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The SKINNY on Newspaper Advertising


The SKINNY on Newspapers

Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises.

Think about it, there are few times you have been driven to go to a store to buy a product you never heard of because you saw an ad in the paper. You had to have an earlier impression about the product for the newspaper ad to point you to the location to buy it.

There are 4 ways to use the newspaper for advertising.

1) Display advertising from one column wide by 2 inches high to a full two pages, display ads can be so numerous the news stories have to be cut so both can live on the page.

There is usually no protection. Competiting store ads can be next to each other (next time you see the paper look for tire store ads on the same page).

When designing your ad, remember it's all about them. Use a catchy headline and tell them what you will do for the. Forget about your picture or your "Number One in the District Award". Good advertising "feels their pain".

2) Classified advertising The effectiveness of classified ads varies by paper and by who wrote the ad and by what the ad is selling. Many classified sections have turned into giant car dealer pages and huge homes for sale sections complete with four color pictures.

The small, private, "gotta sell my Bow-Flex" ads can be lost in a giant classified section. Many shoppers and Nickle Savers have smaller, and cheaper, classified sections.

Some small business operators find success with a series of small classified ads. Small blurps tend to build "top of mind awareness". A cheap way to keep your name out there.

3) Tabs and special sections Tabs, the cash cow for newspapers, are manufactured events designed to sell ads. Progress Editon. Easter Shopping Special. Dollar Days. You name it, there is a tab every idea.

Typically a tab is the regular paper page turned sideways (landscape) and folded in half.

Tabs get ad-on advertising dollars from existing clients and offer one time only exposure to those who don't normally use the paper (i.e. the giant corporate ads in every Progress Edition). Most papers have so many tabs, they print an advertising calendar.

Understand them for what they are, vehicles to get extra bucks from you. If you want to be in one, rearrange your budget, don't ad to it.

4) Inserts and stuffers Some Sunday papers weight 4 to 5 pounds each, mostly for the weight of stuffers and inserts. Usually reserved for national advertisers and big box stores. They print them and deliver them to the paper and pay a per piece fee to have them stuffed and delivered. For smaller businesses they become cost prohibitive. Better to stick with display ads.

Sunday papers have the biggest circulation, and ad rates are more expensive. Regional and national papers can be expensive, too. Local papers and shoppers are less expensive, but nonetheless can be a major part of a small business ad budget.

Newspaper advertising is sold by the column inch. Different categories of ads and section placement determine the rate and rates vary throughout the paper. Rates also vary with advertisers, depending on how many column inches they have agreed to buy in a one year period. The more the cheaper.

Plan your advertising well in advance and stick to your budget. Sell to needs, not ego and newspaper can be your buddy.

For more about advertising, get my article "What Does your telephone say about you?" MailTo:[email protected]

©2005 BIG Mike McDaniel, All Rights Reserved [email protected] BIG Mike is a Small Business Consultant, Professional Speaker and former Major Market TV News Anchor. http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 01 / 2021

FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data - CNBC
  1. FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data  CNBC
  2. FTC orders e-cigarette firms to hand over sales, advertising data | TheHill  The Hill
  3. FTC issues orders to e-cigarette companies seeking sales, advertising data  KFGO News
  4. CORRECTED-FTC issues orders to e-cigarette companies seeking sales, advertising data  Yahoo Finance
  5. U.S. FTC tells e-cigarette firms JUUL, NJOY, others to submit sales, ad data  Reuters
  6. View Full Coverage on Google News

Carriers quarrel over 5G advertising - RCR Wireless News
Carriers quarrel over 5G advertising  RCR Wireless News

Sourcepoint Launches 'Privacy Lens,' to Drive Privacy-First Advertising Transactions - Argus Press
Sourcepoint Launches 'Privacy Lens,' to Drive Privacy-First Advertising Transactions  Argus Press

Roku to acquire Nielsen's advanced TV advertising division - Axios
Roku to acquire Nielsen's advanced TV advertising division  Axios

Texas sues power provider Griddy, alleging deceptive advertising and marketing | TheHill - The Hill
Texas sues power provider Griddy, alleging deceptive advertising and marketing | TheHill  The Hill

Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering - MarTech Series
Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering  MarTech Series

China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China - Yahoo Finance
China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China  Yahoo Finance

What is programmatic advertising and how does it work? - Kenosha News
What is programmatic advertising and how does it work?  Kenosha News

AC media students capture American Advertising Awards - KAMR - MyHighPlains.com
AC media students capture American Advertising Awards  KAMR - MyHighPlains.com

TV Advertising Is Usually Not Worth It - Kellogg Insight
TV Advertising Is Usually Not Worth It  Kellogg Insight

Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com - Manchestertimes
Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com  Manchestertimes

Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers - healthaffairs.org
Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers  healthaffairs.org

Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra  JD Supra

Walmart is looking for a new ad agency - Business Insider
Walmart is looking for a new ad agency  Business Insider

Refined audience targeting for perimeter advertisements during live TV events - Tech Xplore
Refined audience targeting for perimeter advertisements during live TV events  Tech Xplore

DraftKings is reportedly eyeing sports betting acquisitions - Business Insider
DraftKings is reportedly eyeing sports betting acquisitions  Business Insider

The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV - BeetTV
The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV  BeetTV

Search Engine Advertising to Hit $171.6B Worldwide in 2021 - Portada-online.com
Search Engine Advertising to Hit $171.6B Worldwide in 2021  Portada-online.com

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

Black-owned Chicago advertising agency reflects on popular 70s TV commercials - WLS-TV
Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

Advertisement Regulator In India Moves To Rein In Social Media Influencers - tntribune.com
Advertisement Regulator In India Moves To Rein In Social Media Influencers  tntribune.com

Latest Update 2021: Inflight Advertising Market by COVID-19 Impact Analysis by MRS – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Latest Update 2021: Inflight Advertising Market by COVID-19 Impact Analysis by MRS – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook's New Campaign Defends Targeted Advertising Business - Bloomberg
Facebook's New Campaign Defends Targeted Advertising Business  Bloomberg

Aerial Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 – 2028 | Growth Strategies | Market Research Inc Report with Expert Review – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Aerial Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 – 2028 | Growth Strategies | Market Research Inc Report with Expert Review – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Klarna establishes Influencer Council after falling foul of advertising watchdog - Finextra
Klarna establishes Influencer Council after falling foul of advertising watchdog  Finextra

Advertising to Cardboard: COVID's Impact on Sponsorship Agreements in Sports - Sports Agent Blog
Advertising to Cardboard: COVID's Impact on Sponsorship Agreements in Sports  Sports Agent Blog

Digital Out of Home (OOH) Advertising Market Is Booming Across the Globe Explored in Latest Report 2021-2026 | JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Out of Home (OOH) Advertising Market Is Booming Across the Globe Explored in Latest Report 2021-2026 | JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge - JD Supra
Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge  JD Supra

Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Diamond Balloon combines aerial digital advertising with high impact tourism attraction - InPark Magazine
Diamond Balloon combines aerial digital advertising with high impact tourism attraction  InPark Magazine

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

Cross Platform and Mobile Advertising Market Accelerating Immense Growth by 2026 with Emerging Key Players: 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Cross Platform and Mobile Advertising Market Accelerating Immense Growth by 2026 with Emerging Key Players: 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Latest Radio News, Talk Shows, Sports, Hosts, Personalities - All Access Music Group
Latest Radio News, Talk Shows, Sports, Hosts, Personalities  All Access Music Group

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Motive trumps incentive advertising in persuading consumers - Mirage News
Motive trumps incentive advertising in persuading consumers  Mirage News

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - Yahoo Finance
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  Yahoo Finance

The power of Facebook advertising continues to grow - Bend Bulletin
The power of Facebook advertising continues to grow  Bend Bulletin

Dealing with bloody taboos in advertising - Sydney Morning Herald
Dealing with bloody taboos in advertising  Sydney Morning Herald

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

MOBE PRESENTS FEMALE EXECUTIVES IN ADVERTISING WEEK SERIES TO KICK OFF WOMEN'S HISTORY MONTH - Radio Facts
MOBE PRESENTS FEMALE EXECUTIVES IN ADVERTISING WEEK SERIES TO KICK OFF WOMEN'S HISTORY MONTH  Radio Facts

Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Lakes Region Summer Fun Guide 2021: Book now | Advertising | laconiadailysun.com - The Laconia Daily Sun
Lakes Region Summer Fun Guide 2021: Book now | Advertising | laconiadailysun.com  The Laconia Daily Sun

Doom advert depicting black person not racist: Advertising Regulatory Board - TimesLIVE
Doom advert depicting black person not racist: Advertising Regulatory Board  TimesLIVE

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

Reach new customers with The Laconia Daily Sun Tax Tips Directory - The Laconia Daily Sun
Reach new customers with The Laconia Daily Sun Tax Tips Directory  The Laconia Daily Sun

Daily News wins numerous honors in editorial, advertising contests - Bowling Green Daily News
Daily News wins numerous honors in editorial, advertising contests  Bowling Green Daily News

Online Display Advertising Services Market Demand Growth, Geographic Segmentation, Key Players Analysis To 2027| Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll – FLA News - FLA News
Online Display Advertising Services Market Demand Growth, Geographic Segmentation, Key Players Analysis To 2027| Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll – FLA News  FLA News

Blockchain in Media, Advertising, and Entertainment Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 - The Bisouv Network
Blockchain in Media, Advertising, and Entertainment Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027  The Bisouv Network

Seedtag releases Dynamic Placement Optimisation to boost contextual advertising performance – PCR - PCR-online.biz
Seedtag releases Dynamic Placement Optimisation to boost contextual advertising performance – PCR  PCR-online.biz

Self-care is all inclusive, and advertisements should reflect this - Highlander Newspaper
Self-care is all inclusive, and advertisements should reflect this  Highlander Newspaper

PSG's Mitchel Bakker 'storms out of warm down and kicks advertising board' after being overlooked - Daily Mail
PSG's Mitchel Bakker 'storms out of warm down and kicks advertising board' after being overlooked  Daily Mail

EDPS opinion puts targeted advertising in crosshairs | Article - Compliance Week
EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

Global Cloud Advertising Market Statistics, Size & Forecast 2023 By Players – Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Marin Software, Imagine Communications Corp. - The Bisouv Network
Global Cloud Advertising Market Statistics, Size & Forecast 2023 By Players – Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Marin Software, Imagine Communications Corp.  The Bisouv Network

What Will Come of Maryland’s Unique and Controversial Digital Advertising Tax? - JD Supra
What Will Come of Maryland’s Unique and Controversial Digital Advertising Tax?  JD Supra

COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 - MediaPost Communications
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021  MediaPost Communications

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

Traditional Advertising Service Market 2021 Industry Growth Analysis, Future Predictions, SWOT Analysis, By Top Players- Traditional Advertising Service are: Epsilon Data Management FRED & FARID TOAD BBDO DDB Worldwide Televerde Goodby Silverstein & Partners Cox Media 360i Fuse Martin Agency MullenLowe MediaCom MONDAY - The Bisouv Network
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Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag - Adweek
Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag  Adweek

17 big advertisers that are looking for new agencies right now - Business Insider
17 big advertisers that are looking for new agencies right now  Business Insider

Global Native Advertising Market 2021-2027 Growth Analysis, Key Insights and Future Development By Taboola, Livefyre, Nativo, Sharethrough, OneSpot, IAB Playbook – The Bisouv Network - The Bisouv Network
Global Native Advertising Market 2021-2027 Growth Analysis, Key Insights and Future Development By Taboola, Livefyre, Nativo, Sharethrough, OneSpot, IAB Playbook – The Bisouv Network  The Bisouv Network

This Mentorship Program Wants to Help Women of Color Succeed in Advertising - Adweek
This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

US Insurance Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network - The Bisouv Network
US Insurance Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network  The Bisouv Network

Global Advertising Management Platform Market Report 2021: Top Companies Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Marin Software etc – The Bisouv Network - The Bisouv Network
Global Advertising Management Platform Market Report 2021: Top Companies Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Marin Software etc – The Bisouv Network  The Bisouv Network

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Motors.co.uk launches multi-million-pound TV advertising campaign - AM
Motors.co.uk launches multi-million-pound TV advertising campaign  AM

Global Online Advertising Management Software Market 2025: Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix, RSG Media, Sizmek, Social Reality, AdTech By Aol, Tremor Video, Videology, AerServe, Atlas Solutions, Marin etc. - The Bisouv Network
Global Online Advertising Management Software Market 2025: Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix, RSG Media, Sizmek, Social Reality, AdTech By Aol, Tremor Video, Videology, AerServe, Atlas Solutions, Marin etc.  The Bisouv Network

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

New Democratic Ad Campaign Ties G.O.P. to QAnon - The New York Times
New Democratic Ad Campaign Ties G.O.P. to QAnon  The New York Times

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

Why small, indie, and creative is the 2021 advertising trend to watch - Fast Company
Why small, indie, and creative is the 2021 advertising trend to watch  Fast Company

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Podcast Advertising Is About Quality Over Quantity - Built In
Podcast Advertising Is About Quality Over Quantity  Built In

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

2020: A Record Year for Political Advertising - Bowdoin News
2020: A Record Year for Political Advertising  Bowdoin News

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

College advertising during COVID-19 draws criticism - Inside Higher Ed
College advertising during COVID-19 draws criticism  Inside Higher Ed

Forbes The Revitalization Of Print Advertising - Forbes
Forbes The Revitalization Of Print Advertising  Forbes

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