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Want a Web Site that Turns Lookers into Buyers? Seven Passion Copywriting Tips


Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?

If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting."  Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.

If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.

You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:

1.Write dazzling home-page copy that grabs your visitors by the collar.

Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.

Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."

2. Quote a client or customer using their testimonial.

In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.

3. Let your visitor know your financial success.

Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success

- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004.
- Increased book and Internet coaching clients from 7 to 17 in two months.
- Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching."
- Increased ezine subscribers 15-25 a day (total 3500)
- Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products

4. Present solutions for your visitor's problem or challenge.

When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.

5. Speak to your audience's resistances.

In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.

6. Flatter your reader.

Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."

7. Use power words to entice your reader to take action.

Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.

Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service?  Or, How will her life look after she reads your book?

Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 05 / 2021
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Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

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Home Remedies and Lifestyle Changes to Help Your Back Pain  Health Essentials from Cleveland Clinic

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Home Remedies: Try these natural remedies to tackle hearing loss  TheHealthSite

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In Zimbabwe, Covid-19 vaccine competes with herbal remedies  Quartz Africa

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My Upbringing Introduced Me to the Healing Power of Natural Home Remedies  Well+Good

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2 Easy home remedies that actually WORK and will give you long and luscious hair without expensive treatments  PINKVILLA

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Skin Health: Celeb Nutritionist Pooja Makhija Shares 2 Easy Home Remedies To Get Rid Of Acne  NDTV Food

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Oral Thrush and Inhalers: Causes, Symptoms, and Treatment  Healthline

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Home Remedies For Hair Growth: How To Grow Hair Naturally With Good Food  NDTV Food

Five effective home remedies to relieve sinus pain - Times of India
Five effective home remedies to relieve sinus pain  Times of India

Home remedies that cure a dry scalp - Times of India
Home remedies that cure a dry scalp  Times of India

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Home Remedies For Low BP: 8 Easy Tips To Raise Low Blood Pressure  NDTV Food

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Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies  The Indian Express

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Suffering from sinusitis? Try these effective home remedies to relieve pain, congestion  Times Now

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Sweaty palms, armpits and feet? Count on these Ayurvedic home remedies  The Indian Express

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From pacifying dry cough to treating dental issues: Count on these easy home remedies using walnuts  The Indian Express

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3 Home remedies that actually WORK in reducing dandruff & here’s why you should add it to your beauty routine  PINKVILLA

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3 Easy tips and helpful DIY home remedies to feel refreshed in the rising summer heat  PINKVILLA

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Struggling with facial hair? Here are 3 simple home remedies to get rid of them  PINKVILLA

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Sciatica pain treatment: Medical options, exercises, and home remedies  Medical News Today

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Coronavirus Vaccine: Home Remedies For Side-Effects  India.com

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Big fight with parents | Advice Columns  Brunswick News

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Tension in Neck and Shoulders From Anxiety: 5 Home Remedies  Healthline

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DR. WALLACE: Teen worried about being labeled runaway  Goshen News

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EXCLUSIVE: Raashi Khanna spills all her HELPFUL skincare and haircare home remedies; WATCH  PINKVILLA

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How to get rid of silverfish with home remedies, Mrs Hinch top tips and more  Real Homes

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Korean Home Remedies And K-Beauty Tips To Get Dewy, Glass Skin At Home  NDTV Swirlster

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Effective Home Remedies to Treat Heat Stroke  Pragativadi

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Fever with allergies: Is it possible, other causes, and treatment  Medical News Today

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Readers use a splash of amber Listerine for athlete’s foot  Houston Chronicle

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One of NC’s most COVID-stricken ZIP codes is in Raleigh. Meet the people who live there.  Raleigh News & Observer

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Asteatotic Eczema: Symptoms, Causes, Treatment & More  Healthline

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Eliminate Bloating With These Simple Yet Effective Home Remedies  NDTV Doctor

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Home Remedies For Psoriasis  IWMBuzz

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Get rid of under eye bags and dark circles with THESE 3 simple home remedies  PINKVILLA

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Itchy Teeth: Possible Causes, and How to Treat It  Healthline

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Best At-Home Hangover Remedies & Prevention Tips Backed By Science  KXAN.com

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Remodeled Port Huron Dog Wash open 24 hours, has dog treat vending machine  The Times Herald

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Eight Effective Home Remedies For Constipation  Pragativadi

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Effective and natural home remedies that can help you get rid of facial hair  Asianet News English

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Tickle in Ear: Causes, Treatments, Prevention, and More  Healthline

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Foot care: Heal cracked feet with these home remedies  Asianet News English

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Virtual town halls inform about vaccine | News, Sports, Jobs  Martins Ferry Times Leader

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How to pass a drug test for weed–the ultimate guide Leafly Staff  Leafly

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The 5 types of psoriatic arthritis  Medical News Today

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Can’t Get Rid of Stubborn Stains? Here are 5 Helpful Home Remedies  News18

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Is Masturbation a Hangover Cure?  InsideHook

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Can a UTI Delay Your Period? What Research Says  Healthline

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3 Easy ways to use honey in your skincare and haircare routine for the ultimate moisturisation  PINKVILLA

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Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

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Pain in chest when swallowing: Causes, treatments, and pain relief  Medical News Today

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How to reduce gallbladder pain and the symptoms of THIS condition  PINKVILLA

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Home Remedies Using Apple Cider Vinegar | INTEGRIS  Integris

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Can home remedies help my sciatica? - Harvard Health  Harvard Health

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6 home remedies for asthma  Medical News Today

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Easy home remedies to cure sore throat  The Indian Express

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Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

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Home remedies for insomnia: 9 options  Medical News Today

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6 home remedies to relieve headaches naturally  INSIDER

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10 home remedies to get relief from cough  Times of India

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Turning Food into Home Remedies Is My Love Language  Bon Appetit

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Best home remedies for sunburn, according to dermatologists  TODAY

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6 natural home remedies to get rid of nausea  INSIDER

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Don't Slip! Try These Home Remedies For Removing Ice  Spectrum News

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Dangerous Home Remedies for COVID-19  Everyday Health

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Fighting the Sniffles? Try These Traditional Indian Cold Remedies  Healthline

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Home remedies for vaginal itching: Treatment, causes, and prevention  Medical News Today

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The best home remedies for asthma, like breathing exercises and natural herbs  INSIDER

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5 effective home remedy for shortness of breath  Times of India

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Home Remedies That Work  WebMD

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9 clinically proven natural remedies for common ailments  MD Linx

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Home remedies for common cold  Times of India

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What to take for nausea: What medications and home remedies work well?  Medical News Today

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8 science-backed home remedies to soothe coughing naturally, according to doctors  INSIDER

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7 simple home remedies to help battle bloating - Insider  INSIDER

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6 Foods And Home Remedies To Combat Acidity - Expert Reveals  NDTV Food

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Stomach ache? Here are some home remedies from a nutritionist  The Indian Express

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Simple and effective home remedies for constipation  Times of India

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Coronavirus: Indians seek ancient home remedies to boost immunity  South China Morning Post

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Best home remedies to treat herpes: Examples and research  Medical News Today

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Dry eyelids: Causes, treatments, and home remedies  Medical News Today

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The 4 best home remedies to cure your hangover naturally - Insider  INSIDER

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Goodbye dull skin: 5 simple home remedies to rejuvenate your skin  Hindustan Times

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5 of the best home remedies for acid reflux  INSIDER

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Liver Detox Home Remedy: Do Cleanses Work? Steps to Take  Healthline

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Is There a Home Remedy for Pink Eye?  Verywell Health

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5 natural home remedies to get rid of cold sores fast  INSIDER

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The 5 best home remedies for poison ivy, according to dermatologists - Insider  INSIDER

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7 Natural Home Remedies for Your Dog  Treehugger

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Home Remedies for Ear Infection | US News  U.S. News & World Report

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Gum infection: Causes, treatment, home remedies, and more  Medical News Today

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Smelly Scalp Causes, Natural Remedies, Medical Treatment  Healthline

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Bad Home Remedies for COVID-19  U.S. News & World Report

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Helpful herbs: Stay ahead of this year’s cold, Covid, flu season with home remedies  Burlington Times News

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Five home remedies to lower your uric acid levels naturally  Times Now

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5 natural home remedies for insomnia that can help you get better sleep  INSIDER

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Witch Hazel for Sunburn and Other Natural Home Remedies  Healthline

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How to get rid of a black eye: Remedies and treatments  Medical News Today

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COVID-19: Try these simple home remedies to treat a sore throat  Times of India

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VERIFY: Can at-home remedies help treat COVID-19?  WZDX

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