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Does Post Card Advertising Really Work?


You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers.

Let me say this first, "All Forms of Advertising Work!" However, you have to clearly understand how the advertising medium works and realize that each form has it's limitations along with costs associated with it.

At this time, I also I need to dispel a myth that has been around for as long as there has been printed advertising. Many, many business people believe that if they do a 1 time mass mailing it should be a slam dunk in sales.

Let me be the first to say. "With over 36 years of selling to the public, it simply doesn't work that way!" If you plan on being in business longer than 1 day, then you must continually advertise to keep the clientele coming to you.

Advertising in any medium has always been about repetition and getting your name remembered. It's called "Branding". Study businesses that use television commercials. They are constantly repeating their business message 1000's of times a day. They are the best free examples to watch and learn from.

So for your business, you can conclude that the more your prospects see your name or message repeated, the easier it is for them to get to know you and what you offer. Then it becomes an easier task to get them to buy from you.

So How Does Post Card Advertising Work?

You create an ad on a Post card. This can be done in your favorite graphics or word program. Then use the mail merge feature in the program to insert mailing addresses automatically. In case you haven't setup your address book you would need to do this before you do a mail merge.

Print out the cards, stamp them and then mail them out. If done correctly and repeated over and over again your customer base will grow. This is the simple mechanics of post card advertising.

So Where Do I Get Good Addresses From?

Before you can get good addresses, you must first know who it is you are wanting to target before you do your mail out. You wouldn't offer gun sales to anti-gun activists or religious material to a group of Atheists, now would you?

First, go to the large search engines and do some research to find out who uses your type of product and/or services. Once you uncover who they are, you then know who your target market will be.

As a side note, there are companies that do sell mailing lists that contain groups of people, organizations and businesses. It is all gathered and cataloged and based on personal interests and/or work related. You can buy these mailing lists or start your own.

Secondly you have to determine how often you will be sending your post cards out. The amount of times you repeat your message, to those you target, will determine how well they remember you. Let me show you how I am targeted by companies that I do business with and that get my attention as well as my order.

Example:

ImpactYourArea.com is targeted by companies that make promotional products. Everyday I receive something in the mail from some company. It could be product announcements, new product samples, promotions and/or valuable insight to generating more sales.

Some companies send me information at least once a month. Others 4 times a year. Then there are those companies that send me something only once a year.

Of those three company types which do you think I remember more? It would be those that send me something once a month.

From this example it should be clear that getting your message out repeatedly and often is how your prospects are going to remember you, your product and/or services.

So What Are The Limitations With Post Card Advertising?

Let's say you plan to send out 5000 post cards in a one time mailing. If you are targeting prospects that use your type of service or product, then statistically you should draw 1-2% in responses. Meaning that roughly 50 people may show some interest.

That doesn't necessarily mean you have converted the prospect into a buyer. It only means they have shown an interest in your offer and are willing to take it to the next step.

The next step, for them, is to find out a little bit more about your offer. These are your "Tire Kickers". Of those that responded your chance of converting them is also 1-2%.

So your chances of converting prospect to buyer, from your 1 time mail out could be 4-6 buyers from your original 5000 post card mail out.

Now most would say that the campaign was a failure. However, by the way this medium works it was right on target.

So How Do You Increase Response Rate?

Instead of sending out a 1 time mass mailing of 5000 post cards, consider sending out a smaller amount and do it in monthly increments. Repeat the mail out process once a month for 12-24 months.

So How Much Should You Send Out?

I would start small and build from that. This gives you the ability to spend a little at a time while measuring how each mail out converted. This keeps your advertising costs down and manageable.

Start with 500 post cards a month. Only target prospects you know that would use your product and/or services. Then I would repeat the mail out to the same group over the next 1-2 years.

Even if they do not buy the first or second time after they've received your card, they are beginning to get to know you and your product and/or services. As time goes by your chances of converting them to a buyer increases. There is also a good chance that those you target may pass your offer onto someone else.

In conclusion, never allow the idea that advertising once will be the solution to gaining repeat business. Don't forget that post card advertising does work if you learn how to do it right and you repeat the process over and over.

Copyright 2005 © Woody Quiñones & www.Impactyourarea.com

About the Author: Woody Quiñones has been selling to the public since the age of 10. With over 36 years of marketing experience he has started several businesses with little or no money. Including his popular website, http://www.ImpactYourArea.com Woody is also an Authorized Kaeser & Blair Dealer, a published online writer, a licensed and certified locksmith of 17 years and can be located on numerous online business forums.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. April / 20 / 2021

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Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021  The Reporter

Back to the outdoors, for people and advertising - Campaign US
Back to the outdoors, for people and advertising  Campaign US

Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com - Galveston County Daily News
Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com  Galveston County Daily News

Invibes Advertising announces a successfully capital increase through private placement of €5m. - GlobeNewswire
Invibes Advertising announces a successfully capital increase through private placement of €5m.  GlobeNewswire

Wiregrass wins top advertising program awards - WALB
Wiregrass wins top advertising program awards  WALB

Outdoor Advertising Market Procurement Intelligence Report With COVID-19 Impact Update| SpendEdge - PRNewswire
Outdoor Advertising Market Procurement Intelligence Report With COVID-19 Impact Update| SpendEdge  PRNewswire

PureCars Becomes Certified As A Kia Canada Digital Advertising Partner - PRNewswire
PureCars Becomes Certified As A Kia Canada Digital Advertising Partner  PRNewswire

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

Colling Media Claims Ranking Arizona's No. 1 Advertising Agency - PRNewswire
Colling Media Claims Ranking Arizona's No. 1 Advertising Agency  PRNewswire

Advertisers Are Coming for Your Favorite Newsletters - Built In
Advertisers Are Coming for Your Favorite Newsletters  Built In

Game of Thrones’ Maisie Williams faces backlash for advertising H&M’s sustainability initiative - Wiki Of Thrones
Game of Thrones’ Maisie Williams faces backlash for advertising H&M’s sustainability initiative  Wiki Of Thrones

Bevill State alumnus wins advertising awards - Daily Mountain Eagle
Bevill State alumnus wins advertising awards  Daily Mountain Eagle

ViacomCBS Issues Advertising Guidelines For Its Adult Directed Networks - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
ViacomCBS Issues Advertising Guidelines For Its Adult Directed Networks - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

What Are The Two Most Powerful Words In Advertising? “Call Now” - MarTech Series
What Are The Two Most Powerful Words In Advertising? “Call Now”  MarTech Series

Global app growth company AVOW announces Key partnerships with OPPO and realme, offering untapped advertising inventory at scale - Odessa American
Global app growth company AVOW announces Key partnerships with OPPO and realme, offering untapped advertising inventory at scale  Odessa American

Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience - MarTech Series
Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience  MarTech Series

Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021 - MediaPost Communications
Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021  MediaPost Communications

Advertisers Unlock 95,000+ Targeting Options for Facebook and Instagram with New Site, Audience Kitchen - PRNewswire
Advertisers Unlock 95,000+ Targeting Options for Facebook and Instagram with New Site, Audience Kitchen  PRNewswire

Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards - Adweek
Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards  Adweek

Vaping Company Kandypens Ordered To Pay $1.2 Million For Allegedly Marketing, Advertising To Young Consumers - CBS Los Angeles
Vaping Company Kandypens Ordered To Pay $1.2 Million For Allegedly Marketing, Advertising To Young Consumers  CBS Los Angeles

Sports Betting and Gambling Advertising Bans In America? Not Bloody Likely - Sports Handle
Sports Betting and Gambling Advertising Bans In America? Not Bloody Likely  Sports Handle

Demi Lovato Doubles Down on Fro-Yo Shop for Advertising 'Diet' Options - TMZ
Demi Lovato Doubles Down on Fro-Yo Shop for Advertising 'Diet' Options  TMZ

Amid digital advertising upheaval, CIOs will lead business transformation - CIO Dive
Amid digital advertising upheaval, CIOs will lead business transformation  CIO Dive

Lamar Advertising to Recognize Teachers on Billboards Nationwide for Teacher Appreciation Week in Early May - KTBS
Lamar Advertising to Recognize Teachers on Billboards Nationwide for Teacher Appreciation Week in Early May  KTBS

Comcast Advertising ups Tony Sanchez to customer experience lead - Light Reading
Comcast Advertising ups Tony Sanchez to customer experience lead  Light Reading

Vizio is a smart bet on the future of advertising, Wells Fargo says - CNBC
Vizio is a smart bet on the future of advertising, Wells Fargo says  CNBC

Advancing Diversity Week Will Advocate for Inclusion in Media and Advertising - InfoToday.com
Advancing Diversity Week Will Advocate for Inclusion in Media and Advertising  InfoToday.com

Top Marketing and Advertising Company Ignite Visibility Announced as a 2021 UpCity National and Local Excellence Winner - WFMZ Allentown
Top Marketing and Advertising Company Ignite Visibility Announced as a 2021 UpCity National and Local Excellence Winner  WFMZ Allentown

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Brunswick council mulls tobacco point-of-sale advertising legislation - cleveland.com
Brunswick council mulls tobacco point-of-sale advertising legislation  cleveland.com

An introduction to advertising on Reddit - GamesIndustry.biz
An introduction to advertising on Reddit  GamesIndustry.biz

Leon Tsoukernik Sues Facebook for $23 Million Over Fraudulent Advertising - HighstakesDB
Leon Tsoukernik Sues Facebook for $23 Million Over Fraudulent Advertising  HighstakesDB

Hawaiian Host is accused of false advertising for mainland-made treats - Yahoo News
Hawaiian Host is accused of false advertising for mainland-made treats  Yahoo News

Unlocking The Investment Opportunity In Podcast Advertising - ValueWalk
Unlocking The Investment Opportunity In Podcast Advertising  ValueWalk

Internet Advertising Market Size to Register 9.8% CAGR During 2019-2025 - Market Primes
Internet Advertising Market Size to Register 9.8% CAGR During 2019-2025  Market Primes

Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers - Lexology
Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers  Lexology

Analyst: Tubi Should Yield $1B In Advertising By 2023 04/19/2021 - MediaPost Communications
Analyst: Tubi Should Yield $1B In Advertising By 2023 04/19/2021  MediaPost Communications

Blockchain in digital marketing: More consumer trust - and new ways of advertising - Marketing Tech
Blockchain in digital marketing: More consumer trust - and new ways of advertising  Marketing Tech

Oppenheimer raises estimates, targets as digital advertising growth accelerates - Seeking Alpha
Oppenheimer raises estimates, targets as digital advertising growth accelerates  Seeking Alpha

Advertima & Posterscope Partners to Create New Advertising Channel - Martechcube
Advertima & Posterscope Partners to Create New Advertising Channel  Martechcube

United is going on the offensive against rival Southwest in another spat with competitors - Business Insider
United is going on the offensive against rival Southwest in another spat with competitors  Business Insider

Gore Mutual keeps full partnership support for national broker advertising campaign - Insurance Business Canada
Gore Mutual keeps full partnership support for national broker advertising campaign  Insurance Business Canada

Apple set to release long-awaited iOS update to restrict tracking by advertisers - CBS News
Apple set to release long-awaited iOS update to restrict tracking by advertisers  CBS News

NFT Risks and Opportunities in the IP, Advertising, and Brand Management Spaces - Retail & Consumer Products Law Observer
NFT Risks and Opportunities in the IP, Advertising, and Brand Management Spaces  Retail & Consumer Products Law Observer

Search Engine Advertising Services Market Growth, Global Competition and Business Opportunity 2021 to 2025 – The Courier - The Courier
Search Engine Advertising Services Market Growth, Global Competition and Business Opportunity 2021 to 2025 – The Courier  The Courier

Watch: NCM's chief revenue officer on state of movie-theater advertising - AdAge.com
Watch: NCM's chief revenue officer on state of movie-theater advertising  AdAge.com

Measuring the Impact of Out-of-Home (OOH) Advertising by Utilizing Data - Business 2 Community
Measuring the Impact of Out-of-Home (OOH) Advertising by Utilizing Data  Business 2 Community

Association of e‐cigarette advertising with e‐cigarette and cigarette use among US adults - MD Linx
Association of e‐cigarette advertising with e‐cigarette and cigarette use among US adults  MD Linx

VIA SMS and Extra Credit penalized for advertising loans - bnn-news.com
VIA SMS and Extra Credit penalized for advertising loans  bnn-news.com

The top 10 ad spenders in Big Pharma for 2020 - FiercePharma
The top 10 ad spenders in Big Pharma for 2020  FiercePharma

The end of third-party cookies: How it will affect advertisers and publishers - Marketing Tech
The end of third-party cookies: How it will affect advertisers and publishers  Marketing Tech

What is National Donate Life Month? Sponsored Advertising by AdventHealth - FOX 35 Orlando
What is National Donate Life Month? Sponsored Advertising by AdventHealth  FOX 35 Orlando

The Advertising Billboard Lights Market Report (2020-2027): Opportunities, Challenges, Strategies, Forecasts – The Courier - The Courier
The Advertising Billboard Lights Market Report (2020-2027): Opportunities, Challenges, Strategies, Forecasts – The Courier  The Courier

RIT advertising photography students win gold at Rochester ADDY awards | RIT - RIT University News Services
RIT advertising photography students win gold at Rochester ADDY awards | RIT  RIT University News Services

Advertise with us | nashvillepost.com - Nashville Post
Advertise with us | nashvillepost.com  Nashville Post

Vegas advertising agency shifted focus during pandemic - KTNV Las Vegas
Vegas advertising agency shifted focus during pandemic  KTNV Las Vegas

What advertisers stepping into the gaming arena should know - Marketing Dive
What advertisers stepping into the gaming arena should know  Marketing Dive

Social Media Engagement Data Shows Varying Advertising Consumption Differences Globally, During the Pandemic - Digital Information World
Social Media Engagement Data Shows Varying Advertising Consumption Differences Globally, During the Pandemic  Digital Information World

The future of political advertising is connected TV - Axios
The future of political advertising is connected TV  Axios

Brand safety report reveals the dangers for advertisers on Facebook and YouTube - AdAge.com
Brand safety report reveals the dangers for advertisers on Facebook and YouTube  AdAge.com

Advertising Video Production Market size, Witness Highest Growth in near future by 2027 | Wpp Group, Omnicom Group, Publicis Group, Interpublic Group, Dentsu – The Courier - The Courier
Advertising Video Production Market size, Witness Highest Growth in near future by 2027 | Wpp Group, Omnicom Group, Publicis Group, Interpublic Group, Dentsu – The Courier  The Courier

Global Digital Advertising Market to Witness a Pronounce Growth During 2026| IAC, Twitter, Tencent, AOL, Amazon, Pandora, LinkedIn, SINA, Yelp and more – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Digital Advertising Market to Witness a Pronounce Growth During 2026| IAC, Twitter, Tencent, AOL, Amazon, Pandora, LinkedIn, SINA, Yelp and more – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global Cross-Platform and Mobile Advertising Market In-Depth Qualitative Insights & Future Growth Analysis 2020-2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Cross-Platform and Mobile Advertising Market In-Depth Qualitative Insights & Future Growth Analysis 2020-2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Search Advertising Software Market to Witness Huge Growth by 2028 | WordStream, AdWords, Kenshoo Infinity Suite, Marin Software - KSU | The Sentinel Newspaper
Search Advertising Software Market to Witness Huge Growth by 2028 | WordStream, AdWords, Kenshoo Infinity Suite, Marin Software  KSU | The Sentinel Newspaper

Social Advertising & Social Media Market Competitive Landscape & Business Opportunities by 2027 | Facebook, Linkedin, Google Edition, Twitter, Instagram – The Courier - The Courier
Social Advertising & Social Media Market Competitive Landscape & Business Opportunities by 2027 | Facebook, Linkedin, Google Edition, Twitter, Instagram – The Courier  The Courier

Internet Advertising Market Is Booming Worldwide | Leading Key Players – Wacker, Nippon Rika, Ajinomoto – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Internet Advertising Market Is Booming Worldwide | Leading Key Players – Wacker, Nippon Rika, Ajinomoto – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Advertising Employees Are Facing Burnout and Some Are Quitting - Business Insider
Advertising Employees Are Facing Burnout and Some Are Quitting  Business Insider

Snap: A digital advertising revolution bolstered the 'camera company' - CNBC
Snap: A digital advertising revolution bolstered the 'camera company'  CNBC

Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV 04/20/2021 - MediaPost Communications
Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV 04/20/2021  MediaPost Communications

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Native Advertising Market Analysis and Research | IAB Playbook,Outbrain, Taboola, Sharethrough, AdsNative – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Native Advertising Market Analysis and Research | IAB Playbook,Outbrain, Taboola, Sharethrough, AdsNative – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Bouygues Telecom signs targeted advertising deal with NRJ Global - Telecompaper EN
Bouygues Telecom signs targeted advertising deal with NRJ Global  Telecompaper EN

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts - PRNewswire
IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

Microsoft Advertising announces Automotive Ads open beta in the US and UK - Search Engine Land
Microsoft Advertising announces Automotive Ads open beta in the US and UK  Search Engine Land

How the world of advertising affects products and which type of ads different generations are interested in - Digital Information World
How the world of advertising affects products and which type of ads different generations are interested in  Digital Information World

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

How targeted advertising is impacted under Virginia’s CDPA - MarTech Today
How targeted advertising is impacted under Virginia’s CDPA  MarTech Today

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

The New Realities of Advertising During COVID-19 - Total Retail
The New Realities of Advertising During COVID-19  Total Retail

How a stay-at-home year accelerated three trends in the advertising industry - CNBC
How a stay-at-home year accelerated three trends in the advertising industry  CNBC

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Editorial: The difference between advertisements and editorial content - The State News
Editorial: The difference between advertisements and editorial content  The State News

More than Half of People Don’t Feel Represented in Advertising - Morning Brew
More than Half of People Don’t Feel Represented in Advertising  Morning Brew

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Facebook Ends Ban on Political Advertising - The New York Times
Facebook Ends Ban on Political Advertising  The New York Times

After Building Google’s Advertising Business, This Founder Is Creating An Ad-Free Alternative - Forbes
After Building Google’s Advertising Business, This Founder Is Creating An Ad-Free Alternative  Forbes

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

Marketers Underuse Ad Experiments. That's a Big Mistake. - Harvard Business Review
Marketers Underuse Ad Experiments. That's a Big Mistake.  Harvard Business Review

Amazon will present for the first time at NewFronts, a major digital advertising event - CNBC
Amazon will present for the first time at NewFronts, a major digital advertising event  CNBC

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon - The Wall Street Journal
How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

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