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Media Savvy - Media Skills For Rural Women


The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of leader is emerging that sees the media as an opportunity and not a threat. They use the media in a pro-active way to build their community or organisation's image, reputation and identity.

Business Review Weekly's cover story "Future Leaders" editorial reported "new chief executives must have better presentation skills, for they will be required to perform in the electronic and printed media. Poor presentation will be perceived as a weakness in leadership, and arrogance or condescending attitudes will only be tolerated while the company is on top," (BRW December 14, 1998 P.14).

The WA Rural Women in Leadership program is designed for women 40 years and above to enhance their personal leadership skills through a range of learning modules.

I found the women I was working with in a half-day module on "Managing the Media" highly motivated, articulate and committed to community development in their respective regions.

My role with the Australian Broadcasting Corporation, as both a broadcaster interviewing key decision makers and as a manager providing editorial leadership for program makers, allowed me to observe first hand how effective leaders use the media to get their message across.

I now share this knowledge and experience with a range of clients to add value, improve performance and build capabilities. Our company has built a reputation for excellence in media strategy, issues management, change management, marketing communications, media training, financial journalism and professional speaking. A practical approach is focused on helping people strategically manage real-life situations.

Getting positive exposure in the media can be more powerful than any advertising campaign. It is far-reaching, utterly credible and free. As an added bonus, you may well attract an audience you had never anticipated.

But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. Or you can say "no comment" and lose an opportunity.

The only way to build your reputation is by learning the secrets of how the media works.

The benefits for rural women on knowing and understanding how the media works are increased confidence and a greater opportunity to make their views, ideas and solutions heard.

In working with groups, I share with them what I believe are 10 tips for working with the media:

10 Tips

These are 10 success tips that will help leaders get the best from the media.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience? Who is your target audience? General public? Customers? Competitors? Suppliers? What age are they, what level of education, what beliefs and values, geographical location, how do they use the media?

4. Identify the best channels of communication. What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

5. What is your key message? Distill what you want to say into three key points. Work out the best time to deliver this message and who will deliver it.

6. Build your case? What are the features, advantages and benefits of your message for your target audience? What evidence and proof do you have?

7. What is the hook? What will make your message or news release stand out from the rest? Be creative. Use a press release to control the information flow.

8. Develop long-term relationships with the media. Visit and meet them face to face. Network and get to know them.

9. Use the Three Golden Rules to Perform at your Best = Know Your Topic, Be Prepared, Relax.

10. Seek Professional Help. For maximum impact, effectiveness and value seek the advice of a media and communications professional.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 17 / 2021

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard - Adweek
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard  Adweek

Google Stock, Apple Stock: Outlook for Digital Advertising As Cookie Crumbles - Investor's Business Daily
Google Stock, Apple Stock: Outlook for Digital Advertising As Cookie Crumbles  Investor's Business Daily

Global Radio Advertising Market Report 2020-2030 Featuring Major Players - Sirius XM, iHeartMedia, Entercom Communications, Cumulus Media, NPR, Strategic Media, The Radio Agency, Jacob Tyler, Sid Lee - PRNewswire
Global Radio Advertising Market Report 2020-2030 Featuring Major Players - Sirius XM, iHeartMedia, Entercom Communications, Cumulus Media, NPR, Strategic Media, The Radio Agency, Jacob Tyler, Sid Lee  PRNewswire

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl - CNBC
Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl  CNBC

29 execs with the most power at advertising giant Publicis - Business Insider - Business Insider
29 execs with the most power at advertising giant Publicis - Business Insider  Business Insider

Despite advertising otherwise, players need to re-buy Hitman 2 to import its levels to Hitman 3 - Rock Paper Shotgun
Despite advertising otherwise, players need to re-buy Hitman 2 to import its levels to Hitman 3  Rock Paper Shotgun

The Big Questions For Digital Advertising In 2021 - AdExchanger
The Big Questions For Digital Advertising In 2021  AdExchanger

5 Digital Advertising Tips That You Need to Know - Entrepreneur
5 Digital Advertising Tips That You Need to Know  Entrepreneur

Fox Reporter Kristina Pink Says She’s Frequently Been Compared to an Advertising Mascot - Sportscasting
Fox Reporter Kristina Pink Says She’s Frequently Been Compared to an Advertising Mascot  Sportscasting

Advertising software maker Viant Technology files for a $150 million IPO - Nasdaq
Advertising software maker Viant Technology files for a $150 million IPO  Nasdaq

Global Radio Advertising Market Report 2020-2030: COVID-19 Impacts, Growth and Changes - ResearchAndMarkets.com - Yahoo Finance
Global Radio Advertising Market Report 2020-2030: COVID-19 Impacts, Growth and Changes - ResearchAndMarkets.com  Yahoo Finance

School board approves advertising rights bids for new gym - Houston Herald
School board approves advertising rights bids for new gym  Houston Herald

5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season - Digital Media Solutions
5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season  Digital Media Solutions

OPINION: You can't beat state-sponsored advertising for business - Montrose Daily Press
OPINION: You can't beat state-sponsored advertising for business  Montrose Daily Press

FTC Settles with TapJoy for Non-Delivery of In-Game Rewards - The National Law Review
FTC Settles with TapJoy for Non-Delivery of In-Game Rewards  The National Law Review

Advertising software maker Viant Technology files for IPO - MarketWatch
Advertising software maker Viant Technology files for IPO  MarketWatch

What Big Tech's scrutiny means for luxury advertising - Vogue Business
What Big Tech's scrutiny means for luxury advertising  Vogue Business

WWE Superstar Spectacle Taping Ahead Of SmackDown, New Promotional Advertising - Heel By Nature
WWE Superstar Spectacle Taping Ahead Of SmackDown, New Promotional Advertising  Heel By Nature

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

PUBLISHER'S NOTICE All rental and real estate for sale advertising - goskagit.com
PUBLISHER'S NOTICE All rental and real estate for sale advertising  goskagit.com

Transit Agency Advertising: Reasoned Approach Needed for Evaluating Political Ads - Lexology
Transit Agency Advertising: Reasoned Approach Needed for Evaluating Political Ads  Lexology

Newsday to lay off employees amid advertising drop - Newsday
Newsday to lay off employees amid advertising drop  Newsday

Smartly.io Announces Second Annual Sofa Summit: The World's Largest Social Advertising Event - Valdosta Daily Times
Smartly.io Announces Second Annual Sofa Summit: The World's Largest Social Advertising Event  Valdosta Daily Times

Video Advertising 2021-2024 01/14/2021 - MediaPost Communications
Video Advertising 2021-2024 01/14/2021  MediaPost Communications

Advertising Vehicles Welcomes New Team Member Jason Boyd - Yahoo Finance
Advertising Vehicles Welcomes New Team Member Jason Boyd  Yahoo Finance

US programmatic CTV video advertising will soar in 2021 - eMarketer
US programmatic CTV video advertising will soar in 2021  eMarketer

Global Print Advertising Distribution Market Report 2020-2023 & 2030: COVID-19 Impacts, Growth and Changes - ResearchAndMarkets.com - Yahoo Finance
Global Print Advertising Distribution Market Report 2020-2023 & 2030: COVID-19 Impacts, Growth and Changes - ResearchAndMarkets.com  Yahoo Finance

SPONSORED ADVERTISING by INTL. WELOVEU FOUNDATION: Safe blood drive on Sunday, Jan 17 - FOX 11 Los Angeles
SPONSORED ADVERTISING by INTL. WELOVEU FOUNDATION: Safe blood drive on Sunday, Jan 17  FOX 11 Los Angeles

OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace - PRNewswire
OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace  PRNewswire

Google Bans All Political Advertising Until January 21St - WLTZ - WLTZ 38 NBC
Google Bans All Political Advertising Until January 21St - WLTZ  WLTZ 38 NBC

SEC Settles Charges Against Municipal Underwriter for Unfair Practices and Misleading Advertising in Connection With its Distribution of New Issue Securities - JD Supra
SEC Settles Charges Against Municipal Underwriter for Unfair Practices and Misleading Advertising in Connection With its Distribution of New Issue Securities  JD Supra

The case for dynamic advertising in an uncertain world - The Drum
The case for dynamic advertising in an uncertain world  The Drum

News: BPA calls on advertisers to help protect data for publishers - B2B Marketing Online
News: BPA calls on advertisers to help protect data for publishers  B2B Marketing Online

Advertising Litigation 2020: Ben & Jerry's Happy Cows, Oreo Real Cocoa & more - The National Law Review
Advertising Litigation 2020: Ben & Jerry's Happy Cows, Oreo Real Cocoa & more  The National Law Review

Display Advertising - Lexington County Chronicle
Display Advertising  Lexington County Chronicle

Advertise - Dearborn Country Register
Advertise  Dearborn Country Register

The 7 Best Advertising Agencies for 2021 - Investopedia
The 7 Best Advertising Agencies for 2021  Investopedia

National Advertising Division Says Pre-Launch Investor Presentation Can Be Challenged Under Advertising Law - IPWatchdog.com
National Advertising Division Says Pre-Launch Investor Presentation Can Be Challenged Under Advertising Law  IPWatchdog.com

Did You Participate In Any Of Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) Respectable 94% Return? - Simply Wall St
Did You Participate In Any Of Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) Respectable 94% Return?  Simply Wall St

Coalition lays groundwork for advertising campaign to spruik workplace relations overhaul - The Guardian
Coalition lays groundwork for advertising campaign to spruik workplace relations overhaul  The Guardian

Modern Customers Want Brand Communities, No More Advertising - Business 2 Community
Modern Customers Want Brand Communities, No More Advertising  Business 2 Community

Global In-App Advertising Market 2021 to Showing Impressive Growth by 2026 | Industry Trends, Share, Size, Top Key Players Analysis and Forecast Research - KSU | The Sentinel Newspaper
Global In-App Advertising Market 2021 to Showing Impressive Growth by 2026 | Industry Trends, Share, Size, Top Key Players Analysis and Forecast Research  KSU | The Sentinel Newspaper

This time it's personal: why advertising has to change - The Drum
This time it's personal: why advertising has to change  The Drum

Flipclutch Research: Global AR advertising revenue is huge, WIMI intends to seize this business opportunity - PRNewswire
Flipclutch Research: Global AR advertising revenue is huge, WIMI intends to seize this business opportunity  PRNewswire

Report: Google and Facebook are responsible for depressed advertising revenue - Poynter
Report: Google and Facebook are responsible for depressed advertising revenue  Poynter

Global Aerial Advertising Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Air Amelia,,,,, etc. | InForGrowth - NeighborWebSJ
Global Aerial Advertising Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Air Amelia,,,,, etc. | InForGrowth  NeighborWebSJ

SEC Amends Advertising and Solicitation Rules: Numerous Changes to Start Digesting and Implementing. - The National Law Review
SEC Amends Advertising and Solicitation Rules: Numerous Changes to Start Digesting and Implementing.  The National Law Review

How deepfakes could change fashion advertising - Vogue Business
How deepfakes could change fashion advertising  Vogue Business

‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’ - Digiday
‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’  Digiday

Evening Post Newspaper Group offering SC local small businesses matching advertising grants - Charleston Post Courier
Evening Post Newspaper Group offering SC local small businesses matching advertising grants  Charleston Post Courier

Biotin And 'Healthy Hair': Federal Pre-emption Clips False Advertising Complaint In California - HBW Insight
Biotin And 'Healthy Hair': Federal Pre-emption Clips False Advertising Complaint In California  HBW Insight

Why the NHL’s move to more advertising is a net positive for hockey fans. - Mile High Hockey
Why the NHL’s move to more advertising is a net positive for hockey fans.  Mile High Hockey

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

Advertising Agency Software Market to witness an impressive growth during the f - Business-newsupdate.com
Advertising Agency Software Market to witness an impressive growth during the f  Business-newsupdate.com

Global Advertising Video Market 2020, Future Prospects and Potential of Industry with Regional trend by forecast to 2028 - KSU | The Sentinel Newspaper
Global Advertising Video Market 2020, Future Prospects and Potential of Industry with Regional trend by forecast to 2028  KSU | The Sentinel Newspaper

OPINION: An Open Letter to "Big Game" Advertisers - RADIO.COM
OPINION: An Open Letter to "Big Game" Advertisers  RADIO.COM

CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture - GlobeNewswire
CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture  GlobeNewswire

Latest News 2020: Mobile Advertising Platform Market by Coronavirus-COVID19 Impact Analysis With Top Manufacturers Analysis | Top Players: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc. | InForGrowth - NeighborWebSJ
Latest News 2020: Mobile Advertising Platform Market by Coronavirus-COVID19 Impact Analysis With Top Manufacturers Analysis | Top Players: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc. | InForGrowth  NeighborWebSJ

Airfare Advertising - Advanced Notice of Proposed Rulemaking - Seeks Comment on the DOT's Full Fare Advertising Rule - EIN News
Airfare Advertising - Advanced Notice of Proposed Rulemaking - Seeks Comment on the DOT's Full Fare Advertising Rule  EIN News

Advertisers Are Prioritizing First-Party Data And Diversity - Digital Media Solutions
Advertisers Are Prioritizing First-Party Data And Diversity  Digital Media Solutions

Healthcare Advertising Market 2020 Global Industry Outlook, COVID-19 Impact Analysis, Demand, Key Manufacturers and 2027 Forecast Report| | Johnson & Johnson Services, Pfizer, Merck & Co, Novartis AG, Sanofi - KSU | The Sentinel Newspaper
Healthcare Advertising Market 2020 Global Industry Outlook, COVID-19 Impact Analysis, Demand, Key Manufacturers and 2027 Forecast Report| | Johnson & Johnson Services, Pfizer, Merck & Co, Novartis AG, Sanofi  KSU | The Sentinel Newspaper

Global Television Advertising Market Research Report 2020 | British Broadcasting Corporation, CBS, Comcast Corporation, Viacom Inc., Cox Communication, Gray Television Inc., and more - NeighborWebSJ
Global Television Advertising Market Research Report 2020 | British Broadcasting Corporation, CBS, Comcast Corporation, Viacom Inc., Cox Communication, Gray Television Inc., and more  NeighborWebSJ

Bloomberg - Bloomberg
Bloomberg  Bloomberg

Flyers to advertise on helmets this season. Spoiler alert: It’s not Wawa. - The Philadelphia Inquirer
Flyers to advertise on helmets this season. Spoiler alert: It’s not Wawa.  The Philadelphia Inquirer

FDA sends warning letter to company that is advertising COVID-19 curing tea - Food Safety News
FDA sends warning letter to company that is advertising COVID-19 curing tea  Food Safety News

Capitol siege puts a chill on advertisers' Inauguration Day plans - Business Insider - Business Insider
Capitol siege puts a chill on advertisers' Inauguration Day plans - Business Insider  Business Insider

Mediaocean Ranked First in Advertising Technology on Ad Age Best Places to Work 2021 - GlobeNewswire
Mediaocean Ranked First in Advertising Technology on Ad Age Best Places to Work 2021  GlobeNewswire

2021 Public Service & Sponsorship Guidelines | Advertise With Us - Bend Bulletin
2021 Public Service & Sponsorship Guidelines | Advertise With Us  Bend Bulletin

The impressive wound left by the nail of an advertising blanket on the knee of a Necaxa footballer - TheNewsTrace
The impressive wound left by the nail of an advertising blanket on the knee of a Necaxa footballer  TheNewsTrace

Global Programmatic Display Advertising Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 - MENAFN.COM
Global Programmatic Display Advertising Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026  MENAFN.COM

Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout - Search Engine Journal
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout  Search Engine Journal

GMG announces new chief advertising officer and CEO international - The Guardian
GMG announces new chief advertising officer and CEO international  The Guardian

Global Out-of-Home Advertising Market Report 2020-2030 Featuring Daktronics, JCDecaux, Lamar, OUTFRONT Media, Stroe, Clear Channel Outdoor , Exterion Media, oOh!media, Intersection and Watchfire Signs - PRNewswire
Global Out-of-Home Advertising Market Report 2020-2030 Featuring Daktronics, JCDecaux, Lamar, OUTFRONT Media, Stroe, Clear Channel Outdoor , Exterion Media, oOh!media, Intersection and Watchfire Signs  PRNewswire

Advertisers pull ads amid the attack on the US Capitol - Business Insider - Business Insider
Advertisers pull ads amid the attack on the US Capitol - Business Insider  Business Insider

News publishers expect advertisers to return to news after Trump’s departure - Digiday
News publishers expect advertisers to return to news after Trump’s departure  Digiday

Global Cross-Channel Performance Advertising Platform Market Research Report 2021 | Facebook, Marin Software, Marilyn, Adobe, Accenture - NeighborWebSJ
Global Cross-Channel Performance Advertising Platform Market Research Report 2021 | Facebook, Marin Software, Marilyn, Adobe, Accenture  NeighborWebSJ

Global Online Display Advertising Services Market Will Be Fiercely Competitive by Top Companies in 2026 - The Courier
Global Online Display Advertising Services Market Will Be Fiercely Competitive by Top Companies in 2026  The Courier

Unilever to resume advertising on Facebook and Twitter - CNN
Unilever to resume advertising on Facebook and Twitter  CNN

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory - Business Wire
VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory  Business Wire

Global advertising forecast to set a new record in 2021 - AdAge.com
Global advertising forecast to set a new record in 2021  AdAge.com

FTC Pursues Tapjoy for Failure to Deliver Rewards - The National Law Review
FTC Pursues Tapjoy for Failure to Deliver Rewards  The National Law Review

Social media giants in ‘trouble’ if advertisers go after them, analyst warns - Fox Business
Social media giants in ‘trouble’ if advertisers go after them, analyst warns  Fox Business

Wednesday Sector Laggards: Advertising, Textiles - Nasdaq
Wednesday Sector Laggards: Advertising, Textiles  Nasdaq

The Evolution of Advertising Over the Past Four Decades [Infographic] - Social Media Today
The Evolution of Advertising Over the Past Four Decades [Infographic]  Social Media Today

County Board approves advertising for jail positions - Thief River Falls Northern Watch
County Board approves advertising for jail positions  Thief River Falls Northern Watch

Bald Eagle Golf Club: Why advertising matters for exposure - Pro Golf Now
Bald Eagle Golf Club: Why advertising matters for exposure  Pro Golf Now

Weed Wrapped Up: Massachusetts Updates Labeling, Packaging, and Advertising Regulations - JD Supra
Weed Wrapped Up: Massachusetts Updates Labeling, Packaging, and Advertising Regulations  JD Supra

Amazon’s advertising business booms in pandemic - Financial Times
Amazon’s advertising business booms in pandemic  Financial Times

The Most Shameless False Advertising You'll Ever See Was The Art On '90s Racing Game Boxes - Jalopnik
The Most Shameless False Advertising You'll Ever See Was The Art On '90s Racing Game Boxes  Jalopnik

ZW Data selected as a key agent for merchant advertising by a Chinese internet security company - Seeking Alpha
ZW Data selected as a key agent for merchant advertising by a Chinese internet security company  Seeking Alpha

The 2020 Advertising Slump | Here & Now - Here And Now
The 2020 Advertising Slump | Here & Now  Here And Now

Facebook's Small Advertisers Say They're Hurt by AI Lockouts - Bloomberg
Facebook's Small Advertisers Say They're Hurt by AI Lockouts  Bloomberg

Super Bowl commercials might look different this year as advertisers are hesitant - 13WMAZ.com
Super Bowl commercials might look different this year as advertisers are hesitant  13WMAZ.com

Advertisement For Bids | Legal Announcements | oanow.com - Opelika Auburn News
Advertisement For Bids | Legal Announcements | oanow.com  Opelika Auburn News

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

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