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Advice for New Coaches: 10 Ways to Attract Your First Paying Client and Receive Endless Referrals


Many new coaches struggle to attract their first client. Often, these coaches are so desperate to prove themselves, they'll sacrifice their financial health to coach their first few clients for free.

There's no need to struggle like this. As a new coach, you can use many clever techniques to gain trust and raise your profile so that your first client pays what you're worth and walks away singing your praises.

Here's 10 things that worked for me in the first 18-months of my coaching business. If you're new to coaching, use these techniques to heighten your chances of enrolling your first client who will hand over the money.

1. Lead an online forum or discussion board. Having an online forum, listserv, discussion board or email discussion list is an excellent way to build your credibility. Currently, I lead a forum on ryze.com specifically for women who want to become more confident. The women on my network see me as an expert in my particular field and this is one way I build trust. Because I've built my credibility by giving my expertise on my forum, these women sign up for my teleclasses or workshops with no hesitation because they know they'll receive exceptional value.

2. Focus on a niche market. As I mentioned before, I focus on helping women realize their self-employment dreams faster. Because of my narrow focus, I get a lot of clients. And this helps me to build a referral network of women who sing my praises to their peers and friends.

3. Have a provable track record. I'm in awe at how many coaches want to coach people in certain areas, and they themselves have no track record. For example, why would anyone hire a relationship coach who has had 2 divorces and is still single? Or, why hire a business coach who has had 2 failed businesses? In order to gain trust, I focused on one of my strengths - my success in leaving my full-time job and becoming my own boss in 12-months. I did it, so I teach women to do it. Because of this, I gain more trust.

4. Network online. Using social networks to meet people is yet another way to gain trust and raise your visibility. I'm a member of ryze.com, ecademy.com and linkedin.com and I've met alot of great people. Because I actively participate on these 3 sites, people now refer business to me. I have clients all over North America and that's due to the trust I've built by networking online.

5. Submit articles to article submissions services. I can't tell you how many interviews I've gotten on TV and radio stations because the segment producer or production assistant found my articles online. I would highly recommend that you use these services. They help to raise your ranking in search engines based on certain keywords. Also, if people see you in the media alot, they assume you must know your stuff and this is yet another way of building your credibility.

6. Maintain a blog. I've been blogging since 1998, so this isn't new to me. However, what's new is the speed in which search engines pick up my blog entries. Because I update it three times a week, my blog entries show up really high in google.com, depending on the keywords entered. Prospects read my blog, then email to inquire about my services. The media reads my blog and call me to be their local expert on a national or international story. Clients are reading my blog and contact me to extend their coaching contracts. Get a blog as it helps to build credibility.

7. Focus your message. The last thing people want to do is hire someone who keeps changing their tagline, business name or target market each week. I met a coach recently who changed his tagline every time he sent out an email. Then, he'd post questions on coaching email lists asking what he should focus on and how to get clients. In my mind, I would never refer a client to him because he seems scattered. As a new coach, I highly recommend that you do not launch your coaching business until you do some research and write a business plan. More people will trust you if you look polished, focused and in control.

8. Be an expert in something. Don't make the mistake of saying that you coach everyone. Being an expert in one area is much better than being a generalist in every area. Also, being an expert means that people will trust your viewpoint and sign up for your services since you must really know your stuff. So, aim to know something really well, develop your own point of view and be delirious as the clients come pouring in.

9. Develop a newsletter. When I launched my website, I made sure I had a newsletter sign-up box on every page. A newsletter is important to your coaching business because you can provide valuable information to both clients and prospects. I send out a newsletter twice a month that contains an interview and links to related products that I offer. A newsletter acts as a non-interactive conversation between you and the subscriber. When they're ready to hire a coach, instead of searching the web, your newsletter will remind them that you exist.

10. Join a professional coaching association. You can't do this all by yourself, so it's a great idea to join an organization of your peers. That way, you can ask questions in a safe and inviting environment. Also, your peers can refer business to you and this can only happen if trust has been established. I highly recommend the following:

At the end of the day, it's all about perception. And to some people, perception is reality. So, give people a reason to trust you and most likely, they will.

Leesa Barnes is a career transition expert who inspires women to create the career they deserve through her coaching programs and workshops. For more information about Leesa, visit her website at http://www.savialane.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. September / 28 / 2020
MASTER GARDENERS: Home remedies to keep snails, slugs out of your garden - Odessa American
MASTER GARDENERS: Home remedies to keep snails, slugs out of your garden  Odessa American

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Home Remedies For Constipation: Consuming This Desi Ingredient Can Help You Get Rid of The Problem  India.com

Cold feet: Causes and home remedies - TheHealthSite
Cold feet: Causes and home remedies  TheHealthSite

The 5 best home remedies for a sinus infection - Insider - INSIDER
The 5 best home remedies for a sinus infection - Insider  INSIDER

Mexican migrants in US treat COVID-19 with home remedies - Xinhua | English.news.cn - Xinhua
Mexican migrants in US treat COVID-19 with home remedies - Xinhua | English.news.cn  Xinhua

Home remedies for yeast infections that actually work — and which to avoid - Insider - INSIDER
Home remedies for yeast infections that actually work — and which to avoid - Insider  INSIDER

Can home remedies help my sciatica? - Harvard Health
Can home remedies help my sciatica?  Harvard Health

Feeling under the weather? Experts say these home remedies may help you feel better - KSAT San Antonio
Feeling under the weather? Experts say these home remedies may help you feel better  KSAT San Antonio

Myanmar: Suu Kyi urges people not to follow home remedies for Covid-19 treatment - The Star Online
Myanmar: Suu Kyi urges people not to follow home remedies for Covid-19 treatment  The Star Online

5 easy and natural home remedies for cold and cough - Jagran English
5 easy and natural home remedies for cold and cough  Jagran English

3 easy home remedies for kidney stones - Times of India
3 easy home remedies for kidney stones  Times of India

Turning Food into Home Remedies Is My Love Language - Bon Appetit
Turning Food into Home Remedies Is My Love Language  Bon Appetit

Malaika Arora's Home Remedies For COVID-19 - Kashmiri Kahwa, Ginger Powder And More - India.com
Malaika Arora's Home Remedies For COVID-19 - Kashmiri Kahwa, Ginger Powder And More  India.com

Bananas, aloe vera and other home remedies to manage diabetes in natural ways - Times Now
Bananas, aloe vera and other home remedies to manage diabetes in natural ways  Times Now

Prevent dehydration with these easy home remedies - The Indian Express
Prevent dehydration with these easy home remedies  The Indian Express

Home remedies for allergy - Times of India
Home remedies for allergy  Times of India

Indian government issues home remedies for COVID19 management - Times of India
Indian government issues home remedies for COVID19 management  Times of India

5 home remedies to control blood sugar level - Times of India
5 home remedies to control blood sugar level  Times of India

Best Home Remedies For PCOS: Five Kitchen Ingredients to Help Combat Polycystic Ovary Syndrome - India.com
Best Home Remedies For PCOS: Five Kitchen Ingredients to Help Combat Polycystic Ovary Syndrome  India.com

5 Simple Home Remedies to Relieve Body Pain - News18
5 Simple Home Remedies to Relieve Body Pain  News18

What is thrush in babies? Home remedies and prevention tips to keep your child safe from the yeast infection - PINKVILLA
What is thrush in babies? Home remedies and prevention tips to keep your child safe from the yeast infection  PINKVILLA

Deal with damaged hair with our effective home remedies - TheHealthSite
Deal with damaged hair with our effective home remedies  TheHealthSite

4 effective home remedies to get rid of chapped lips - Times of India
4 effective home remedies to get rid of chapped lips  Times of India

The pain gripped his left ankle. Within months, it ominously began to spread. - The Washington Post
The pain gripped his left ankle. Within months, it ominously began to spread.  The Washington Post

Skincare Awareness Month: 5 Home Remedies For Flawless, Glowing Skin - India.com
Skincare Awareness Month: 5 Home Remedies For Flawless, Glowing Skin  India.com

'Corps of Aches & Pains' online activity for kids planned at Lewis & Clark Center Oct. 3 - Sioux City Journal
'Corps of Aches & Pains' online activity for kids planned at Lewis & Clark Center Oct. 3  Sioux City Journal

10 Trusted Home Remedies for Natural Anxiety Relief - MSN Money
10 Trusted Home Remedies for Natural Anxiety Relief  MSN Money

Home Remedies For Insomnia: Not Able to Get Enough Sleep? Know How Ayurveda Can Help - India.com
Home Remedies For Insomnia: Not Able to Get Enough Sleep? Know How Ayurveda Can Help  India.com

5 quick home remedies for sore throat and other common cold symptoms - Times Now
5 quick home remedies for sore throat and other common cold symptoms  Times Now

TERRI SCHLICHENMEYER: Headaches, possible treatments are the focus of 'Splitting' - Goshen News
TERRI SCHLICHENMEYER: Headaches, possible treatments are the focus of 'Splitting'  Goshen News

Use these 5 home remedies to hydrate the body - Times of India
Use these 5 home remedies to hydrate the body  Times of India

Explained: Indigestion and home remedies to treat it by dietitian Nmami Agarwal - Times of India
Explained: Indigestion and home remedies to treat it by dietitian Nmami Agarwal  Times of India

Are you willing to try DIY dentistry? We review the at-home remedies to get your teeth stuck into - Daily Mail
Are you willing to try DIY dentistry? We review the at-home remedies to get your teeth stuck into  Daily Mail

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Heel spurs: Home remedies to get rid of abnormal calcium deposits  TheHealthSite

Home remedies for Hair Growth – The Island - The Island.lk
Home remedies for Hair Growth – The Island  The Island.lk

People's Pharmacy: Pectin in grape juice stopped nighttime bathroom trips - Greensboro News & Record
People's Pharmacy: Pectin in grape juice stopped nighttime bathroom trips  Greensboro News & Record

The doctor warned her mom not to fly. But since when did her mom take advice? - Houston Chronicle
The doctor warned her mom not to fly. But since when did her mom take advice?  Houston Chronicle

Give Your Skin Some Love - Mumbai Mirror
Give Your Skin Some Love  Mumbai Mirror

5 health benefits of Mulethi - Use the Ayurvedic home remedy for dry cough, digestive troubles - Times Now
5 health benefits of Mulethi - Use the Ayurvedic home remedy for dry cough, digestive troubles  Times Now

PCOS Awareness Month 2020: Effective Home Remedies To Combat Polycystic Ovary Syndrome - SpotboyE
PCOS Awareness Month 2020: Effective Home Remedies To Combat Polycystic Ovary Syndrome  SpotboyE

Home remedies to relieve body pain after normal delivery - Pledge Times - Pledge Times
Home remedies to relieve body pain after normal delivery - Pledge Times  Pledge Times

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Bridal Advice: 5 easy ways to revitalise your mane at the comfort of your home  PINKVILLA

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The eczema treatment in your kitchen cupboard - how to relieve your itchy skin at home  Express

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Immunity Booster: This Ginger-Mulethi Tea Is A Soothing Remedy For Sore Throat, Cold, Cough  NDTV Food

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8 science-backed home remedies to soothe coughing naturally, according to doctors - Insider  INSIDER

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

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6 natural home remedies to get rid of nausea - Insider  INSIDER

6 home remedies to relieve headaches naturally - Insider - INSIDER
6 home remedies to relieve headaches naturally - Insider  INSIDER

5 natural home remedies to get rid of cold sores fast - Insider - INSIDER
5 natural home remedies to get rid of cold sores fast - Insider  INSIDER

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5 home remedies to get rid of dandruff, including coconut oil and baking soda - Insider  INSIDER

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Home remedies for acne, according to a dermatologist - Insider  INSIDER

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5 of the best home remedies for acid reflux - Insider  INSIDER

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Latinos disproportionately getting sick, dying of coronavirus | News  Lebanon Democrat

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The best home remedies for asthma, like breathing exercises and natural herbs - Insider  INSIDER

Not feeling well? Here are some practical home remedies - Houston Chronicle
Not feeling well? Here are some practical home remedies  Houston Chronicle

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The 5 best home remedies for poison ivy, according to dermatologists - Insider  INSIDER

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6 home remedies for mosquito bites to stop your itch and provide relief - Insider  INSIDER

Coronavirus home remedies: separating fact from fiction - FOX13 Memphis
Coronavirus home remedies: separating fact from fiction  FOX13 Memphis

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Having ghee with water can ease constipation. Here's how  Times of India

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4 science-backed home remedies for allergies like nasal irrigation and certain essential oils - Insider  INSIDER

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5 natural home remedies for insomnia that can help you get better sleep - Insider  INSIDER

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No, garlic won't prevent COVID-19. These 'home remedies' and 'cures' just don't work  NorthJersey.com

Remembering the Great Depression today - Times Union
Remembering the Great Depression today  Times Union

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Myth-busting: Which of these DIY home remedies for coronavirus are actually effective?  KPRC Click2Houston

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Many home remedies were good medicine — if you could survive the cure  The Mountaineer

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Ask the Doctors: Toenail fungus will take time to fix  Eureka Times-Standard

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Dangerous Home Remedies for COVID-19  Everyday Health

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11 Home Remedies for Glowing Skin and Mistakes to Avoid  Greatist

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Migraines: Home remedies that work, according to real people  KSAT San Antonio

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Old Fashioned Home Remedies; Health Care “Back Then”  WVTF

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Have a Cough or Flu (But Not Coronavirus)? Try These Home Remedies  OZY

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COVID-19: Try these simple home remedies to treat a sore throat  Times of India

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5 simple home remedies to fight cold and flu  Times of India

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Best home remedies for sunburn, according to dermatologists  TODAY

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5 home remedies to treat cold and flu caused by the sudden change in weather  Times of India

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Liver Detox Home Remedy: Do Cleanses Work? Steps to Take  Healthline

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Listeners Ask About Home Remedies, Carry-Out Food and Warm Weather When Dealing with Coronavirus  WKSU News

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The 17 Best Foods for High Blood Pressure  Healthline

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Home Remedies for a Stye  WTOP

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Chloroquine, home remedies are not the answer to treat coronavirus, experts say  TribLIVE

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Respiratory therapist says home remedies helped him overcome COVID-19  News 12 Brooklyn

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Coronavirus: Indians seek ancient home remedies to boost immunity  South China Morning Post

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Cystic Acne Home Remedies: 7 Treatments to Try  Healthline

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Try these natural pain relievers as quick home remedies  The Indian Express

The 4 best home remedies to cure your hangover naturally - Insider - INSIDER
The 4 best home remedies to cure your hangover naturally - Insider  INSIDER

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From garlic to apple cider vinegar, five effective home remedies for ear pain  Times of India

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Jamaican Coronavirus Survivor Says 'Caribbean Home Remedies' Helped Him Beat COVID-19  Black Enterprise

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Home Remedies for Fatty Liver: 10 Natural Treatments  Healthline

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5 natural remedies to relieve toothache  Times of India

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Home Remedies for Toothaches  WTOP

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Herbal Remedies and COVID-19: What to Know  Healthline

5 Home Remedies for Toothaches | US News - U.S. News & World Report
5 Home Remedies for Toothaches | US News  U.S. News & World Report

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Coronavirus Prevention: Make hand sanitizer at home using these three ingredients  Times of India

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5 natural home remedies to get relief from flu  Times of India

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Do home remedies work to fight the flu?  Siouxland News

Thirteen old-fashioned home remedies using everyday food which really work - Mirror Online
Thirteen old-fashioned home remedies using everyday food which really work  Mirror Online

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13 Home Remedies for Acne, According to Dermatologists  Men's Health

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Home remedies to get rid of gas pain faster  Times of India

Home Remedies for Ear Infection | US News - U.S. News & World Report
Home Remedies for Ear Infection | US News  U.S. News & World Report

Home remedies — did mother know best? - tnonline.com
Home remedies — did mother know best?  tnonline.com

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