RSS and Blogging Information Channel

More free ebooks online:
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design 

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.


Click here to show your advertising on hundreds of sites instantly

 

Place your TextLink AD here free
 

Marketers Still Don't Get RSS Metrics - How We Really Can Measure RSS


Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.

In an otherwise good RSS marketing article, Add RSS to Your Marketing Mix, Heidi Cohen has this to say about RSS metrics:

"From a marketing perspective, RSS's measurability is still evolving and therefore limited. You can't tell who has received your feeds as you can with e-mail."

Yes, RSS's measurability is still evolving and probably will evolve beyond e-mail metrics. In some ways it already has ...

And it's also true that you can't tell who has received your feeds ... if you're using the most established RSS approaches and just the basic technologies.

However, once you connect your feeds with your existing user databases, you can in fact go beyond what e-mail metrics offer.

Here are some possibilities ...

a] Use the "unique feed URL" approach, where each subscriber receives a feed with a unique identifier, based on which you can track precisely what feeds are being requested ... namely what annonymous user is requesting what feed.

b] If you'd like to integrate annonymous feed subscriber data with named (registered) user data, you can easily provide feeds only upon registration or only to logged-in users, and actually connect each unique feed URL with a named user. Especially if you provide feed customization this won't be a problem at all. Once you've integrated this data you can measure every and any iteraction your user has with your feed.

c] If you don't want to force your visitors to register in order to subscribe to your feed, you can still use the unique feed URL approach, which you connect with a user session, cookie or other identifiable information. Once your RSS feed subscriber registers you can integrate the data you already collected based on existing feed interaction and website interaction with his new user account.

d] The other approach you can use is user authentication, where you limit access to your feeds with a username/password combination. If each unique users receives a unique combination, you can track everything based on this information.

There are other possibilities as well, and the actual implementation of those above is somewhat more complicated than it seems at first sight. It does for example also require a more complex internet marketing strategy. It does require using more complex tools than the simplest RSS publishing solutions available on the market. It does require integration with your user database and internet platform.

But the point is that it's not only theoretically possible, but also in praxis. And in fact simple for companies with their own advanced internet platforms.

Just a quick disclaimer ...

a] If your feed gets widely syndicated you can in fact lose view of who's receiving your feed, even if you're using unique feed URLs (you can of course measure this as well, by analyzing user agent data). Using the user authentication model solves this problem as well.

b] Even if your feed does get widely syndicated, that's still comparable to your e-mail messages being passed around by users. And if we take in to account that measuring open-rates is getting increasingly difficult due to users blocking images, e-mail metrics don't look that shiny anymore.

If you'd like to find out more about RSS metrics, simply start by reading our collection of RSS metrics articles, reports, interviews and news at http://rssdiary.marketingstudies.net/content/cat_rss_metrics.php

I'm also hoping that there'll soon come a time when responses like this will no longer be needed, because marketers will finally understand the power of RSS metrics.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa16


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. January / 18 / 2018

This RSS feed URL is deprecated
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing

Boing Boing

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing
Boing Boing
I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the file is December 2007. I wiped my feeds upon coming to Boing Boing thenabouts: a fresh start ...


Weebly review - TechRadar

TechRadar

Weebly review
TechRadar
You're able to use the built-in comment system, Disqus or Facebook. Optional CAPTCHA and moderation systems try to control spam. You can be notified of new comments via email, and comments may be automatically closed after 30, 60 or 90 days (you can ...


VIDEO: Barstool Sports blogger Kevin Clancy admits to cheating on wife: 'I have ruined my marriage, my family, and ... - New York Daily News

New York Daily News

VIDEO: Barstool Sports blogger Kevin Clancy admits to cheating on wife: 'I have ruined my marriage, my family, and ...
New York Daily News
... relatable family man' I thought I married is clearly lower, more insecure and more disrespectful than I ever imagined." Kevin dropped that mistress “like a hot potato,” his wife claimed. As part of his blogging work with Barstool Sports, Kevin also ...

and more »

Meet the White Nationalist Who Wants to Replace House Speaker Paul Ryan - Haaretz

Haaretz

Meet the White Nationalist Who Wants to Replace House Speaker Paul Ryan
Haaretz
8, Nehlen used Gab, a micro-blogging platform used primarily by white nationalists, to repost a drawing another user had made for him. The drawing showed a puny Ryan, seen as the anti-Trump, next to a buff 'Chad' Nehlen. (Chad is an alt-right term for ...
House Members Introduce ME TOO Congress Act Overhauling System for Handling Sexual Harassment ComplaintsNBC4 Washington

all 101 news articles »

The day the lights went out at CES - TechCrunch

The day the lights went out at CES
TechCrunch
The big story of this year's CES isn't smart assistants or autonomous cars. Hell, it's not even giant TVs. The one thing we'll all remember when we're all old and gray, telling our grandchildren the war stories from our years in the tech blogging ...

and more »

Amphibian and Reptile Biology and Conservation, the 2017 Joint Scientific Meeting - Scientific American (blog)

Scientific American (blog)

Amphibian and Reptile Biology and Conservation, the 2017 Joint Scientific Meeting
Scientific American (blog)
I really like academic herpetology meetings, and I (mostly) really like herpetologists, so it was with a skip in my step and a smile on my face that I made my way to Bournemouth, Dorset (UK) for the 2017 Amphibian and Reptile Biology and Conservation ...


After #MeToo, more women feeling empowered - CNN

CNN

After #MeToo, more women feeling empowered
CNN
Janeane Davis, a business consultant and founder of the blog Janeane's World, said she is increasingly hearing from men who say they are afraid to pay women compliments in the workplace. "I feel obligated to jump in online and in person and tell them ...

and more »

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India movement - Times of India (blog)

Times of India (blog)

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India movement
Times of India (blog)
RSS participation in the Quit India movement was the proverbial last straw for British rulers. In August that year, in Chimur and Ashti, RSS cadre dominated Congress processions and attacked police stations, with police in these talukas coming forth ...

and more »

Three cheers for folks who made the 70th bash possible - Times of India (blog)

Three cheers for folks who made the 70th bash possible
Times of India (blog)
On this cusp of another anniversary of Indian independence, I would like us to remember the people who made it possible. The worthies who have made this nation and built its institutions: I mean the leaders of the RSS and the BJP. Who can forget all of ...


A Wellness Blogger Who Lied About Having Cancer Has Been Fined $322000 - Motherboard en_us

Motherboard en_us

A Wellness Blogger Who Lied About Having Cancer Has Been Fined $322000
Motherboard en_us
That's what happened to disgraced Australian wellness blogger Belle Gibson, who has been fined $322,000 for claiming she treated her brain cancer without conventional medicine. Gibson had said she overcame an inoperable brain tumor, stroke, and cardiac ...
Victoria | Australia-news | The GuardianThe Guardian
Belle Gibson talks about cancer | Now To LoveNow To Love
Belle Gibson, fake wellness blogger, fined $410000 over false cancer claimsABC Online
The Guardian
all 116 news articles »

Google News

free amv format video downloads   amv format video downloads   amv format videos

                             Click here to place your AD on this page for free

Surplus Overstock Jewelry Antiques office cubicles desks workstation tables

Ohio Unclaimed freight outlet

university of akron university housing available

OfficeJax free ad space available here

Find used office equipment in Ohio at www.OfficeJax.Has.It

www.Akron.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Find electric powered vehicles at www.NoGas.Drives.It

Flea Market World

Free Automatic Link Exchange

Akron City directory

 


[Back to Top]

 

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Home remedies and best tips

Akron Ohio pet news

Advertising and promotions Akron, Ohio

Akron Ohio web site design news

Akron Mortgaging and refinancing

The Akron blogging news center

HOME | SITE MAP
© 2012 - 2018 All Rights Reserved