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Classified Ads That Get Results


Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results.

Keep It Short

Ads that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads,

Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second line containing the name of your company; 3) the third line your address or email. This results in a striking, centered ad surrounded by white space.

If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad.

Goal of Placing Your Ad

The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does.

Action Words

Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan.

Unique Appeal

You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit feedback from friends or family about what would appeal to them should they need a product or service such as yours. Use this uniqueness to appeal to the market in the ad.

Do Not Try to Sell Your Reader

Whatever you do, do not try to sell your reader on your ad. What you DO want to do is evoke a response using action words. The ad is meant to entice them and evoke an action from them to return to your site and then prompt a sale(s) of your product(s).

Spark Interest and Curiosity

Using a combination of the title and the text or body of the ad you want to spark an interest or curiosity in your ad or product. Use the title to grab the interest and attention of the reader and the ad, or text body, to spark curiosity. You want to generate enough curiosity to have them act in response to your ad.

Avoid Saturated Ads and Products

If your product is already over-marketed on the Internet or your ad is one that is "canned" or pre-prepared you are less likely to achieve good results. Develop your ad so that it is unique, draws the attention of the reader and then guides them to your site or product that is also unique and fresh.

This does not mean that you should not sell information products, for example, which are in overabundance on the Internet market. Instead, think of one type of e-book or information product you can develop that will stand out from the others and meet some need that has prompted the reader to start searching.

Avoid Hype

Nothing is appealing about an advertiser that resorts to hype, threats, or false innuendo about their product. Avoid hype or false representation at all costs. I cannot emphasize this enough. Internet users have grown up and have become savvy, intelligent buyers and are not interested in purchasing products that are hyped. Just state the real facts and use some sound business principles and marketing methods to get the job done well.

Be Organized

Do not underestimate the power behind having a schedule for posting your ads. Post the same ads every 5-7 days. No more. No less. This will keep your ads in front of the readers and you will avoid being black-listed for spamming. Spamming is an incredible annoyance that is truly deterring good customers from Internet buying. Simply do not send SPAM!

Let's Wrap This Up

These simple and easy-to-use tips can make the difference between ads that deliver mediocre results or those that deliver eye-boggling, heart-pounding results. You will need to develop your own style for writing your ads and then practice, practice, practice. Few of us were born with the ability to write a "super" ad right away. Most of us have had to practice, watch for results and then tweak the ad to get the results we have wanted. Do not be discouraged if you find yourself in this group too, you'll be a part of a much bigger group of entrepreneurs. What is important is that you learn from each ad and campaign that you send out. If you can infuse these simple steps into your advertising campaigns you will be well on your way to posting classified ads that get results!

REPRINTS AND PERMISSION

You have permission to reprint or use this article in your eZine or newsletter with the agreement that it will not be modified in any way, reprinted exactly as shown here, and links back to the author site (see Author Bio box) are displayed. Please send courtesy email indicating your intent to use this article to [email protected].

Michele Webb is living proof that an "ordinary" person can be a successful Netpreneur who successfully launched a classified advertising website in a highly specialized niche market. Visit her website at http://RegistryAds.com or send email to [email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 20 / 2024

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Bumble, Apple, and the art of the advertising apology  Fast Company

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Amid plague of ads on social media, China’s first advertising recalled  Post Magazine

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Dogecoin Founder Issues Important Malware Warning to Advertisers  U.Today

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Snoop Dogg shows how NCAA ditched its rules for bowl game advertising  USA TODAY

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Outcomes Are Best Barometer of TV Advertising: A+E's Roseann Montenes – Beet.TV  BeetTV

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What's up with Google's new AI summary in search results?  Marketplace

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Unveiling the creative potential of podcast advertising: beyond the platform  The Media Leader

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Chuck Haga: So much of TV advertising bugs me in so many ways  Grand Forks Herald

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beIN starts new targeted TV advertising service  Campaign Middle East

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Baidu's core advertising remains weak in Q1, GenAI boost cloud revenue · TechNode  TechNode

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P&C Insurance Advertising Market - Insurance News  Insurance News Net

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Amazon’s First Upfront Is All About Advertising And Sports  AdExchanger

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beIN MEDIA GROUP to launches targeted TV advertising service using Synamedia Iris  Broadband TV News

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Can Wilkinson Sword’s Blade Master revive flagging shaving category?  More About Advertising

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beIN taps Synamedia for TV advertising service in MENA  Digital TV Europe

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Baidu Earnings: Advertising Weakness Offset by Continued Growth In Cloud Business  Morningstar

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Student Wins Integrated Campaign Advertising Award | Royal News: May 15 2024  Scranton

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Top 45 Marketing and Advertising Agencies in Chicago  Built In Chicago

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Why advertisers need to sow data fields outside walled gardens  The Drum

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BeIN chooses Synamedia Iris for targeted TV advertising service in MENA  BroadcastProME.com

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Netflix advertising is booming: More than 40 million users are now on its ad-supported tier  Fast Company

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FCB is top agency and network at One Show  More About Advertising

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OpenAI and Reddit Partner on Data Licensing, Advertising  PYMNTS.com

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Netflix To Launch In-House Advertising Tech Platform  Next TV

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OpenAI partnering with Reddit on advertising and content  CNBC

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Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability  AdExchanger

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Are Advertising and Marketing on the Brink of a Union Wave? - Non Profit News  Nonprofit Quarterly

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Santa Fe Reporter Advertising  Santa Fe Reporter

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Pepper raises $30 million in funding for AI and advertising improvements  Digital Commerce 360

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OpenAI Inks Data, Advertising Deal With Reddit  Hollywood Reporter

Advertisement Info - Mississippi Free Press
Advertisement Info  Mississippi Free Press

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Latrobe Bulletin wins big in statewide advertising awards  latrobebulletinnews.com

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Ethical Advertising on the Internet: Guidelines and Considerations for Marketers  SpaceCoastDaily.com

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Warner Bros. Discovery Showcases Impressive Slate of Advertising Solutions, Content Offerings and Beloved Talent at ...  Warner Bros. Discovery

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Rumble sues Google over digital advertising practices  Reuters

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Social Media Advertising Software Market Set For Rapid Growth, To Reap Bulk Revenues, Application & Forecast to 2030  openPR

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Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

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Netflix to take on Google and Amazon by building its own ad server  TechCrunch

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TV companies flaunt ad tech and AI to persuade advertisers to spend  Reuters

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Navigating the world wide web in advertising | News  Yoursun.com

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Jewelers Turning to Artificial Intelligence for Online Advertising  The New York Times

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How the NBA's broadcast rights tussle could affect advertisers  Digiday

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The Drum  The Drum

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How Television Advertising Lost Its Relevance  The Wall Street Journal

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A Battle of Might: Google's AI Bet to Revolutionize Search and Advertising  WebProNews

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Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95  The New York Times

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Tesla must face false advertising claims it misled buyers about autopilot and self-driving capabilities  The Mercury News

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Try-scoring marketing giant Tony O’Reilly dies at 88  More About Advertising

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Paris seeks to boost sluggish sales for Paralympic Games - ET BrandEquity  ETBrandEquity

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newsGP - Concerns raised over possible change to medicine advertising rules  RACGP

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From Search To Advertising, Will Google's Big AI Bet Pay Off? - Video - IBD  Investor's Business Daily

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Wojak Finance: Pioneering Decentralized Advertising with the WOJAK Token  hackernoon.com

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Google asks for no jury in upcoming antitrust case over advertising tech  Global News

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Public Relations Bachelor's Degree | Advertising  MTSU.edu

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Lamar Advertising (NASDAQ:LAMR) Shares Bought by BNP Paribas Financial Markets  Defense World

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Max announces new advertising formats  NewscastStudio

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United States - Advertising, Marketing & Branding - NBA Hall Of Fame Player Sues Over Unauthorized Use Of Image  Mondaq News Alerts

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Netflix (NFLX) will launch an in-house advertising technology platform  StreetInsider.com

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30 Under 30 Asia: Meet The Creators And Artists Generating Inspiring And Educational Content  Forbes

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This under-the-radar tech stock will get a boost from Netflix's new advertising strategy  CNBC

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Advertising in the time of Lok Sabha Elections  ETBrandEquity

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How London's diversity has helped it take over the world of advertising  City A.M.

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Changing the Game: How Games Advertising Powers Performance  IAB

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Netflix Advertising-Supported Plan Has 40 Million Users  Bloomberg

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