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The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency being in its infancy stage, we were taking in any client we could, which is why I was seated across from the "Redneck Crazy Man" as I liked to refer to him. He owned a string of low end rental car shops and his only redeeming quality was that he was a quick pay.

For this particular shoot, my script involved an NBA star and a good looking young boy I had cast through a local talent agency. The boy had been in a few commercials and he knew how to take direction which is crucial when it comes to working with children.

As I was going over the script, the client stopped me mid-sentence, put a picture of a boy in front of me and said, "What ya think about this kid?" Not sure what he had up his sleeve this time, I looked at the picture of the 10 year old boy. "He's cute, why?" I asked. "Cause he's gonna be in the commercials." He said deadpan. "But I've already cast a boy through the talent agency who's perfect! He's coming in tomorrow to do the radio spot and he's contracted to do the TV shoot the following day." I replied. "Don't care". He said. "This here boy is my grandson and if he isn't in the commercials there ain't going to be any commercials." I looked at the picture again and looked back at my redneck crazy man client and shrugged. How bad could he be? I was about to find out.

The next day at our recording studio the "cute" grandson I'll call Jake in this article to protect all concerned, came in with his mother to do the radio commercials I had originally scheduled with the professional child actor. I gave Jake the script and because he had never been near a microphone, I began to coach him as to how close he should get to it, how to be careful about pronunciation, etc. "Let's try a few lines" I said, and that's when the fun began.

Jake I quickly learned, had speech problems. The client's name had a couple of "R"s in it and Jake pronounced "R"s like "L"s making the name of his granddad's car rental company sound like a Lithuanian side dish. In addition, he would put a "th" on all words containing an "S". No matter how many takes he did, the copy came out sounding like a foreign language. Jake grew restless and complained to his mom that he was bored and wanted to go home. And after a couple of hours of futility I ended up salvaging what I could and hoped the listeners were bilingual.

The following day Jake showed up (late) with his mom for the television shoot. Our crew had already been there several hours setting up for our first scene while the NBA star was in makeup. Jake looking bored, grabbed a basketball and started bouncing it on the court right next to one of the sound engineer's high end reel to reel tape machines. "Be careful bouncing that ball so close to that machine." I told him. "That is a very expensive piece of equipment." "Who cares?" He replied deadpan. "If it breaks, my grandfather will pay for it." That's when I knew we were in for a long day.

As I tried to get him to focus on the lines he was to deliver (in that special foreign language of his) his eyes went right to the craft services. "Donuts!" he cried as he dropped the ball right on the tape machine and began stuffing his face. I had rewritten most of the lines trying carefully to edit out any "R" words but the name of the company couldn't be avoided. When he was not causing mischief or complaining to his mom that he was bored, Jake was hungry or he was tired, sprawling around on the basketball court while I tried diplomatically to get him back in front of the camera. At one point I found him trying to flirt with some of the female crew telling them that when his grandfather "kicked" this would all be his. As I steered him into makeup, the makeup artist said, "My, what cute little boy!" "I'll get back to you at the end of the day to see if you have reassessed that opinion" I whispered to her.

The grandson was not only confrontational and rude to the crew but also to the NBA star as well who looked like he wanted to crush the little runt a few times. The rest of the shoot went as smoothly and after about 10 hours of work, I prayed we had enough film to choose from to finish the :30 second spot.

The makeup artist came up to me later in the day and when I asked her if she still considered the boy cute, I seem to remember her response including the word "strangulation".

What was the lesson in all this? Well despite what you have heard, the client isn't always right. In fact, sometimes the client is dead wrong. It all depends on your relationship and chemistry as to how you handle a difficult situation such as this. Don't be afraid to assert yourself in showing the client what's best for his advertising and marketing plan for it will benefit both of you in the long run. Just as he is an expert in his business, so too are you in yours. And if you are ever in a situation such as the one I've just described, the "grin and bare it" approach may be your only option!

Hal Eisenberg is an award winning copywriter, voice over talent and producer, as well as owner of The Eisenberg Agency, a full service advertising agency specializing in creative ads that get results.

Visit his web site at http://www.eisenbergagency.com
Mailto: [email protected].


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 05 / 2021

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Google’s rivals fret as the advertising cookie crumbles  Financial Times

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Dunn&Co. Dominates The 2021 Tampa Bay American Advertising Federation ADDY Awards  WFMZ Allentown

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ABA launches radio advertising campaign for PPP loans | News  Dodd Frank Update

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Advertisers prepare for Apple's changes  Business Insider

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Is Anyone Still Watching Commercials? Here Are 5 Other Advertising Opportunities  Benzinga

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How will Google’s new privacy policy impact digital advertising  Business Insider India

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What Google's anti-tracking moves mean for advertisers  Business Insider

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Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse  Rome News-Tribune

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European brands targeted for Conmebol qualifiers virtual advertising  SportBusiness

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Lamar Advertising to Participate in the 2021 Citi Global Property CEO Conference  StreetInsider.com

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How to Start Creating the Change Advertising Needs  MarTech Series

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Friday Sector Laggards: Advertising, Biotechnology Stocks  Nasdaq

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Erling Haaland, a goldmine in advertising and marketing  AS English

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Prince William supervisors approve advertising tax rate that would hike bills  Inside NoVA

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Nextech AR Joins the Interactive Advertising Bureau's (IAB) Augmented Reality (AR) Board  AiThority

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Judy Wald Found Talent for Advertising Agencies  The Wall Street Journal

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fuboTV Has Quickly Built a Valuable Advertising Business  Motley Fool

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Arizona District Court Rules Dealership’s Advertising Violated TILA and Consumer Leasing Act  JD Supra

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Hyundai Lifts Limits On Advertising Ultra-Low Prices  CarsDirect

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Google’s User-Tracking Crackdown Has Advertisers Bracing for Change  The Wall Street Journal

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New Jersey Sues Smith & Wesson Over Its Gun Advertising  The New York Times

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Blockgraph Partners With TransUnion To Further Addressable Advertising 03/04/2021  MediaPost Communications

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43 OAK Elevates the Advertising Industry Through Smart and Innovative Client Solutions | LondonDailyPost.com  London Daily Post

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Protect Your Advertisements – Wear a Helmet | Arent Fox - JDSupra  JD Supra

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Roku to Buy Nielsen's Advanced Video Advertising Business  Hollywood Reporter

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Nextech AR Joins the Interactive Advertising Bureaus (IAB) Augmented Reality (AR) Board  Financialbuzz.com

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Roku's Big Advertising Opportunity in 2021  Motley Fool

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Snapchat Announces New Partnership with Gannett to Reach More SMB Advertisers  Social Media Today

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Nielsen’s Agreement With Roku Will Accelerate Adoption Of Addressable TV Advertising  Forbes

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HBO Max promises 'elegant' advertising experience  FierceVideo

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Is Massachusetts Poised to Pass a Tax on Digital Advertising?  JD Supra

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How to Rise to the Challenge of Cookie-less Advertising  Adweek

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What Digital Advertising Gets Wrong  Harvard Business Review

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Maryland Digital Advertising Services Tax Delay Likely  The National Law Review

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Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee  Milwaukee Business Journal

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Maryland Approves Country’s First Tax on Big Tech’s Ad Revenue  The New York Times

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What Big Tech’s scrutiny means for luxury advertising  Vogue Business

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Facebook's advertising integrity chief leaves company  Reuters

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The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

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How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

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2020: A Record Year for Political Advertising  Bowdoin News

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How deepfakes could change fashion advertising  Vogue Business

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Happy new year: Global advertising could break a record in 2021  AdAge.com

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The News Trust Halo: How Advertising in News Benefits Brands - IAB  IAB

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Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPR

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E-Mail 'What Does The CPRA Mean For Behavioral Advertising?'  AdExchanger

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