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How To Create A Better Brochure


Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.

And it may give you an advantage over competitors who don't use brochures.

Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.

This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you're printing only a few hundred brochures, this is the way to go.

If you're printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.

But print production, especially involving color, is a complex subject and ignorance can be costly.

"The most important thing a business person should do is ask a lot of questions," says Phil Lewis of Vancouver's Generation Printing.

"Many small businesses try to design their own brochures without consulting with a printer or graphic designer. They don't understand that what you see on your computer screen isn't necessarily what's going to be printed. Inevitably, we end up having to fix many of the customer's mistakes and charging for it. If they had consulted us before they started designing, we could've saved them time and money."

With thirty years experience as a prepress production specialist and sales rep, Lewis has these suggestions when creating a brochure:

Hire a graphic designer. It'll cost you more up front, but it'll give your brochure a more professional look and that gives your customers' confidence. Shop around. Contact at least three designers and ask to see samples of their work. Get quotes and compare. >Know your market. Would a glossy, color brochure make that much difference to your target market? If you're selling financial services to wealthy investors, then appearance counts. But for most small businesses, it's not worth the extra cost.

If you can't afford to hire a designer and are creating the brochure yourself, ask questions before you prepare a computer file for printing. Does the printer want the source file or a portable document file (pdf)? Do you need to include fonts and linked graphics? If you're going to create a pdf, be clear what options the printer wants you to select before creating it.

BROCHURE FORMAT Brochures come in a variety of sizes. Probably the most common format is called a slim jim. It's either a letter or legal sized sheet that's folded two or three times vertically. It's a popular format for small businesses because it can fit a display rack or be mailed in a standard number-10 business envelope.

MORE TIPS ON REDUCING YOUR PRINTING COSTS


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. October / 11 / 2024

PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business - Business Insider
PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business  Business Insider

TikTok unveils 5 new advertising tools - Search Engine Land
TikTok unveils 5 new advertising tools  Search Engine Land

5 AI takeaways from Advertising Week 2024: Perplexity, Moloco - Ad Age
5 AI takeaways from Advertising Week 2024: Perplexity, Moloco  Ad Age

Programmatic Advertising’s Final Frontier Is Linear TV - AdExchanger
Programmatic Advertising’s Final Frontier Is Linear TV  AdExchanger

The Time Bomb Ticking Beneath the CTV Advertising Boom - Variety
The Time Bomb Ticking Beneath the CTV Advertising Boom  Variety

Overheard at Advertising Week New York 2024: ‘AI got us to the last round of a pitch’ - The Drum
Overheard at Advertising Week New York 2024: ‘AI got us to the last round of a pitch’  The Drum

Kyle and Jackie O lose advertisers as campaigners accuse show of normalising ‘violent misogyny’ - The Guardian
Kyle and Jackie O lose advertisers as campaigners accuse show of normalising ‘violent misogyny’  The Guardian

Meta Announces Image Animation and Video Expansion Tools at Advertising Week - Social Media Today
Meta Announces Image Animation and Video Expansion Tools at Advertising Week  Social Media Today

WPP and Roblox strike new global content and advertising partnership - Digiday
WPP and Roblox strike new global content and advertising partnership  Digiday

Meta Announces New Video & AI Features At Advertising Week - Search Engine Journal
Meta Announces New Video & AI Features At Advertising Week  Search Engine Journal

As digital advertising has evolved, marketers are re-evaluating their DSPs - Digiday
As digital advertising has evolved, marketers are re-evaluating their DSPs  Digiday

How to Start Advertising Your Alcohol Brand on TikTok - SevenFifty Daily
How to Start Advertising Your Alcohol Brand on TikTok  SevenFifty Daily

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

How the Cookieless Shift Reshapes the Advertising Industry - Chain Store Age
How the Cookieless Shift Reshapes the Advertising Industry  Chain Store Age

SB Nation and Vox Media’s political advertising policy - SB Nation
SB Nation and Vox Media’s political advertising policy  SB Nation

The top 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes - The Drum
The top 5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes  The Drum

Instacart, Roku Grow Advertising Partnership - Progressive Grocer
Instacart, Roku Grow Advertising Partnership  Progressive Grocer

Appeals court finds Crocs’ advertising claims misleading - BizWest
Appeals court finds Crocs’ advertising claims misleading  BizWest

Hancock County Commissioners approve advertising for open positions on the Parks and Recreation Board - WTRF
Hancock County Commissioners approve advertising for open positions on the Parks and Recreation Board  WTRF

PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers - Adweek
PayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers  Adweek

Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue - GeekWire
Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue  GeekWire

Lamps Plus to pay $4.1M to resolve false advertising suit from California prosecutors - ABC 10 News San Diego KGTV
Lamps Plus to pay $4.1M to resolve false advertising suit from California prosecutors  ABC 10 News San Diego KGTV

How AI gives Hershey an edge for high-stakes Halloween season - Marketing Dive
How AI gives Hershey an edge for high-stakes Halloween season  Marketing Dive

Pixalate Releases Made For Advertising (MFA) Connected TV - GlobeNewswire
Pixalate Releases Made For Advertising (MFA) Connected TV  GlobeNewswire

Company Enters $10M Settlement to Resolve Deceptive Advertising Claims - Regulatory Oversight
Company Enters $10M Settlement to Resolve Deceptive Advertising Claims  Regulatory Oversight

Experts at Advertising Week rebuff the notion that AI will supplant human creativity - The Drum
Experts at Advertising Week rebuff the notion that AI will supplant human creativity  The Drum

A marketer’s guide to Advertising Week New York 2024 - Marketing Dive
A marketer’s guide to Advertising Week New York 2024  Marketing Dive

Pixalate Releases Made For Advertising (MFA) Mobile Apps Ad - GlobeNewswire
Pixalate Releases Made For Advertising (MFA) Mobile Apps Ad  GlobeNewswire

Advertising Week Briefing: Some worry the DOJ is 'fighting yesterday’s war’ in ad tech antitrust case - Digiday
Advertising Week Briefing: Some worry the DOJ is 'fighting yesterday’s war’ in ad tech antitrust case  Digiday

Thanks So Much To Our Advertisers - Above the Law
Thanks So Much To Our Advertisers  Above the Law

H-E-B facing possible lawsuit over alleged false advertising - Chron
H-E-B facing possible lawsuit over alleged false advertising  Chron

Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’ - BeetTV
Roblox Makes an Advertising Play With ‘Immersive Brand Canvas’  BeetTV

Samba TV and IRIS.TV partner up, combine AI with contextual advertising - StreamTV Insider
Samba TV and IRIS.TV partner up, combine AI with contextual advertising  StreamTV Insider

It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers - AdExchanger
It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers  AdExchanger

Local Advertising Keeps Pushing Toward An Outcome-Based Model - TV News Check
Local Advertising Keeps Pushing Toward An Outcome-Based Model  TV News Check

How Harris and Trump are shifting their TV advertising in sprint to Election Day - CNN
How Harris and Trump are shifting their TV advertising in sprint to Election Day  CNN

Advertisers share what's working in AI and what's not as the hype cycle fades - Business Insider
Advertisers share what's working in AI and what's not as the hype cycle fades  Business Insider

Snapchat Is Testing 2 New Advertising Placements - Search Engine Journal
Snapchat Is Testing 2 New Advertising Placements  Search Engine Journal

Meta introduces generative AI video advertising tools - Search Engine Land
Meta introduces generative AI video advertising tools  Search Engine Land

How United Airlines brought Kinective Media to market — and what’s next - Marketing Dive
How United Airlines brought Kinective Media to market — and what’s next  Marketing Dive

Advertisers are targeting horror-loving younger audiences in theaters - Marketing Brew
Advertisers are targeting horror-loving younger audiences in theaters  Marketing Brew

Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell - Marketing Dive
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell  Marketing Dive

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously - Digiday
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously  Digiday

How streaming devices are changing the game in CTV advertising - Ad Age
How streaming devices are changing the game in CTV advertising  Ad Age

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars - Digiday
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars  Digiday

New Score Uses AI to Rate Brands’ Inclusivity in Advertising - The Wall Street Journal
New Score Uses AI to Rate Brands’ Inclusivity in Advertising  The Wall Street Journal

Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising - TV Technology
Samba TV, IRIS.TV Collaborate To Enable Contextual Advertising  TV Technology

Federal Circuit Holds Falsely Advertising Product as Patented Can Violate Lanham Act - The National Law Review
Federal Circuit Holds Falsely Advertising Product as Patented Can Violate Lanham Act  The National Law Review

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY - Digiday
Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY  Digiday

Why Advertising Must Become More 'Open Source' To Combat Effectiveness Decline - Creative Salon
Why Advertising Must Become More 'Open Source' To Combat Effectiveness Decline  Creative Salon

Meta is making it easier for e-commerce advertisers to have video ads - Retail Brew
Meta is making it easier for e-commerce advertisers to have video ads  Retail Brew

Baby Boomers a tricky group for advertisers - Moonshot News
Baby Boomers a tricky group for advertisers  Moonshot News

How Uber Leveraged 3000 Rides Per Taylor Swift Show, e.l.f.’s Roblox Beauty Squad and Learning to ‘Hustle Like You’re Broke’ – The Biggest Takeaways From Variety’s Executive Studio at Advertising Week - Variety
How Uber Leveraged 3000 Rides Per Taylor Swift Show, e.l.f.’s Roblox Beauty Squad and Learning to ‘Hustle Like You’re Broke’ – The Biggest Takeaways From Variety’s Executive Studio at Advertising Week  Variety

The owner of Åhléns demands their advertising be "less woke" - Adland
The owner of Åhléns demands their advertising be "less woke"  Adland

CBS, NBCU, Scripps weigh in on changing dynamics with FAST platforms to improve fill rates - FierceVideo
CBS, NBCU, Scripps weigh in on changing dynamics with FAST platforms to improve fill rates  FierceVideo

Automate, Measure and Maximize: TikTok Is Building For The Future With New Performance Advertising Solutions - TikTok Newsroom
Automate, Measure and Maximize: TikTok Is Building For The Future With New Performance Advertising Solutions  TikTok Newsroom

How to lean into DOOH advertising this holiday shopping season - The Drum
How to lean into DOOH advertising this holiday shopping season  The Drum

Camila Cabello, Rachel Lindsay and Industry Leaders from Spotify, Ford and Warner Bros. Discuss What's Next and Future Innovations at Advertising Week - Variety
Camila Cabello, Rachel Lindsay and Industry Leaders from Spotify, Ford and Warner Bros. Discuss What's Next and Future Innovations at Advertising Week  Variety

How Google (Alphabet) Makes Money: Advertising and Cloud - Investopedia
How Google (Alphabet) Makes Money: Advertising and Cloud  Investopedia

I talked to the CEO of Advertising Week on what's next for brand-centric NIL - Extra Points
I talked to the CEO of Advertising Week on what's next for brand-centric NIL  Extra Points

Ahead of the Curve: Pittsburgh’s ballet is reaching thousands with ads on Hulu and Disney+ - Pittsburgh Post-Gazette
Ahead of the Curve: Pittsburgh’s ballet is reaching thousands with ads on Hulu and Disney+  Pittsburgh Post-Gazette

THEY GET IT: Datalign Advisory Drops Press Release Advertising Compliance with New FCC TCPA Rule And There’s GROWTH in Compliance - The National Law Review
THEY GET IT: Datalign Advisory Drops Press Release Advertising Compliance with New FCC TCPA Rule And There’s GROWTH in Compliance  The National Law Review

Native Advertising: Leveraging Google’s 2024 Changes for Success | Ask the Expert - Clarksville Now
Native Advertising: Leveraging Google’s 2024 Changes for Success | Ask the Expert  Clarksville Now

Untapped opportunities for advertisers in kids and family podcasts - Podnews
Untapped opportunities for advertisers in kids and family podcasts  Podnews

Paige Bueckers' Pimple Centric Instagram Advertisement Disgusts Fans - Sports Illustrated
Paige Bueckers' Pimple Centric Instagram Advertisement Disgusts Fans  Sports Illustrated

I nearly left advertising because of menopause. How many women actually did? - The Drum
I nearly left advertising because of menopause. How many women actually did?  The Drum

System1 and IPA Reveal How Creative Consistency Compounds Advertising, Brand and Business Effects - Little Black Book - LBBonline
System1 and IPA Reveal How Creative Consistency Compounds Advertising, Brand and Business Effects  Little Black Book - LBBonline

British photographer Rankin’s advertising agency files for bankruptcy amid tough 'shift in the creative landscape' - Art Newspaper
British photographer Rankin’s advertising agency files for bankruptcy amid tough 'shift in the creative landscape'  Art Newspaper

Cross-Industry Anti-Fraud Efforts Saved Advertisers $10.8 Bn In 2023 - Martechcube
Cross-Industry Anti-Fraud Efforts Saved Advertisers $10.8 Bn In 2023  Martechcube

Food Advertising, Labeling, and Litigation Conference - Food and Drug Law Institute
Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

Why Q5 is TikTok's Golden Opportunity for Advertisers - Ad Age
Why Q5 is TikTok's Golden Opportunity for Advertisers  Ad Age

Instacart Roku expand their advertising tie up with new shoppable formats and targeting capabilities - Retail Technology Innovation Hub
Instacart Roku expand their advertising tie up with new shoppable formats and targeting capabilities  Retail Technology Innovation Hub

Nearly $450 Million in Political Advertising Reserved Until Election Day, New AdImpact Data Shows - Barrett Media
Nearly $450 Million in Political Advertising Reserved Until Election Day, New AdImpact Data Shows  Barrett Media

Kiosk-based advertising program can help drive revenue and help restore up to 100 million trees - Vending Market Watch
Kiosk-based advertising program can help drive revenue and help restore up to 100 million trees  Vending Market Watch

Shirofune Joins IAB Australia as Official Member, Strengthening Commitment to Digital Advertising Innovation - GlobeNewswire
Shirofune Joins IAB Australia as Official Member, Strengthening Commitment to Digital Advertising Innovation  GlobeNewswire

'False advertising': Grocery giants pay $3.9M after allegedly overcharging Calif. customers - SFGATE
'False advertising': Grocery giants pay $3.9M after allegedly overcharging Calif. customers  SFGATE

Google launches ads in AI Overviews, revolutionizing search advertising - eMarketer
Google launches ads in AI Overviews, revolutionizing search advertising  eMarketer

UK's Junk Food Ad Ban Spurs Recipe Innovation: How Brands Can Adapt to Healthier Standards - Food Digital
UK's Junk Food Ad Ban Spurs Recipe Innovation: How Brands Can Adapt to Healthier Standards  Food Digital

Why Home Depot is turning to DIY as its retail media network scales up - Marketing Dive
Why Home Depot is turning to DIY as its retail media network scales up  Marketing Dive

How Walmart is redefining podcast advertising through influencers and data-driven insights - Ad Age
How Walmart is redefining podcast advertising through influencers and data-driven insights  Ad Age

S&P Predicts Modest Declines in Retrans, Ad Revenue for Local TV Stations - TV Technology
S&P Predicts Modest Declines in Retrans, Ad Revenue for Local TV Stations  TV Technology

The rise, stall and fall of Oracle’s advertising business - Digiday
The rise, stall and fall of Oracle’s advertising business  Digiday

Mike Braun's altered reality advertising campaign - State Affairs Pro
Mike Braun's altered reality advertising campaign  State Affairs Pro

E.U. Court Limits Meta's Use of Personal Facebook Data for Targeted Ads - The Hacker News
E.U. Court Limits Meta's Use of Personal Facebook Data for Targeted Ads  The Hacker News

Nick Simkins LIA Diary Wrap-up: In Vegas and in Advertising, Playing it Safe Rarely Wins - Campaign Brief
Nick Simkins LIA Diary Wrap-up: In Vegas and in Advertising, Playing it Safe Rarely Wins  Campaign Brief

US and UK campaigns knock ‘smile’ off Kraft Heinz - More About Advertising
US and UK campaigns knock ‘smile’ off Kraft Heinz  More About Advertising

How ‘Saturday Night Live’ Convinced Advertisers to “Let Go Some of the Control” for Season 50 - Hollywood Reporter
How ‘Saturday Night Live’ Convinced Advertisers to “Let Go Some of the Control” for Season 50  Hollywood Reporter

IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS - StockTitan
IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS  StockTitan

Modern art harbors the solution to advertising’s attention woes - The Drum
Modern art harbors the solution to advertising’s attention woes  The Drum

VIZIO Announces Exclusive Series ‘Rockstar Kitchen Chronicles’ Hosted by Gavin Rossdale at Advertising Week 2024 - Business Wire
VIZIO Announces Exclusive Series ‘Rockstar Kitchen Chronicles’ Hosted by Gavin Rossdale at Advertising Week 2024  Business Wire

Roblox is starting to take programmatic advertising more seriously - Digiday
Roblox is starting to take programmatic advertising more seriously  Digiday

For ‘SNL’ 50th Season, NBCUniversal Ad Chief Mark Marshall Says He Insisted On “A Sense Of Humor” From Sponsors - Deadline
For ‘SNL’ 50th Season, NBCUniversal Ad Chief Mark Marshall Says He Insisted On “A Sense Of Humor” From Sponsors  Deadline

Republicans Are Pouring Millions Into Anti-Trans Advertisements In Election’s Final Stretch - AOL
Republicans Are Pouring Millions Into Anti-Trans Advertisements In Election’s Final Stretch  AOL

Genius Sports Launches Ad-Buying Platform that Transforms Sports Advertising - Ministry of Sport
Genius Sports Launches Ad-Buying Platform that Transforms Sports Advertising  Ministry of Sport

Advertising Week New York Rings the Nasdaq Stock Market Opening Bell - Nasdaq
Advertising Week New York Rings the Nasdaq Stock Market Opening Bell  Nasdaq

Tenet Releases Beta Versions of Networking and Advertising Modules of Business Hub - Newsfile
Tenet Releases Beta Versions of Networking and Advertising Modules of Business Hub  Newsfile

Dutch advertising board finds against MSC Cruise in greenwashing complaint - Reuters
Dutch advertising board finds against MSC Cruise in greenwashing complaint  Reuters

How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser - AdExchanger
How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser  AdExchanger

Google’s Grip on Search Slips as TikTok and AI Startup Mount Challenge - The Wall Street Journal
Google’s Grip on Search Slips as TikTok and AI Startup Mount Challenge  The Wall Street Journal

South Dakotans for Better Marijuana Laws accuse opponents of false advertising - Argus Leader
South Dakotans for Better Marijuana Laws accuse opponents of false advertising  Argus Leader

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