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If you've ever heard the expression "the devil is in the details," you can probably already guess how it relates to today's lesson. The bulk of the work you do as an eBay seller will be easy and repetitive, but it is the minor details that will make or break your business. In today's lesson, I am going to talk about the single most important "detail" - and why you absolutely must pay attention to it if you want to be successful selling on eBay.
At some point in your career as an eBay seller, you probably stumbled over two types of sellers that completely bewildered you: the first type was selling items for absolutely stupid prices--so low that they couldn't possibly be making a profit; in contrast, the second type was selling items for unbelievably high prices. . .and somehow getting bids.
The second type of seller knows that the devil is the details--the details being your auction title and description.
Knowing this seemingly insignificant piece of information and putting it into practice makes all the difference in the world. It can literally mean the difference between 25 and 250 auction views.
The amount of traffic you receive on eBay is dependent on the keyphrases and keywords you use to form your title and the keywords and keyphrases you pepper throughout your description.
While there are a number of ways to navigate eBay, almost every visitor uses either "titles" or "titles and descriptions" to search for auctions. If they search for "green ipod mini" and your title or description includes "green ipod mini," your search result will be displayed.
When most sellers create auctions, they concentrate on describing the item or converting visitors with powerful sales copy; however, what they don't do-- almost without exception--is add traffic-pulling keywords to their titles and pepper keywords throughout their descriptions.
In fact, some sellers neglect this to such a great extent that they misspell important keywords in their titles and description. This is the first type of seller we talked about. As a result, they attract no buyers-- with the possible exception of people who scour misspelled auctions to purchase underbid items that are unintentionally"hidden."
. . .so don't fool around when you create your auction title and description! You now know better.
This is the single most important determinant of the amount and quality of traffic you receive as a seller on eBay. Use it, and you will immediately attract more interested buyers; ignore it, and you voluntarily give interested buyers to the seller who is already selling the same products as you for twice the price.
http://www.workathomerightnow.net/eBay.html - Written by Isaiah Hull, author of "How to Profit on eBay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!
Massive Paradiso Del Mar estate goes to auction Saturday in Manalapan
The views are absolutely gorgeous,” said Daniel DeCaro, founder and CEO of DeCaro Auctions International, which is conducting the sale. “It's being sold furnished. It's really just a turnkey. You buy it and move in.” The main house, which is on a lake ...
La Salle artworks attract mild interest at New York auction
The negative feelings stirred up by the sales, which administrators have insisted will bolster teaching and capital projects central to the school's strategic plan, continue to disturb the campus. Student Paul Fitzpatrick, co-founder of the Friends of ...
AZ Big Media
State Land Department will auction 269-acre parcel
AZ Big Media
The auction is open to the public. An auction notice containing bidding information as well as a schedule of upcoming auctions is available at www.azland.gov/upcoming-auctions. The successful auction amount from this sale on April 25 will be placed in ...
Copy of Action Comics #1 could fetch $600k at auction
A copy of Action Comics #1 (1938), featuring the first appearance of Superman, is on the auction block. The current bid is $300k and Heritage Auctions says it could go up to $600k or more. The book considered by many to be the “Holy Grail” of comics ...
Dove House fundraiser includes online auction bidding
Although the Dove House Children's Advocacy Center's biggest fundraiser of the year is sold out next month, you can still help support the organization via its online auction. Dove House, which assists child victims of sexual abuse and their non ...
5-Year TIPS Auctions With A Real Yield Of 0.631%, Highest In Nearly 9 Years
The after-inflation yield was the highest for any 4- to 5-year TIPS auction since October 2009. The coupon rate was set at 0.625%, the first time any TIPS of this term has had a coupon rate higher than 0.125% since April 2010. The inflation breakeven ...
Figures down year on year at Auction House London sale
Auction House London raised £13m at its latest sale last week, selling 57, or 68%, of the 85 lots offered – less than the £14.6m raised and 76% success rate achieved last April. Eight lots sold before the auction for undisclosed prices. The star lot at ...
James Bond actor Daniel Craig auctions Aston Martin for New York education project
The Centenary Edition, midnight-blue Aston Martin Vanquish owned by James Bond actor Daniel Craig goes under the hammer at Christie's Exceptional Sale in New York on Friday. Expected to reach between $400,000 and $600,000 (€324,000 to €486,000), the ...
How Far Has the Photography Market Really Come? Four Data-Driven Conclusions from the Spring Photography ...
New York's most recent slate of spring photography auctions still looms large in the rear-view mirror—but their visibility owes much more to their proximity than the size of their profits. After reaching a peak in 2013, photography sales have slid ...
Otago Daily Times
Global dairy auction firm
Otago Daily Times
Overall auction prices lifted 2.7% while the 0.9% whole milk powder price lift was in line with expectations. Milk fat prices were strong. Anhydrous milk fat jumped 5.4% after the previous auction's fall and butter prices rose 2.9%. Westpac senior ...
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