We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.
In an otherwise good RSS marketing article, Add RSS to Your Marketing Mix, Heidi Cohen has this to say about RSS metrics:
"From a marketing perspective, RSS's measurability is still evolving and therefore limited. You can't tell who has received your feeds as you can with e-mail."
Yes, RSS's measurability is still evolving and probably will evolve beyond e-mail metrics. In some ways it already has ...
And it's also true that you can't tell who has received your feeds ... if you're using the most established RSS approaches and just the basic technologies.
However, once you connect your feeds with your existing user databases, you can in fact go beyond what e-mail metrics offer.
Here are some possibilities ...
a] Use the "unique feed URL" approach, where each subscriber receives a feed with a unique identifier, based on which you can track precisely what feeds are being requested ... namely what annonymous user is requesting what feed.
b] If you'd like to integrate annonymous feed subscriber data with named (registered) user data, you can easily provide feeds only upon registration or only to logged-in users, and actually connect each unique feed URL with a named user. Especially if you provide feed customization this won't be a problem at all. Once you've integrated this data you can measure every and any iteraction your user has with your feed.
c] If you don't want to force your visitors to register in order to subscribe to your feed, you can still use the unique feed URL approach, which you connect with a user session, cookie or other identifiable information. Once your RSS feed subscriber registers you can integrate the data you already collected based on existing feed interaction and website interaction with his new user account.
d] The other approach you can use is user authentication, where you limit access to your feeds with a username/password combination. If each unique users receives a unique combination, you can track everything based on this information.
There are other possibilities as well, and the actual implementation of those above is somewhat more complicated than it seems at first sight. It does for example also require a more complex internet marketing strategy. It does require using more complex tools than the simplest RSS publishing solutions available on the market. It does require integration with your user database and internet platform.
But the point is that it's not only theoretically possible, but also in praxis. And in fact simple for companies with their own advanced internet platforms.
Just a quick disclaimer ...
a] If your feed gets widely syndicated you can in fact lose view of who's receiving your feed, even if you're using unique feed URLs (you can of course measure this as well, by analyzing user agent data). Using the user authentication model solves this problem as well.
b] Even if your feed does get widely syndicated, that's still comparable to your e-mail messages being passed around by users. And if we take in to account that measuring open-rates is getting increasingly difficult due to users blocking images, e-mail metrics don't look that shiny anymore.
If you'd like to find out more about RSS metrics, simply start by reading our collection of RSS metrics articles, reports, interviews and news at http://rssdiary.marketingstudies.net/content/cat_rss_metrics.php
I'm also hoping that there'll soon come a time when responses like this will no longer be needed, because marketers will finally understand the power of RSS metrics.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa16
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing
I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the file is December 2007. I wiped my feeds upon coming to Boing Boing thenabouts: a fresh start ...
You're able to use the built-in comment system, Disqus or Facebook. Optional CAPTCHA and moderation systems try to control spam. You can be notified of new comments via email, and comments may be automatically closed after 30, 60 or 90 days (you can ...
New York Daily News
VIDEO: Barstool Sports blogger Kevin Clancy admits to cheating on wife: 'I have ruined my marriage, my family, and ...
New York Daily News
... relatable family man' I thought I married is clearly lower, more insecure and more disrespectful than I ever imagined." Kevin dropped that mistress “like a hot potato,” his wife claimed. As part of his blogging work with Barstool Sports, Kevin also ...
Meet the White Nationalist Who Wants to Replace House Speaker Paul Ryan
8, Nehlen used Gab, a micro-blogging platform used primarily by white nationalists, to repost a drawing another user had made for him. The drawing showed a puny Ryan, seen as the anti-Trump, next to a buff 'Chad' Nehlen. (Chad is an alt-right term for ...
House Members Introduce ME TOO Congress Act Overhauling System for Handling Sexual Harassment Complaints
The day the lights went out at CES
The big story of this year's CES isn't smart assistants or autonomous cars. Hell, it's not even giant TVs. The one thing we'll all remember when we're all old and gray, telling our grandchildren the war stories from our years in the tech blogging ...
Scientific American (blog)
Amphibian and Reptile Biology and Conservation, the 2017 Joint Scientific Meeting
Scientific American (blog)
I really like academic herpetology meetings, and I (mostly) really like herpetologists, so it was with a skip in my step and a smile on my face that I made my way to Bournemouth, Dorset (UK) for the 2017 Amphibian and Reptile Biology and Conservation ...
After #MeToo, more women feeling empowered
Janeane Davis, a business consultant and founder of the blog Janeane's World, said she is increasingly hearing from men who say they are afraid to pay women compliments in the workplace. "I feel obligated to jump in online and in person and tell them ...
Times of India (blog)
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India movement
Times of India (blog)
RSS participation in the Quit India movement was the proverbial last straw for British rulers. In August that year, in Chimur and Ashti, RSS cadre dominated Congress processions and attacked police stations, with police in these talukas coming forth ...
Three cheers for folks who made the 70th bash possible
Times of India (blog)
On this cusp of another anniversary of Indian independence, I would like us to remember the people who made it possible. The worthies who have made this nation and built its institutions: I mean the leaders of the RSS and the BJP. Who can forget all of ...
A Wellness Blogger Who Lied About Having Cancer Has Been Fined $322000
That's what happened to disgraced Australian wellness blogger Belle Gibson, who has been fined $322,000 for claiming she treated her brain cancer without conventional medicine. Gibson had said she overcame an inoperable brain tumor, stroke, and cardiac ...
Victoria | Australia-news | The Guardian
Belle Gibson talks about cancer | Now To Love
Belle Gibson, fake wellness blogger, fined $410000 over false cancer claims
How Weblogs can Help Realtors
What is a weblog, well simply put a weblog is a journal that is kept online. In it's simplest form a weblog will have an article every day or week that says what the person is doing.
How To Make A Cool Xanga
A xanga is something akin to a blog. It all began in 1999 and the xanga community is 2.
The 7-Step RSS Marketing Plan
If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.
What is an RSS Aggregator or RSS Reader?
I keep hearing about RSS, XML and RSS feeds. I just barely have a clue what they are, but when people then start talking about RSS aggregators, what are they talking about and why would I want one? Do you use an aggregator, and if so, which one? Ain't jargon fun? RSS is Really Simple Syndication and it's a simple data-only version of a Web page or, in the case of a weblog, Web site.
Do You Know The 3 Key Ways to Blog to Promote Your Online Home Based Business?
Most People who Blog and Ping only use 1 Method to promote there online Home Based Business. Their are actually 3 Keys ways a Blog can help you promote your Online Home based Business for little or no cost to you.
Making Money with RSS Feeds
First it was banner ads, then Google AdSense and now, the latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site.
Profit Pulling Niche Blogs with Wordpress
When it comes to building and creating profit pulling niche blogs niche sites) Wordpress really shines and really beat Blogger.com heads down.
#1 Mistake Most Blogs Do
As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population.
Blogs like all forms of writing are an art form that takes knowledge and practice to do well. Writing? Blogs? Blogs are on-line journals where people express themselves through writing.
Is Blogging For You? Take This Quick Quiz
What The Hell Is A Blog Anyway?The word 'blog' is a shortened version of 'web blog'. A 'web log' just means a log or diary-type entry on the web.
How and Why to RSS
RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over.
How to Make Money with Your Blog
-- What Is A BlogA blog (or web log as what originally called) is the modern day equivalent of a journal?think 'captains log stardate?' and you're heading in the right direction.A blog is an online publication about a subject or subjects that interest you.
Steps To Creating and Promoting RSS Feeds
RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do.
5 Reasons Why Your Site Needs to Publish a News Feed
It seems like everyone is talking about RSS Feeds. They've been around for years but the buzz is up about them as the technology continues to go mainstream.
7 Tips for Successful Blogging
So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog.
Blogging Policies, Does Your Business Need One?
Weblogs or Blogs as they are more commonly referred to, have become extremely popular in the last several years. So popular in fact that many large businesses are letting some employees post Blogs on their corporate websites.
How To Create A Blog
Blogs are more permanent than posts to an online discussion list, more dynamic than older-style home pages. They are more personal than traditional journalism, and definitely more public than diaries.
Blogging Your Way To Success Part 3
(Continued from Blogging Your Way To Success Part 2)You have already set up a blog. You have at least 20 pages of content.
Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service
You are a small or a medium business owner. You have a well designed business website.
Blogs And Your Work From Home Internet Business
As a work from home internet business entrepreneur you have several really good tools on the internet you can take advantage of in order to build your work from home business. A blog is just one of those tools that you can use and should be taking advantage of.
Ohio Unclaimed freight outlet
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find homes for rent
Find electric powered vehicles at www.NoGas.Drives.It