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3 Ways to Publish RSS
As RSS news syndication gains popularity among users, new ways
for publishing RSS are emerging. In this article, I examine the
three most popular methods, and help you decide which one works
best for you.
1. Blogs
Weblogs, or blogs, as they are commonly called, are the primary
reason RSS gained popularity. In fact, one of the earliest uses
for RSS was for bloggers to monitor other blogs for updates.
Most blogging systems will produce RSS newsfeeds
automatically. All you need to do is enter content, and the
blogging software will build a newsfeed based on the information
you enter. No extra work is needed. Just add content to your
blog, and you have a newsfeed.
But there is one major disadvantage to using a blog for
publishing RSS: you do not have complete control of the RSS
output. Most blogging software will simply take an excerpt of
your blog entry (eg, the first 15 words), and use that to create
your RSS item. As you can imagine, this can lead to problems. The
first 15 words of a blog entry don't always capture the essence
of that article.
2. RSS Publishing Software
Because of the inadequacy of blogs as a reliable and accurate RSS
tool, new stand- alone software was developed. This software has
one purpose: to provide the user with an easy way to create and
publish RSS newsfeeds from their desktops. No longer do you have
to write a long article in your blog to produce RSS feeds. All
you have to do is enter a title for your news item, and
(optionally) a couple sentences to describe that headline - and
your feed is better than the blog-produced feed.
Examples of RSS publishing software for Windows include
FeedforAll (http:// www.feedforall.com) and Newzalert Composer
(http://www.castlesoftware.biz/ NewzAlertComposer.htm). Mac users
have their own tool in Orangebox for Macintosh
(http://www.globalsyndication.com/orangebox-for-macintosh).
3. Online RSS Publishing Systems
While subscribers to feeds generated by RSS software enjoyed the
simplicity and clarity of the new feeds, some publishers began to
run into problems that came with the publishing software. They
missed the convenience of blogging's online publishing that
allowed them to add news -- regardless of whether they were at
their home computer.
News publishers wanted the accessibility of online blogging
with the accuracy of RSS publishing software. The new demand lead
to the emergence of online RSS publishing systems such as
FeedServer RSS Hosting (http://
www.globalsyndication.com/rss-hosting). This new format of RSS
publishing allows webmasters to login to an online control panel
and publish their news - without having to worry about
restrictive software licenses. Since most online RSS publishing
systems run on a subscription basis, you can make use of the free
trial or subscribe for one month and evaluate if the service
meets your needs.
So which system should you use to publish RSS? It depends on
your needs. If most of your readers manually visit your site to
get new information, a blogging system may be sufficient.
However, if you plan to take advantage of the full capabilities
of RSS news syndication, you would do well to use a stand-alone
RSS publishing system. RSS publishing software will satisfy your
needs if you plan to use one computer only. But if you're looking
for flexibility and a lower startup costs, look into the new
online RSS publishing systems.
Josiah Mackenzie is an entrepreneur and small business owner.
His website (http://www.josiahmackenzie.com)
contains fresh tips and advice for business and internet
marketing.
Josiah also manages marketing for Global Syndication
(http://www.globalsyndication.com),
an RSS solutions company.
MORE RESOURCES updated Sat. December / 21 / 2024
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