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Classified Ads That Get Results


Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results.

Keep It Short

Ads that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads,

Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second line containing the name of your company; 3) the third line your address or email. This results in a striking, centered ad surrounded by white space.

If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad.

Goal of Placing Your Ad

The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does.

Action Words

Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan.

Unique Appeal

You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit feedback from friends or family about what would appeal to them should they need a product or service such as yours. Use this uniqueness to appeal to the market in the ad.

Do Not Try to Sell Your Reader

Whatever you do, do not try to sell your reader on your ad. What you DO want to do is evoke a response using action words. The ad is meant to entice them and evoke an action from them to return to your site and then prompt a sale(s) of your product(s).

Spark Interest and Curiosity

Using a combination of the title and the text or body of the ad you want to spark an interest or curiosity in your ad or product. Use the title to grab the interest and attention of the reader and the ad, or text body, to spark curiosity. You want to generate enough curiosity to have them act in response to your ad.

Avoid Saturated Ads and Products

If your product is already over-marketed on the Internet or your ad is one that is "canned" or pre-prepared you are less likely to achieve good results. Develop your ad so that it is unique, draws the attention of the reader and then guides them to your site or product that is also unique and fresh.

This does not mean that you should not sell information products, for example, which are in overabundance on the Internet market. Instead, think of one type of e-book or information product you can develop that will stand out from the others and meet some need that has prompted the reader to start searching.

Avoid Hype

Nothing is appealing about an advertiser that resorts to hype, threats, or false innuendo about their product. Avoid hype or false representation at all costs. I cannot emphasize this enough. Internet users have grown up and have become savvy, intelligent buyers and are not interested in purchasing products that are hyped. Just state the real facts and use some sound business principles and marketing methods to get the job done well.

Be Organized

Do not underestimate the power behind having a schedule for posting your ads. Post the same ads every 5-7 days. No more. No less. This will keep your ads in front of the readers and you will avoid being black-listed for spamming. Spamming is an incredible annoyance that is truly deterring good customers from Internet buying. Simply do not send SPAM!

Let's Wrap This Up

These simple and easy-to-use tips can make the difference between ads that deliver mediocre results or those that deliver eye-boggling, heart-pounding results. You will need to develop your own style for writing your ads and then practice, practice, practice. Few of us were born with the ability to write a "super" ad right away. Most of us have had to practice, watch for results and then tweak the ad to get the results we have wanted. Do not be discouraged if you find yourself in this group too, you'll be a part of a much bigger group of entrepreneurs. What is important is that you learn from each ad and campaign that you send out. If you can infuse these simple steps into your advertising campaigns you will be well on your way to posting classified ads that get results!

REPRINTS AND PERMISSION

You have permission to reprint or use this article in your eZine or newsletter with the agreement that it will not be modified in any way, reprinted exactly as shown here, and links back to the author site (see Author Bio box) are displayed. Please send courtesy email indicating your intent to use this article to [email protected]

Michele Webb is living proof that an "ordinary" person can be a successful Netpreneur who successfully launched a classified advertising website in a highly specialized niche market. Visit her website at http://RegistryAds.com or send email to [email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. April / 15 / 2021

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The future of political advertising is connected TV  Axios

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Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

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How Brands Turned to In-Game Advertising During the Pandemic  Morning Brew

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Lumenad Launches Advertising Intelligence Software for Digital Marketers  PRNewswire

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BUSINESS BRIEFS: Maple Leaf Farms receives gold advertising honor  Goshen News

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Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

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Taboola Drives Advertising Success For More Than 100 Women-owned  MarTech Series

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Coalition group to launch digital advertising campaign calling on big corporations to oppose racist anti-voter bills  WLNS

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Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

FDIC Seeks Views on Bank Advertising - Banking Exchange
FDIC Seeks Views on Bank Advertising  Banking Exchange

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Snap: A digital advertising revolution bolstered the 'camera company'  CNBC

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New advertising campaign promotes COVID-19 vaccinations  Las Vegas Review-Journal

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In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers  PRNewswire

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Fewer advertisers but more subscribers to the Nordic news media during the pandemic  EurekAlert

Car advertising process evolves with pandemic - Automotive News
Car advertising process evolves with pandemic  Automotive News

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Will Sports TV Advertising Return to Pre-Pandemic Form?  Hollywood Reporter

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Stingray Business to Produce and Broadcast Free Advertising Content to Promote Local Products in METRO’s establishments  Yahoo Finance

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Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award  PRNewswire

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Trumpet Advertising Named Agency of Record for the Louisiana Office of Tourism  MarTech Series

Truth in Advertising - Columbia Star
Truth in Advertising  Columbia Star

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Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath®  PRNewswire

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Media and Advertising Community to Host "Advancing Diversity Week" September 20-23  PRNewswire

Addressability accelerated: FreeWheel marries linear and digital video advertising - The Drum
Addressability accelerated: FreeWheel marries linear and digital video advertising  The Drum

Local Chinese regulators fine Alibaba-backed browser for false advertising - Reuters
Local Chinese regulators fine Alibaba-backed browser for false advertising  Reuters

Advertising Information | The Daily Chronicle - Centralia Chronicle
Advertising Information | The Daily Chronicle  Centralia Chronicle

FreeWheel Releases Next Generation, Cross-Platform Addressable - MarTech Series
FreeWheel Releases Next Generation, Cross-Platform Addressable  MarTech Series

New Regulation for Crypto-Asset Advertising in the Spanish Market - Lexology
New Regulation for Crypto-Asset Advertising in the Spanish Market  Lexology

Jun Group Launches Self-Service Advertising Platform for SMBs - GlobeNewswire
Jun Group Launches Self-Service Advertising Platform for SMBs  GlobeNewswire

Adverty Announces Collaboration With Oracle Moat to Enhance Measurement - MarTech Series
Adverty Announces Collaboration With Oracle Moat to Enhance Measurement  MarTech Series

ROI of Advanced Digital Advertising: What Marketers Need to Know - Law.com
ROI of Advanced Digital Advertising: What Marketers Need to Know  Law.com

Learn more about digital art and advertising at Caddo Career & Technology Center - ArkLaTexHomepage
Learn more about digital art and advertising at Caddo Career & Technology Center  ArkLaTexHomepage

IHeartMedia Shares Spike 9% as Analyst Projects Surge in Advertising Demand - Barron's
IHeartMedia Shares Spike 9% as Analyst Projects Surge in Advertising Demand  Barron's

Disney and advertising giants pledge to strip targeted ads from children's apps - TechRadar
Disney and advertising giants pledge to strip targeted ads from children's apps  TechRadar

iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021 - MediaPost Communications
iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021  MediaPost Communications

All Online Advertising Rules Are Broken -- And That's OK 04/14/2021 - MediaPost Communications
All Online Advertising Rules Are Broken -- And That's OK 04/14/2021  MediaPost Communications

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Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

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New wooden satellite is part advertising, part student project  Ars Technica

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How media companies are returning to the office  Business Insider

Kids' Advertising Game-Changer: App Data-Collection Settlements Finalized 04/14/2021 - MediaPost Communications
Kids' Advertising Game-Changer: App Data-Collection Settlements Finalized 04/14/2021  MediaPost Communications

Charter Must Pay $19M to Windstream for False Advertising - TV Technology
Charter Must Pay $19M to Windstream for False Advertising  TV Technology

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How Sir Martin Sorrell Hijacked The Radical Revolution In Advertising  Forbes

Fayette advertising for new school superintendent. Only finalists will be revealed. - Lexington Herald Leader
Fayette advertising for new school superintendent. Only finalists will be revealed.  Lexington Herald Leader

Why Losing Targeting Is A Good Thing For Advertisers 04/14/2021 - MediaPost Communications
Why Losing Targeting Is A Good Thing For Advertisers 04/14/2021  MediaPost Communications

Tiffany & Co. to Shake Up Advertising Strategy Under LVMH - Yahoo Lifestyle
Tiffany & Co. to Shake Up Advertising Strategy Under LVMH  Yahoo Lifestyle

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Lawton City Council discusses hiring company for marketing, advertising for Central Mall property, FISTA  KSWO

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The Future Of Mobile Advertising Is Privacy-First – It's Time To Get Onboard With Apple's SKAdNetwork  AdExchanger

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Planning Your Advertising Approach with COVID-19 in Mind  Special Events

Programmatic Advertising Leader Version2 Becomes AdTech Disruptor - Martechcube
Programmatic Advertising Leader Version2 Becomes AdTech Disruptor  Martechcube

Advertising Association boss knocks guns for sale promo - TT Newsday
Advertising Association boss knocks guns for sale promo  TT Newsday

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Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking...  MacRumors

AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin - Yahoo Finance
AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin  Yahoo Finance

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - GlobeNewswire
New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV  GlobeNewswire

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Selective Advertising Market to Set Remarkable Growth by 2027: Facebook, Google, WordStream – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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StorageBlue Founder Alan Mruvka Disrupts Advertising With “Too Much Junk”  EIN News

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ADVERTISING: Advertorial — Supply chain interruptions  Coeur d'Alene Press

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Q&A: What is an SRO? A Beginner's Guide to International Advertising Self-Regulation  Lexology

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AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers…  MarTech Series

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How Artists and Advertisers Leverage Eye Gaze  Psychology Today

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TV Advertising Market Facts, Component, Investment Trend, Finanacial Planning – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11  PRNewswire

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How IPG CEO Philippe Krakowsky Plans to Grow the Ad Giant  Business Insider

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Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign  WWD

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Chrome users, see if Google is tracking you with new targeted advertising  Mashable

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Beijing market regulator fines 360 search engine company for false advertising  Nasdaq

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New York Festivals Advertising Awards Announces 2021 Financial Executive Jury  EIN News

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Judge orders Charter to pay $19M to Windstream in false advertising suit  FierceTelecom

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Digital Advertising Software Kubient Appoints new CPO  Martechcube

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Advertising Market 2021, Industry Analysis, Size, Share, Growth, Trends and Forecast to 2027 · Wall Street Call  Reported Times

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Global Print Advertising Distribution Market SWOT Analysis,Key Indicators,Forecast 2027 : Canon Solutions America, DGI USA – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Tuesday Sector Laggards: Advertising, Apparel Stores  Nasdaq

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A view from Dave Trott: Advertising for real people  CampaignLive

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IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

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What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

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Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

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How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

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Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

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Amazon's Share Of Digital Advertising Grows; Roku To Debut Brand-Sponsored Vids  AdExchanger

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This Group Wants to ‘Ban Surveillance Advertising’  WIRED

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With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

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Amazon Share Of US Digital Advertising Tops 10% 04/06/2021  MediaPost Communications

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers  Retail TouchPoints

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Barge displaying advertisements sets sail in Volusia County  WKMG News 6 & ClickOrlando

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Rise and Decline of Adobe's Advertising Business 2021  Business Insider

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Is online advertising about to crash, just like the property market did in 2008?  The Guardian

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These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

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US sports betting: Seeking right balance of promotion and advertising - Chicago Business Journal  Chicago Business Journal

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Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5...  MacRumors

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Google Answers Advertisers Burning Questions About FLoC  Search Engine Journal

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What Digital Advertising Gets Wrong  Harvard Business Review

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The New Realities of Advertising During COVID-19  Total Retail

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