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Want a Web Site that Turns Lookers into Buyers? Seven Passion Copywriting Tips


Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?

If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting."  Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.

If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.

You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:

1.Write dazzling home-page copy that grabs your visitors by the collar.

Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.

Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."

2. Quote a client or customer using their testimonial.

In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.

3. Let your visitor know your financial success.

Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success

- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004.
- Increased book and Internet coaching clients from 7 to 17 in two months.
- Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching."
- Increased ezine subscribers 15-25 a day (total 3500)
- Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products

4. Present solutions for your visitor's problem or challenge.

When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.

5. Speak to your audience's resistances.

In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.

6. Flatter your reader.

Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."

7. Use power words to entice your reader to take action.

Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.

Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service?  Or, How will her life look after she reads your book?

Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. May / 09 / 2021
Home Remedies for Postnasal Drip: What Works, What Doesn't - Healthline
Home Remedies for Postnasal Drip: What Works, What Doesn't  Healthline

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DNA Special: How effective are home remedies in treating COVID-19  DNA India

5 Home Remedies for Psoriasis to Relieve Symptoms - Parade
5 Home Remedies for Psoriasis to Relieve Symptoms  Parade

Home Remedies And Professional Treatment For TMJ Jaw Pain - Southlake Style
Home Remedies And Professional Treatment For TMJ Jaw Pain  Southlake Style

Home remedies no match for serious eye diseases - Healio
Home remedies no match for serious eye diseases  Healio

Add some scepticism to Covid home remedies - Deccan Herald
Add some scepticism to Covid home remedies  Deccan Herald

Psoriasis itch relief: Treatments and home remedies - Medical News Today
Psoriasis itch relief: Treatments and home remedies  Medical News Today

5 Home Remedies To Soothe Burning Eyes During Summer - NDTV Swirlster
5 Home Remedies To Soothe Burning Eyes During Summer  NDTV Swirlster

3 Home remedies to deal with dry cough while home quarantining with COVID 19 virus - PINKVILLA
3 Home remedies to deal with dry cough while home quarantining with COVID 19 virus  PINKVILLA

16 Simple Home Remedies for Dry Eyes - Parade
16 Simple Home Remedies for Dry Eyes  Parade

Covid 19: Bhagyashree shares home remedy to combat chronic fatigue, muscle soreness - The Indian Express
Covid 19: Bhagyashree shares home remedy to combat chronic fatigue, muscle soreness  The Indian Express

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Redness around nose: Causes, treatment, home remedies, and more  Medical News Today

Natural and Home Remedies for Sheep and Goats | Latest News in Livestock & Animal Husbandry | lancasterfarming.com - Lancaster Farming
Natural and Home Remedies for Sheep and Goats | Latest News in Livestock & Animal Husbandry | lancasterfarming.com  Lancaster Farming

6 Super easy home remedies that will help you tame your curly hair - PINKVILLA
6 Super easy home remedies that will help you tame your curly hair  PINKVILLA

5 Effective Home Remedies For Skin Tightening - NDTV Swirlster
5 Effective Home Remedies For Skin Tightening  NDTV Swirlster

How Can I Clear My Skin In A Week With Home Remedies? - NDTV Swirlster
How Can I Clear My Skin In A Week With Home Remedies?  NDTV Swirlster

Grow And Lengthen Your Fluttery Eyelashes With These Simple Home Remedies - NDTV Swirlster
Grow And Lengthen Your Fluttery Eyelashes With These Simple Home Remedies  NDTV Swirlster

4 Korean home remedies for bright and clear skin - PINKVILLA
4 Korean home remedies for bright and clear skin  PINKVILLA

DNA Exclusive: COVID third wave, myths about home remedies and the deadly virus - Zee News
DNA Exclusive: COVID third wave, myths about home remedies and the deadly virus  Zee News

Old-Fashioned Cures & Home Remedies: Some Are Still in Effect Today - wpgtalkradio.com
Old-Fashioned Cures & Home Remedies: Some Are Still in Effect Today  wpgtalkradio.com

Is your little one facing diaper rashes? Try these remedies | NewsBytes - NewsBytes
Is your little one facing diaper rashes? Try these remedies | NewsBytes  NewsBytes

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Angular Cheilitis vs. Cold Sore: Causes and Treatments  Healthline

Supplements for piles: What works and more - Medical News Today
Supplements for piles: What works and more  Medical News Today

Controlling moles in your lawn - Chillicothe Constitution Tribune
Controlling moles in your lawn  Chillicothe Constitution Tribune

COVID-19 Information: Dry cough could be an early symptom; treat it at home with these 5 easy remedies - Jagran English
COVID-19 Information: Dry cough could be an early symptom; treat it at home with these 5 easy remedies  Jagran English

Remove blackheads at home with 3 home remedies - Times of India
Remove blackheads at home with 3 home remedies  Times of India

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Skincare: Here are 2 DIY home remedies that will help you get rid of uneven tan and lines during summer  PINKVILLA

Haircare tips: Simple Ayurvedic remedies to keep dandruff away - The Indian Express
Haircare tips: Simple Ayurvedic remedies to keep dandruff away  The Indian Express

Is joint swelling a symptom of COVID-19? - Medical News Today
Is joint swelling a symptom of COVID-19?  Medical News Today

My Nani's haldi doodh is more than just a home remedy - SBS
My Nani's haldi doodh is more than just a home remedy  SBS

Hangover home remedies with Liz Earle | This Morning - ITV News
Hangover home remedies with Liz Earle | This Morning  ITV News

No home remedy for Covid-19: TOI debunks 100 viral fake news in 4 days - Times of India
No home remedy for Covid-19: TOI debunks 100 viral fake news in 4 days  Times of India

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Birthmark Removal: Types of Treatments, Cost, and More  Healthline

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Olive Oil and Onion for Enlargement: Why It Doesn't Work  Healthline

COVID-19: Inhaling camphor increases blood oxygen level? Here's the truth - DNA India
COVID-19: Inhaling camphor increases blood oxygen level? Here's the truth  DNA India

India Covid-19: Fact-checking misleading claims on oxygen treatments - BBC News
India Covid-19: Fact-checking misleading claims on oxygen treatments  BBC News

Gum Line Cavity: Causes, Symptoms, and More - Healthline
Gum Line Cavity: Causes, Symptoms, and More  Healthline

Complaint sent to Chief Secretary against Vijay Sankeshwar in home remedy issue - The Hindu
Complaint sent to Chief Secretary against Vijay Sankeshwar in home remedy issue  The Hindu

Skincare: 5 Homemade Remedies To Fight The Summer Heatwave - India.com
Skincare: 5 Homemade Remedies To Fight The Summer Heatwave  India.com

Fibroid vs Cyst: Symptoms, Causes, Diagnosis & Treatment - Healthline
Fibroid vs Cyst: Symptoms, Causes, Diagnosis & Treatment  Healthline

Mansa admn ropes in quacks to contain virus spread in villages - Hindustan Times
Mansa admn ropes in quacks to contain virus spread in villages  Hindustan Times

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Shingles vs. Poison Ivy: How to Tell the Difference  Healthline

When I Lost My Voice, Orange Peel Chai Brought It Back - Bon Appetit
When I Lost My Voice, Orange Peel Chai Brought It Back  Bon Appetit

Red Root: Uses, Benefits, Side Effects, and Dosage - Healthline
Red Root: Uses, Benefits, Side Effects, and Dosage  Healthline

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Zinc, Raw Onions and Steam, Does Any Of It Work While Battling COVID-19?  The Better India

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UP Govt's medicine, Ayush kits emerge as boon in fight against Covid-19  United News of India

Home Remedies Using Apple Cider Vinegar - Integris
Home Remedies Using Apple Cider Vinegar  Integris

Pronal breathing for coronavirus: How does it boost oxygen levels? Who should do it? - Times of India
Pronal breathing for coronavirus: How does it boost oxygen levels? Who should do it?  Times of India

Coronavirus home remedies: Treatment options and when to seek help - Medical News Today
Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

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DIY Remedies To Get Rid Of Chapped, Dry Lips During Lockdown  NDTV Swirlster

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Home Remedies and Lifestyle Changes to Help Your Back Pain  Health Essentials from Cleveland Clinic

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11 natural remedies for acid reflux  Medical News Today

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Oily skin: Natural remedies to make at home  Medical News Today

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15 GERD home remedies: Diet, herbs, posture, and more  Medical News Today

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6 home remedies for asthma  Medical News Today

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5 of the best home remedies for chafing  Medical News Today

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Arthritis in the Neck Home Remedies  Verywell Health

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9 home remedies for burning feet  Medical News Today

Easy home remedies to cure sore throat - The Indian Express
Easy home remedies to cure sore throat  The Indian Express

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Coronavirus: Using oxygen at home? Here are some do's and don'ts to follow  Times of India

Home Remedies That Work - WebMD
Home Remedies That Work  WebMD

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Castor oil and other home remedies for pesky skin tags  Seattle Times

Home remedies boom as India pandemic cases soar - Medical Xpress
Home remedies boom as India pandemic cases soar  Medical Xpress

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Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

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Home remedies for insomnia: 9 options  Medical News Today

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15 Best Home Remedies for Heartburn Relief: Natural Ways to Get Rid of Heartburn  Parade

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Eczema (Atopic Dermatitis) Home Treatment and Remedies  WebMD

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6 natural home remedies to get rid of nausea  INSIDER

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10 Home Remedies for Foot Fungus: Athlete's Foot, Toenail Fungus  Parade

10 home remedies to get relief from cough - Times of India
10 home remedies to get relief from cough  Times of India

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Bzzz, slap! How to treat insect bites (home remedies included)  The Conversation AU

Can home remedies help my sciatica? - Harvard Health - Harvard Health
Can home remedies help my sciatica? - Harvard Health  Harvard Health

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Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

5 simple home remedies to fix irregular periods at home - Times of India
5 simple home remedies to fix irregular periods at home  Times of India

Goodbye dull skin: 5 simple home remedies to rejuvenate your skin - Hindustan Times
Goodbye dull skin: 5 simple home remedies to rejuvenate your skin  Hindustan Times

5 simple home remedies to whiten your teeth naturally - Times of India
5 simple home remedies to whiten your teeth naturally  Times of India

Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies - The Indian Express
Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies  The Indian Express

5 EFFECTIVE home remedies for dry cough - PINKVILLA
5 EFFECTIVE home remedies for dry cough  PINKVILLA

VERIFY: Can at-home remedies help treat COVID-19? - WZDX
VERIFY: Can at-home remedies help treat COVID-19?  WZDX

Is There a Home Remedy for Pink Eye? - Verywell Health
Is There a Home Remedy for Pink Eye?  Verywell Health

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Sciatica pain treatment: Medical options, exercises, and home remedies  Medical News Today

Air pollution: 5 easy home remedies to stop coughing - Times of India
Air pollution: 5 easy home remedies to stop coughing  Times of India

My Upbringing Introduced Me to the Healing Power of Natural Home Remedies - Well+Good
My Upbringing Introduced Me to the Healing Power of Natural Home Remedies  Well+Good

Bad Home Remedies for COVID-19 - U.S. News & World Report
Bad Home Remedies for COVID-19  U.S. News & World Report

6 home remedies to relieve headaches naturally - INSIDER
6 home remedies to relieve headaches naturally  INSIDER

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Stomach ache? Here are some home remedies from a nutritionist  The Indian Express

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Five effective home remedies to relieve sinus pain  Times of India

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Home remedies for yeast infections that actually work — and which to avoid  INSIDER

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Natural remedies for inflammation: Foods, supplements, and more  Medical News Today

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5 effective home remedy for shortness of breath  Times of India

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What to take for nausea: What medications and home remedies work well?  Medical News Today

Simple and effective home remedies for constipation - Times of India
Simple and effective home remedies for constipation  Times of India

Natural remedies for hemorrhoids - Harvard Health Blog - Harvard Health
Natural remedies for hemorrhoids - Harvard Health Blog  Harvard Health

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Dry eyelids: Causes, treatments, and home remedies  Medical News Today

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6 Foods And Home Remedies To Combat Acidity - Expert Reveals  NDTV Food

Effective home remedies for cough and cold: Check details here - India Today
Effective home remedies for cough and cold: Check details here  India Today

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Sparse Eyebrows Treatment, Home Remedies, and Precautions  Healthline

Home remedies to treat head lice - India Today
Home remedies to treat head lice  India Today

The best home remedies for asthma, like breathing exercises and natural herbs - INSIDER
The best home remedies for asthma, like breathing exercises and natural herbs  INSIDER

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How to cure mouth ulcers: Top 10 home remedies  India Today

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