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Top 10 Tips on How To Write About Yourself


Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service - much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article professional business writer Suzan St Maur shares her top tips on how to write about yourself and what you do, efficiently and effectively.

1. Before you do anything else, ask yourself not what you want to say, but what you want to achieve with the text. Be honest with yourself and don't be overly ambitious. Once you've clearly identified your objective keep it in mind throughout the writing exercise. You'll find that keeps you on track far more effectively - what you want to achieve should define what you say.

2. Forget modesty. As an experienced salesperson would say, "if you don't think you're good, why the hell should I?" Equally of course you don't want to exaggerate your strengths - that can lead to problems when you're eventually called upon to deliver! But be realistic about what you can do and don't be afraid to describe it in a positive light.

3. A useful way to achieve tip #2 is to step outside of yourself and regard yourself as a product or better still, as a brand. For the purposes of this exercise you are not Mary Doe the person. You are writing about Mary Doe the brand. It's not as difficult as it sounds; write in the third person to start with, if you find that more comfortable. Imagine you're a colleague writing about you.

4. Bear in mind that whoever reads this text probably won't care much about you; they'll only care about what you can do for them. Structure everything with that in mind. If you need to include factual/statistical information (educational details, qualifications, etc.) then make sure you stick it in a box so it's visually separated from the main text.

5. Where possible, identify the audience who will be reading your text and aim your writing squarely at them. It's possible that the "core" of your text can remain the same for a number of different purposes, with individual "tops and tails" aimed at specific audiences. The more relevant your text is to the reader - telling him/her how you and your service meet their needs - the more successful the text will be.

6. First person or third person? In point #3 we suggest writing in the third person to make it easier for you to regard yourself in an objective light. However there are times when you may need to present your text in the first person - e.g. in a letter or email. Try where possible to use the third person - if for no other reason than it gives you more leeway to write enthusiastically about yourself.

7. Follow the rules of modern business writing; keep it simple. Use "active voice" rather than "passive voice" where possible. Keep your sentences down to a sensible length and use no more than three or four sentences per paragraph. Use cross headings and "pullouts" to break your text up visually and allow the reader to pick up on the main points.

8. Where appropriate, use short clips of testimonials from existing clients or customers. Avoid the pleasantly banal bits and use phrases and sentences that have some meaning and bite. A sentence or two normally is plenty - any more and the reader will probably just skim over it.

9. Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in the last few years the recent publication of "Eats, Shoots & Leaves" has focused everyone's attention on the tekkie bits of writing again. Goofs of this nature make your text, and you, look amateurish.

10. Do a reality check on your text after you've completed it. Show it to friends and colleagues and ask not if they "like" it, but if they feel it represents you fairly - and if not, why not. Then take other people's opinions on board, but don't lose sleep over them. At the end of the day you probably know yourself, and your market, better than anyone else. Don't be afraid to make final judgments.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written eleven published books. Her latest eBooks, "The MAMBA Way To Make Your Words Sell" and "Get Yourself Published" and available as PDF downloads from BookShaker.com.

To subscribe to her free biweekly business writing tips eZine, TIPZ from SUZE, click here.

(c) Suzan St Maur 2003 - 2005


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. May / 06 / 2021
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5 Home Remedies To Try When You Have Dry Eyes  NDTV Swirlster

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Home remedies no match for serious eye diseases  Healio

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Home Remedies for Postnasal Drip: What Works, What Doesn't  Healthline

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Add some scepticism to Covid home remedies  Deccan Herald

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6 Super easy home remedies that will help you tame your curly hair  PINKVILLA

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Covid 19: Bhagyashree shares home remedy to combat chronic fatigue, muscle soreness  The Indian Express

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Redness around nose: Causes, treatment, home remedies, and more  Medical News Today

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5 Home Remedies To Soothe Burning Eyes During Summer  NDTV Swirlster

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5 Effective Home Remedies For Skin Tightening  NDTV Swirlster

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Home remedies to get rid of smelly armpits  Times of India

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My Nani's haldi doodh is more than just a home remedy  SBS

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Say goodbye to dry scalp with these effective home remedies  Yahoo India News

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Is joint swelling a symptom of COVID-19?  Medical News Today

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Tips to deal with an unwanted pimple using home remedies  Times Now

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Keep your coloured hair healthy with these easy home remedies  PINKVILLA

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Wrinkles: Causes, home remedies and clinical treatments of this sign of ageing  PINKVILLA

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Ear Infection While Pregnant: Symptoms, Causes, Treatment  Healthline

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Neetu Kapoor shares easy home remedies for relieving anxiety, muscle and joint pain  The Indian Express

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COVID-19 Information: Dry cough could be an early symptom; treat it at home with these 5 easy remedies  Jagran English

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4 Korean home remedies for bright and clear skin  PINKVILLA

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Supplements for piles: What works and more  Medical News Today

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Gum Line Cavity: Causes, Symptoms, and More  Healthline

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Birthmark Removal: Types of Treatments, Cost, and More  Healthline

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EXCLUSIVE: Nushrratt Bharuccha REVEALS her DIY exfoliating scrub, home remedies to get rid of eyebags & more  PINKVILLA

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Foot Pain At Night: 8 Causes, Treatment & Prevention  Healthline

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Complaint sent to Chief Secretary against Vijay Sankeshwar in home remedy issue  The Hindu

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Remove blackheads at home with 3 home remedies  Times of India

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COVID-19: Home Remedies For Oral Health Care  Rising Kashmir

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Natural Vision Improvement Review: Safely Improve Eye Health | HeraldNet.com  The Daily Herald

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Shingles vs. Poison Ivy: How to Tell the Difference  Healthline

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Picking scabs on the scalp: Complications and treatment  Medical News Today

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The Ultimate Skin Care Routine for Combination Skin  Healthline

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As COVID-19 sweeps rural India, sick struggle to access healthcare  Thomson Reuters Foundation

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Haircare tips: Simple Ayurvedic remedies to keep dandruff away  The Indian Express

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10 natural beta-blockers  Medical News Today

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12 Best Under-Eye Patches of 2021  Healthline

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How long does gout last? What to know  Medical News Today

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Say Goodbye To Fever Blisters With These Remedies  Pragativadi

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Home ingredients to tackle sun damage on skin and hair  Times of India

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Government isn't the enemy; it's the solution to our future  Southgate News Herald

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Red Root: Uses, Benefits, Side Effects, and Dosage  Healthline

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Antibiotics and Sinus Infections  Verywell Health

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Bicep tendonitis: Causes, treatments, and recovery time  Medical News Today

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GERD and nausea: Symptoms and causes  Medical News Today

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WhatsApp-armed youth create awareness among Sonbhadra tribals  Hindustan Times

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NTV: Special Discussion On Home Remedies (Video)  Social News XYZ

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A supposed home remedy for boosting blood oxygen levels is unfounded  Khabarhub

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Black Pepper, Honey, Ginger Are Not A Remedy For Covid 19: PIB  NDTV Food

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Managing mild Covid at home  The New Indian Express

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Now, 170 Ayurveda doctors on call  Ahmedabad Mirror

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Home Remedies Using Apple Cider Vinegar  Integris

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Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

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Home Remedies and Lifestyle Changes to Help Your Back Pain  Health Essentials from Cleveland Clinic

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11 natural remedies for acid reflux  Medical News Today

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6 home remedies for asthma  Medical News Today

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Arthritis in the Neck Home Remedies  Verywell Health

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Oily skin: Natural remedies to make at home  Medical News Today

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15 GERD home remedies: Diet, herbs, posture, and more  Medical News Today

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5 of the best home remedies for chafing  Medical News Today

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9 home remedies for burning feet  Medical News Today

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Easy home remedies to cure sore throat  The Indian Express

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Use self-help remedies with good sense and restraint  mid-day.com

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Castor oil and other home remedies for pesky skin tags  Seattle Times

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Home remedies boom as India pandemic cases soar  Medical Xpress

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Home Remedies That Work  WebMD

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The Ultimate Skin Care Routine for Dry Skin  Healthline

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15 Best Home Remedies for Heartburn Relief: Natural Ways to Get Rid of Heartburn  Parade

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Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

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Home remedies for insomnia: 9 options  Medical News Today

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6 natural home remedies to get rid of nausea  INSIDER

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Eczema (Atopic Dermatitis) Home Treatment and Remedies  WebMD

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Can home remedies help my sciatica? - Harvard Health  Harvard Health

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10 home remedies to get relief from cough  Times of India

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Goodbye dull skin: 5 simple home remedies to rejuvenate your skin  Hindustan Times

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Bzzz, slap! How to treat insect bites (home remedies included)  The Conversation AU

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Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

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Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies  The Indian Express

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Stomach ache? Here are some home remedies from a nutritionist  The Indian Express

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How to get rid of dark neck: 5 effective home remedies  India Today

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VERIFY: Can at-home remedies help treat COVID-19?  WZDX

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My Upbringing Introduced Me to the Healing Power of Natural Home Remedies  Well+Good

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6 home remedies to relieve headaches naturally  INSIDER

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Air pollution: 5 easy home remedies to stop coughing  Times of India

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Five effective home remedies to relieve sinus pain  Times of India

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5 effective home remedy for shortness of breath  Times of India

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Sciatica pain treatment: Medical options, exercises, and home remedies  Medical News Today

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Bad Home Remedies for COVID-19  U.S. News & World Report

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Natural remedies for hemorrhoids - Harvard Health Blog  Harvard Health

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How to cure mouth ulcers: Top 10 home remedies  India Today

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Simple and effective home remedies for constipation  Times of India

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Natural remedies for inflammation: Foods, supplements, and more  Medical News Today

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5 EFFECTIVE home remedies for dry cough  PINKVILLA

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Dry eyelids: Causes, treatments, and home remedies  Medical News Today

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Home Remedies For Hair Growth: How To Grow Hair Naturally With Good Food  NDTV Food

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8 of the best home remedies to soothe a cough naturally, according to doctors  INSIDER

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Is There a Home Remedy for Pink Eye?  Verywell Health

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Sparse Eyebrows Treatment, Home Remedies, and Precautions  Healthline

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