Best Business Tips and Strategies information channel:
We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
As a counselor, therapist or healing professional (massage therapist, physiotherapist, alternative health practitioner, etc.) it is quite likely that you did not chose your profession because you wanted to be a business person. As a result, it can be challenging to go into business for yourself and be successful. Taking time to prepare and plan as you build your private practice will help you avoid costly and time-consuming mistakes. Below are ten areas to address to help ensure your success.
1. Get Your Life in Excellent Shape
Counselors, therapists and healing professionals know that our personal lives affect our professional lives, yet many who are struggling to market a private practice fail to take this into account. Look at all aspects of your life and determine what seems to be working for you and what needs to change. Determine any activities you need to reduce or eliminate in order to have the time and energy to market your practice. Examine your lifestyle and personal work habits and see where improvement needs to be made. The more your life is on order, the more time and energy you will have for marketing and building a practice.
2. Develop a Financial Plan
Before you start your private practice, assess your financial situation and make a financial plan. Make sure you have funds from other sources until your practice becomes established. Do not put your self in a position where you are desperate to secure clients in order to pay your bills. Potential clients may sense your desperation and may not be eager to hire you. Feeling secure financially will allow you to market and build your practice with greater confidence and ease.
3. Know that You Are a Business Owner
It is essential that you start seeing yourself as a business owner if you haven't made this mind-shift already. You must pay careful attention to all aspects of your business--your revenue and expenses, how you spend your time, methods of attracting clients, and developing operating systems that allow your business to run smoothly.
4. Develop a Vision for Your Practice
It's difficult to get somewhere if you don't know where you are going. Develop a detailed vision of what you want your priavte practice to look like in 6 months, 1 year and 5 years and write it down. How many clients do you want to have? What days and hours do you want to work? How much income do you need/want? The more clarity and specificity you have, the more likely you will turn your vision into reality.
5. Develop at Least One Specialization
Helping and healing professionals new to private practice often fear that if they are too narrow in the type of services they offer, they will rule out many other potential clients. The opposite is actually more often true as people tend to want to hire specialists. The more targeted you are in marketing your practice, the more you will stand out from others and become known for your expertise. In addition, it's easier to market your practice to a particular group if you know where to find them.
6. Determine Any Negative Attitudes and Fears You Have About Marketing
Many counselors, therapists, and healing professionals are uncomfortable with the marketing aspect of being in private practice. They see their role as to be there for others and not to promote themselves. Our repeated exposure to negative and manipulative types of marketing further contributes to the belief that marketing ourselves is somehow inappropriate. Any negative attitudes and fears you have about marketing a practice need to be eliminated. You can and should find ways to market with integrity and authenticity. Be proud of your services and have confidence that you have something to offer people that they need and want.
7. Develop a Marketing Plan
In order to market your private practice successfully you must have an integrated marketing plan. One of the most common mistakes helping and healing professionals make is trying a few methods of marketing your practice haphazardly, and when the results are not immediate, they erroneously assume the techniques don't work. Flourishing private practices are frequently built upon a number of marketing strategies that work together over time. To market effectively you must make yourself repeatedly visible to potential clients and referral sources so that they get to know and trust you.
8. Choose Marketing Methods That Excite You
Take some time to explore and develop marketing methods that suit your unique talents and interests. There are numerous ways to promote your practice. To get ideas, read books, take courses, ask other professionals how they built their practices, or hire a marketing consultant or coach. Marketing can be an enjoyable and creative process that provides a balance to the work you do with your clients. Find a way to take pleasure in this aspect of your business and you will be more motivated to do it.
9. Make a Commitment To Build Your Practice
Typically it can take anywhere from 1-3+ years to build a full practice. Exactly how long will depend on several factors including the size of your current network, how effectively you market, the demand for your area of expertise, and how much time you spend developing your practice. Make a commitment to take action steps on a regular basis. It's best if you set aside a specific amount of time on a weekly basis for marketing your practice, and try to stick to this schedule even when you become discouraged or become tempted to allow other things to take priority.
10. Get Support
Because you will be primarily working alone, you may feel isolated and discouraged at times. It's important to have people and resources you can access for support. Most successful people have consistently had other people helping them. Whether you get expert guidance from a professional business coach or consultant, or get help from your colleagues and friends, getting support, guidance and feedback on your ideas and goals is essential. The more support you get, the greater your chances of success with your private practice.
Many professionals who are having difficulty building their private practices tell me the reason they can't get clients is either because there is too much competition or because of tight economic times. While it may be true that competition for clients has increased and that financial resources are limited for many people, there will always be those professionals in your particular field who do have a full practice.
Competition is not going to go away and you have you don't have control over the economy. You need to find a way to develop and sustain a private practice in spite of these apparen't obstacles. If you act on the above ten guidelines on a consistent basis, you should have a thriving practice within a few years. Be persistent, believe in yourself, learn from your mistakes, and most importantly, get out there and market your practice.
© Juliet Austin
Bio of Author
Juliet assists helping and healing professionals (coaches, therapists, counselors, massage therapists, chiropractors, etc.) who are struggling to build their practices. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy.
A graduate of both Coach U, The Institute for Life Coach Training and member of The School of Coaching, Juliet has been a practicing coach for almost 7 years. Juliet is also the Director of the Canadian Office of The Institute for Life Coach Training, a training program for therapists wanting to become coaches. She is former member of the founding board of the Vancouver Chapter of the International Coaching Federation (ICF) and a current member of the ICF and Coachville.
Juliet can be reached through her website at: http://www.julietaustin.com or through her marketing blog at http://www.marketingaprivatepractice.com
Plan Your Success In Seven Ways
Many businesses lose money yearly because they don't think creatively about the future. They run their businesses doing what they think they should: dealing with customers, dealing with problems, ordering for their business, and paying their expenses.
Top 10 Items For A 21st Century Toolbox!
Skilled workers of every age have prized their tools. I recently visited a Museum of Natural History and was amazed at the craftsmanship and precision of the sextants and chronometers that allowed explorers to map our world in the 18th and 19th centuries.
Ten Ways to Strengthen Your Reading Habit
Most people wish they read more. It is an activity that is both fun and enlightening.
Shaking Your Money Tree: Seven Ways to Make Quick Cash
Does your business have a money tree you can shake when a little extra cash is needed? Every business should have one! What I mean by a money tree is something you can do to quickly generate revenue when you need it. Where can you find a money tree? Although you can't buy one at your local garden store, they are more common than you might imagine.
Top 10 Ways to Start a Business For Less Than $500
We've heard numerous success stories of Internet entrepreneurs like Jeff Bezos, who started Amazon.com from his garage, using cheap plywood to construct desks.
Top Seven Questions for Starting Projects More Effectively
We all are project managers. Some of us manage projects like vacations or reunions, while others run implementations of new software systems, consolidation divisions of companies, launch new products, or build buildings.
Event Planning: Seven Best Practices Successful Planners Use
Do you plan events for the corporate world like product launches, conferences, seminars, etc? If so, check out these seven practices of successful event planners.It's easy to dismiss these points thinking they're trivial.
Seven Ways to Get the Most Out of the Next Training You Attend
Sometime soon you will be attending some training. It may be a one hour tele-seminar, a one day class, professional conference, or a weekend retreat.
7 Ways To Make A GREAT First Impression!
1. Focus on the other Being known as a 'natural' at interpersonal communication is not just a gift that a select few enjoy.
7 Online Banking Success Stories
You have seen their ads and you may have wondered if they are worth a second look. What am I talking about? Online banks! Also known as internet banks, these are financial institutions who provide the majority of their banking services over the internet.
Making Money over the Internet : 5 Cool Tips
The Internet is a fast growing medium, transcending the personal ,geographical, political and cultural barriers. Because of its popularity and diversity, for an ambitious and hard working person, it is the right medium to make unlimited wealth the only thing is that you should know how to do it, the knack of doing it comes only with practice ,but a non-starter doesn't get any practice.
How to Become an Expert in Your Niche Business
What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.
10 Compelling Reasons Not to Downsize
Almost daily, newspapers, business magazines, radio and television carry reports of corporations, large and small, that are downsizing. Their attention is chiefly focused on the impact to the employees, as they are the ones most acutely experiencing the immediate effects.
Private Practice Success: 10 Essentials for Starting a Practice
As a counselor, therapist or healing professional (massage therapist, physiotherapist, alternative health practitioner, etc.) it is quite likely that you did not chose your profession because you wanted to be a business person.
7 Money Saving Tips to Decrease Home Business Expenses
We all know that running a home business is highly satisfying, and at times downright liberating! No clock to punch, no dress code, and best of all, no boss to answer to. But there are also many facets of business ownership that entrepreneurs must stay on top of.
The Benefits Of Helping An Online Business Newbie
Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems.
Seven Questions to Improve Your Business, Your Relationships, and Your Life
Seven Questions to Improve Your Business, Your Relationships, and Your Life One of the most powerful tools we have as humans is our ability to ask questions. The more adept we are at asking them (and waiting for and listening to the answers), the more effective we will be.
Why Don't They Just Get It Done: 7 Performance Tactics for CEOs
Buckling under the weight of chronic corporate restructuring, and frustrated by performers who don't respond to carefully crafted strategic plans, high level executive leaders are being confronted by a growing performance gap between what needs to get done and what gets done. Sound familiar? It's a troublesome trend that is likely happening in your firm right now.
Yummy Yummy: Top 7 Business Lessons from the Wiggles
At Macquarie University in the early '90s, three Australian early childhood education majors, Murray Cook, Greg Page, and Anthony Field, decided they had an urge to dress up in brightly colored red, yellow, and blue (respectively) costumes that look like the uniforms on the original "Star Trek" series. It wasn't long before they convinced Anthony Field's bandmate in The Cockroaches, Jeff Fatt, to don a purple shirt and start entertaining at birthday parties while they danced and sang about fruit salad and wallabies.
10 E-mail Organization Tips
Who doesn't have issues with organizing their inbox!? I receive close to 600 e-mail each day due to the variety of activities and contacts I have online. Some I am truly interested in their content - most I am not.
Akron City Directory
© 2012 - 2019 All Rights Reserved