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The 7-Step RSS Marketing Plan


If you're wondering how to get started with RSS marketing, here's a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get your started and help you see whether you're on the right track.

1. START USING RSS AS AN END-USER

The first step to getting started with RSS marketing/publishing is getting your own RSS aggregator, subscribing to other RSS feeds and just seeing and understanding how it all works.

There's a variety of RSS aggregators to choose from. Just a small sample:

a) Web-based RSS aggregators (websites): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com

b) Desktop RSS aggregators (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm

c) Integrated RSS aggregators (integrate with IE or Microsoft Outlook): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http://www.attensa.com/index.php?ys=1

2. PLAN YOUR RSS FEEDS

Planning your RSS feeds might be the most important thing you do about RSS. You most certainly need an RSS feed for your e-zine, your news section, your articles etc.

But how you will package these, what others you might want to offer and other important issues, are much more complex than we can cover in this space. A precise overview of all of the opportunities is available in the "Unleash the Marketing and Publishing Power of RSS" e-book at http://rss.marketingstudies.net?src=sa13

You might also want to do follow-up (autoresponder) RSS feeds, feeds for your affiliates, feeds for your employees or business partners, feeds for the media, and so on.

3. CREATE A LIST OF RSS MARKETING/PUBLISHING REQUIREMENTS

Then create a list of requirements for the RSS marketing/publishing solution you will be getting to publish your feeds. The list should answer the basic questions, such as:

a) Do you want to integrate RSS publishing with your existing content management system?

b) What RSS metrics you'll want to watch? For example, are you satisfied with just a rough idea of how many people are reading your RSS feed, or are you interested in more precise subscriber counts, clicks and even individual content item popularity?

c) Do you need feed personalization, such as personalizing your RSS content with the receipient's name and other details?

d) Do you want to provide your subscribers with the ability to precisely select the content they want to receive in your RSS feed (customization), such as by content topic, keywords, authors and so on?

e) Do you want the RSS feeds to be hosted on your own server?

f) Do you need the ability to target promotional messages or other content to your individual RSS feed subscribers, for example based on their previous clicks and reading habits, or even their subscription data?

g) What's your budget?

h) Etc.

More information on all the different possibilities provided by RSS is available in the free Business Case for RSS report at http://rssdiary.marketingstudies.net/case/index.html?src=sa13

4. CHOOSE AN RSS PUBLISHING TOOL AND CREATE YOUR FIRST FEED

After you've prepared a list of requirements you can start searching for the appropriate tool. These come in a few general categories:

a) Desktop feed generation tools

Desktop software you can use to inexpensively, quickly and easily generate RSS feeds, but doesn't allow for more advanced features such as content targeting. The market leader in this category is http://www.feedforall.com.

b) Hosted online RSS publishing solutions

If you don't want to be bothered with a desktop tool and having to constantly upload your RSS feeds to your server, you could try a basic hosted online RSS publishing solution, such as http://www.myrsscreator.com. Using their simple service you don't even need your own website to publish via RSS. Another good choice, especially if you're in PR, is http://www.press-feed.com/

c) Advanced RSS marketing solutions

These will cover more advanced RSS marketing capabilities, such as metrics, scheduled autoresponder messages, database building capabilities and similar. The strongest contenders in this market are http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com and some other strong players as well. Solutions aimed especially at smaller companies include http://www.rssautopublisher.com and http://www.market-soft.com/bypass/

d) Other options

There are many other options as well, one for example being using your existing content management system to publish RSS feeds, or using a blog publishing solution such as http://www.movabletype.com

5. PROMOTE YOUR RSS FEEDS THROUGH YOUR OWN CHANNELS

a) Create an RSS presentation page, on which you explain: what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.

Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com).

b) Now promote this RSS presentation page as much as you can using all of your available channels.

c) Promote your RSS feeds directly below your e-zine subscription box, and always "above the fold". Promote your RSS presentation page (telling your visitors that's where they can subscribe to your feeds) on the most prominent locations of your site.

d) If you're publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics on the site.

e) Promote your RSS feeds in all of your e-mail messages and e-zine issues.

f) As for the content, don't just say "Subscribe to receive news from my site", but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

e) Enable Auto-discovery

Just include the following piece of HTML code in the section of your webpages and you'll be all set: link rel="alternate" type="application/rss+xml" title="RSS" href="ENTER_RSS_URL"

6. PROMOTE YOUR RSS FEEDS THROUGH EXTERNAL CHANNELS

a) Submit your feeds to the appropriate search engines and directories. A good list can be found here: http://www.masternewmedia.org/rss/top55/

b) Ping the RSS aggregation sites each time you update your online content, letting them know that new content is available to be indexed. You can use this free service: http://pingomatic.com

7. OTHER KEY RSS ACTIVITIES

a) Measure and optimize your feeds

b) Syndicate your feed content to other web media

c) Display third-party RSS feeds on your site

Copyright 2005 Rok Hrastnik

Immediately find out how you can power your online business with RSS and instantly increase your internet success. Request the free 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa13


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. July / 22 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More  MacStories

Heads Up – AWS News Blog RSS Feed Change - AWS Blog
Heads Up – AWS News Blog RSS Feed Change  AWS Blog

CNN.com offers free RSS feeds to users, bloggers - Indiantelevision.com
CNN.com offers free RSS feeds to users, bloggers  Indiantelevision.com

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Question to those reading this blog on an RSS reader (such as Google Reader) - World Bank
Question to those reading this blog on an RSS reader (such as Google Reader)  World Bank

The Future of RSS is Textcasting - kottke.org
The Future of RSS is Textcasting  kottke.org

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

3 simple ways to embed a Twitter Feed on your website - Sprout Social
3 simple ways to embed a Twitter Feed on your website  Sprout Social

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

Social Media - UC Davis Health
Social Media  UC Davis Health

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

Veteran of the Day - VA.gov Home | Veterans Affairs
Veteran of the Day  VA.gov Home | Veterans Affairs

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Announcement: new RSS feed launched - World Bank
Announcement: new RSS feed launched  World Bank

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe - BBC
BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe  BBC

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

Aeon | a world of ideas - Aeon
Aeon | a world of ideas  Aeon

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps] - Cult of Mac
Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps]  Cult of Mac

Feed Me Featured - Film Threat
Feed Me Featured  Film Threat

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

A number of freely available tools can help you improve your literature review routine and stay on top of published research - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published research  LSE Home

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Technology | The Tech Lab: Dave Winer - CBBC Newsround
Technology | The Tech Lab: Dave Winer  CBBC Newsround

BBC Comedy Blog Feed - BBC
BBC Comedy Blog Feed  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

Questioning Anna on RSS is unpatriotic - The Times of India
Questioning Anna on RSS is unpatriotic  The Times of India

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

Strictly Come Dancing - BBC
Strictly Come Dancing  BBC

BBC Internet Blog: BBC iPlayer: find programmes from other on demand services - BBC
BBC Internet Blog: BBC iPlayer: find programmes from other on demand services  BBC

Jai Jawan, Jai Kisan, Jai Vigyan: CM Blogs on National Technology Day - Narendra Modi
Jai Jawan, Jai Kisan, Jai Vigyan: CM Blogs on National Technology Day  Narendra Modi

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