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6 Ways That Blogging Can Save You Money


Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging.

How can you save money with your blog? It's pretty simple, so I'll be brief.

Attract search engine traffic without paying the big bucks

If you want Google, Yahoo and MSN to pay attention to you, blog.

It doesn't have to be a whole new site, just add a directory to your existing site and start blogging. Most blog software solutions are either cheap or free.

And you can find out most basic blog information online for free (really, sometimes just typing your question into Google will do it.) by people who've actually done it. For less than $100, you can build a small library of blog tips and secrets, written by successful business bloggers.

Instead of buying links, get one-way links from blog search engines and directories, as well as getting your RSS feed content displayed at other sites.

Linking is a great way to get search engine attention and click traffic. Some people get links by trading; others by including their links at the end of freely distributed articles. Others pay to be listed, or to get linked.

In each of these scenarios, some type of trade takes place, money, free content, or a link back.

When you blog, you'll find plenty of search engines and directories that are willing to list you free of charge. For the most part you won't need to link back - you'll get a one-way link from site favored by search engines, often using text that you select yourself.

If 90 or more of these free, legitimate links back to your site is worth your time, then get you blog in motion.

Not only that, if you update frequently, other sites may want to display your RSS feed content on their sites. To encourage them to do so, put a link on your page with instructions on how to do so. Ever since I put one on the front of my site, various feeds from my main site have turned up in the most unexpected places.

Cheaper way to study your audience.

As your blog gets more popular, you may start to find that on any given day, you have a representative cross-section of prospects and clients at your site. If you have a question for them, you can just... ask.

True, you can post a link to a survey in your newsletter or on your site, but these are not as interactive as the ability for your audience to comment. They will comment, and you can reply to ask them to expand, or clarify. Conversation gets going and before you know it, a bond is formed, a much stronger bond than occurs in a one-way conversation.

Cheaper (and faster) way to start a resource or authority site.

Five years ago, if you wanted to start an authority site, your best bet was to build a portal with a specialized directory at its core. Three years ago, you were better off starting a forum with a resource section attached to it. Last year, your top bet was a feed-enabled content management system, especially as more parts of content management systems began to have content feeds related to them. (I have 12 feeds for each of my PHP-Nuke based sites, though they don't work as well with Google Tap.)

Now, if you want to be the expert, you want to start a blog.

If you're blogging consistently, you have a hub of information collected that will inspire return traffic. You have a collection of links to articles, sites, and tools. You can constantly write up your own opinion editorials on each of these items, as well as fact-based analysis of news and events that can help your audience make better choices.

As blog software matures you can now categorize, and alphabetize your links, and with the ability to ping multiple sources as well as leave trackback links to other sites, you can send your readers through a ring of related, freshly updated information that ultimately leads back to you.

Spend less money on advertising as your blog becomes more popular

I can't promise you that you'll never spend another red cent on advertising costs. However, the amount of free advertising you get from having your blog link or RSS feed listed in dozens of search engines and directories, and popping up in feed readers is not to be underestimated.

You'll probably still want to do some ezine advertising when your new ebook or software release is debuted. But you may not need to buy as much advertising or purchase as often.

Then there is the fact that many newsletters that are also published to RSS feeds have wider reach. I've found that it's worth the extra money to appear in both versions - ask your favorite publisher for details. For publications that allow this, it's normally only 20% extra

Save money by retaining visitors

You've probably heard a thousand times that it is easier to sell repeatedly to an existing client than it is to find a new one. So how do you get that visitor to come back, and possibly buy again?

A constant stream of new information on a particular topic work is enough to keep people buying a daily newspaper, subscribing to a magazine or viewing a television series.

Frequent updates can work the same way for your site.

With bloggers being named People of the Year by Time magazine last year, if you're not blogging in 2005, you're going to be left in the dust by other sites in your industry that do. It doesn't have to take up a lot of extra time, and the time it does takes is made up for in the money you can save.

Read more about how a blog can help you get spidered by search engines within 24 hours at http://www.freetraffictip.com/gbc .


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. December / 19 / 2018

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Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

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Long-Overdue Kid Blogging  ScienceBlogs

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5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots  Search Engine Journal

If you're a social media manager, Facebook Page admin or digital marketer, here are five ways to send more organic traffic with Facebook Messenger bots.


Chatting About Chatbots with Virginia Nussey [PODCAST] - Search Engine Journal
Chatting About Chatbots with Virginia Nussey [PODCAST]  Search Engine Journal

Want to find out how you can make the most out of chatbots on Facebook Messenger? Listen to this edition of Search Engine Nerds now.


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Who Should Win as the U.S. Search Personality of Personalities? [POLL]  Search Engine Journal

There is so much to like about the SEO community. As our Executive Editor Danny Goodwin puts it: “SEO is such a giving community. We share strategies, tactics ...


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3 Big Reasons Why You Must Audit Your Internal Links  Search Engine Journal

Link acquisition has been all the rage in SEO for as long as most of us can remember. What is interesting is the lack of attention paid to internal linking vs.


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7 Compelling Reasons to Secure a Digital Marketing Certification  Search Engine Journal

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5 Lessons from Netflix on How to Be Successful with Content Marketing  Search Engine Journal

When looking for *content* marketing advice, it's best to have experienced marketers show you the way. How about learning *content* strategies from someone ...


Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

When Google Reader was retired in 2013, many people lost their favorite way to keep up with new posts from their favorite news websites and blogs.


As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Finding Microsoft-authored product and strategy information is becoming increasingly challenging. Here are a few resources that might help.


My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

I chanced upon an ancient backup of my RSS feed subscriptions, a cold hard stone of data from my time at Wired in the mid-2000s. The last-modified date on the ...


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RSS is undead  TechCrunch

RSS died. Whether you blame Feedburner, or Google Reader, or Digg Reader last month, or any number of other product failures over the years, the humble ...


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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

RSS was a revelation for blogging and online media; we got our first RSS feed in 2001 and I have relied heavily on RSS feeds to write this site (and stay ...


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How to: create a Slack alert bot for Parliament events  Online Journalism Blog

Following a request on the Bureau Local Slack channel (join here) I created a tutorial on how to create a Slack bot which would post alerts whenever a new ...


Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST] - Search Engine Journal
Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST]  Search Engine Journal

Andy Crestodina talks about the latest blogging statistics and trends. He also shares insights on why long-form *content* is better and why there's great value in ...


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Last blog standing, “last guy dancing”: How Jason Kottke is thinking about kottke.org at 20  Nieman Journalism Lab at Harvard

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Top Guest Blogging Tactics for Scalable Link Building Success  Search Engine Journal

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Gardaí investigating threats made against woman wrongly accused of running Bloggers Unveiled  DailyEdge.ie

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What’s the Ideal Blog Post Length for SEO?  Search Engine Journal

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Weekend Reading – Rediscovering Blogging Edition – ProfHacker - Blogs  The Chronicle of Higher Education

Blogs are back! At least, they seem to be making a resurgence as we try to disentangle ourselves from the predatory social media platforms that took all the ...


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Welcome to Starts With A Bang!  ScienceBlogs

Welcome to our new home on the web! For those of you who are longtime readers of Starts With A Bang!, I welcome you to our new location! And to those of you ...


Amazon launches a Polly WordPress plugin that turns blog posts into audio, including podcasts - TechCrunch
Amazon launches a Polly WordPress plugin that turns blog posts into audio, including podcasts  TechCrunch

Amazon today is launching a new Amazon Polly WordPress plugin that gives your blog a voice by creating audio versions of your posts. The resulting audio can ...


Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

If you feel like you are just throwing darts trying random marketing schemes then understanding what a marketing funnel is can really help. In this po.


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Why & How to Repurpose Your Existing Digital Content  Search Engine Journal

For brands and businesses, there's no doubt that *content* marketing is one of the best ways to attract and engage customers. Having a solid *content* strategy in ...


Blogging Platforms Compared: WordPress vs Tumblr vs Blogger - CMSWire
Blogging Platforms Compared: WordPress vs Tumblr vs Blogger  CMSWire

Starting a blog for your brand? WordPress, Tumblr, and Blogger are all popular options, but which one is best suited to your organization's needs?


Level Design Study: The Last of Us Part II gameplay trailer level - Gamasutra
Level Design Study: The Last of Us Part II gameplay trailer level  Gamasutra

Hi, my name is Ovidiu Mantoc, a passionate level designer with +3 years working on professional and personal projects. I am currently working as a level ...


Some bloggers are being accused of selling pre-worn items and incorrectly sized clothes on Depop - DailyEdge.ie
Some bloggers are being accused of selling pre-worn items and incorrectly sized clothes on Depop  DailyEdge.ie

ANOTHER DAY, ANOTHER Irish blogging scandal. A minority of Irish bloggers have been criticised by an Instagram account for appearing to sell clothes that ...


Pinterest’s Redesigned Feed May Drive More Referral Traffic - Search Engine Journal
Pinterest’s Redesigned Feed May Drive More Referral Traffic  Search Engine Journal

Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers' web pages. These updates can be found in the ...


Jake Birkett's Blog - Using Steam reviews to estimate sales - Gamasutra
Jake Birkett's Blog - Using Steam reviews to estimate sales  Gamasutra

Back in 2014, before SteamSpy, I wrote this article about using Steam's review count to estimate sales. Then SteamSpy came along and we all used that instead.


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7 Super-Actionable Facebook Messenger Marketing Tips to Try Right Now  Business 2 Community

If you're new to using chatbots to broadcast messages in Facebook Messenger for up to 8x higher engagement rate than email, you've found the place to start.


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9 Ways to Deal with Unresponsive SEO Clients  Search Engine Journal

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3 Proven Tactics to Help You Build More Awesome Links Efficiently - Search Engine Journal
3 Proven Tactics to Help You Build More Awesome Links Efficiently  Search Engine Journal

Links remain one of the most important Google ranking factors. Earlier this year, Ahrefs studied almost 1 billion webpages and found a clear correlation between ...


9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

Most of us are active at a number of social media sites. And I bet, we all have a blog (or several blogs). You are very likely to be eager to share what.


5 Critical SEO Considerations When Optimizing News Websites - Search Engine Journal
5 Critical SEO Considerations When Optimizing News Websites  Search Engine Journal

A few rules of SEO, like publishing great *content* and providing a good user experience, are universal. But not all websites thrive by using the exact same set of ...


Sick to the back teeth of paid-for influencer posts? This ad-free beauty account is for you - DailyEdge.ie
Sick to the back teeth of paid-for influencer posts? This ad-free beauty account is for you  DailyEdge.ie

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Google My Business Changes Post Limit to 1,500 Characters - Search Engine Journal
Google My Business Changes Post Limit to 1,500 Characters  Search Engine Journal

Google has changed the length of posts published via Google My Business to 1500 characters.


What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

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Are Any of These 3 Things Draining Your Passion for SEO?  Search Engine Journal

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How To Avoid Splitting Feeds and Losing Stats (& Money!)  BlogTalkRadio

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Josh Bycer's Blog - The Problems of Mobile Strategy Game Design  Gamasutra

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6 Enterprise Blogging Platforms Worth Considering  CMSWire

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Swami Agnivesh Blames RSS, BJP Yuva Morcha For Mob Attack  Outlook India

Self-proclaimed spiritual and social activist Swami Agnivesh was allegedly attacked by a mob in Jharkhand's Pakur district.


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David Edery's Blog - Welcome to the world, Alphabear 2  Gamasutra

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Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content  Search Engine Journal

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Graveyard Keeper: How the graphics effects are made  Gamasutra

The summary of tips and tricks used in Graveyard Keeper to make different graphical effects and apply them on a pixel art picture.


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Pranab Mukherjee at RSS event: Debate over invitation to former President is needless, says Mohan Bhagwat  The Indian Express

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Jake Birkett's Blog - How to choose what game to make next  Gamasutra

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David Finseth's Blog - Creating 2D Particle Effects in Unity3D  Gamasutra

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Socialist Denmark Now Turns to Christianity, I Will Not Leave the Catholic Church, and More Links! - National Catholic Register
Socialist Denmark Now Turns to Christianity, I Will Not Leave the Catholic Church, and More Links!  National Catholic Register

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PixelFest 2018, Grant Shonkwiler of Fortnite, Doom, and Rage (Video)  Gamasutra

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Podcasts More Popular than Blogs  Search Engine Journal

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Josh Ge's Blog - How to Make a Roguelike  Gamasutra

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RSS Feeds and How To Burn Them  Business 2 Community

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Video: How we created an AR game Apple fell in love with  Gamasutra

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'Baying for blood': Bloggers Unveiled no longer wants to be involved in the page  DailyEdge.ie

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How the Mom Internet became a spotless, sponsored void  The Washington Post

Gritty blogs have given way to staged Instagram photos.


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Joost van Dongen's Blog - The challenge of finding enough playtesters  Gamasutra

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17 Really Simple Ways to Get More Media Coverage from Search & Social  Search Engine Journal

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Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry  Gamasutra

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Twitter Doubling its Character Limit from 140 to 280 Has Not Led to Longer Tweets  Search Engine Journal

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Jeremy Alessi's Blog - PixelFest 2018, Steve Hendershot (Undisputed Street Fighter)  Gamasutra

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Time for Blogs Again? – ProfHacker - Blogs  The Chronicle of Higher Education

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3 Valuable PR Lessons You Can Learn From the Nike Controversy  Search Engine Journal

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PayTM To Have Allegedly Given Users' Data To PMO and Has Close Ties with RSS  IndianWeb2

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Why You Should Prefer a Blog Over Social Media  Fstoppers

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[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

One year ago I failed to ship 700 units to stay in business. Now I'm working on my next game after releasing a major update to the original one. A fai.


Emily Morganti's Blog - 10 Tips for Spotting Key Scammers - Gamasutra
Emily Morganti's Blog - 10 Tips for Spotting Key Scammers  Gamasutra

With every game launch, key scammers come out of the woodwork. These 10 tips will help you spot them, so you can be confident you're sending keys to.


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The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez  Guestofaguest.com

This fashion-filled weekend took a heartbreaking turn for many influencers in the blogging community. Style star Kyrzayda Rodriguez, who had been battling ...


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Twitter is (finally) cracking down on bots  TechCrunch

Twitter is cracking down on bots after it announced changes to its API that will massively reduce the impact of services that allow links and *content* to be shared ...


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Niklas Gray's Blog - A tale of two bugs  Gamasutra

A detailed account of hunting down two bugs in The Machinery alpha.


Larry&Brandon GDU's Blog - My Time at Telltale Games - Gamasutra
Larry&Brandon GDU's Blog - My Time at Telltale Games  Gamasutra

I worked QA at Telltale games during Tales from the Borderlands, Game of Thrones, and Minecraft. I was a regular QA tester, and it was my first job in.


Adrian Hawkins's Blog - How to make a Discord RPG: Part 4 - Gamasutra
Adrian Hawkins's Blog - How to make a Discord RPG: Part 4  Gamasutra

Latest in the series about how to make a playable on Discord RPG: this time we talk about techniques for promoting your server, including social media.


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A handy art assets guide for social media presence  Gamasutra

It took a lot of time to create assets to publish our game, Pendula Swing, on various online services such a Steam, Facebook, Twitter, Discord, YouTub.


Paul Arendt's Blog - Rebuilding the Reach - Gamasutra
Paul Arendt's Blog - Rebuilding the Reach  Gamasutra

Sunless Skies creative director Paul Arendt talks about reconstructing the first region of the game to make exploration more meaningful and terrifying.


The Ultimate Guide to Seznam SEO - Search Engine Journal
The Ultimate Guide to Seznam SEO  Search Engine Journal

How do you optimize for Seznam, the second largest search engine in the Czech Republic? This guide will teach you Seznam SEO best practices.


Should You Syndicate Your Blog to Get More Traffic & Leads? - Search Engine Watch
Should You Syndicate Your Blog to Get More Traffic & Leads?  Search Engine Watch

Organic blog promotion is a tactic that trips up many *content* creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers ...


12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don't have a six or seven figure audience to ...


The best free blogging site of 2019 - TechRadar
The best free blogging site of 2019  TechRadar

Want to start a blog, but not sure how? These free platforms are totally customizable, and will help you publish your first post in minutes.


5 Simple Steps to Creating Exceptional How-To Content - Search Engine Journal
5 Simple Steps to Creating Exceptional How-To Content  Search Engine Journal

How-to pieces can help build visibility, trust, and respect for your brand. Here are five important tips for creating how-to *content*.


8 Ways to Get (and Keep) Blog Readers - Backstage
8 Ways to Get (and Keep) Blog Readers  Backstage

If a blogger falls in a forest, and there's no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging ...


John Nelson Rose's Blog - The Order/Chaos Spectrum - Gamasutra
John Nelson Rose's Blog - The Order/Chaos Spectrum  Gamasutra

A look at games from the dual processes of bringing order and wreaking chaos.


Ben Porter's Blog - How to take 7 years to ship a beta - Gamasutra
Ben Porter's Blog - How to take 7 years to ship a beta  Gamasutra

It's been almost 7 years since I quit my last job. Back in 2011 I was a freshly baked postgraduate in Melbourne. I was entering my 30's and the indie game ...


The 12 Areas of SEO Knowledge You Must Master to be Successful - Search Engine Journal
The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

While SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand ...


Lottie Bevan's Blog - Cultist Simulator: the retrospective - Gamasutra
Lottie Bevan's Blog - Cultist Simulator: the retrospective  Gamasutra

The postmortem for Alexis Kennedy's 1920s Lovecraftian card game Cultist Simulator, an indie success story for 2018.


How to Do Guest Blogging for Natural Looking Link Building - Search Engine Journal
How to Do Guest Blogging for Natural Looking Link Building  Search Engine Journal

Guest blogging improves your brand awareness and SEO authority. It also increases your website traffic and leads. Here's how to use guest posting to earn ...


Victoria Tran's Blog - Boyfriend Dungeon's Kickstarter: Week 1 Social Stats - Gamasutra
Victoria Tran's Blog - Boyfriend Dungeon's Kickstarter: Week 1 Social Stats  Gamasutra

A dive into the social numbers behind Boyfriend Dungeon's Kickstarter, which reached it's goal of $50k USD in just over 6 hours.


Attention Feedly Readers: We’re Going Back to Full Stories in RSS - GeekDad
Attention Feedly Readers: We’re Going Back to Full Stories in RSS  GeekDad

We took a look at the results of a year delivering only excerpts to RSS, and we realized it didn't help. So, we're going back, and we hope you enjoy!


How Free to Play Design Runs out of Steam - Gamasutra
How Free to Play Design Runs out of Steam  Gamasutra

Today's post looks at how one of the biggest strengths of Free to Play design can come back to hurt the game when it comes to retaining players over t.


How video game localization works and how much it costs in 2018 - Gamasutra
How video game localization works and how much it costs in 2018  Gamasutra

What is localization? How about right processes and costs? Which tools work well and which languages we should translate to? All in all, how good your.


How a twitter campaign brought in 95 new game reviews - Gamasutra
How a twitter campaign brought in 95 new game reviews  Gamasutra

At Failbetter we invest a lot of time in ongoing marketing of our games. We review our store copy and look for ways to polish and improve our store presence ...


What Is a Google Broad Core Algorithm Update? - Search Engine Journal
What Is a Google Broad Core Algorithm Update?  Search Engine Journal

Not sure how a broad core algorithm is different from a major Google algorithm update? Here's how they differ, plus how to recover from a core update.


Where's my money, dude: what Steam is silent about - Gamasutra
Where's my money, dude: what Steam is silent about  Gamasutra

Let's take a critical look at how the gears of publishing turn nowadays. We'll be talking about Steam a lot, since it's the largest open game di.


Should You Disavow a Link That Sends Lots of Traffic? - Search Engine Journal
Should You Disavow a Link That Sends Lots of Traffic?  Search Engine Journal

Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might ...


Realism and Legibility in Open-World Level Design - Gamasutra
Realism and Legibility in Open-World Level Design  Gamasutra

The design principles underpinning Breath of the Wild's open world come from what may be a surprising source: urban planning. This article examines ho.


Strikingly Introduces New Template, Mailchimp & RSS Support - CMS Critic
Strikingly Introduces New Template, Mailchimp & RSS Support  CMS Critic

Strikingly, the website builder that specializes in responsive one-pagers, has introduced a number of noteworthy updates. Chosen as one of the few website ...


Disproportionate German Influence in the Vatican, The Little Known Shoulder Wound of Jesus and More! - National Catholic Register
Disproportionate German Influence in the Vatican, The Little Known Shoulder Wound of Jesus and More!  National Catholic Register

The Disproportionate German Influence in the Holy See - Mark Lambert, De Omnibus Dubitandum Est.+++. The Miraculous Story Behind the Little Known ...


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