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Advice for New Coaches: 10 Ways to Attract Your First Paying Client and Receive Endless Referrals


Many new coaches struggle to attract their first client. Often, these coaches are so desperate to prove themselves, they'll sacrifice their financial health to coach their first few clients for free.

There's no need to struggle like this. As a new coach, you can use many clever techniques to gain trust and raise your profile so that your first client pays what you're worth and walks away singing your praises.

Here's 10 things that worked for me in the first 18-months of my coaching business. If you're new to coaching, use these techniques to heighten your chances of enrolling your first client who will hand over the money.

1. Lead an online forum or discussion board. Having an online forum, listserv, discussion board or email discussion list is an excellent way to build your credibility. Currently, I lead a forum on ryze.com specifically for women who want to become more confident. The women on my network see me as an expert in my particular field and this is one way I build trust. Because I've built my credibility by giving my expertise on my forum, these women sign up for my teleclasses or workshops with no hesitation because they know they'll receive exceptional value.

2. Focus on a niche market. As I mentioned before, I focus on helping women realize their self-employment dreams faster. Because of my narrow focus, I get a lot of clients. And this helps me to build a referral network of women who sing my praises to their peers and friends.

3. Have a provable track record. I'm in awe at how many coaches want to coach people in certain areas, and they themselves have no track record. For example, why would anyone hire a relationship coach who has had 2 divorces and is still single? Or, why hire a business coach who has had 2 failed businesses? In order to gain trust, I focused on one of my strengths - my success in leaving my full-time job and becoming my own boss in 12-months. I did it, so I teach women to do it. Because of this, I gain more trust.

4. Network online. Using social networks to meet people is yet another way to gain trust and raise your visibility. I'm a member of ryze.com, ecademy.com and linkedin.com and I've met alot of great people. Because I actively participate on these 3 sites, people now refer business to me. I have clients all over North America and that's due to the trust I've built by networking online.

5. Submit articles to article submissions services. I can't tell you how many interviews I've gotten on TV and radio stations because the segment producer or production assistant found my articles online. I would highly recommend that you use these services. They help to raise your ranking in search engines based on certain keywords. Also, if people see you in the media alot, they assume you must know your stuff and this is yet another way of building your credibility.

6. Maintain a blog. I've been blogging since 1998, so this isn't new to me. However, what's new is the speed in which search engines pick up my blog entries. Because I update it three times a week, my blog entries show up really high in google.com, depending on the keywords entered. Prospects read my blog, then email to inquire about my services. The media reads my blog and call me to be their local expert on a national or international story. Clients are reading my blog and contact me to extend their coaching contracts. Get a blog as it helps to build credibility.

7. Focus your message. The last thing people want to do is hire someone who keeps changing their tagline, business name or target market each week. I met a coach recently who changed his tagline every time he sent out an email. Then, he'd post questions on coaching email lists asking what he should focus on and how to get clients. In my mind, I would never refer a client to him because he seems scattered. As a new coach, I highly recommend that you do not launch your coaching business until you do some research and write a business plan. More people will trust you if you look polished, focused and in control.

8. Be an expert in something. Don't make the mistake of saying that you coach everyone. Being an expert in one area is much better than being a generalist in every area. Also, being an expert means that people will trust your viewpoint and sign up for your services since you must really know your stuff. So, aim to know something really well, develop your own point of view and be delirious as the clients come pouring in.

9. Develop a newsletter. When I launched my website, I made sure I had a newsletter sign-up box on every page. A newsletter is important to your coaching business because you can provide valuable information to both clients and prospects. I send out a newsletter twice a month that contains an interview and links to related products that I offer. A newsletter acts as a non-interactive conversation between you and the subscriber. When they're ready to hire a coach, instead of searching the web, your newsletter will remind them that you exist.

10. Join a professional coaching association. You can't do this all by yourself, so it's a great idea to join an organization of your peers. That way, you can ask questions in a safe and inviting environment. Also, your peers can refer business to you and this can only happen if trust has been established. I highly recommend the following:

At the end of the day, it's all about perception. And to some people, perception is reality. So, give people a reason to trust you and most likely, they will.

Leesa Barnes is a career transition expert who inspires women to create the career they deserve through her coaching programs and workshops. For more information about Leesa, visit her website at http://www.savialane.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. November / 18 / 2019
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Fever home remedies: Adults, children, and infants  Medical News Today

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Struggling with cough and cold? Try THESE home remedies for immediate relief  PINKVILLA

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7 Best Home Remedies to Soothe Itchy Skin - How to Relieve Itching  Prevention.com

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Home remedies: Weathering those wrinkles | Human Interest  The Union Leader

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Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

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Best home remedies for a sore throat  Times of India

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Flaky eyebrows: Here are 7 natural ways to get rid of brows dandruff  Times of India

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World Diabetes Day 2019: Control Your Blood Sugar Levels Naturally With These Effective Home Remedies  NDTV News

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Do you have dry skin? Try these 7 effective home remedies for happy skin  Times of India

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The Best At-Home Remedies For Dry & Chapped Lips By Rebecca Fearn  Bustle

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Ask the Doc: Common Cold? Home Remedies That Help!  Georgia Voice

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6 Home Remedies for Cystic Acne That Work  YouBeauty

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Ariana Grande cancels show amid 'scary' health struggle: 'In a lot of pain'  Today.com

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Some European doctors think Chinese medicine should come with a health warning  KTXL FOX 40 Sacramento

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The best natural remedies for getting rid of warts  Pulse Nigeria

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Natural Easy-To-Find Home Remedies for Treating Hair Loss  DA MAN Magazine

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What is head lice? Know about its causes, symptoms and home remedies to keep them at bay  Times Now

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Fact or fiction? We're putting Grandma's remedies to the test  KENS5.com

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Here's how you can treat sinus at home by consuming these foods  Times of India

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Itching after a shower: Causes and remedies  Medical News Today

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Home remedies for Pneumonia: Use these natural tips to help ease your symptoms  Times Now

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Top ten home remedies passed down through the generations  Wales Online

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Sore Throat Symptoms: FIND OUT the symptoms, home remedies & treatment for sore throat  PINKVILLA

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I Look Like I’ve Been in a Fight, but That’s Just My Face  Slate

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Hair Care Tips: THESE home remedies can help you treat winter hair problems  PINKVILLA

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On Facebook, fears of parasites push people to post pictures of feces and pursue dangerous remedies  NBCNews.com

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Home remedies for chest congestion: How to get rid of mucus with ginger, honey and other natural products  Times Now

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Try these affordable and effective home remedies to stop your partner snoring — plus win £50k in the Sun Sa  The Sun

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Struggling with corns and calluses? Try THESE home remedies to treat them  PINKVILLA

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How to remove blackheads naturally: Causes, prevention, home remedies to treat the condition once and for all  Times Now

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Skincare problem before your big day? Try THESE home remedies to treat it before your wedding  PINKVILLA

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Joint pain: Causes, foods, prevention, other natural home remedies that provide relief  Times Now

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No need to visit doctor for sore throat  BOL News

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Clean your face with this home remedies  News Track English

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Simple home remedies for treating cracked heel  TheHealthSite

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How to stop snoring naturally: 11 home remedies for sleep without snores  Times Now

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Do you have chest pain? Here are 10 effective home remedies that can help tackle this problem  Times Now

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Home remedies to heal toothaches: Clove oil, guava leaves and other natural products  Times Now

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Mumbai: Gastro cases fall by 49% in city  Free Press Journal

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10 Home Remedies Proven To Get Rid Of A Cough Naturally  Version Weekly

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Suffering from gout pain? These five home remedies will provide relief from gout  Times Now

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In the throes of a cold you do what makes you feel better. But are you treating the symptom or the disease?  Toronto Star

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Palate Fest 2019: Top chefs and restaurants to showcase their culinary magic  Times of India

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How to Make Ifnouzen, Watercress Couscous  Morocco World News

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Hair Care Tips: Detox your hair with THESE home remedies  PINKVILLA

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4 natural ways to treat an itchy scalp at home  Pulse Live Kenya

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Does your waxing session end with bumps and redness? Try THESE home remedies to soothe your skin  PINKVILLA

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Home remedies for muscle cramps  WTOP

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6 best home remedies for lice  Medical News Today

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You will get rid of pimps overnight, adopt this method  News Track English

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15 Home Remedies for Oily Skin  Greatist

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The best home remedies for laryngitis  Medical News Today

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A handy guide to buying the right kind of essential oil  Times of India

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10 Recipes for the Best Home Remedies to Fight Germs and Make You Feel Better  Parade

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Home remedies for pigmentation  Medical News Today

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Home remedies for heat rash: 12 natural methods  Medical News Today

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7 home remedies for quick relief from gum pain  Medical News Today

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Home remedies for chickenpox: How to get quick relief  Medical News Today

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Natural home remedies for bad breath  Medical News Today

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Try 7 All-Natural Home Remedies For Fat Loss  Version Weekly

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Toddler cough remedies: 4 safe methods  Medical News Today

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Home remedies to strengthen your immunity against pollution  The Day After

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Home Remedies 101  IOL

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How to get rid of pimples fast: Home remedies and prevention  Medical News Today

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Home remedies for kidney infection: Safety and effectiveness  Medical News Today

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DIY minty remedies for skin problems  Yahoo Lifestyle

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Pregnancy acne: Treatments and home remedies  Medical News Today

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Here are some ancient home remedies that are worth trying  Times of India

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10 Natural Remedies for Sore Throat — How to Cure a Sore Throat Fast  GoodHousekeeping.com

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7 Home Remedies for Sinus Infection Symptoms  Shape Magazine

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Home remedies and natural treatments for gout  Medical News Today

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How to stop or manage heavy periods: Treatment and home remedies  Medical News Today

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The best home remedies for cold and flu  Medical News Today

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How to get rid of a blister: 5 natural home remedies  Medical News Today

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11 effective home remedies for arthritis  Medical News Today

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The top 10 home remedies for acne, according to dermatologists  TODAY

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Can broccoli be the secret remedy to fight air pollution?  Times of India

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6 Milk Home Remedies You Didn't Know You Could Use — Including For Your Workouts And Sunburns  Bustle

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5 simple home remedies for diarrhea  Medical News Today

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Dark lips: Causes and 5 natural remedies  Medical News Today

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Home Remedies for Diarrhea  Reader's Digest

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Chest infections: Symptoms, treatments, and home remedies  Medical News Today

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How to sleep better: Tips and home remedies  Medical News Today

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Home Remedies — short stories full of urgency and understanding  Financial Times

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Boiling water burn: Symptoms, treatments, and home remedies  Medical News Today

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Do you have a stiff neck? These 5 simple home remedies will help you get rid of it super fast!  Times of India

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Home remedies: How to treat, and prevent, swimmer's itch  Medical Xpress

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Swollen gums: Causes, treatments, and home remedies  Medical News Today

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Peeling skin on face: Causes and 11 remedies  Medical News Today

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Stomach burning: Causes, treatments, and home remedies  Medical News Today

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The 6 Best Home Remedies for a Cough - What to Do for a Cough  WomansDay.com

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Two quick remedies to get rid of acidity at home  Times of India

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How to Get Rid of Cramps: 10 Proven Home Remedies  Healthline

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The best home remedies for menstrual cramps  Medical News Today

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The best home remedies for hair growth  Medical News Today

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Hangover cures: Most effective home remedies  Medical News Today

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Baby congestion: Causes, symptoms, and home remedies  Medical News Today

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5 home remedies for pinkeye  Medical News Today

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5 Doctor-Approved Home Remedies for Restless Legs Syndrome  Health Essentials from Cleveland Clinic

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Heatstroke: 5 super-effective home remedies to treat heat stroke  Times of India

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