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Why Would Anyone Want Your Business Card?


Do you remember how proud you were the first time you saw your name in print?

Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.

Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement ? another piece of clutter to file. It's no more or less important than any of the many business cards that cross a prospect's desk at any given point in time.

So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and actually used when your prospect needs your product or service?

It pays to think about the reasons people keep cards to begin with. Often, it's not for the reason you expect. Understanding this critical concept can dramatically affect the design and ultimate effectiveness of your card.

Let's say that you install and maintain swimming pools. You meet Nancy Newcomer and have a great conversation about landscaping around in-ground pools. You're eager to conclude the conversation by giving her your business card because she certainly displays a lot of interest in your service. She's a "hot prospect" for sure!

Not necessarily.

Nancy could just as easily be asking because her neighbor has a pool, or because her mom had a bad experience when they installed their pool, or because she's always liked to swim and loves plants too, or because she collects business cards and doesn't have one with a pool on it, or because she's new in town and you're the only friendly person she met today.

In fact, according to Dr. Lynella Grant, author of "The Business Card Book", there are eight reasons that someone may decide to keep your business card.

1. As a link to a potential customer or client

Let's say you're in network marketing, and John Johnson mentions that his wife used to be in MLM, too. She liked the business model but just wasn't happy with the company. Odds are you'll keep John's card because it's a means of contacting John's wife about your own business opportunity.

2. As a link to a resource or a supplier

If you're in the construction business and meet someone who sells hard-to-find lighting and fixtures, you'll probably keep their business card.

3. As a link to a colleague

Many business people keep business cards of colleagues and competitors. Perhaps you refer business to each other during busy periods, or work together as members of an industry association.

4. For social, non-business reasons

Maybe you couldn't care less that Kelly sells car insurance. She's awfully cute, though...

5. For referring business - it may be passed on to someone else

If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.

6. To update information they already have

Maybe they have an old card of yours with your old phone number on it, or without your website address.

7. "Just in case"

Some people have a hard time parting with anything because they might need it someday.

8. Finally, a business card may be kept because of something likable, unusual or useful about the person or their card

I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "aptronym"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.

Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.

More strategies:

Stuck with boring or generic company-designed cards? Create your own online and choose from thousands of business card templates for a truly unique design.

About The Author

Diana Ratliff of GreatFX Business Cards helps business people get great business results through effective business card marketing. You can get more free articles and order business cards online at the company website, http://www.greatfxbusinesscards.com.

[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. July / 17 / 2024

Amazon advertising portal crashes, disrupting Prime Day sale - Yahoo Finance
Amazon advertising portal crashes, disrupting Prime Day sale  Yahoo Finance

Taboola scores Apple advertising deal, shares surge - Reuters
Taboola scores Apple advertising deal, shares surge  Reuters

Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook - Deadline
Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook  Deadline

Global advertising revenue to hit $1 trillion in 2026 - Pocket Gamer.Biz
Global advertising revenue to hit $1 trillion in 2026  Pocket Gamer.Biz

For advertising: Firefox now collects user data by default - heise online
For advertising: Firefox now collects user data by default  heise online

Pa. Sen. Casey’s GOP rival calls for suspension of ‘negative advertising’ after Trump shooting - New York Post
Pa. Sen. Casey’s GOP rival calls for suspension of ‘negative advertising’ after Trump shooting  New York Post

Exclusive: Taboola to sell ads for Apple - Axios
Exclusive: Taboola to sell ads for Apple  Axios

Taboola shares rally on Apple advertising deal (AMZN) - Seeking Alpha
Taboola shares rally on Apple advertising deal (AMZN)  Seeking Alpha

Why advertisers aren’t happy about Google Merchant Center Next - Search Engine Land
Why advertisers aren’t happy about Google Merchant Center Next  Search Engine Land

Dave McCormick calls for suspension of negative campaign ads after Casey pulls all advertising - The Philadelphia Inquirer
Dave McCormick calls for suspension of negative campaign ads after Casey pulls all advertising  The Philadelphia Inquirer

IAB: Digital video advertising KPIs shift, with business outcomes on top - Marketing Dive
IAB: Digital video advertising KPIs shift, with business outcomes on top  Marketing Dive

Generative AI and Modern Advertising: Things to Keep in Mind - AiThority
Generative AI and Modern Advertising: Things to Keep in Mind  AiThority

Amazon Advertising Portal Crashes, Disrupting Key Prime Day Sale - Bloomberg
Amazon Advertising Portal Crashes, Disrupting Key Prime Day Sale  Bloomberg

Pipeline 360 launches new display advertising platform - MarTech
Pipeline 360 launches new display advertising platform  MarTech

Podcaster Ashley Flowers on politics, advertising, and a possible ‘Crime Junkie’ TV show - Semafor
Podcaster Ashley Flowers on politics, advertising, and a possible ‘Crime Junkie’ TV show  Semafor

Cooling down rhetoric in wake of assassination attempt? Who's saying and doing what in Pa. US Senate race - WTAE Pittsburgh
Cooling down rhetoric in wake of assassination attempt? Who's saying and doing what in Pa. US Senate race  WTAE Pittsburgh

Visit Philadelphia Launches Advertising Campaign in Atlanta as Part of New Fly-Market Strategy - Visit Philadelphia
Visit Philadelphia Launches Advertising Campaign in Atlanta as Part of New Fly-Market Strategy  Visit Philadelphia

What is out-of-home CTV advertising and why should brands consider it? - eMarketer
What is out-of-home CTV advertising and why should brands consider it?  eMarketer

Advertising industry’s social contribution builds trust with consumers - Creativebrief
Advertising industry’s social contribution builds trust with consumers  Creativebrief

Omnicom Celebrates Earnings Win Thanks To Advertising Growth - Finimize
Omnicom Celebrates Earnings Win Thanks To Advertising Growth  Finimize

Taboola lands Apple advertising deal, shares get much-needed boost - CTech
Taboola lands Apple advertising deal, shares get much-needed boost  CTech

New Report Highlights Vital Importance of Advertising’s Social Contribution - Little Black Book - LBBonline
New Report Highlights Vital Importance of Advertising’s Social Contribution  Little Black Book - LBBonline

5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution - SmartBrief
5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution  SmartBrief

Resident sparks debate with photo of billboard on moving truck: 'I genuinely don't understand how this is legal' - The Cool Down
Resident sparks debate with photo of billboard on moving truck: 'I genuinely don't understand how this is legal'  The Cool Down

Criteo Collaborates with Microsoft Advertising to Drive Retail Media Growth - PR Newswire
Criteo Collaborates with Microsoft Advertising to Drive Retail Media Growth  PR Newswire

Exclusive: Biden campaign to resume advertising this week after Trump shooting - Reuters
Exclusive: Biden campaign to resume advertising this week after Trump shooting  Reuters

Streamers are doubling down on advertising. Here's why. - Yahoo Finance
Streamers are doubling down on advertising. Here's why.  Yahoo Finance

Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso - BeetTV
Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso  BeetTV

A Refresher On Calculating Political Advertising Costs - Law360
A Refresher On Calculating Political Advertising Costs  Law360

Commentary: How to end violence in our society - Petaluma Argus Courier
Commentary: How to end violence in our society  Petaluma Argus Courier

Four in 10 believe advertising drives positive social change - Marketing Week
Four in 10 believe advertising drives positive social change  Marketing Week

Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients - Adweek
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients  Adweek

Advertising to Account for Almost 28% of Streaming Service Revenue by 2028 - CEOWORLD magazine
Advertising to Account for Almost 28% of Streaming Service Revenue by 2028  CEOWORLD magazine

Exclusive-Biden campaign to resume advertising this week after Trump shooting - WTVB
Exclusive-Biden campaign to resume advertising this week after Trump shooting  WTVB

Junk food is promoted online to appeal to kids and target young men, our study shows - Salon
Junk food is promoted online to appeal to kids and target young men, our study shows  Salon

Heinz goes blatantly subliminal for Wolverine and Deadpool collab - More About Advertising
Heinz goes blatantly subliminal for Wolverine and Deadpool collab  More About Advertising

Castro hated them and banned them: Why TV commercials are making a comeback in Cuba - Miami Herald
Castro hated them and banned them: Why TV commercials are making a comeback in Cuba  Miami Herald

Pipeline360 launches display advertising platform - Marketing Tech
Pipeline360 launches display advertising platform  Marketing Tech

Pipeline360 Launches New Display Advertising Platform to Enable Branded Demand - PR Web
Pipeline360 Launches New Display Advertising Platform to Enable Branded Demand  PR Web

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Commission clarifies rules for energy labelling in visual advertising following Court ruling - Energy
Commission clarifies rules for energy labelling in visual advertising following Court ruling  Energy

Amazon Advertising Portal Crashes, Disrupting Prime Day Sale - MSN
Amazon Advertising Portal Crashes, Disrupting Prime Day Sale  MSN

Elon Musk threatens to sue major companies over ‘advertising boycott racket’ targeting right-leaning media - New York Post
Elon Musk threatens to sue major companies over ‘advertising boycott racket’ targeting right-leaning media  New York Post

Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28 - PR Newswire
Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28  PR Newswire

Mass-Tort Advertising Does Not Prioritize Our Nation or Our Health - The Well News
Mass-Tort Advertising Does Not Prioritize Our Nation or Our Health  The Well News

Lifting the lid on STōK Cold Brew Coffee’s & Hershey’s winning advertising strategies - The Drum
Lifting the lid on STōK Cold Brew Coffee’s & Hershey’s winning advertising strategies  The Drum

McCormick calls to suspend 'negative advertising' in Pennsylvania senate race: 'It's time to come together' - FOX 29 Philadelphia
McCormick calls to suspend 'negative advertising' in Pennsylvania senate race: 'It's time to come together'  FOX 29 Philadelphia

City advertising land swap deal before proceeding - Palatka Daily News
City advertising land swap deal before proceeding  Palatka Daily News

Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook - imdb
Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook  imdb

Opinion | It’s Time to Ban Pharmaceutical Advertising - The New York Times
Opinion | It’s Time to Ban Pharmaceutical Advertising  The New York Times

Criteo collaborates with Microsoft Advertising to drive retail media growth - Campaign US
Criteo collaborates with Microsoft Advertising to drive retail media growth  Campaign US

Firefox's New 'Privacy' Feature Actually Gives Your Data to Advertisers - Lifehacker
Firefox's New 'Privacy' Feature Actually Gives Your Data to Advertisers  Lifehacker

Paris 2024 Paralympic Games on Channel 4 most accessible ever: all advertising to carry subtitles during the Games - WebWire
Paris 2024 Paralympic Games on Channel 4 most accessible ever: all advertising to carry subtitles during the Games  WebWire

Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail - AdExchanger
Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail  AdExchanger

86% of UK SMBs recognise the potential in advertising for attracting new customers - Marketing Tech
86% of UK SMBs recognise the potential in advertising for attracting new customers  Marketing Tech

Marketing Strategy: What It Is, How It Works, and How to Create One - Investopedia
Marketing Strategy: What It Is, How It Works, and How to Create One  Investopedia

SPONSORED ADVERTISING by UREVO Spacewalk : ATX-tra - FOX 7 Austin
SPONSORED ADVERTISING by UREVO Spacewalk : ATX-tra  FOX 7 Austin

Episode 300: The End of The Oracle Advertising Era - AdExchanger
Episode 300: The End of The Oracle Advertising Era  AdExchanger

The top 10 uses of education stock photos for advertising - themonmouthjournaleastern.com
The top 10 uses of education stock photos for advertising  themonmouthjournaleastern.com

More people think ads drive positive change says new AA report - More About Advertising
More people think ads drive positive change says new AA report  More About Advertising

Mozilla expands partnership with adMarketplace on the journey to protect consumer privacy while delivering value to advertisers - PR Newswire
Mozilla expands partnership with adMarketplace on the journey to protect consumer privacy while delivering value to advertisers  PR Newswire

Screen technician arrested for Faisal advertising billboards criticizing Sisi - Mada Masr
Screen technician arrested for Faisal advertising billboards criticizing Sisi  Mada Masr

Should Australia ban fossil fuel advertising? - The Australia Institute
Should Australia ban fossil fuel advertising?  The Australia Institute

Netflix Shares Undervalued With 'Leading Global Subscriber Base': Analyst Highlights 'Significant Advertising Ramp' In 2025 - Markets Insider
Netflix Shares Undervalued With 'Leading Global Subscriber Base': Analyst Highlights 'Significant Advertising Ramp' In 2025  Markets Insider

Digital video ad spend sees 16% increase this year - MarTech
Digital video ad spend sees 16% increase this year  MarTech

Chinese groups take centre stage in Euro 2024 advertising drive - Financial Times
Chinese groups take centre stage in Euro 2024 advertising drive  Financial Times

McCormick proposes a negative advertising ceasefire to Casey in Pennsylvania Senate race - Washington Examiner
McCormick proposes a negative advertising ceasefire to Casey in Pennsylvania Senate race  Washington Examiner

CarolinaEast named a winner at the 41st Annual Healthcare Advertising Awards - WNCT
CarolinaEast named a winner at the 41st Annual Healthcare Advertising Awards  WNCT

Calls for junk food advertising to be removed from public transport - MSN
Calls for junk food advertising to be removed from public transport  MSN

N.Y. loosens advertising rules for retail cannabis shops - Times Union
N.Y. loosens advertising rules for retail cannabis shops  Times Union

Bombshell report details how a little-known corporate cartel targets outlets — including The Post — claimed to be spreading 'misinformation' - New York Post
Bombshell report details how a little-known corporate cartel targets outlets — including The Post — claimed to be spreading 'misinformation'  New York Post

Holiday Advertising Trends Guide 2024 - The Trade Desk
Holiday Advertising Trends Guide 2024  The Trade Desk

The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White? - The New York Times
The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White?  The New York Times

Uncovering the efficiency illusion in advertising - Creativebrief
Uncovering the efficiency illusion in advertising  Creativebrief

LG Ad Solutions Highlights Olympic Games As Key Moment For Back-to-School Advertising - TV News Check
LG Ad Solutions Highlights Olympic Games As Key Moment For Back-to-School Advertising  TV News Check

LegitScript’s Data Reveals 1200% Increase in Violative and Problematic Advertisements for GLP-1 Medications - Business Wire
LegitScript’s Data Reveals 1200% Increase in Violative and Problematic Advertisements for GLP-1 Medications  Business Wire

Lamar Advertising: A Unique REIT With Margin Expansion And AFFO Growth Potential - Seeking Alpha
Lamar Advertising: A Unique REIT With Margin Expansion And AFFO Growth Potential  Seeking Alpha

Apple gains new advertising partner for Stocks and Apple News - MobileSyrup
Apple gains new advertising partner for Stocks and Apple News  MobileSyrup

Retail media networks – The future of digital advertising - Capgemini
Retail media networks – The future of digital advertising  Capgemini

"Someone Is Getting Sued": Marvel Uses Subliminal Advertising in New Deadpool & Wolverine Teaser - ComicBook.com
"Someone Is Getting Sued": Marvel Uses Subliminal Advertising in New Deadpool & Wolverine Teaser  ComicBook.com

Connie Francis-Cioffi, Former Vice President of Advertising at Anne Klein, Dies at 68 - WWD
Connie Francis-Cioffi, Former Vice President of Advertising at Anne Klein, Dies at 68  WWD

The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising - AdExchanger
The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising  AdExchanger

Conagra ‘nudges’ up snacks, frozen food volumes with merchandising, advertising & innovation - FoodNavigator-USA.com
Conagra ‘nudges’ up snacks, frozen food volumes with merchandising, advertising & innovation  FoodNavigator-USA.com

Firefox now collects user data for advertising purposes by default, here's how to disable it - GIGAZINE(ギガジン)
Firefox now collects user data for advertising purposes by default, here's how to disable it  GIGAZINE(ギガジン)

“Have it your way”: the commercial jingle that inspired DEVO - Far Out Magazine
“Have it your way”: the commercial jingle that inspired DEVO  Far Out Magazine

Back-to-School Advertisers Can Go for the Gold During Olympics - Next TV
Back-to-School Advertisers Can Go for the Gold During Olympics  Next TV

Ads Out, Cloud In: Oracle's Pivot - CMSWire
Ads Out, Cloud In: Oracle's Pivot  CMSWire

Welcome to the brand new rules of advertising - Fast Company
Welcome to the brand new rules of advertising  Fast Company

Entertainment and Media Revenues Will Grow Despite Disruptions, PwC Predicts - Next TV
Entertainment and Media Revenues Will Grow Despite Disruptions, PwC Predicts  Next TV

Elon Says ExTwitter Will Sue The Group ExTwitter ‘Excitedly’ Joined Just Last Week - Techdirt
Elon Says ExTwitter Will Sue The Group ExTwitter ‘Excitedly’ Joined Just Last Week  Techdirt

Traditional advertising losing ground as digital strategies drive EV sales - AM
Traditional advertising losing ground as digital strategies drive EV sales  AM

Tech Giants Are Leading the Charge in AI Advertising Campaigns, But Here's How Startups Can Still Compete - Entrepreneur
Tech Giants Are Leading the Charge in AI Advertising Campaigns, But Here's How Startups Can Still Compete  Entrepreneur

Advertising Authority Orders Removal Of ‘Greenwashing’ Irish Dairy Advert - Plant Based News
Advertising Authority Orders Removal Of ‘Greenwashing’ Irish Dairy Advert  Plant Based News

Community Radio calling on MP's to start sharing advertising dollars and 100 million paid by Google - 100.1 BayFM
Community Radio calling on MP's to start sharing advertising dollars and 100 million paid by Google  100.1 BayFM

More and more Brits see advertising as a force for good - Decision Marketing
More and more Brits see advertising as a force for good  Decision Marketing

Embracing Diversity, Driving Change: How Advertising Can Make A Difference - B&T
Embracing Diversity, Driving Change: How Advertising Can Make A Difference  B&T

Deadpool & Wolverine: Subliminal Advertising In New TV Spot, New Image - Bleeding Cool News
Deadpool & Wolverine: Subliminal Advertising In New TV Spot, New Image  Bleeding Cool News

Amazon Is Taking on Spotify? What an $80 Million Deal With Dax Shepard Says About Amazon Advertising - The Motley Fool
Amazon Is Taking on Spotify? What an $80 Million Deal With Dax Shepard Says About Amazon Advertising  The Motley Fool

Jim Jordan’s hearing with Ben Shapiro was an authoritarian spectacle - MSNBC
Jim Jordan’s hearing with Ben Shapiro was an authoritarian spectacle  MSNBC

McCann’s Xbox ‘Everyday Tactician’ comes to a winning close - More About Advertising
McCann’s Xbox ‘Everyday Tactician’ comes to a winning close  More About Advertising

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