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The Truth in Advertising


Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no clear consensus on which health-related products--aspirin, cough syrup, antihistamines--are the best.

They are all recommended by 3 out of 4 professionals. Is it possible they are making false claims? The truth is that they are all telling the truth. When it comes to marketing a health product, the FTC (Federal Trade Commission) is always watching to make sure advertisers never tell a lie. Statements such as _____ reduces the risk of cancer, ______ removes harmful toxins from your water, or _____ fights plaque and reduces gingivitis, must all be substantiated. In other words, the products must do what they claim. To avoid the wrath of the FTC, it is always best to tell the truth about your product or service, especially in the health industry. But what is truth? In subjective terms it is difficult to discern.

However, the FTC has many guidelines to help you find truth in your advertising:

*Before you run an ad, you have to have a "reasonable basis" for your claims. A "reasonable basis" is objective evidence that supports the claim. At a minimum, an advertiser must have the level of evidence that it claims to have. The statement "two out of three doctors recommend..." must be supported by a reliable survey.

*If the ad isn't specific, the FTC looks at several factors to determine what level of proof is necessary, including what experts in the field think is needed to support the claim.

*Ads that make health or safety claims must be supported by "competent and reliable scientific evidence" - tests, studies, or other scientific evidence that has been evaluated by people qualified to interpret it. Any tests or studies must be conducted using methods that experts in the field deem acceptable.

These are just a few of the guidelines to consider when making an advertising claim. But don't be too worried. As long as you tell the truth, the whole truth, and nothing but the truth, there is no reason to keep looking over your shoulder. Jane Jarvis knows the advantage of truth in advertising, and isn't afraid to use it.

About The Author

Jarvis is co-founder of cancercuresecrets.com, offering a controversial ebook that details the cancer cures you've never heard of, and the reasons you've never heard of them. To check out this revolutionary ebook, visit http://www.cancercuresecrets.com

[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. April / 18 / 2021

Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming - Forbes
Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming  Forbes

Colorado governments work to bridge vaccine gaps through advertising - FOX 31 Denver
Colorado governments work to bridge vaccine gaps through advertising  FOX 31 Denver

Advertising Agency Employees Share Pandemic Burnout Stories - Business Insider
Advertising Agency Employees Share Pandemic Burnout Stories  Business Insider

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Verizon Communications
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

What are the two most powerful words in advertising? “CALL NOW” - PR Web
What are the two most powerful words in advertising? “CALL NOW”  PR Web

Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance - SpaceCoastDaily.com
Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance  SpaceCoastDaily.com

Snap: A digital advertising revolution bolstered the 'camera company' - CNBC
Snap: A digital advertising revolution bolstered the 'camera company'  CNBC

Lumenad Launches Advertising Intelligence Software for Digital Marketers - PRNewswire
Lumenad Launches Advertising Intelligence Software for Digital Marketers  PRNewswire

The future of political advertising is connected TV - Axios
The future of political advertising is connected TV  Axios

Taboola Drives Advertising Success For More Than 100 Women-owned - MarTech Series
Taboola Drives Advertising Success For More Than 100 Women-owned  MarTech Series

Advertising Employees Are Facing Burnout and Some Are Quitting - Business Insider
Advertising Employees Are Facing Burnout and Some Are Quitting  Business Insider

Opinion: Don't ban 'surveillance' advertising. Fix it. - AdAge.com
Opinion: Don't ban 'surveillance' advertising. Fix it.  AdAge.com

How Brands Turned to In-Game Advertising During the Pandemic - Morning Brew
How Brands Turned to In-Game Advertising During the Pandemic  Morning Brew

Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news - GSMArena.com
Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news  GSMArena.com

Advertising agencies imagine the office of the future - Business Insider
Advertising agencies imagine the office of the future  Business Insider

The importance of clearly distinguishable #advertising on social media - Lexology
The importance of clearly distinguishable #advertising on social media  Lexology

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

ViacomCBS Issues Advertising Guidelines For Its Adult Directed Networks - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
ViacomCBS Issues Advertising Guidelines For Its Adult Directed Networks - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Honesty Is The Best Policy, Even In Advertising - AList
Honesty Is The Best Policy, Even In Advertising  AList

Maryland Takes a Beat on Its New Digital Advertising Tax - JD Supra
Maryland Takes a Beat on Its New Digital Advertising Tax  JD Supra

Local Chinese regulators fine Alibaba-backed browser for false advertising - Reuters
Local Chinese regulators fine Alibaba-backed browser for false advertising  Reuters

Native Advertising Market 2021 Analysis by Global Manufacturers – Plista, TONIC, Glispa, EvaDav, StackAdapt, Outbrain, Taboola, Yahoo Gemini, AdUp Technology, Adyoulike – The Courier - The Courier
Native Advertising Market 2021 Analysis by Global Manufacturers – Plista, TONIC, Glispa, EvaDav, StackAdapt, Outbrain, Taboola, Yahoo Gemini, AdUp Technology, Adyoulike – The Courier  The Courier

In-App Advertising Market 2021 – 2027 |Study With Google AdMob, BYYD Inc, Flurry, Tune, Amobee – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
In-App Advertising Market 2021 – 2027 |Study With Google AdMob, BYYD Inc, Flurry, Tune, Amobee – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award - PRNewswire
Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award  PRNewswire

Will Sports TV Advertising Return to Pre-Pandemic Form? - Hollywood Reporter
Will Sports TV Advertising Return to Pre-Pandemic Form?  Hollywood Reporter

Jun Group Launches Self-Service Advertising Platform for SMBs - GlobeNewswire
Jun Group Launches Self-Service Advertising Platform for SMBs  GlobeNewswire

Beijing market regulator fines 360 search engine company for false advertising - WHBL News
Beijing market regulator fines 360 search engine company for false advertising  WHBL News

Cinema advertising post-pandemic: what does the future hold for the silver screen? - The Drum
Cinema advertising post-pandemic: what does the future hold for the silver screen?  The Drum

Comcast, Verizon Sue Maryland Over New Digital Advertising Tax - Bloomberg Tax
Comcast, Verizon Sue Maryland Over New Digital Advertising Tax  Bloomberg Tax

New reports unveils more details about Healthcare Advertising Market by 2026 with top key players like PUBLICIS GROUPE, Syneos Health, CDM New York, Havas Health & You. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
New reports unveils more details about Healthcare Advertising Market by 2026 with top key players like PUBLICIS GROUPE, Syneos Health, CDM New York, Havas Health & You. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

They Had a Fun Pandemic. You Can Advertise with Them in Print. - Morning Brew
They Had a Fun Pandemic. You Can Advertise with Them in Print.  Morning Brew

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Charter Must Pay $19M to Windstream for False Advertising - TV Technology
Charter Must Pay $19M to Windstream for False Advertising  TV Technology

How Sir Martin Sorrell Hijacked The Radical Revolution In Advertising - Forbes
How Sir Martin Sorrell Hijacked The Radical Revolution In Advertising  Forbes

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath® - PRNewswire
Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath®  PRNewswire

Cowen raises targets on digital advertising leaders headed into earnings - Seeking Alpha
Cowen raises targets on digital advertising leaders headed into earnings  Seeking Alpha

Programmatic Advertising Company MOLOCO Releases New Report - MarTech Series
Programmatic Advertising Company MOLOCO Releases New Report  MarTech Series

Media and Advertising Community to Host "Advancing Diversity Week" September 20-23 - PRNewswire
Media and Advertising Community to Host "Advancing Diversity Week" September 20-23  PRNewswire

FDIC Seeks Views on Bank Advertising - Banking Exchange
FDIC Seeks Views on Bank Advertising  Banking Exchange

Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising - EIN News
Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising  EIN News

HR.com's HR Research Institute Announces 'Employer Branding and Recruitment Advertising' Advisory Board for 2021 to Advise HR Research and Complimentary Virtual Events - PR Web
HR.com's HR Research Institute Announces 'Employer Branding and Recruitment Advertising' Advisory Board for 2021 to Advise HR Research and Complimentary Virtual Events  PR Web

New wooden satellite is part advertising, part student project - Ars Technica
New wooden satellite is part advertising, part student project  Ars Technica

The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork - AdExchanger
The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork  AdExchanger

Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021 - Haute Living
Aaron Branch Insights: Social Media Advertising Trends You Can't Ignore In 2021  Haute Living

Hub - Global Advertising Lawyers Alliance (GALA) - Lexology
Hub - Global Advertising Lawyers Alliance (GALA)  Lexology

Report: NHL jersey advertising could begin as early as 2022-23 season - Yardbarker
Report: NHL jersey advertising could begin as early as 2022-23 season  Yardbarker

Planning Your Advertising Approach with COVID-19 in Mind - Special Events
Planning Your Advertising Approach with COVID-19 in Mind  Special Events

Bengaluru Railway Division to open up advertising on mirrors in trains - The New Indian Express
Bengaluru Railway Division to open up advertising on mirrors in trains  The New Indian Express

Few Older Americans Trust Social Media Advertising 04/14/2021 - MediaPost Communications
Few Older Americans Trust Social Media Advertising 04/14/2021  MediaPost Communications

Charter Hit With $19 Million Fine for False Advertising About Windstream Bankruptcy - Telecompetitor
Charter Hit With $19 Million Fine for False Advertising About Windstream Bankruptcy  Telecompetitor

iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021 - MediaPost Communications
iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021  MediaPost Communications

Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally - AiThority
Ericsson Emodo Acquires Axonix, Doubling-Down on Mission to Improve Mobile Advertising Globally  AiThority

Advertising lessons and nudges to defeat COVID - ETBrandEquity.com
Advertising lessons and nudges to defeat COVID  ETBrandEquity.com

AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin - Yahoo Finance
AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin  Yahoo Finance

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - GlobeNewswire
New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV  GlobeNewswire

Chrome users, see if Google is tracking you with new targeted advertising - Mashable
Chrome users, see if Google is tracking you with new targeted advertising  Mashable

Tiffany & Co. to Shake Up Advertising Strategy Under LVMH - Yahoo Lifestyle
Tiffany & Co. to Shake Up Advertising Strategy Under LVMH  Yahoo Lifestyle

The NBA's return-to-work plan - Business Insider
The NBA's return-to-work plan  Business Insider

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking... - MacRumors
Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking...  MacRumors

Ad industry expected to make a major COVID comeback - Axios
Ad industry expected to make a major COVID comeback  Axios

Disney and advertising giants pledge to strip targeted ads from children's apps - TechRadar
Disney and advertising giants pledge to strip targeted ads from children's apps  TechRadar

Lawton City Council discusses hiring company for marketing, advertising for Central Mall property, FISTA - KSWO
Lawton City Council discusses hiring company for marketing, advertising for Central Mall property, FISTA  KSWO

Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign - WWD
Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign  WWD

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising - Business Wire
FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising  Business Wire

In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers - PRNewswire
In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers  PRNewswire

Dearborn Heights seeking businesses to advertise for its newsletter - The Arab American News
Dearborn Heights seeking businesses to advertise for its newsletter  The Arab American News

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts - PRNewswire
IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

Paradise Advertising & Marketing's expansion spotlights post-pandemic growth strategies - Tampa Bay Business Journal - Tampa Bay Business Journal
Paradise Advertising & Marketing's expansion spotlights post-pandemic growth strategies - Tampa Bay Business Journal  Tampa Bay Business Journal

Digital Advertising Company AdsWizz Surpasses 1 Billion Downloads - Martechcube
Digital Advertising Company AdsWizz Surpasses 1 Billion Downloads  Martechcube

Kids' Advertising Game-Changer: App Data-Collection Settlements Finalized 04/14/2021 - MediaPost Communications
Kids' Advertising Game-Changer: App Data-Collection Settlements Finalized 04/14/2021  MediaPost Communications

DOJ sues chiropractor for COVID-19 advertising claims - Natural Products INSIDER
DOJ sues chiropractor for COVID-19 advertising claims  Natural Products INSIDER

Cross-Platform And Mobile Advertising MARKET Research Report- Opportunities & Challenges With Completely Different Segments, Forecast- 2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Cross-Platform And Mobile Advertising MARKET Research Report- Opportunities & Challenges With Completely Different Segments, Forecast- 2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Surveys Show Pandemic Burnout Hitting TV Journalists and Advertising - PR News - For Smart Communicators
Surveys Show Pandemic Burnout Hitting TV Journalists and Advertising  PR News - For Smart Communicators

Digital Billboard Advertising Market 2021 Precise Outlook – Barco NV, Leyard Optoelectronic, Lighthouse Technologies, Barco NV. – The Courier - The Courier
Digital Billboard Advertising Market 2021 Precise Outlook – Barco NV, Leyard Optoelectronic, Lighthouse Technologies, Barco NV. – The Courier  The Courier

Learn more about digital art and advertising at Caddo Career & Technology Center - ArkLaTexHomepage
Learn more about digital art and advertising at Caddo Career & Technology Center  ArkLaTexHomepage

eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids - eMarketer
eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids  eMarketer

As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers - AdExchanger
As Data-Driven TV Takes Off, SpotX's New Tool Refines Audiences For Advertisers  AdExchanger

Behind Cred’s viral wacky advertisements, digital-savvy writers - Mint
Behind Cred’s viral wacky advertisements, digital-savvy writers  Mint

All Online Advertising Rules Are Broken -- And That's OK 04/14/2021 - MediaPost Communications
All Online Advertising Rules Are Broken -- And That's OK 04/14/2021  MediaPost Communications

Outlook on the Digital OOH Advertising Global Market to 2026 - by Format Type, Application, End-user and Region - ResearchAndMarkets.com - Business Wire
Outlook on the Digital OOH Advertising Global Market to 2026 - by Format Type, Application, End-user and Region - ResearchAndMarkets.com  Business Wire

Team Fortress 2 bots now advertising paid-for "bot immunity" services - Eurogamer.net
Team Fortress 2 bots now advertising paid-for "bot immunity" services  Eurogamer.net

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Plankenhorn, Keystone Advertising merge | News, Sports, Jobs - Williamsport Sun-Gazette
Plankenhorn, Keystone Advertising merge | News, Sports, Jobs  Williamsport Sun-Gazette

Advertising overload: Let’s break it down - The American Genius
Advertising overload: Let’s break it down  The American Genius

Social Advertising Software Growing Trends in Global Regional Analysis, Growth, Share, Types, Applications, Development Status and Forecast till 2028 – The Courier - The Courier
Social Advertising Software Growing Trends in Global Regional Analysis, Growth, Share, Types, Applications, Development Status and Forecast till 2028 – The Courier  The Courier

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Fewer advertisers but more subscribers to the Nordic news media during the pandemic - EurekAlert
Fewer advertisers but more subscribers to the Nordic news media during the pandemic  EurekAlert

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon - The Wall Street Journal
How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

Video Advertising Integrations Spell the End of Advertising - Adweek
Video Advertising Integrations Spell the End of Advertising  Adweek

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions - The Wall Street Journal
With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

Microsoft Advertising announces Automotive Ads open beta in the US and UK - Search Engine Land
Microsoft Advertising announces Automotive Ads open beta in the US and UK  Search Engine Land

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

How targeted advertising is impacted under Virginia’s CDPA - MarTech Today
How targeted advertising is impacted under Virginia’s CDPA  MarTech Today

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

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