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Do I Need Raised Letter or Full Color Business Cards?


If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."

What are the differences in raised letter and full color business cards? What are the price differences? What looks best for how I want to represent my business? These are all questions I hear on a daily basis.

1. The difference between Raised Letter and Full Color printing is in how the ink is applied to the card stock. Thermography is the type of printing that produces ink that stands up off the page slightly. When you run your fingers across the surface, you can feel the printing on the stock. Each color that is printed has a separate plate, and the cards have to be run through the press for each color chosen. These types of cards have a very elegant and refined look about them, especially if the colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.

Full Color printing is much like printing from your ink jet printer at home. All the inks are printed on the page at the same time, and combined to create hues, shades--photo images. So, one run through and the cards are printed. These cards have been traditionally used by real estate agents, insurance agents and the like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of the time seem jazzier, sharper, more upbeat.

2. The cost difference is an oddity. Spot printing (the process of laying the colors on one at a time, as in Raised Letter cards), can be much cheaper--if only one color or black is chosen. White plate (65 lb stocks) will be cheaper than a cordwain or linen. But, if you start adding more colors (equals more time through the press) then you'll start racking up the cost. If your colors touch each other (called registration--the printer must make sure the cards run through correctly) then you'll tack on some extra expense there.

If you have a full color logo, the least expensive way to go would be with full color (process printing). But, you generally have to get a minimum of 1000. You can get 250 from some places, but you'll pay about the same price. It's the setup fee from the printer that is the biggest expense. Printing them is the cheap part, which is why the more you get, the better the price.

3. To choose the look that's right for you, I would think first about the image you are projecting for your company. Are you a doctor? You probably would rather have a classier linen stock with black and gold inks. Same for lawyers and other professionals. A handsome bordeaux (burgundy) on grey fiber stock would speak volumes about your professionalism. The raised letter would add to the expensive feel. There is really no need to add more than 1 color and black in printing raised letter cards. If that's the way you're heading, then you probably have a flashier business image and would need full color cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.

Full color is proven to get a 30% better response rate than regular printing, but this is only a bonus if your business aims to use the business cards to get more business. If you sell a product, using full color cards would be a brilliant idea--you can have a photo of it right on the cards. If you're in a service industry like real estate, you'll want your prospects to remember your face. Add your professionally taken photo to your cards. If you're trying to express a concept of what you can do for customers, then finding the right stock photo image can speak thousands of words with just one image!

In reality, cost usually dictates the biggest part of your decision making process. However, I would caution you to consider your IMAGE first. You might find that if you choose the card that has the best representation of your image, the cost ends up being less than if you choose the wrong one.

About The Author

Business card designer, Mitoné Cooke, specializes in full color business card designs at her website http://drbusinesscards.com. You can also give her a call at 1-800-431-3407 to order raised letter cards! Mitoné can be reached by email at [email protected]. Sign up for the free e-newsletter about Business Card Marketing by sending a blank email to [email protected].


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 17 / 2024

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The 'Mad Men' Era Is Long Over. Why Is Advertising Still So White?  The New York Times

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Google loses bid to end US antitrust case over digital advertising  Reuters

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Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising  Mozilla & Firefox

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Oracle is shutting down its advertising business despite millions in revenues  TechRadar

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Opinion: A bizarre advertising trend: All dads are incompetent buffoons now  The Globe and Mail

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Cannes Lions looks to laughter as ad industry feels threat of AI  Financial Times

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BeautifulBeast Wins Best of Show at AAF American Advertising Awards | LBBOnline  Little Black Book - LBBonline

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Lamar Advertising (NASDAQ:LAMR) Shares Sold by American International Group Inc.  Defense World

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Is purposeful advertising draining emotion from the industry? | shots  Shots

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Publishers' top tips for pitching advertisers at Cannes  Digiday

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Harnessing AI: Transforming Creative Development In Advertising  AdExchanger

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Google's Attempt to Dismiss US Antitrust Case Over Digital Advertising Fails  PYMNTS.com

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Oracle Ads have had it: $2B operation shuts down after dwindling to $300M  The Register

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United selects Magnite's SpringServe for inflight advertising solutions (NASDAQ:MGNI)  Seeking Alpha

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Why Euro 2024 is 'a big step change' for the areas advertisers will rely on  Digiday

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Oracle exits advertising business following revenue falloff  Yahoo Finance

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Amazon hit with $122 mln US verdict in internet-advertising patent case  Reuters.com

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Oracle Quietly Exits the Advertising Business  VideoWeek

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Oracle Is Shutting Down Its Ad Business  Adweek

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Pinterest unveils new AI advertising tools  Mobile Marketing

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Timely reminder from the ASA to avoid falling foul of advertising codes during UEFA Euro 2024  The National Law Review

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Mediasmart and TCL enters into partnership for connected TV Advertising  The Times of India

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6 Top Advertising Trends to Watch (2024 & 2025)  Exploding Topics

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Mark Truss Appointed as Chair of Advertising Research Foundation Board of Directors  VML

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Oracle Shuts Down Advertising Business After Spending Over $4 Billion  Business Insider

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Judge says trial is required to decide government's antitrust case over Google's advertising tech  ABC News

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Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars  Variety

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Context's Comeback: AI Brings Art and Science Back Together in Advertising – Beet.TV  BeetTV

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Digital Advertising Alliance Recognizes Genie Barton and Lee Peeler as 'DAA Privacy Icons' for Leadership in ...  PR Newswire

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Are London creative agency CEOs now an endangered species?  More About Advertising

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Google Faces Trial in US Antitrust Case Over Digital Advertising  RetailWire

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Advertising Week Europe 2024: Navigating the new media landscape | Amazon Web Services  AWS Blog

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Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

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Publicis launches Cannes Lions AI ‘bullshit detector’  More About Advertising

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Google launches Google TV advertising network  Search Engine Land

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Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More  Adweek

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Google launches Google TV advertising network  MarTech

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What Advertisers Miss In Their Quest To Reach Hispanic Audiences  AdExchanger

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The future of digital advertising careers: Trends, skills, and opportunities  Indiantelevision.com

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Atlantic board okays advertising for school resource officer position  KMAland

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Jingle Writers and Singers Feel Impact of AI Song Technology  Billboard

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Google: advertising revenue 2023  Statista

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You Don't Have to Be an Oracle to Know That Digital Advertising is Brutal  TVRev

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Advertising Ban Gives NRL the Chance to Diversify its Revenue Streams  European Gaming Industry News

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Walz Tetrick Advertising is crowned 2024 Mr. K Award winner  The Business Journals

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Roku Exchange Unlocks Access to Roku's Audience and Premium Media | Roku  Roku Newsroom

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Entravision Announces Sale of Its Digital Advertising Representation Business to Aleph Group  StockTitan

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Climate change: Ban fossil fuel advertising says UN chief  BBC.com

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Albertsons adds new channel to retail media network  Chain Store Age

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TikTok's Jack Bamberger Named Board Chair of American Advertising Federation  SHOOT Online

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‘Godfathers of climate chaos’: UN chief urges global fossil-fuel advertising ban  The Guardian

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IAB/PwC Internet Advertising Revenue Report 2024  IAB

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Pennsylvania Bill Proposes Restrictions on Gambling Advertisements to Problem Gamblers  Franklin County Free Press

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