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eBay is a Tool. It is an awesome tool that can be used to make you tons of money in a short period of time without a lot of work or effort on your part. But there is a big secret about using eBay to really explode profits and over 90% of eBay users know nothing about it.
It is a concept used by big name marketing experts like Dan Kennedy, Joe Vitale, John Carleton, and others. So what is this amazing little secret? Only this: selling to the same customers over and over.
Dan Kennedy in particular has stressed how this can really explode your profits, here's why; first, you already know they are interested in what you are selling because they have bought from you before. They trust you and your customer service and if you have kept in touch with them the right way they feel like they "know" and "like" you. People buy from people they know and like.
Second, every dollar you spend to advertise your product goes a lot farther if the customer seeing and responding to your ad buys from you again and again. This way you can eventually build up a loyal customer base and spend your marketing efforts on there people and much less on "getting new customers". Remember people buy more easily from those they know and like so it's much easier to make higher profits from responsive people than from a "cold market".
So how does eBay tie into all this? Well lets look at selling on the internet in general. First for $0.35 cents you can list your item where people come looking for it intending to buy. This is so important simply because getting a steady stream of visitors to a website so you can capture their email address either takes a lot of Search Engine Optimization, a lot of time, or a lot of money, and in most cases all three.
The secret to using eBay is in both after the auction and your "about me" page. First when an auction ends you should have the buyers email address to contact them concerning payment, etc. You just got their email address for further communication. The first email you send them should attempt to help them "get to know" you. You should also show excellent customer service by leaving good feedback and following up via email after the auction to ask them if they received the item and if they are happy with their purchase. Mention that you occasionally offer great deals that are for past customers only as your way of saying thank you. Try to be specific about the deals like "free shipping" or "25% off your next purchase" or a package deal that you don't offer to anyone else. Then ask them to opt in to your newsletter to find out when these sales happen. If you can, offer them a free gift for opting in to your newsletter, this increases response rates.
The second way to use eBay is the about me page. On this page always have a link to your website where customers can order similar products or "reorder" an item they may have purchased before. Once you get them to your webpage try to get them to opt in to your newsletter by offering them some kind of free gift as a bribe.
So remember the real secret to using eBay for exploding profits is selling to the same customers over and over again. Getting new customers is much more expensive then selling to ones that already know and like you.
Winds of change with reverse auctions
Wind power producers were always paid at a pre-determined rate for the power they produced (feed-in tariff). But this allowed producers who could develop a site as a monopoly to pad costs and accrue returns far in excess of what a utility could expect ...
6 Indian marquee players up for grabs at IPL Auctions
With the IPL auctions around the corner, the BCCI has released the final list of players who will be available for auctions on January 27th and 28th. 16 marquee players will be up for grabs of the total 578 players at the auctions. Here is a detailed ...
gulftoday.ae | Morocco probes dinosaur tail sold in Mexico auction
RABAT: Moroccan authorities have opened an inquiry into the origins of a dinosaur tail from the North African country sold at auction in Mexico, the culture ministry said. The four-metre-long (13-foot) fragment of an "Atlasaurus tail from the Jurassic ...
Open-minded on spectrum sale timing, will await Trai report, says Department of Telecom
The Department of Telecom (DoT) has kept an open mind on the timing of the next round of spectrum auction and will await regulator Trai's report before firming its views, says a top government official. The Telecom Regulatory Authority of India (Trai ...
Open-minded on spectrum sale timing,will await TRAI report: DoT
The Department of Telecom (DoT) has kept an open mind on the timing of the next round of spectrum auction and will await regulator TRAI's report before firming its views, says a top government official. The Telecom Regulatory Authority of India (TRAI ...
Open-minded on spectrum sale timing,will await Trai report:DoT
New Delhi, Jan 21 The Department of Telecom (DoT) has kept an open mind on the timing of the next round of spectrum auction and will await regulator Trai's report before firming its views, says a top government official. The Telecom Regulatory ...
Melbourne's outer suburbs get headstart on 2018
CoreLogic state director for Victoria Geoff White said suburbs with a large amount of auctions as well as a high clearance rate were in a particularly strong position. “Those areas that have been at, or below, the Melbourne median house price have ...
Sportskeeda (satire) (press release) (blog)
IPL auction 2018: Sehwag backs Yuvraj Singh to make a strong comeback, reveals KXIP's favoured RTM picks
Sportskeeda (satire) (press release) (blog)
He mainly chose the all-rounders as his hot picks ahead of the auction. He said, “Ben Stokes, Dwayne Bravo and Mitchell Starc are the international players everyone wants. I won't be surprised if Stokes goes for around $1.5 million. I expect the capped ...
The ClassicCars.com Journal (blog)
Carlisle Auctions adds new summer sale
The ClassicCars.com Journal (blog)
“At Carlisle Auctions, we like to give every auction buyer and consigner the proper time to buy and sell their vehicles and that's why we are adding this event,” he added. “There couldn't be a better time of year than June 16 to add a 200-car ...
Salaam's mother thinks Heisman up for auction was stolen
DENVER (AP) — As online bids for Rashaan Salaam's Heisman Trophy near $300,000, the mother of the former University of Colorado running back is convinced the trophy was stolen. Khalada Salaam told CBS Sports in a story published Friday that the family ...
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