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Not Another Calendar! - Choose Advertising Specialties That Sell


As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, what'sits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up. Some, I'm not even sure what they are!

They are all advertising specialties. You know, those giveaways that are going to bring customers swarming to your door. Advertising specialties can put your name in front of prospective customers and keep it there. That way, your name will be on their minds and in front of their faces when they decide to buy. But too often, they don't work the way you expected them to.

The trick to using advertising specialties effectively is to understand who your customers are, what they value, how they will use your giveaway, and where they will be when they make a buy decision.

Pizza delivery restaurants give out lots of refrigerator magnets. Where are you when you decide to order a pizza? You probably just looked in the fridge for something to fix for dinner, didn't find anything and are closing the door. At that moment, you spot a magnet and say, "Pizza!" Some of the magnets even come with detachable coupons.

Where will your customers be when they make a buy decision? At home, at the office, in their cars, on the phone, at the computer . . .use a specialty that will be in front of them there.

Or maybe you just want something that they will use a lot to keep your name in their minds. A mug. Or something like a wall calendar where your name will be in front of them 365 days. (366 in a leap year!)

However you hope to influence your customers, make sure you choose an item they will actually use. Will they want another ball point pen, pocket calendar, or stress ball? How many wall calendars do they get from other sources? Will yours be one they are willing to put up on the wall? Does your item look or feel "cheap" or of poor quality? If so it won't give a good impression of your business.

If you use advertising specialties, choose something that is unique, doesn't look cheap, will be used by your customers, and will be nearby when they make a buy decision. That doesn't mean you have to give away expensive items. A couple of my favorites are ball point pens. One, from British Airways, has a clip that folds out to look like wings on a plane. It's not great to write with, but it's really cute. Will the pen cause me to fly British Airways? Probably not, but it is one more positive impression I have of their airline.

Want to try something a little different? Why not get tote bags, t-shirts, sports bottles, or other items made up and sell them. If you have a clever logo or slogan, people might be willing to pay. For example, the National Museum of Funeral History in Houston (yes, a museum about funerals) sells mugs and more with their slogan, "Any day above ground is a good one." If you are actively creating a brand people respond to, you might be able to start a whole new product line. One source for image products is http://www.cafepress.com/.

Oh, one last thing about using advertising specialties. You have to actually give them out. Buying them and leaving the box in the closet won't bring you a single customer.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 21 / 2021

Conduct Board Issues Advisories on Lawyer Advertising - Court News Ohio
Conduct Board Issues Advisories on Lawyer Advertising  Court News Ohio

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How energy-generating advertising signs are accelerating the global transition  Innovation Origins

3 Steps to Leverage Data and Combat Rising Advertising Costs - Senior Housing News
3 Steps to Leverage Data and Combat Rising Advertising Costs  Senior Housing News

Trump’s fundraising arm is back advertising on Facebook - POLITICO
Trump’s fundraising arm is back advertising on Facebook  POLITICO

Regulating Social Media Advertising Before It's Too Late - The Media Line
Regulating Social Media Advertising Before It's Too Late  The Media Line

Advertising banner caused da Costa's Puebla FE crash - Motorsport.com
Advertising banner caused da Costa's Puebla FE crash  Motorsport.com

Longtime Mob Scene President of Creative Advertising Jeff Lamont Leaves Agency to Launch Brand X Productions: - SHOOT Online
Longtime Mob Scene President of Creative Advertising Jeff Lamont Leaves Agency to Launch Brand X Productions:  SHOOT Online

Google hit with €220m penalty in France over advertising - Technowize
Google hit with €220m penalty in France over advertising  Technowize

Advertising Features | communitynews.org - Community News
Advertising Features | communitynews.org  Community News

Instacart's Pitch Deck Shows Big Advertising Ambitions - Business Insider
Instacart's Pitch Deck Shows Big Advertising Ambitions  Business Insider

View TV Group Selects CommScope Advertising Technology as Part of its Broadcast-Grade Connected TV Solution - Valdosta Daily Times
View TV Group Selects CommScope Advertising Technology as Part of its Broadcast-Grade Connected TV Solution  Valdosta Daily Times

Best Stocks To Buy Other Than Meme Stocks? 5 Advertising Stocks To Watch - Entrepreneur
Best Stocks To Buy Other Than Meme Stocks? 5 Advertising Stocks To Watch  Entrepreneur

Maui Designers Earn 10 Pele Awards in Advertising & Design for 2021 - Maui Now
Maui Designers Earn 10 Pele Awards in Advertising & Design for 2021  Maui Now

FranX | Franchise Digital Advertising for Dummies - 1851 Franchise
FranX | Franchise Digital Advertising for Dummies  1851 Franchise

Ads Creative Studio will consolidate Google’s various creative advertising tools - Search Engine Land
Ads Creative Studio will consolidate Google’s various creative advertising tools  Search Engine Land

Advertising the advertising industry - The Media Online
Advertising the advertising industry  The Media Online

Vascular Disease: Sponsored Advertising by AdventHealth - FOX 35 Orlando
Vascular Disease: Sponsored Advertising by AdventHealth  FOX 35 Orlando

California woman sues Red Lobster claiming false advertising: report - Fox Business
California woman sues Red Lobster claiming false advertising: report  Fox Business

Slow Big Tech with a digital advertising tax - The Register-Guard
Slow Big Tech with a digital advertising tax  The Register-Guard

Instagram has now started rolling out advertising on Reels globally - Digital Information World
Instagram has now started rolling out advertising on Reels globally  Digital Information World

Introducing DigitalReef, Full-Suite Advertising Technology Platform and Mobile Marketing Company - Merger of Five Companies Offers a Gateway to LATAM - AiThority
Introducing DigitalReef, Full-Suite Advertising Technology Platform and Mobile Marketing Company - Merger of Five Companies Offers a Gateway to LATAM  AiThority

Top 3 Predictions for Digital Advertising Industries for 2021 - EIN Presswire - EIN News
Top 3 Predictions for Digital Advertising Industries for 2021 - EIN Presswire  EIN News

Mob Scene Partner And Creative Advertising Boss Jeff Lamont Exiting Agency - Deadline
Mob Scene Partner And Creative Advertising Boss Jeff Lamont Exiting Agency  Deadline

Marketing Marmite: how an advertising agency started a culture war - The Economist
Marketing Marmite: how an advertising agency started a culture war  The Economist

Leraging AI to Fill 'Creativity Gap' With Results-Driven Advertising Ideas - AiThority
Leraging AI to Fill 'Creativity Gap' With Results-Driven Advertising Ideas  AiThority

Adevinta, eBay clear final hurdle in $13 bln advertising tie-up - Reuters
Adevinta, eBay clear final hurdle in $13 bln advertising tie-up  Reuters

Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says - CNBC
Apple and Google are forcing a rethink in advertising, ad guru Maurice Levy says  CNBC

Price of 2022 Model S with advertising - Tesla Motors Club
Price of 2022 Model S with advertising  Tesla Motors Club

Are advertisers coming for your dreams? - Science Magazine
Are advertisers coming for your dreams?  Science Magazine

Coca-Cola Sued for False Advertising Over Sustainability Claims - Earth Island Journal
Coca-Cola Sued for False Advertising Over Sustainability Claims  Earth Island Journal

The EU will investigate Google for possible monopoly in the advertising market – Explica .co - Explica
The EU will investigate Google for possible monopoly in the advertising market – Explica .co  Explica

Social media stars under fire for flouting rules on advertising - The Guardian
Social media stars under fire for flouting rules on advertising  The Guardian

Advertising and Android apps: A detailed study of data privacy - Tech Xplore
Advertising and Android apps: A detailed study of data privacy  Tech Xplore

Advertising platform Skai reaches deal with Gopuff - FreightWaves
Advertising platform Skai reaches deal with Gopuff  FreightWaves

Sponsor, Exhibit, and Advertise at Hybrid Conference with RCPA, MDCBH, and AND - RCPA
Sponsor, Exhibit, and Advertise at Hybrid Conference with RCPA, MDCBH, and AND  RCPA

Consumers and Advertisers Oppose Facebook’s MTD in Antitrust Litigation - Law Street Media
Consumers and Advertisers Oppose Facebook’s MTD in Antitrust Litigation  Law Street Media

Media and Games Invest intends to acquire the digital advertising platform Smaato from Shanghai Qiugu Investment Partnership - Yahoo Finance UK
Media and Games Invest intends to acquire the digital advertising platform Smaato from Shanghai Qiugu Investment Partnership  Yahoo Finance UK

'K-Craft' in Times Square, New York - 2021 Cheongju Craft Biennale Global Advertising Project Started - PRNewswire
'K-Craft' in Times Square, New York - 2021 Cheongju Craft Biennale Global Advertising Project Started  PRNewswire

Asia Pacific Advertising Forecast for Digital Rebound, Says Study - Variety
Asia Pacific Advertising Forecast for Digital Rebound, Says Study  Variety

Rudd Center: New Study Finds Fast-Food Companies Spending More on Advertising, Disproportionately Targeting Black and Latino Youth - UConn Today
Rudd Center: New Study Finds Fast-Food Companies Spending More on Advertising, Disproportionately Targeting Black and Latino Youth  UConn Today

Roughly 100 Californians are suing Red Lobster over false advertising claims - PennLive
Roughly 100 Californians are suing Red Lobster over false advertising claims  PennLive

Elon Musk “Protecting Millionaires” Advertising is Digital “Resistance” Art - Illinoisnewstoday.com
Elon Musk “Protecting Millionaires” Advertising is Digital “Resistance” Art  Illinoisnewstoday.com

New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers - Business Wire
New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers  Business Wire

Red Lobster sued for alleged deceptive advertising - Springfield Business Journal
Red Lobster sued for alleged deceptive advertising  Springfield Business Journal

Magazine Advertising Market is expected to have a negative CAGR of -0.23% amid COVID-19 Spread | SpendEdge - PRNewswire
Magazine Advertising Market is expected to have a negative CAGR of -0.23% amid COVID-19 Spread | SpendEdge  PRNewswire

TikTok Charges Up to $2 Million a Day for Top Advertising Spots - Bloomberg
TikTok Charges Up to $2 Million a Day for Top Advertising Spots  Bloomberg

Seven West Media expects fiscal year revenue to skyrocket as advertising recovers - Illinoisnewstoday.com
Seven West Media expects fiscal year revenue to skyrocket as advertising recovers  Illinoisnewstoday.com

How Packvertising Became The New Advertising 06/21/2021 - MediaPost Communications
How Packvertising Became The New Advertising 06/21/2021  MediaPost Communications

Taxing digital advertising could help break up big tech - MIT Technology Review
Taxing digital advertising could help break up big tech  MIT Technology Review

California woman sues Red Lobster for 'deceptive advertising' of 'sustainable' Maine lobster - Bangor Daily News
California woman sues Red Lobster for 'deceptive advertising' of 'sustainable' Maine lobster  Bangor Daily News

UK Advertising Census Reveals Industry Views on Equality - Adweek
UK Advertising Census Reveals Industry Views on Equality  Adweek

Google to change global advertising practices in landmark antitrust deal - Reuters
Google to change global advertising practices in landmark antitrust deal  Reuters

Facebook will begin beaming advertisements into virtual reality - TechCrunch
Facebook will begin beaming advertisements into virtual reality  TechCrunch

Kijiji partners with InfoSum to create cookieless advertising experience - AIM Group
Kijiji partners with InfoSum to create cookieless advertising experience  AIM Group

The Pitch: Advertising and marketing news for 6.8.21 - RichmondBizSense
The Pitch: Advertising and marketing news for 6.8.21  RichmondBizSense

1 Advertising Stock With Huge Upside Potential - The Motley Fool
1 Advertising Stock With Huge Upside Potential  The Motley Fool

Brands pull ads from GB News TV channel over content concerns - The Guardian
Brands pull ads from GB News TV channel over content concerns  The Guardian

NCOA collaborates with Google to remove Ageism from Advertising - Inside NoVA
NCOA collaborates with Google to remove Ageism from Advertising  Inside NoVA

Where Google’s Advertising Chief Searches for Insight - The Wall Street Journal
Where Google’s Advertising Chief Searches for Insight  The Wall Street Journal

Cheat Sheet: Twitter rolls out Fleet ads, testing full-screen advertising - Digiday
Cheat Sheet: Twitter rolls out Fleet ads, testing full-screen advertising  Digiday

Global ad industry's first diversity and inclusion census gets underway | Advertising - Campaign Asia
Global ad industry's first diversity and inclusion census gets underway | Advertising  Campaign Asia

Amazon Advertising Rates Soar in Pandemic-Fueled Surge - Bloomberg
Amazon Advertising Rates Soar in Pandemic-Fueled Surge  Bloomberg

Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company - The Wall Street Journal
Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company  The Wall Street Journal

Why AI Powered Creative Is The Most Important Change In Advertising Development History - Forbes
Why AI Powered Creative Is The Most Important Change In Advertising Development History  Forbes

Google follows Apple's lead and makes it harder for advertisers to track users on Android - CNBC
Google follows Apple's lead and makes it harder for advertisers to track users on Android  CNBC

MB Advertising launches new version of online showroom event platform – Car Dealer Magazine - Car Dealer Magazine
MB Advertising launches new version of online showroom event platform – Car Dealer Magazine  Car Dealer Magazine

US advertising employment stayed flat in May 2021 - AdAge.com
US advertising employment stayed flat in May 2021  AdAge.com

Western Digital to Settle SMR HDD False Advertising Class Action Lawsuit - Tom's Hardware
Western Digital to Settle SMR HDD False Advertising Class Action Lawsuit  Tom's Hardware

The Pitch: Advertising and marketing news for 5.25.21 - RichmondBizSense
The Pitch: Advertising and marketing news for 5.25.21  RichmondBizSense

Firefox finds users not that keen on advertising - Fudzilla
Firefox finds users not that keen on advertising  Fudzilla

Portuguese Football Federation and Advertising Self-Regulation Entity Cautions Against Ambush Marketing During Euro 2020 - Lexology
Portuguese Football Federation and Advertising Self-Regulation Entity Cautions Against Ambush Marketing During Euro 2020  Lexology

Cayuga Health receives two National Healthcare Advertising Award - WENY-TV
Cayuga Health receives two National Healthcare Advertising Award  WENY-TV

Google Advertising Policy Opens Doors To Wider Bitcoin Community - Forbes
Google Advertising Policy Opens Doors To Wider Bitcoin Community  Forbes

Meet the Agency Disrupting Advertising By Creating Influencers - Entrepreneur
Meet the Agency Disrupting Advertising By Creating Influencers  Entrepreneur

Know More About Changing Market Dynamics of Outdoor Advertising Machines Operating Business Strategy, Segmentation, Competitive Landscape, Market Opportunity, Size and Share (2020-2027) – The Manomet Current - The Manomet Current
Know More About Changing Market Dynamics of Outdoor Advertising Machines Operating Business Strategy, Segmentation, Competitive Landscape, Market Opportunity, Size and Share (2020-2027) – The Manomet Current  The Manomet Current

Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It's Not Good For Ad Tech - AdExchanger
Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It's Not Good For Ad Tech  AdExchanger

Global, U.S. Ad Spending to Hit Records on COVID Rebound: Forecast - Hollywood Reporter
Global, U.S. Ad Spending to Hit Records on COVID Rebound: Forecast  Hollywood Reporter

Online Advertising Platform Market Size and Forecast to 2027 | Key Players – Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Advertising Platform Market Size and Forecast to 2027 | Key Players – Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Ogilvy's Carla Hendra: Power and Privilege in Advertising  Harvard Business Review

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Global Online Advertising Market SWOT Analysis, Key Indicators, Forecast 2027 : Google LLC, Microsoft Corporation, Twitter Inc., LinkedIn Corporation, Facebook Inc., Baidu Inc. – The Manomet Current  The Manomet Current

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Could Tesla Commercials Be Coming? Musk Suggests Advertising Under Consideration  Benzinga

In- App native advertising Market Demand, Growth, 360-Degree Industry Research Report with Key Players like One By AOL, Tapjoy, InMobi, Google AdMob, Chartboost – The Manomet Current - The Manomet Current
In- App native advertising Market Demand, Growth, 360-Degree Industry Research Report with Key Players like One By AOL, Tapjoy, InMobi, Google AdMob, Chartboost – The Manomet Current  The Manomet Current

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Facebook and Its Advertisers Feel Pinch of Apple’s Privacy Drive  The Wall Street Journal

Health campaigners question alcohol advertising at Euro 2020 - News Post Leader
Health campaigners question alcohol advertising at Euro 2020  News Post Leader

Mozilla Is Resuming Facebook Advertising For The First Time In Years To Educate Users About Data-Driven Targeting - Forbes
Mozilla Is Resuming Facebook Advertising For The First Time In Years To Educate Users About Data-Driven Targeting  Forbes

Inside Google’s Vision for Privacy-Safe Advertising - Adweek
Inside Google’s Vision for Privacy-Safe Advertising  Adweek

4 Ways Agencies Can Onboard CTV Advertising With Ease - Business 2 Community
4 Ways Agencies Can Onboard CTV Advertising With Ease  Business 2 Community

Is This Growth Stock the Future of TV Advertising? - Motley Fool
Is This Growth Stock the Future of TV Advertising?  Motley Fool

Amazon Advertising: New Features & Opportunities for Brands - Search Engine Journal
Amazon Advertising: New Features & Opportunities for Brands  Search Engine Journal

Removal of advertising from GB News ‘shows democracy being undermined’ - Evening Standard
Removal of advertising from GB News ‘shows democracy being undermined’  Evening Standard

Roku Stock Looks Attractive, Especially As Advertising Revenue Grows - Investorplace.com
Roku Stock Looks Attractive, Especially As Advertising Revenue Grows  Investorplace.com

Elon Musk ponders Tesla making a home HVAC, may even advertise car air purification system - Electrek.co
Elon Musk ponders Tesla making a home HVAC, may even advertise car air purification system  Electrek.co

Why Now Is the Right Time to Advertise With Video (If You Aren't Already) - Search Engine Journal
Why Now Is the Right Time to Advertise With Video (If You Aren't Already)  Search Engine Journal

Audience Town Enhances Real Estate Advertising Platform - MarTech Series
Audience Town Enhances Real Estate Advertising Platform  MarTech Series

UK and EU investigate Facebook over unfair use of data in digital advertising - The Guardian
UK and EU investigate Facebook over unfair use of data in digital advertising  The Guardian

Bitcoin 'time to buy' ad banned in the UK for being irresponsible - CNBC
Bitcoin 'time to buy' ad banned in the UK for being irresponsible  CNBC

How Google is trying to keep advertisers happy while also improving user privacy - CNBC
How Google is trying to keep advertisers happy while also improving user privacy  CNBC

HBO Max with Ads promises that on this $10 tier, less advertising is more - CNET
HBO Max with Ads promises that on this $10 tier, less advertising is more  CNET

The launch of TikTok Business SA means a new age for SME advertising - Ventureburn
The launch of TikTok Business SA means a new age for SME advertising  Ventureburn

Inside the ad, ad, ad, ad world of YouTube - Fortune
Inside the ad, ad, ad, ad world of YouTube  Fortune

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