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Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"

I can't answer that questions until I ask a number of questions first.

Do you have an advertising plan?

Are you working on a firm budget?

What are you trying to accomplish with your advertising?

Where are you spending your money now?

Usually by the 4th question the happy face is one of disappointment.

Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)

Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?

You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:[email protected]

Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either.

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. May / 08 / 2021

BrandTotal on the Importance of a Strategic Approach to Social Advertising - OCNJ Daily
BrandTotal on the Importance of a Strategic Approach to Social Advertising  OCNJ Daily

Advertising paper in Munising officially launches - UpperMichigansSource.com
Advertising paper in Munising officially launches  UpperMichigansSource.com

Lerner Advertising To Receive Two Golden Gavel Awards - PRNewswire
Lerner Advertising To Receive Two Golden Gavel Awards  PRNewswire

US advertising employment increased by 1,900 jobs in April - AdAge.com
US advertising employment increased by 1,900 jobs in April  AdAge.com

Measurement Standards Finally Come To Digital Out-Of-Home Advertising - AdExchanger
Measurement Standards Finally Come To Digital Out-Of-Home Advertising  AdExchanger

Cannacraft, INC., Settles False Advertising Claim For CBD Products In Sonoma County - Patch.com
Cannacraft, INC., Settles False Advertising Claim For CBD Products In Sonoma County  Patch.com

Preeminent Orange County Advertising and Marketing Agency Loses Pioneer President - PRNewswire
Preeminent Orange County Advertising and Marketing Agency Loses Pioneer President  PRNewswire

BA Returns to Advertising as It Takes to the Skies Once Again - Adweek
BA Returns to Advertising as It Takes to the Skies Once Again  Adweek

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

CannaCraft settles false advertising case for $250,000 - Santa Rosa Press Democrat
CannaCraft settles false advertising case for $250,000  Santa Rosa Press Democrat

Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost Communications
Diversity in Advertising: Avoid The Obvious 05/06/2021  MediaPost Communications

Advertising and strategic communications to move to school of business - Lindenlink
Advertising and strategic communications to move to school of business  Lindenlink

Facebook pushes back advertising meetings after Oversight Board ruling - Business Insider
Facebook pushes back advertising meetings after Oversight Board ruling  Business Insider

AMC Networks Execs See Streaming As Top Revenue Source By 2025, Hail Return Of ‘The Walking Dead’ Production After Mixed Q1 Financial Report – Update - Deadline
AMC Networks Execs See Streaming As Top Revenue Source By 2025, Hail Return Of ‘The Walking Dead’ Production After Mixed Q1 Financial Report – Update  Deadline

ROKU Q1 Earnings Top Estimates, Revenues Ride on Advertising - Nasdaq
ROKU Q1 Earnings Top Estimates, Revenues Ride on Advertising  Nasdaq

6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - 2021 Webinar - ResearchAndMarkets.com - Galveston County Daily News
6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - 2021 Webinar - ResearchAndMarkets.com  Galveston County Daily News

ViacomCBS beats quarterly revenue estimates on streaming, advertising boost - Reuters.com
ViacomCBS beats quarterly revenue estimates on streaming, advertising boost  Reuters.com

For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners - MarTech Series
For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners  MarTech Series

Legislation would prohibit marijuana advertising in Idaho - KXLY Spokane
Legislation would prohibit marijuana advertising in Idaho  KXLY Spokane

The Future of Digital Out of Home Advertising - MarketScale
The Future of Digital Out of Home Advertising  MarketScale

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

Tesla Rival Lucid To Advertise Electric Air Sedan On NBC As Elon Musk Hosts SNL - Forbes
Tesla Rival Lucid To Advertise Electric Air Sedan On NBC As Elon Musk Hosts SNL  Forbes

Apple's Views On Advertising And Monetization Are Dictating Events Both Past and Present - Digital Information World
Apple's Views On Advertising And Monetization Are Dictating Events Both Past and Present  Digital Information World

New anti-marijuana advertising, promotion ban bill passes Senate, 21-14... - Idaho Press-Tribune
New anti-marijuana advertising, promotion ban bill passes Senate, 21-14...  Idaho Press-Tribune

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

10 Best Advertising Stocks to Buy Now - Yahoo Finance
10 Best Advertising Stocks to Buy Now  Yahoo Finance

FTC Workshop: “Bringing Dark Patterns to Light” | Proskauer - Advertising Law - JDSupra - JD Supra
FTC Workshop: “Bringing Dark Patterns to Light” | Proskauer - Advertising Law - JDSupra  JD Supra

CNBC reporter Megan Graham: How advertising campaigns are addressing a return to normalcy post-COVID-19 - WGN Radio
CNBC reporter Megan Graham: How advertising campaigns are addressing a return to normalcy post-COVID-19  WGN Radio

Bank of America upgrades Zynga as video game company pushes into advertising - CNBC
Bank of America upgrades Zynga as video game company pushes into advertising  CNBC

TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place - Deadline
TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place  Deadline

McKinsey & Company agrees that the time is up for the current model of online advertising: here's what it thinks comes next - Privacy News Online
McKinsey & Company agrees that the time is up for the current model of online advertising: here's what it thinks comes next  Privacy News Online

Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live - SpaceNews
Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory' - AdAge.com
Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory'  AdAge.com

Digital Advertising Mogul Donny Deutsch Launches New Podcast - Martechcube
Digital Advertising Mogul Donny Deutsch Launches New Podcast  Martechcube

Thursday Sector Laggards: Shipping, Advertising Stocks - Nasdaq
Thursday Sector Laggards: Shipping, Advertising Stocks  Nasdaq

FDIC Seeks Public Comments To Sign And Advertising Rule - JD Supra
FDIC Seeks Public Comments To Sign And Advertising Rule  JD Supra

A Huge Thanks To ATL’s Advertisers - Above the Law
A Huge Thanks To ATL’s Advertisers  Above the Law

Amazon Advertising Reports 2021 Guide - Jungle Scout
Amazon Advertising Reports 2021 Guide  Jungle Scout

E-Commerce Boom Is Here to Stay, and Digital Advertisers Are Noticing - GOBankingRates
E-Commerce Boom Is Here to Stay, and Digital Advertisers Are Noticing  GOBankingRates

Advertising Amid Chip Shortage-Induced Inventory Changes - Ward's Auto
Advertising Amid Chip Shortage-Induced Inventory Changes  Ward's Auto

Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars - PRNewswire
Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars  PRNewswire

In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports - PRNewswire
In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports  PRNewswire

Alexis Campbell Selected as 2021 Recipient of American Advertising Federation Scholarship - University of Arkansas Newswire
Alexis Campbell Selected as 2021 Recipient of American Advertising Federation Scholarship  University of Arkansas Newswire

Why Cohorts Have Always Been Advertising's Future – Long Before Google's FLoC - AdExchanger
Why Cohorts Have Always Been Advertising's Future – Long Before Google's FLoC  AdExchanger

Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall - Business Insider
Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall  Business Insider

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

Connecticut senators vote to block deceptive advertising by crisis pregnancy centers in long-running clash over abortion - Hartford Courant
Connecticut senators vote to block deceptive advertising by crisis pregnancy centers in long-running clash over abortion  Hartford Courant

Advertising Mogul And Veteran Television Personality Donny Deutsch Launches First Podcast With Kast Media - PRNewswire
Advertising Mogul And Veteran Television Personality Donny Deutsch Launches First Podcast With Kast Media  PRNewswire

Yelp beats expectations as diners, advertisers return - MarketWatch
Yelp beats expectations as diners, advertisers return  MarketWatch

Greenwashing: Lawsuit Charges Oil Companies with False Advertising - EHS Daily Advisor - EHS Daily Advisor
Greenwashing: Lawsuit Charges Oil Companies with False Advertising - EHS Daily Advisor  EHS Daily Advisor

TVB Statement on Advertising to Mother's Day Shoppers - GlobeNewswire
TVB Statement on Advertising to Mother's Day Shoppers  GlobeNewswire

Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys - Promo Marketing
Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys  Promo Marketing

Online Advertising Market to Get a New Boost | Netsuite Inc., Facebook Inc., eBay, Inc., Pandora Media – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Market to Get a New Boost | Netsuite Inc., Facebook Inc., eBay, Inc., Pandora Media – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

GSRM's Donnari: 1190 Sports merger a sponsorship, advertising play - SportBusiness
GSRM's Donnari: 1190 Sports merger a sponsorship, advertising play  SportBusiness

Reddit Ads: Your Guide to Successful Reddit Advertising - Business 2 Community
Reddit Ads: Your Guide to Successful Reddit Advertising  Business 2 Community

Billy Lewis The 7 Figure Digital Advertising Consultant - Influencive
Billy Lewis The 7 Figure Digital Advertising Consultant  Influencive

TikTok Talks About Advertisement And Creators In NewFronts 2021 Convention - Digital Information World
TikTok Talks About Advertisement And Creators In NewFronts 2021 Convention  Digital Information World

Catchy billboards advertising 100k sweepstake raise money for Meals On Wheels Atlanta - CBS46 News Atlanta
Catchy billboards advertising 100k sweepstake raise money for Meals On Wheels Atlanta  CBS46 News Atlanta

FY 2020 Digital Video Advertising Spend Report - IAB
FY 2020 Digital Video Advertising Spend Report  IAB

Healthcare Advertising Market with Covid 19 Analysis and Challenges On Upcoming Trends 2021-2028 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Healthcare Advertising Market with Covid 19 Analysis and Challenges On Upcoming Trends 2021-2028 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Top Ten Most Recalled Brands in Podcast Advertising Q1 2021 - RADIO ONLINE
Top Ten Most Recalled Brands in Podcast Advertising Q1 2021  RADIO ONLINE

Amazon Joins New Advertisers On The Q India – PRNewswire - PRNewswire
Amazon Joins New Advertisers On The Q India – PRNewswire  PRNewswire

Spectrum to help advertisers reach multicultural audiences - Rochester Business Journal
Spectrum to help advertisers reach multicultural audiences  Rochester Business Journal

Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Senate panel takes up anti-marijuana advertising bill... - Idaho Press-Tribune
Senate panel takes up anti-marijuana advertising bill...  Idaho Press-Tribune

Teachers honored in new billboard campaign from Lamar Advertising - 13WHAM-TV
Teachers honored in new billboard campaign from Lamar Advertising  13WHAM-TV

Out-of-Home (OOH) Advertising Market will touch a new level in upcoming year with Top Key players like Outfront Media Inc., EPAMEDIA, Focus Media, News outdoor, Shenzhen Shitong Huana Cultural Diffusion Limited – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Out-of-Home (OOH) Advertising Market will touch a new level in upcoming year with Top Key players like Outfront Media Inc., EPAMEDIA, Focus Media, News outdoor, Shenzhen Shitong Huana Cultural Diffusion Limited – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

CTV is still among the fastest-growing channels in digital advertising - eMarketer
CTV is still among the fastest-growing channels in digital advertising  eMarketer

As Decision on Trump Looms, Facebook Preps Its Advertisers - The Wall Street Journal
As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

Cannacraft Settles False CBD Product Advertising Claim - Candid Chronicle
Cannacraft Settles False CBD Product Advertising Claim  Candid Chronicle

UM School of Journalism and New Media IMC team wins second place in student advertising competition - School of Journalism and New Media - Ole Miss News
UM School of Journalism and New Media IMC team wins second place in student advertising competition - School of Journalism and New Media  Ole Miss News

How to Make Money with Scoreboard Advertising - Campus Rec Magazine
How to Make Money with Scoreboard Advertising  Campus Rec Magazine

Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising - Yahoo Finance
Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising  Yahoo Finance

RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report - MarTech Series
RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report  MarTech Series

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

YouTube's linked TV advertising will be more shoppable thanks to a new update - Digital Information World
YouTube's linked TV advertising will be more shoppable thanks to a new update  Digital Information World

Is Quotient Technology Inc (QUOT) a Winner in the Advertising Agencies Industry? - InvestorsObserver
Is Quotient Technology Inc (QUOT) a Winner in the Advertising Agencies Industry?  InvestorsObserver

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

3 Reasons Netflix Should Get Into Advertising - Motley Fool
3 Reasons Netflix Should Get Into Advertising  Motley Fool

With ads like these, does Tucker Carlson benefit Fox News? - Los Angeles Times
With ads like these, does Tucker Carlson benefit Fox News?  Los Angeles Times

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Advertising Agency Employees Share Pandemic Burnout Stories - Business Insider
Advertising Agency Employees Share Pandemic Burnout Stories  Business Insider

Microsoft Advertising's New Features & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

Oscars 2021: Advertisers Spend Millions On Least-Watched Ceremony Ever - Forbes
Oscars 2021: Advertisers Spend Millions On Least-Watched Ceremony Ever  Forbes

Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe - PRNewswire
Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

Omnicom PSA contest will advocate increased representation of Asians in advertising - AdAge.com
Omnicom PSA contest will advocate increased representation of Asians in advertising  AdAge.com

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Disney and ad-tech firms agree to privacy changes for children’s apps. - The New York Times
Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

3 Online Advertising Stocks to Buy Now - MarketBeat
3 Online Advertising Stocks to Buy Now  MarketBeat

Apple to boost ads business as iPhone changes hurt Facebook - Financial Times
Apple to boost ads business as iPhone changes hurt Facebook  Financial Times

FDIC Re-opens RFI on Signage, Advertising Requirements | ABA Banking Journal - ABA Banking Journal
FDIC Re-opens RFI on Signage, Advertising Requirements | ABA Banking Journal  ABA Banking Journal

Las Vegas Sands launches multimillion-dollar ad campaign to push for casinos in Texas - The Texas Tribune
Las Vegas Sands launches multimillion-dollar ad campaign to push for casinos in Texas  The Texas Tribune

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

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