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The Key To Marketing With Blogs


I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.

What most marketers don't seem to grasp is the "people element". People have wants and needs and a desire to fill them. People want to belong to something bigger - a group, an organization. They want to be recognized and respected by their peers, noticed by leaders in their group and looked up to by their followers. Social. Community. Acceptance. Fellowship. Trust.

Key Marketing Concept: Fill people's wants and needs. Help them feel a sense of belonging, a sense of trust and they will spend their money.

In other words, build a rapport with people. People. Not Traffic, not Visitors, not Prospects? People.

Don't just post articles on your blogs, post "messages". Forget salesletters on your blog, post "reviews". If you want to include an affiliate link in a post, say so.

How do YOU feel about the product or service you're blogging about? Are you passionate or confident, based on personal experience, that a product is all or more than it's cracked up to be? What's your real opinion on the product? Have any ideas or tips on how that product can be of even more use to your followers?

Blog about it, honestly, passionately. And for heaven sakes enable your blogs commenting feature so you can discuss your views with your community. That's where the real power of blogs is - the personal interaction.

Paul Short is a veteran internet marketer, professional blogging consultant and owns the popular blog directory http://www.getblogs.com For more information on blogging and marketing with blogs, check out Paul's site at http://www.bloglogic.net


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. July / 17 / 2024

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More  MacStories

The Best RSS Feed Readers (Because the Internet Is a Mess) - WIRED
The Best RSS Feed Readers (Because the Internet Is a Mess)  WIRED

Heads Up – AWS News Blog RSS Feed Change - AWS Blog
Heads Up – AWS News Blog RSS Feed Change  AWS Blog

CNN.com offers free RSS feeds to users, bloggers - Indiantelevision.com
CNN.com offers free RSS feeds to users, bloggers  Indiantelevision.com

RSS Feeds - Conservation International
RSS Feeds  Conservation International

Question to those reading this blog on an RSS reader (such as Google Reader) - World Bank
Question to those reading this blog on an RSS reader (such as Google Reader)  World Bank

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

Science Speaks Blog - IDSA
Science Speaks Blog  IDSA

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

Social Media - UC Davis Health
Social Media  UC Davis Health

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

Veteran of the Day - VA.gov Home | Veterans Affairs
Veteran of the Day  VA.gov Home | Veterans Affairs

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Who killed Google Reader? - The Verge
Who killed Google Reader?  The Verge

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

How machine learning powers Facebook’s News Feed ranking algorithm - Facebook Engineering
How machine learning powers Facebook’s News Feed ranking algorithm  Facebook Engineering

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Announcement: new RSS feed launched - World Bank
Announcement: new RSS feed launched  World Bank

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Tarrask malware uses scheduled tasks for defense evasion - Microsoft
Tarrask malware uses scheduled tasks for defense evasion  Microsoft

Subscribe to EUROPP via RSS - LSE Home
Subscribe to EUROPP via RSS  LSE Home

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe - BBC
BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe  BBC

TikTok - Make Your Day - TikTok
TikTok - Make Your Day  TikTok

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Putting the "Live" in Living Atlas of the World - Esri
Putting the "Live" in Living Atlas of the World  Esri

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Home - Tennis Now
Home  Tennis Now

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps] - Cult of Mac
Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps]  Cult of Mac

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Feed Me Featured - Film Threat
Feed Me Featured  Film Threat

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

BBC Comedy Blog Feed - BBC
BBC Comedy Blog Feed  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

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