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6 Ways That Blogging Can Save You Money


Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging.

How can you save money with your blog? It's pretty simple, so I'll be brief.

Attract search engine traffic without paying the big bucks

If you want Google, Yahoo and MSN to pay attention to you, blog.

It doesn't have to be a whole new site, just add a directory to your existing site and start blogging. Most blog software solutions are either cheap or free.

And you can find out most basic blog information online for free (really, sometimes just typing your question into Google will do it.) by people who've actually done it. For less than $100, you can build a small library of blog tips and secrets, written by successful business bloggers.

Instead of buying links, get one-way links from blog search engines and directories, as well as getting your RSS feed content displayed at other sites.

Linking is a great way to get search engine attention and click traffic. Some people get links by trading; others by including their links at the end of freely distributed articles. Others pay to be listed, or to get linked.

In each of these scenarios, some type of trade takes place, money, free content, or a link back.

When you blog, you'll find plenty of search engines and directories that are willing to list you free of charge. For the most part you won't need to link back - you'll get a one-way link from site favored by search engines, often using text that you select yourself.

If 90 or more of these free, legitimate links back to your site is worth your time, then get you blog in motion.

Not only that, if you update frequently, other sites may want to display your RSS feed content on their sites. To encourage them to do so, put a link on your page with instructions on how to do so. Ever since I put one on the front of my site, various feeds from my main site have turned up in the most unexpected places.

Cheaper way to study your audience.

As your blog gets more popular, you may start to find that on any given day, you have a representative cross-section of prospects and clients at your site. If you have a question for them, you can just... ask.

True, you can post a link to a survey in your newsletter or on your site, but these are not as interactive as the ability for your audience to comment. They will comment, and you can reply to ask them to expand, or clarify. Conversation gets going and before you know it, a bond is formed, a much stronger bond than occurs in a one-way conversation.

Cheaper (and faster) way to start a resource or authority site.

Five years ago, if you wanted to start an authority site, your best bet was to build a portal with a specialized directory at its core. Three years ago, you were better off starting a forum with a resource section attached to it. Last year, your top bet was a feed-enabled content management system, especially as more parts of content management systems began to have content feeds related to them. (I have 12 feeds for each of my PHP-Nuke based sites, though they don't work as well with Google Tap.)

Now, if you want to be the expert, you want to start a blog.

If you're blogging consistently, you have a hub of information collected that will inspire return traffic. You have a collection of links to articles, sites, and tools. You can constantly write up your own opinion editorials on each of these items, as well as fact-based analysis of news and events that can help your audience make better choices.

As blog software matures you can now categorize, and alphabetize your links, and with the ability to ping multiple sources as well as leave trackback links to other sites, you can send your readers through a ring of related, freshly updated information that ultimately leads back to you.

Spend less money on advertising as your blog becomes more popular

I can't promise you that you'll never spend another red cent on advertising costs. However, the amount of free advertising you get from having your blog link or RSS feed listed in dozens of search engines and directories, and popping up in feed readers is not to be underestimated.

You'll probably still want to do some ezine advertising when your new ebook or software release is debuted. But you may not need to buy as much advertising or purchase as often.

Then there is the fact that many newsletters that are also published to RSS feeds have wider reach. I've found that it's worth the extra money to appear in both versions - ask your favorite publisher for details. For publications that allow this, it's normally only 20% extra

Save money by retaining visitors

You've probably heard a thousand times that it is easier to sell repeatedly to an existing client than it is to find a new one. So how do you get that visitor to come back, and possibly buy again?

A constant stream of new information on a particular topic work is enough to keep people buying a daily newspaper, subscribing to a magazine or viewing a television series.

Frequent updates can work the same way for your site.

With bloggers being named People of the Year by Time magazine last year, if you're not blogging in 2005, you're going to be left in the dust by other sites in your industry that do. It doesn't have to take up a lot of extra time, and the time it does takes is made up for in the money you can save.

Read more about how a blog can help you get spidered by search engines within 24 hours at http://www.freetraffictip.com/gbc .


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. October / 23 / 2019

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Farewell to the blog - Politico
Farewell to the blog  Politico

G.O.P.-Led Senate Panel Affirms Russia Attacked Election, and Urges Action - The New York Times
G.O.P.-Led Senate Panel Affirms Russia Attacked Election, and Urges Action  The New York Times

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

How to Use Buffer for Social Media Management: The Solopreneur's Guide - Business 2 Community
How to Use Buffer for Social Media Management: The Solopreneur's Guide  Business 2 Community

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source - WP Tavern
NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source  WP Tavern

Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Economic Times
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Economic Times

'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership' - Economic Times
'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership'  Economic Times

Reform suggestions for Rashtriya Swayamsevak Sangh - Economic Times
Reform suggestions for Rashtriya Swayamsevak Sangh  Economic Times

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

A checklist: 5 steps toward better blogging | 2019-08-31 - grbj.com
A checklist: 5 steps toward better blogging | 2019-08-31  grbj.com

Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

How to Get the Most Out of Discord - Gamasutra
How to Get the Most Out of Discord  Gamasutra

When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes - Economic Times
When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes  Economic Times

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Rohit Sharma: The art of scoring runs with laziness and effortlessness - Economic Times
Rohit Sharma: The art of scoring runs with laziness and effortlessness  Economic Times

Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program - Gamasutra
Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program  Gamasutra

Akshay Kumar's string of successes invokes the dominant national mood of post-2014 India - Economic Times
Akshay Kumar's string of successes invokes the dominant national mood of post-2014 India  Economic Times

Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India's future - Economic Times
Sowing seeds of division: Muscular politics may yield short term electoral dividend, but it hurts India's future  Economic Times

Iuliana U's Blog - Crowdfunding Without A Graphic Designer - Gamasutra
Iuliana U's Blog - Crowdfunding Without A Graphic Designer  Gamasutra

What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar - Times of India
What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar  Times of India

'Mommy bloggers' study reveals factors that drive success in social influencer marketing - EurekAlert
'Mommy bloggers' study reveals factors that drive success in social influencer marketing  EurekAlert

Happy 14th Blogiversary To Ann Althouse! - Outside The Beltway - Mobile Edition
Happy 14th Blogiversary To Ann Althouse!  Outside The Beltway - Mobile Edition

Is Rahul Gandhi on the same page as Imran Khan? - Economic Times
Is Rahul Gandhi on the same page as Imran Khan?  Economic Times

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Accept or not, Chandrayaan-2 has proved the existence of God again - Economic Times
Accept or not, Chandrayaan-2 has proved the existence of God again  Economic Times

Why Narendra Modi govt could scrap Article 370 - Economic Times
Why Narendra Modi govt could scrap Article 370  Economic Times

Claire Sh's Blog - I don't hate social media... - Gamasutra
Claire Sh's Blog - I don't hate social media...  Gamasutra

Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You. - Gamasutra
Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You.  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

The Kargil variant - Economic Times
The Kargil variant  Economic Times

Celebrating The Essential Role Of The Historically Smal... | Pivot | A Blog by Karl Vaters - ChristianityToday.com
Celebrating The Essential Role Of The Historically Smal... | Pivot | A Blog by Karl Vaters  ChristianityToday.com

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements - Science 2.0
Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements  Science 2.0

Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles - Gamasutra
Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles  Gamasutra

NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets - Gamasutra
NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets  Gamasutra

Part 4, Putting into play - How to trigger the narrative vehicle - Gamasutra
Part 4, Putting into play - How to trigger the narrative vehicle  Gamasutra

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

What will Amit Shah do next? - Economic Times
What will Amit Shah do next?  Economic Times

Working from Home: 31 Tips to Be More Productive & Successful - Search Engine Journal
Working from Home: 31 Tips to Be More Productive & Successful  Search Engine Journal

5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

Next step: A West Bank in Kashmir? - Economic Times
Next step: A West Bank in Kashmir?  Economic Times

Revealed: The Most Demanded Languages For Game Localization (H1 2019) - Gamasutra
Revealed: The Most Demanded Languages For Game Localization (H1 2019)  Gamasutra

Those tiny drops that make our rainbow - Times of India
Those tiny drops that make our rainbow  Times of India

As Article 370 goes down, so does the opposition? - Economic Times
As Article 370 goes down, so does the opposition?  Economic Times

The 'Brahmin left' vs the 'Merchant right': A comment on Thomas Piketty's new book - EUROPP - European Politics and Policy
The 'Brahmin left' vs the 'Merchant right': A comment on Thomas Piketty's new book  EUROPP - European Politics and Policy

Consume Wisely – How to Deal with Too Much Content - Business 2 Community
Consume Wisely – How to Deal with Too Much Content  Business 2 Community

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Ahmed Khalifa's Blog - Level Design Patterns in 2D Games - Gamasutra
Ahmed Khalifa's Blog - Level Design Patterns in 2D Games  Gamasutra

The Future is Bloodless! China Bans Blood in Video Games - Gamasutra
The Future is Bloodless! China Bans Blood in Video Games  Gamasutra

Will poaching legislators help or harm BJP? - Economic Times
Will poaching legislators help or harm BJP?  Economic Times

Platform for nuclear threats: Is anti-India prejudice hardwired into The New York Times' DNA? - Economic Times
Platform for nuclear threats: Is anti-India prejudice hardwired into The New York Times' DNA?  Economic Times

With the nullification of Article 370 and Article 35A, a historical blunder is corrected in Jammu and Kashmir - Economic Times
With the nullification of Article 370 and Article 35A, a historical blunder is corrected in Jammu and Kashmir  Economic Times

The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness' - Economic Times
The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness'  Economic Times

Best blogging platforms of 2019 - TechRadar India
Best blogging platforms of 2019  TechRadar India

Chris Zukowski's Blog - The best slides I saw at GDC 2019 - Gamasutra
Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

Like NRC, the Citizenship Amendment Bill is flawed in conception. Proceed with caution - Economic Times
Like NRC, the Citizenship Amendment Bill is flawed in conception. Proceed with caution  Economic Times

2 women show us the power of personal choice - Economic Times
2 women show us the power of personal choice  Economic Times

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

How extremist conspiracy theories about immigration and demographic change can fuel violence - USAPP American Politics and Policy (blog)
How extremist conspiracy theories about immigration and demographic change can fuel violence  USAPP American Politics and Policy (blog)

Damien Yoccoz's Blog - How Much Does Game Localization Cost? - Gamasutra
Damien Yoccoz's Blog - How Much Does Game Localization Cost?  Gamasutra

Why Google killed off Google Reader: It was self-defense - GigaOM
Why Google killed off Google Reader: It was self-defense  GigaOM

More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week - PRNewswire
More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week  PRNewswire

What Happens When Game Artists Design a Mural - Gamasutra
What Happens When Game Artists Design a Mural  Gamasutra

How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats - Economic Times
How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats  Economic Times

Meet some of Charleston's most popular bloggers and social media influencers - Charleston Post Courier
Meet some of Charleston's most popular bloggers and social media influencers  Charleston Post Courier

"Terrorist Fiske Jab" Revisited - Neuroskeptic - Discover Magazine
"Terrorist Fiske Jab" Revisited - Neuroskeptic  Discover Magazine

Words as weapons of violence- none can beat the seculars - Economic Times
Words as weapons of violence- none can beat the seculars  Economic Times

Matias Kindermann's Blog - Designing Catch Huntermann, World's Best Detective - Gamasutra
Matias Kindermann's Blog - Designing Catch Huntermann, World's Best Detective  Gamasutra

Changes to Google Play's average ratings: what to expect and how to prepare - Gamasutra
Changes to Google Play's average ratings: what to expect and how to prepare  Gamasutra

How to Switch from Blogger to WordPress Without Losing Google Traffic - Digital Inspiration
How to Switch from Blogger to WordPress Without Losing Google Traffic  Digital Inspiration

A climate of fear: It helps autocracy – but those who disagree should persist past our cowardice - Economic Times
A climate of fear: It helps autocracy – but those who disagree should persist past our cowardice  Economic Times

These iOS 13 apps work with Dark Mode, Sign in with Apple, Voice Control, and more - 9to5Mac
These iOS 13 apps work with Dark Mode, Sign in with Apple, Voice Control, and more  9to5Mac

Fabian Fischer's Blog - A different take on turn timers - Gamasutra
Fabian Fischer's Blog - A different take on turn timers  Gamasutra

Designing a planet-scale real-world AR platform - Gamasutra
Designing a planet-scale real-world AR platform  Gamasutra

Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

What J&K's special status meant: Article 370 kept a door open to independence, but Kashmir's autonomy has steadily been whittled down - Economic Times
What J&K's special status meant: Article 370 kept a door open to independence, but Kashmir's autonomy has steadily been whittled down  Economic Times

Thomas Bidaux's Blog - Crowdfunding and Tabletop Games: 2019 Mid-Year Update - Gamasutra
Thomas Bidaux's Blog - Crowdfunding and Tabletop Games: 2019 Mid-Year Update  Gamasutra

Imran Khan's toxic tweet-tan-trums - Economic Times
Imran Khan's toxic tweet-tan-trums  Economic Times

Breath of the Wild Open World Analysis: Gravity to go Forward - Gamasutra
Breath of the Wild Open World Analysis: Gravity to go Forward  Gamasutra

Loot Box Design 2.0 – Complying with China's New Rules - Gamasutra
Loot Box Design 2.0 – Complying with China's New Rules  Gamasutra

'One tight slap': What makes Indian politics so thappad-happy - Economic Times
'One tight slap': What makes Indian politics so thappad-happy  Economic Times

Update: RSS feed authorship - BlogTalkRadio
Update: RSS feed authorship  BlogTalkRadio

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