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16 Ways to Drive Traffic to Your Blog
You've got your blog set up and you've started posting pithy,
useful information that your niche market would benefit from and
enjoy. Days go by, you keep publishing, but no one comments and
your traffic stats are barely registering. What do you do?
Like any website you own, you must do some blog promotion to
start driving traffic to your site. Here are 16 steps, in no
particular order of importance, that you can start doing now to
get traffic moving to your blog.
1. Set up a Bloglet subscription form on your blog and invite
everyone in your network to subscribe: family, friends,
colleagues, clients, associates.
Http://www.bloglet.com
2. Set up a feed on MyYahoo.com so your site gets regularly
spidered by the Yahoo search engine (see tutorial on
http://www.biztipsblog.com)
http://www.my.yahoo.com
3. Read and comment on other blogs that are in your target
niche. Don't write things like "nice blog" or "great post." Write
intelligent, useful comments with a link to your blog.
4. Use Ping-0-matic to ping blog directories. Do this every
time you publish.
http://www.pingomatic.com
5. Submit your blog to traditional search engines:
http://www.submitfire.com
6. Submit your blog to blog directories. The most
comprehensive list of directories is on this site:
http://www.masternewmedia.org/rss/top55/
Tip: Create a form to track your submissions; this can take
several hours when you first start so schedule an hour a day for
submitting or hire a VA to do it for you.
7. Add a link to your blog in your email signature file.
8. Put a link to your blog on every page of your website.
9. If you publish a newsletter, make sure you have a link to
your blog in every issue.
10. Include a link to your blog as a standard part of all
outgoing correspondence such as autoresponder sequences, sales
letters, reports, white papers, etc.
11. Print your blog URL on your business cards, brochures and
flyers.
12. Make sure you have an RSS feed URL that people can
subscribe to. The acronym RSS means Rich Site Summary, or some
may consider its meaning as Really Simple Syndication. It is a
document type that lists updates of websites or blogs available
for syndication. These RSS documents (also known as 'feeds') may
be read using aggregators (news readers). RSS feeds may show
headlines only or both headlines and summaries.
To learn how news aggregators/RSS readers work, see this site:
http://www.rss-specifications.com/rss-readers.htm
13. Post often to keep attracting your subscribers to come
back and refer you to others in their networks; include links to
other blogs, articles and websites in your posts
14. Use Trackback links when you quote or refer to other blog
posts. What is TrackBack? Essentially what this does is send a
message from one server to another server letting it know you
have posted a reference to their post. The beauty is that a link
to your blog is now included on their site.
15. Write articles to post around the web in article
directories. Include a link to your blog in the author info box
(See example in our signature below).
16. Make a commitment to blog everyday. 10 minutes a day can
help increase your traffic as new content attracts search engine
spiders. Put it on your calendar as a task every day at the same
time.
Tip: Use a hit counter to track your visitor stats: how many
unique visitors, how many page views, average length of visit.
You can get a free hit counter at http://www.sitemeter.com
Denise Wakeman of Next Level Partnership, and Patsi Krakoff of
Customized Newsletter Services, have teamed up to create blogging
classes and marketing services for independent professionals. You
can read and subscribe to their blogs at http://www.biztipsblog.com,
http://www.coachezines.com and
http://www.bizbooknuggets.com
MORE RESOURCES updated Thu. January / 23 / 2025
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