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The Key To Marketing With Blogs


I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.

What most marketers don't seem to grasp is the "people element". People have wants and needs and a desire to fill them. People want to belong to something bigger - a group, an organization. They want to be recognized and respected by their peers, noticed by leaders in their group and looked up to by their followers. Social. Community. Acceptance. Fellowship. Trust.

Key Marketing Concept: Fill people's wants and needs. Help them feel a sense of belonging, a sense of trust and they will spend their money.

In other words, build a rapport with people. People. Not Traffic, not Visitors, not Prospects? People.

Don't just post articles on your blogs, post "messages". Forget salesletters on your blog, post "reviews". If you want to include an affiliate link in a post, say so.

How do YOU feel about the product or service you're blogging about? Are you passionate or confident, based on personal experience, that a product is all or more than it's cracked up to be? What's your real opinion on the product? Have any ideas or tips on how that product can be of even more use to your followers?

Blog about it, honestly, passionately. And for heaven sakes enable your blogs commenting feature so you can discuss your views with your community. That's where the real power of blogs is - the personal interaction.

Paul Short is a veteran internet marketer, professional blogging consultant and owns the popular blog directory http://www.getblogs.com For more information on blogging and marketing with blogs, check out Paul's site at http://www.bloglogic.net


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. February / 25 / 2021

Crime Lines 02/16/2021 – 02/22/2021 – The Bottom Line News - The Bottom Line News
Crime Lines 02/16/2021 – 02/22/2021 – The Bottom Line News  The Bottom Line News

Psychologist for veteran who killed family tells N.S. inquiry she 'would never have predicted it' - CBC.ca
Psychologist for veteran who killed family tells N.S. inquiry she 'would never have predicted it'  CBC.ca

How to Create a Secondary Revenue Stream from Home - InvestorIdeas.com
How to Create a Secondary Revenue Stream from Home  InvestorIdeas.com

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

2020 Relief: An Empathy-Driven Way to Design Games - Gamasutra
2020 Relief: An Empathy-Driven Way to Design Games  Gamasutra

Egor Yusov's Blog - A Diligent Approach to Ray Tracing - Gamasutra
Egor Yusov's Blog - A Diligent Approach to Ray Tracing  Gamasutra

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Heavy Lifting: Meta-Responsibilities of a Game Writer - Gamasutra
Heavy Lifting: Meta-Responsibilities of a Game Writer  Gamasutra

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Keep Playing with Me - Finding Retention Influencers in Destiny - Gamasutra
Keep Playing with Me - Finding Retention Influencers in Destiny  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Blogs - National Catholic Register
Blogs  National Catholic Register

Simon Carless's Blog - Estimating platform revenues - a discovery conundrum! - Gamasutra
Simon Carless's Blog - Estimating platform revenues - a discovery conundrum!  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule - Lifehacker
Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

The Best Blogging Apps for Shopify Stores - News & Features
The Best Blogging Apps for Shopify Stores  News & Features

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals - Gamasutra
Four in five consumers don't know what cloud gaming can offer, Omdia's research reveals  Gamasutra

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Video Game Music: A Developer's Guide to Finding the Perfect Track - Gamasutra
Video Game Music: A Developer's Guide to Finding the Perfect Track  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

The RSS sutras for the twenty-first century - Times of India
The RSS sutras for the twenty-first century  Times of India

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

Jiri Holba's Blog - Open-world Enemy AI in Mafia III - Gamasutra
Jiri Holba's Blog - Open-world Enemy AI in Mafia III  Gamasutra

2244™ Launches an Edited Blog and Annual Festival - PRNewswire
2244™ Launches an Edited Blog and Annual Festival  PRNewswire

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020 - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

How big is your game's Discord? (Not this big!) - Gamasutra
How big is your game's Discord? (Not this big!)  Gamasutra

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Will COVID-19 Make Us More Socialist? - Scientific American Blog Network - Scientific American
Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

How to Become Numbers-Driven With Profile Analyzer - Gamasutra
How to Become Numbers-Driven With Profile Analyzer  Gamasutra

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

Speeding Up RSS - TechCrunch
Speeding Up RSS  TechCrunch

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Private blog networks: A great way to get your site penalized - Search Engine Land
Private blog networks: A great way to get your site penalized  Search Engine Land

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

Damien Hernandez's Blog - Updating a Game: Pokemon Ranger: Guardian Signs - Gamasutra
Damien Hernandez's Blog - Updating a Game: Pokemon Ranger: Guardian Signs  Gamasutra

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

11 Amazing Affiliate Marketing Blogs - Search Engine Journal
11 Amazing Affiliate Marketing Blogs  Search Engine Journal

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

The Best Email Marketing Providers for Bloggers - Business 2 Community
The Best Email Marketing Providers for Bloggers  Business 2 Community

Everything Should Not Be A Blog Post: Start Using Silos - Search Engine Land
Everything Should Not Be A Blog Post: Start Using Silos  Search Engine Land

26 Platforms for Blogging - Practical Ecommerce
26 Platforms for Blogging  Practical Ecommerce

What is Mr Modi’s plan for India’s Muslims? - Times of India
What is Mr Modi’s plan for India’s Muslims?  Times of India

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

Simon Carless's Blog - Analyzing the top Steam tags - Gamasutra
Simon Carless's Blog - Analyzing the top Steam tags  Gamasutra

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