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Your Eye Catching Publicity Flyer


Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it can be a dealmaker for you.

When I pitch my services to potential clients I always have on hand copious amounts of business cards. I drop them almost everywhere. I want people to look at my cards and then get online to view my website. So far, so good. However, besides a brochure there is one item I have learned to use -- and modify -- as needed. This item is a promotional flyer. That's right, a simple 8.5 x 11 sheet of buff paper outlining what I have to offer.

Why do I use a flyer? No, I do not pin this information all over the office nor do I pass them out as frequently as my business cards. Instead, when I run a promotion -- which is always -- I feature the "special" on paper and hand it to prospects along with my business card.

I have found that people want information at their fingertips. Sure, going to my website is important, but I also want them to know that the "deal" I am currently running is something they need to know about up front.

What do I put on the flyer? For starters, I put in big bold letters my special. Currently, one of my web packages is on sale for $549. So, the top of the flyer says: $549 Web Sites!

Immediately after in four short paragraphs I list the following information:

1. Qualified customers will receive my $795 package for 30% off.

2. I list all the features of the package. Did I say I use bullets? You bet!

3. Other services I am offering at the same time are listed briefly. I also state when the promotional period ends.

4. All my contact information including my name, phone number, email address, and web address are given.

What have I learned from implementing this method?

1. Black lettering on bright [not neon] paper gets attention. Leave out the graphics and simply state your offer. Underline, italicize or make bold certain keywords as necessary. Why not use neon paper? Neon equals cheap or tacky. Stick with pastels, they are elegant.

2. People are accustomed to receiving special offers. All the stores and most everything you purchase online today is priced lower than the sticker price. Slash your price and people will gladly reap the savings.

3. You can change your offer at any time. Go through the expense of creating a brochure and you cannot make changes to it without incurring additional charges. If your flyer matches your brochure consider "tri-folding" your flyer and sticking it neatly in with the brochure.

Remember, you are marketing not only your product but you are marketing yourself. Design a promotional flyer that you can be proud to call your own and reap the benefits of being able to modify your campaigns as necessary. Your customers will receive "a deal" and you will receive needed work.

Matt Keegan is the The Article Writer who promotes his business online as well as in person. For samples of some of his work, please visit: http://www.thearticlewriter.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. May / 15 / 2021

Google's New Advertising Racket - International Policy Digest
Google's New Advertising Racket  International Policy Digest

Miller Genuine Draft and the black hole of space advertising - Fast Company
Miller Genuine Draft and the black hole of space advertising  Fast Company

Chilean Senate debates new casino advertising regulations - SBC Americas
Chilean Senate debates new casino advertising regulations  SBC Americas

The Benefits of Local Advertising - TAPinto.net
The Benefits of Local Advertising  TAPinto.net

Fox Sports Makes Early Pitch to Woo Advertisers - Variety
Fox Sports Makes Early Pitch to Woo Advertisers  Variety

Brands in Latin America strive for more diversity in their advertising - Business Insider
Brands in Latin America strive for more diversity in their advertising  Business Insider

U.S. judge dismisses advertisers' antitrust claims against Google - Reuters
U.S. judge dismisses advertisers' antitrust claims against Google  Reuters

Okiano: Revolutionalizing Digital Advertising - Yahoo Finance
Okiano: Revolutionalizing Digital Advertising  Yahoo Finance

Social Media Advertising for Service Brands - Franchising.com
Social Media Advertising for Service Brands  Franchising.com

Reagan Outdoor Advertising honoring 2021 graduates on digital bi - WRCB-TV
Reagan Outdoor Advertising honoring 2021 graduates on digital bi  WRCB-TV

Advertising Upstarts Taking on Established Giants Like WPP and IPG - Business Insider
Advertising Upstarts Taking on Established Giants Like WPP and IPG  Business Insider

Inside the Lucrative and Murky World of Advertising Search Consultants - Business Insider
Inside the Lucrative and Murky World of Advertising Search Consultants  Business Insider

Beauty Brands Must Confront Colorism in Advertising - WWD
Beauty Brands Must Confront Colorism in Advertising  WWD

Institutional Advancement at St. Mary's College a “Best of Show” at the 36th Annual Educational Advertising Awards - The Southern Maryland Chronicle
Institutional Advancement at St. Mary's College a “Best of Show” at the 36th Annual Educational Advertising Awards  The Southern Maryland Chronicle

How to improve your business’s advertising strategy - BOSS Magazine
How to improve your business’s advertising strategy  BOSS Magazine

Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion - MarTech Series
Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion  MarTech Series

Why some gas stations are advertising $9.99 unleaded - PolitiFact
Why some gas stations are advertising $9.99 unleaded  PolitiFact

Three students sue coding bootcamp Lambda School alleging false advertising and financial shenanigans - TechCrunch
Three students sue coding bootcamp Lambda School alleging false advertising and financial shenanigans  TechCrunch

Why is Japanese brand Muji advertising ties to forced labor? - Fast Company
Why is Japanese brand Muji advertising ties to forced labor?  Fast Company

Finecast delves into the future of TV advertising - The Drum
Finecast delves into the future of TV advertising  The Drum

Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation 'Women in Analytics' Event - PRNewswire
Comscore Vice President Kristin Sullivan-Stoesser to Moderate Panel at Advertising Research Foundation 'Women in Analytics' Event  PRNewswire

P&G spending $1 million to increase LGBT visibility in advertising - Cincinnati Business Courier - Cincinnati Business Courier
P&G spending $1 million to increase LGBT visibility in advertising - Cincinnati Business Courier  Cincinnati Business Courier

Facebook advertisers are getting hit by Apple's privacy changes - Business Insider
Facebook advertisers are getting hit by Apple's privacy changes  Business Insider

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton - The Wall Street Journal
Japan’s Muji Appeals to China by Advertising Use of Xinjiang Cotton  The Wall Street Journal

How Alan Moss is helping Amazon become an advertising giant - Business Insider
How Alan Moss is helping Amazon become an advertising giant  Business Insider

TV Is The Worst (And The Best) Advertising Medium 05/14/2021 - MediaPost Communications
TV Is The Worst (And The Best) Advertising Medium 05/14/2021  MediaPost Communications

Orange Park man pleads guilty to advertising child sex abuse photos for sale through social media app - FirstCoastNews.com WTLV-WJXX
Orange Park man pleads guilty to advertising child sex abuse photos for sale through social media app  FirstCoastNews.com WTLV-WJXX

CommScope Deploys Video Advertising Solutions - Martechcube
CommScope Deploys Video Advertising Solutions  Martechcube

At IAB Podcast Upfront, Diverse Voices Take Center Stage While Podcast Advertising Revenue and Audiences Boom - Editor And Publisher Magazine
At IAB Podcast Upfront, Diverse Voices Take Center Stage While Podcast Advertising Revenue and Audiences Boom  Editor And Publisher Magazine

CommScope Deploys Video Advertising Solutions Across a4's Video Footprint - Business Wire
CommScope Deploys Video Advertising Solutions Across a4's Video Footprint  Business Wire

NTSD advertising 2021/22 budget with no tax increase | Local | tiogapublishing.com - The Wellsboro Gazette
NTSD advertising 2021/22 budget with no tax increase | Local | tiogapublishing.com  The Wellsboro Gazette

Ford’s new in-car advertising patent is what hell looks like - The Next Web
Ford’s new in-car advertising patent is what hell looks like  The Next Web

Brands in Latin America are striving for more diversity in their advertising - eMarketer
Brands in Latin America are striving for more diversity in their advertising  eMarketer

The Power of Conscious Advertising And Why It's the Future - MarTech Series
The Power of Conscious Advertising And Why It's the Future  MarTech Series

ADVERTISING: Advertorial — How to support liver and gallbladder health naturally - Coeur d'Alene Press
ADVERTISING: Advertorial — How to support liver and gallbladder health naturally  Coeur d'Alene Press

Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising - Forbes
Procter & Gamble Partners With GLAAD To Advance LGBTQ Acceptance Through Advertising  Forbes

Insurance Advertising Market Is Booming Worldwide : Liberty Mutual, Berkshire Hathaway, Nationwide Mutual - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : Liberty Mutual, Berkshire Hathaway, Nationwide Mutual  Insurance News Net

Mobile Advertising Software Market Is Booming Worldwide | Marin Software, DoubleClick, Sizmek, Kenshoo – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Mobile Advertising Software Market Is Booming Worldwide | Marin Software, DoubleClick, Sizmek, Kenshoo – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Where Does Townsquare Media Inc (TSQ) Stock Fall in the Advertising Agencies Field After It Has Risen 23.96% This Week? - InvestorsObserver
Where Does Townsquare Media Inc (TSQ) Stock Fall in the Advertising Agencies Field After It Has Risen 23.96% This Week?  InvestorsObserver

How to Advertise in Newsletters: A Beginner's Guide (with Examples) - Search Engine Journal
How to Advertise in Newsletters: A Beginner's Guide (with Examples)  Search Engine Journal

Is Apple Hurting Your Facebook Advertising? - INSTORE MAG
Is Apple Hurting Your Facebook Advertising?  INSTORE MAG

Advertising our gender bias - Deccan Herald
Advertising our gender bias  Deccan Herald

P&G and GLAAD Look To Advance LGBTQ Visibility In Advertising - SHOOT Online
P&G and GLAAD Look To Advance LGBTQ Visibility In Advertising  SHOOT Online

Apple's Privacy Changes Are Disrupting Advertising on Facebook - Business Insider
Apple's Privacy Changes Are Disrupting Advertising on Facebook  Business Insider

IAB: Podcast Advertising To Surpass $1B This Year 05/12/2021 - MediaPost Communications
IAB: Podcast Advertising To Surpass $1B This Year 05/12/2021  MediaPost Communications

Sports Betting Advertising Spend Totals $154M in Q1 - Casino.Org News
Sports Betting Advertising Spend Totals $154M in Q1  Casino.Org News

Sportsbook Advertising Is A Total Game-Changer For Radio Stations - Sports Handle
Sportsbook Advertising Is A Total Game-Changer For Radio Stations  Sports Handle

MediaKind hires add direct-to-consumer streaming, advertising expertise - Light Reading
MediaKind hires add direct-to-consumer streaming, advertising expertise  Light Reading

Is SRAX Inc (SRAX) a Smart Choice in Advertising Agencies Friday? - InvestorsObserver
Is SRAX Inc (SRAX) a Smart Choice in Advertising Agencies Friday?  InvestorsObserver

Should You Accumulate MDC Partners Inc (MDCA) in Advertising Agencies Industry? - InvestorsObserver
Should You Accumulate MDC Partners Inc (MDCA) in Advertising Agencies Industry?  InvestorsObserver

Altice's a4 Deploys CommScope Video Advertising Solutions - The Fast Mode
Altice's a4 Deploys CommScope Video Advertising Solutions  The Fast Mode

Companies Like Mirriad Advertising (LON:MIRI) Can Afford To Invest In Growth - Yahoo Finance
Companies Like Mirriad Advertising (LON:MIRI) Can Afford To Invest In Growth  Yahoo Finance

Consumer Empowerment and the Future of Advertising - MarTech Series
Consumer Empowerment and the Future of Advertising  MarTech Series

Online Advertising Management Software Market 2021 Increasing Demand, Growth Analysis and Strategic Outlook – 2025 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Management Software Market 2021 Increasing Demand, Growth Analysis and Strategic Outlook – 2025 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Apple hires former Facebook advertising exec to bolster its own ads platform - 9to5Mac
Apple hires former Facebook advertising exec to bolster its own ads platform  9to5Mac

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

How Alan Moss Is Turning Amazon Into Advertising Powerhouse - Business Insider
How Alan Moss Is Turning Amazon Into Advertising Powerhouse  Business Insider

Blood and guts: why advertising needs to get real now health is center stage - The Drum
Blood and guts: why advertising needs to get real now health is center stage  The Drum

SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media - PRNewswire
SiriusXM, Pandora, and Stitcher Advertising Organizations Unite as SXM Media  PRNewswire

Denver advertising software company Choozle goes private equity route for $15M Series C - Denver Business Journal - Denver Business Journal
Denver advertising software company Choozle goes private equity route for $15M Series C - Denver Business Journal  Denver Business Journal

Texas Sen. Ted Cruz Spends Over $240,000 On Facebook Advertising In Last Two Months - CBS Dallas / Fort Worth
Texas Sen. Ted Cruz Spends Over $240,000 On Facebook Advertising In Last Two Months  CBS Dallas / Fort Worth

3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns - Digital Media Solutions
3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns  Digital Media Solutions

Truthify Patents Emotion-based Custom Advertising System - findBIOMETRICS
Truthify Patents Emotion-based Custom Advertising System  findBIOMETRICS

Yelp Releases New Yelp for Business Features, Enabling More Effective Advertising and Adding Control and Value for Business Owners - Yelp - Yelp Blog
Yelp Releases New Yelp for Business Features, Enabling More Effective Advertising and Adding Control and Value for Business Owners - Yelp  Yelp Blog

Social Advertising Software Market 2021 Global Insights and Technology Advancement – Twitter, AdRoll, Facebook, MediaMath – The Shotcaller - The Shotcaller
Social Advertising Software Market 2021 Global Insights and Technology Advancement – Twitter, AdRoll, Facebook, MediaMath – The Shotcaller  The Shotcaller

This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins - TechCrunch
This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins  TechCrunch

Cloud Advertising Market to Eyewitness Massive Growth by 2026 | Google, Rackspace, IBM, Adobe Systems – The Shotcaller - The Shotcaller
Cloud Advertising Market to Eyewitness Massive Growth by 2026 | Google, Rackspace, IBM, Adobe Systems – The Shotcaller  The Shotcaller

Amazon files lawsuit to dismantle illegal advertising scheme targeting customers - Fox Business
Amazon files lawsuit to dismantle illegal advertising scheme targeting customers  Fox Business

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Size, Status and Business Outlook 2021 -HARVARD POLITICAL REVIEW, MDedge, FDA – The Shotcaller - The Shotcaller
Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Size, Status and Business Outlook 2021 -HARVARD POLITICAL REVIEW, MDedge, FDA – The Shotcaller  The Shotcaller

CloudCommerce Adds Digital Audio to Its AI Advertising Solution - MarTech Series
CloudCommerce Adds Digital Audio to Its AI Advertising Solution  MarTech Series

Big advertisers are threatening to yank TV dollars - Business Insider
Big advertisers are threatening to yank TV dollars  Business Insider

The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
The Marketing and Advertising Agency Report 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Lachlan Murdoch continues to lie to the advertising industry - Media Matters for America
Lachlan Murdoch continues to lie to the advertising industry  Media Matters for America

VIZIO and Verizon Media Partner to Advance CTV, Omnichannel Advertising - Verizon Communications
VIZIO and Verizon Media Partner to Advance CTV, Omnichannel Advertising  Verizon Communications

5 Working Mothers on Their Lives in Advertising During Covid - Muse by Clio
5 Working Mothers on Their Lives in Advertising During Covid  Muse by Clio

We Think The Compensation For Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) CEO Looks About Right - Simply Wall St
We Think The Compensation For Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) CEO Looks About Right  Simply Wall St

Truthify, LLC Granted Patent by USPTO for Real-Time Emotion-Optimized Advertising - MarTech Series
Truthify, LLC Granted Patent by USPTO for Real-Time Emotion-Optimized Advertising  MarTech Series

Outdoor Advertising Machines Operating Market 2021 Business Scenario – Burkhart Advertising, Clear Channel Outdoor, CBS, Stroer Media, Lamar Advertising – The Shotcaller - The Shotcaller
Outdoor Advertising Machines Operating Market 2021 Business Scenario – Burkhart Advertising, Clear Channel Outdoor, CBS, Stroer Media, Lamar Advertising – The Shotcaller  The Shotcaller

Global Signage Market Growth Sustained by Increased Focus on Outdoor Digital Advertising: Future Market Insights - PRNewswire
Global Signage Market Growth Sustained by Increased Focus on Outdoor Digital Advertising: Future Market Insights  PRNewswire

Avoiding UDAAP Pitfalls: Recognizing and Addressing Risk in Marketing and Advertising - ABA Banking Journal
Avoiding UDAAP Pitfalls: Recognizing and Addressing Risk in Marketing and Advertising  ABA Banking Journal

Facebook and Alphabet Stock Have Benefited From a Rebound in Online Advertising - Barron's
Facebook and Alphabet Stock Have Benefited From a Rebound in Online Advertising  Barron's

Best Stocks To Buy In May? 4 Advertising Stocks To Watch - Nasdaq
Best Stocks To Buy In May? 4 Advertising Stocks To Watch  Nasdaq

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Business News: Jodie Miller joins C & D Advertising - Utica Observer Dispatch
Business News: Jodie Miller joins C & D Advertising  Utica Observer Dispatch

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

Grads: so, you want to be in marketing or advertising? Know this - The Drum
Grads: so, you want to be in marketing or advertising? Know this  The Drum

If advertisers employ agencies to grow the business, remunerate TV buying on that basis - The Drum
If advertisers employ agencies to grow the business, remunerate TV buying on that basis  The Drum

News, advertising earn 26 statewide awards for staff - Woodstock Independent
News, advertising earn 26 statewide awards for staff  Woodstock Independent

Amazon Advertising Revenue - Quarterly Spend by Ad Type - Jungle Scout
Amazon Advertising Revenue - Quarterly Spend by Ad Type  Jungle Scout

'Election Advertising' By Incumbent State Govts Key To Retaining Power: Report - BW Businessworld
'Election Advertising' By Incumbent State Govts Key To Retaining Power: Report  BW Businessworld

Apple's privacy change is already crushing advertisers - Business Insider
Apple's privacy change is already crushing advertisers  Business Insider

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

Vaccine advertising moonshot: Behind the scenes of the campaign to convince Americans to get the COVID shot - Genetic Literacy Project
Vaccine advertising moonshot: Behind the scenes of the campaign to convince Americans to get the COVID shot  Genetic Literacy Project

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Cross-Platform And Mobile Advertising Market Impact and Recovery Analysis| Apple, Millenial Media, Amobee, Flytxt, Facebook – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Cross-Platform And Mobile Advertising Market Impact and Recovery Analysis| Apple, Millenial Media, Amobee, Flytxt, Facebook – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

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