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Why Would You Use Blogs Instead of a Web Site For Your Online
Business?
Why would you use Blogs instead of a web site for your online
business?
What's wrong with using a web site for conducting your online
business? How can Blogs help and why should I need one
anyway?
Combining a website and a Blog however offer a number of
superior advantages in terms of traffic generation, marketing and
efficiency which a stand-alone website cannot do.
(a) Automatic push-button publishing.
Blogs are the easiest and cheapest way to have an online
presence. For example, if you're using Blogger, your Blog is
hosted free by Blogger. Blogs allow you to publish your website
without the need to know about any technical or programming
issues such as HTML, FrontPage, FTP and so on.
Blogs provide a simple editorial interface. All you need to do
is write your content, and publish it just by clicking the
'publish' button in most cases, and you're done.
(b) Fosters relationship building, trust and 'stickyness'
Unlike websites, which are static, Blogs allows interaction
between you and your readers. Blogs have a commenting function,
and if turned on, it allows readers and visitors to post their
comments, thoughts or opinions to a particular article you have
written.
Constant interaction with your readers builds a feeling of
community and 'stickyness' factor. You can then recommend
products more easily to them, and they would be more ready and
willing to accept your product or services.
(c) Increase search engine ranking
Almost every major search engine has a software program called
a 'bot' that searches or 'spiders' websites online to find new
content which it can then bring back to update the search engine
databases.
Basically what this means is the more frequently you update
your site, the more frequently the search engine 'bot' will visit
your site, and this helps to boost your search engine
rankings.
If you make regular postings to your Blog, you can be sure
that search engines will visit your Blog again and again.
You can then place links of your other websites in your Blog
and these will get indexed quickly by the search engines.
Of course you could also update your existing web site with
new content, but you would have to go through a more technical
process, that of using an HTML editor or FrontPage and uploading
through FTP and so on.
(d) Free listing in Google, Yahoo and MSN
The traditional way of getting your website listed in these
three major search engines: Google, Yahoo and MSN is slow and
inefficient.
A listing in Yahoo directory alone would cost you $299.
However, with the inclusion of RSS feeds by these search
engines, you can now gain a 'backdoor' listing which is legal and
free. If you have an RSS feed, you can have it included in Yahoo
and MSN and your website will be immediately listed in these
major search engines within 24 hours!
My videos shows you the step-by-step process on how to do
this.
e) Syndication Power
The most powerful feature of a Blog is its syndication
function. Blogs can be turned into RSS feeds, and most Blogging
service providers have this built-in function.
It is just a matter of turning it on from within your
account.
Once it's turned into an RSS feed, you can syndicate your Blog
contents by:
? Submitting to the major RSS directories and search engines
like Yahoo and MSN, gaining free exposure and free traffic
? Allow other website owners to publish your feed on their
sites, again, getting free traffic you otherwise will not
have
? Gain new readers, subscribers and potential clients by
letting them subscribe to your RSS feed via a newsreader
http://www.marketing-rampage-with-blogs-and-rss.com
Brandon is the author of the "Marketing Rampage with Blogs and
RSS" Videos. He'll show you businesses strategies to getting more
highly responsive visitors and more sales to your website without
additional advertising costs, as well as increasing search engine
rankings and obtaining quick listings in Google, Yahoo and MSN,
by using Blogs and RSS.
MORE RESOURCES updated Fri. April / 26 / 2024
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