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Not Another Calendar! - Choose Advertising Specialties That Sell


As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, what'sits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up. Some, I'm not even sure what they are!

They are all advertising specialties. You know, those giveaways that are going to bring customers swarming to your door. Advertising specialties can put your name in front of prospective customers and keep it there. That way, your name will be on their minds and in front of their faces when they decide to buy. But too often, they don't work the way you expected them to.

The trick to using advertising specialties effectively is to understand who your customers are, what they value, how they will use your giveaway, and where they will be when they make a buy decision.

Pizza delivery restaurants give out lots of refrigerator magnets. Where are you when you decide to order a pizza? You probably just looked in the fridge for something to fix for dinner, didn't find anything and are closing the door. At that moment, you spot a magnet and say, "Pizza!" Some of the magnets even come with detachable coupons.

Where will your customers be when they make a buy decision? At home, at the office, in their cars, on the phone, at the computer . . .use a specialty that will be in front of them there.

Or maybe you just want something that they will use a lot to keep your name in their minds. A mug. Or something like a wall calendar where your name will be in front of them 365 days. (366 in a leap year!)

However you hope to influence your customers, make sure you choose an item they will actually use. Will they want another ball point pen, pocket calendar, or stress ball? How many wall calendars do they get from other sources? Will yours be one they are willing to put up on the wall? Does your item look or feel "cheap" or of poor quality? If so it won't give a good impression of your business.

If you use advertising specialties, choose something that is unique, doesn't look cheap, will be used by your customers, and will be nearby when they make a buy decision. That doesn't mean you have to give away expensive items. A couple of my favorites are ball point pens. One, from British Airways, has a clip that folds out to look like wings on a plane. It's not great to write with, but it's really cute. Will the pen cause me to fly British Airways? Probably not, but it is one more positive impression I have of their airline.

Want to try something a little different? Why not get tote bags, t-shirts, sports bottles, or other items made up and sell them. If you have a clever logo or slogan, people might be willing to pay. For example, the National Museum of Funeral History in Houston (yes, a museum about funerals) sells mugs and more with their slogan, "Any day above ground is a good one." If you are actively creating a brand people respond to, you might be able to start a whole new product line. One source for image products is http://www.cafepress.com/.

Oh, one last thing about using advertising specialties. You have to actually give them out. Buying them and leaving the box in the closet won't bring you a single customer.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. June / 18 / 2024

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T-Mobile asked to stop advertising ‘price lock’ guarantee that doesn’t lock your prices  The Verge

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The 'Mad Men' Era Is Long Over. Why Is Advertising Still So White?  The New York Times

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Elon Musk launches charm offensive to win back advertisers  Financial Times

Digital Advertisers Are Debating What Counts As 'Premium Content' - Business Insider
Digital Advertisers Are Debating What Counts As 'Premium Content'  Business Insider

Advertible Makes Its Case To SSPs For Running Native Channel Extensions - AdExchanger
Advertible Makes Its Case To SSPs For Running Native Channel Extensions  AdExchanger

Why some cities are banning fossil fuel advertisements - The Washington Post
Why some cities are banning fossil fuel advertisements  The Washington Post

How Disney is leveraging AI for advertising - Yahoo Finance
How Disney is leveraging AI for advertising  Yahoo Finance

Netflix Has Dominated in Advertising Dollars Per Viewer. Could Its Lead Be Narrowing? - Investopedia
Netflix Has Dominated in Advertising Dollars Per Viewer. Could Its Lead Be Narrowing?  Investopedia

Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising - Mozilla & Firefox
Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising  Mozilla & Firefox

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Advertising and media elite return to Cannes Lions, as mega-yachts pull up to French Riviera  Page Six

Ad Age: Advertising & Marketing Technology News - Ad Age
Ad Age: Advertising & Marketing Technology News  Ad Age

Magnite and Spectrum Reach Team Up to Enhance Access to Programmatic Advertising | Charter - Charter Communications
Magnite and Spectrum Reach Team Up to Enhance Access to Programmatic Advertising | Charter  Charter Communications

Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More - Inc.
Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More  Inc.

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'We're all just fumbling around': Advertising on Substack remains a Wild West for brands  Modern Retail

Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data - MediaVillage
Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data  MediaVillage

SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising - Yahoo Finance
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising  Yahoo Finance

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New 'Integrated Cannabis Vaporizer' Packaging, Labeling, Advertising, and Marketing Requirements Go Into Effect July 1  Redheaded Blackbelt

Amir Kassaei is Coming Back to Burst the Advertising Bubble | LBBOnline - Little Black Book - LBBonline
Amir Kassaei is Coming Back to Burst the Advertising Bubble | LBBOnline  Little Black Book - LBBonline

Google loses bid to end US antitrust case over digital advertising - Reuters
Google loses bid to end US antitrust case over digital advertising  Reuters

Meta uses Cannes to unveil its 'Big Play' – AI-enhanced advertising and messaging - The Drum
Meta uses Cannes to unveil its 'Big Play' – AI-enhanced advertising and messaging  The Drum

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PRINT Awards 2024 Student Spotlight: Winners in Branding Identities, Advertising, Editorial & More  PRINT Magazine

Instacart's New Advertising Capability Aims to Help CPG Brands Expand Their Reach - Inc.
Instacart's New Advertising Capability Aims to Help CPG Brands Expand Their Reach  Inc.

How Telegram's Ads Network Will Impact Advertisers & Creators - Unchained
How Telegram's Ads Network Will Impact Advertisers & Creators  Unchained

Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools - Performance Marketing World
Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools  Performance Marketing World

Self-Declaration Mechanism for Misleading Advertisements: A House Built on Sand - The National Law Review
Self-Declaration Mechanism for Misleading Advertisements: A House Built on Sand  The National Law Review

UK advertising and research exports reach £18bn - Research Live
UK advertising and research exports reach £18bn  Research Live

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Advertisers face far-reaching disruptions as distracted consumers' attention to content weakens across media platforms ...  PR Newswire

Reviewing Lamar Advertising (NASDAQ:LAMR) and Bimini Capital Management (OTCMKTS:BMNM) - Defense World
Reviewing Lamar Advertising (NASDAQ:LAMR) and Bimini Capital Management (OTCMKTS:BMNM)  Defense World

Biden team announces $50M campaign highlighting Trump conviction: Election 2024 - The Associated Press
Biden team announces $50M campaign highlighting Trump conviction: Election 2024  The Associated Press

Getting up close and personal: The new focus making digital dominate global ad spend - Euronews
Getting up close and personal: The new focus making digital dominate global ad spend  Euronews

Oracle is shutting down its advertising business despite millions in revenues - TechRadar
Oracle is shutting down its advertising business despite millions in revenues  TechRadar

Romanian legislative bans advertising for electronic cigarettes and vapes - Romania-Insider.com
Romanian legislative bans advertising for electronic cigarettes and vapes  Romania-Insider.com

Biden campaign launches advertising attack on 'convicted criminal' Trump - The Washington Post
Biden campaign launches advertising attack on 'convicted criminal' Trump  The Washington Post

Harnessing AI: Transforming Creative Development In Advertising - AdExchanger
Harnessing AI: Transforming Creative Development In Advertising  AdExchanger

Why Euro 2024 is 'a big step change' for the areas advertisers will rely on - Digiday
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on  Digiday

One minute in Cannes with: Uber Advertising - Performance Marketing World
One minute in Cannes with: Uber Advertising  Performance Marketing World

Fairshake Spends $2M Advertising Against Anti-Crypto Rep. Jamaal Bowman - Cryptonews
Fairshake Spends $2M Advertising Against Anti-Crypto Rep. Jamaal Bowman  Cryptonews

Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction - WBAP News/Talk
Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction  WBAP News/Talk

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Biden's campaign announces $50 million advertising blitz highlighting Trump's conviction  KTVB.com

Oracle Ads have had it: $2B operation shuts down after dwindling to $300M - The Register
Oracle Ads have had it: $2B operation shuts down after dwindling to $300M  The Register

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T-Mobile ticked off for dodgy FWA advertising  Telecoms.com

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Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics  Hollywood Reporter

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Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  Jackson Hole News&Guide

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Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising  StockTitan

Oscar Mayer Creates Beauty Advertising. Sort of - Muse by Clio
Oscar Mayer Creates Beauty Advertising. Sort of  Muse by Clio

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Bandai Namco's Smash Bros. Studio "No Longer" Advertising Select Roles For Nintendo Projects  Nintendo Life

T-Mobile can no longer advertise a 'Price Lock' if it doesn't lock prices - Android Authority
T-Mobile can no longer advertise a 'Price Lock' if it doesn't lock prices  Android Authority

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These 3 trends will dominate advertising: Spotify's Lee Brown  Yahoo Finance

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Oracle Is Shutting Down Its Ad Business  Adweek

NBCUniversal Supercharges Live Event Programming For Advertisers With New Accelerated Audience Capabilities - PRODU
NBCUniversal Supercharges Live Event Programming For Advertisers With New Accelerated Audience Capabilities  PRODU

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X CEO Linda Yaccarino Touts Advertiser Return After Musk Takeover  The New York Times

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Women Connect at Cannes Lions Ad Festival's Empower Cafe  TheWrap

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Advertising Club of Madras closes entries for MADDYS 2024  Animation Xpress

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Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

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Briefing: TikTok Announces AI Avatars for Advertising  The Information

Biden's campaign announces $50M advertising blitz | Nation | timesdaily.com - Times Daily
Biden's campaign announces $50M advertising blitz | Nation | timesdaily.com  Times Daily

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How AI will impact the advertising world according to OpenAI  Fast Company

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Jana Steward can provide all display advertising needs  Erwin Record

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The Trade Desk: Positioned For Success As A New Era Of Digital Advertising Starts (TTD)  Seeking Alpha

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Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

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Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars  Variety

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Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  WBBJ-TV

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Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction  GV Wire

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Commercial sponsor advertisements approved for all regular-season football games  NCAA.org

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Why advertising needs more queer leaders  Ad Age

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Oracle Shuts Down Advertising Business After Spending Over $4 Billion  Business Insider

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Griezmann feels the full force of EURO 2024 pitch side advertising  OneFootball - English

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Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising  Business Wire

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United Nations Chief Wants to Ban Oil & Gas Advertising Worldwide  Marcellus Drilling News

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Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline  Hollywood Reporter

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Jury Awards $122M in Advertising Patent Case Following Testimony of Quandary Peak Experts  StreetInsider.com

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6 Top Advertising Trends to Watch (2024 & 2025)  Exploding Topics

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Ban these companies from advertising, says UN chief, and other nature and climate stories you need to read this week  World Economic Forum

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United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment  EIN News

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PayPal Announces New Leaders to Build New Advertising Platform and Accelerate Consumer Product Innovation  PayPal Newsroom

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ROKU Launches New Advertising Solution to Aid Platform Revenues  Yahoo Finance

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Anzu and dentsu partner to advance intrinsic in-game advertising with  Pocket Gamer.Biz

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TI Georgia: Advertising Market in Georgia Insufficient for Media to Function Properly  Civil Georgia

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Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  Bowling Green Daily News

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Ad tech players unite for programmatic advertising growth in Europe  Adgully

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Biden Campaign Launches $50m Advertising Onslaught Targeting Trump's Legal Troubles  Arise News

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How Retailers Became Ad Platforms  HBR.org Daily

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Lamar Advertising (NASDAQ:LAMR) Shares Sold by American International Group Inc.  Defense World

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United Airlines seat ads: How to opt out of targeted advertising  Fast Company

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Laughing Matters: How Cannes' Humor Category Could Change Advertising  Adweek

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Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  American Family News

Wacl calls on industry to measure representation of women in advertising - CampaignLive
Wacl calls on industry to measure representation of women in advertising  CampaignLive

Biden Campaign Announces $50 Million Advertising Blitz Highlighting Trump's Conviction - http://hamodia.com
Biden Campaign Announces $50 Million Advertising Blitz Highlighting Trump's Conviction  http://hamodia.com

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RDDT Stock: What to Watch as Reddit Nabs New AI Advertising Deal  InvestorPlace

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Google launches Google TV advertising network  Search Engine Land

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Amazon hit with $122 mln US verdict in internet-advertising patent case  The Financial Express

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Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More  Adweek

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Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem  AdExchanger

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Allstate Arena advertising CM Punk for Friday Night SmackDown  POST Wrestling

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2024 Guide to X (Twitter) Ads: Specs, Cost, and Tips  Hootsuite

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You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising  WIRED

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Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch  Digiday

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Wild Advertising boosts creativity with student collaboration  adobo Magazine

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