S. Treasury just announced that its offering of $13 billion in a new 10-year TIPS - CUSIP 9128283R9 - resulted in a real yield to maturity of 0.548%, the highest for this term at auction in two years. The coupon rate was set at 0.500%, also the ...

and more »

Zombies Goodbye: NY Foreclosure Auctions Jump In 2017 | Report - Patch.com

Patch.com

Zombies Goodbye: NY Foreclosure Auctions Jump In 2017 | Report
Patch.com
New York is one of just a handful of states that saw a jump in foreclosure auctions in 2017, according to a new report. Its findings suggest that the state's aggressive attack on zombie properties is beginning to pay off. New York bucked the national ...

and more »

NBTC favours changes to spectrum auctions - The Nation

NBTC favours changes to spectrum auctions
The Nation
Originally, the NBTC divided the 45MHz bandwidth of the 1800MHz spectrum into three licences each with 15MHz bandwidth. He said that the proposed switch to nine licences was in line with the ideas of the telecom operators aired at the recent public ...


Auction company sues Augusta National over trademark name Green Jacket Auctions - The Augusta Chronicle

The Augusta Chronicle

Auction company sues Augusta National over trademark name Green Jacket Auctions
The Augusta Chronicle
The company has conducted about 30 auctions of memorabilia worth millions of dollars, including several green jackets. The jackets are worn by members of the Augusta National Golf Club and awarded to the winner of each year's Masters Tournament. The ...

and more »

Quinn's tracks beauty of 'Natural World' with Jan. 25 Prints Auction - Auction Central News

Auction Central News

Quinn's tracks beauty of 'Natural World' with Jan. 25 Prints Auction
Auction Central News
Maria Sibylla Merian (German, 1647-1717), Cayman with Snake, from Metamorphosis Insectorum Surinamensium, Amsterdam, 1719, 20.25 x 14.25in. Est. $4,000-$6,000. FALLS CHURCH, Va. – On Thursday, January 25, the Waverly Rare Books & Prints division of ...


Apple Macintosh logo by Andy Warhol goes up for auction, valued up to $30K - AppleInsider (press release) (blog)

AppleInsider (press release) (blog)

Apple Macintosh logo by Andy Warhol goes up for auction, valued up to $30K
AppleInsider (press release) (blog)
A rare piece of art history is now up for sale in the form of an Apple Macintosh logo painted and signed by pop artist Andy Warhol. Thought its exact raison d'etre is unknown, the work may be a color study for an Apple advertising commission, according ...

and more »

What next for contemporary art auctions? - Spectator.co.uk (blog)

Spectator.co.uk (blog)

What next for contemporary art auctions?
Spectator.co.uk (blog)
With auction houses in the news following record-breaking sales, I sat down with Ralph Taylor, Global Head of Post-War and Contemporary Art at Bonhams, to discuss how the contemporary art market is shaping up for 2018. Are auction houses getting too ...

and more »

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