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RSS and Blog Marketing for Real Estate
Earlier this month, Realtor Magazine announced that they would
be featuring an article about Tampa Bay Realtor John Mudd and the
success he has been having in attracting prospects and media
attention with his blog on real estate.
Since then, many others in the Real Estate market have been
curious about how to implement similar strategies to capture
leads in their areas.
This article is part of a series that provides insight to the
unique ways that the strategy of blogging and the use of RSS
and/or Atom feeds can be applied as part of your web promotion
strategy.
1. Capture better search engine positioning for your local
market with a blog.
By now it's apparent that blogs with unique content can bring
you better search engine rankings. This advantage is strengthened
when you use a blog software tool that enables you to publish
posts on your own server, which we'll go over in more detail in
part two of this article series.
RSS and Blogs bring you special web promotional opportunities
that can help your blog and the site where it resides rank higher
in search engines, due in part to the way they are organized.
Particularly for narrow local markets, this can both widen and
deepen your audience within 3 - 8 weeks with proper
implementation.
By far, this is not the only benefit of blogging or RSS -
though if you're looking for better organic search engine ranking
across a multitude of keyword phrases, this just may be the
answer for you.
2. Dominate your local niche by becoming a resource for
information for home buyers and sellers in your area
The ease of publishing content to a blog, coupled with one of
the easier ways to implement RSS, its accompanying feed, gives
you the ability to provide fresh and relevant information, often
at the same rate of time it would take to write a short
email.
With the proper blog publishing system, the speed at which you
can now provide information means that you can publish updates
more often, drawing more attention to your web site from search
engines and visitors alike.
After landing in your blog, links to other relevant parts of
your site can draw visitors to the areas you most want them to
pay attention to, such as your updated listings - which can also
be made available via RSS if you so choose.
Why RSS?
It can mean 100% delivery of your message to your prospects,
in a fashion that they choose to have pulled to them. Rather than
attempting to digest all the information at your blog in one
visit, they can skim your headlines, read a summary or post, and
then click through to your site upon finding information that
draws them in.
You can supplement this with email for users who are more
comfortable with receiving your information the traditional
way.
While promotion and updates via email are not necessarily to
be discounted, the use of RSS and other feed formats lend
themselves to additional promotional possibilities.
3. Have yet another reason to remind prospects to return to
your site - and shorten the sales cycle using a multiple feed
strategy
With the combined power of blogging and RSS, you can construct
multiple outlets for information that are each hyper-targeted to
several segments of your market. Instead of attempting to force
your static web site to capture home buyers and home sellers for
your area, as well as provide the statistical information on your
locale, you can build several focus areas and promote them side
by side.
For example, if your local area is Frederick, Maryland, you
can dedicate one blog and its accompanying feed to recent
Frederick listings, and then have a separate feed that
automatically provides updates on area schools, crime rates, cost
of living and other statistical information home buyers consider
when making purchasing decisions. Separate blogs and feeds on the
same site could focus on the needs of home sellers in the
area
The possibilities are truly as endless as the number of
markets you wish to capture.
It is often said that it may take up to seven times for a
prospect who comes across a marketing message to buy. Therefore,
the faster the opportunity arises for you to contact your
potential client, the closer they may be to a buying decision. If
you are able to provide them with the information they need to
make that decision with updates from your site, the likelihood
that they may ultimately make that purchase decision through you
increases.
Updates to blogs and RSS feeds can give you the power to make
this transition happen at a faster pace, as the production cycle
of the content takes only the time you would need to publish that
information.
Rather than contacting your web content management department,
forwarding content, and waiting for the page to be published,
then picked up by search engines, with a blog, you simply log
into your administration area, type and publish.
These pages can also get picked up by search engines faster
through the power of syndication - those already following your
feed receive your update instantly.
There are more ways that you can use RSS to draw more
qualified prospects to your business which will be covered in
part two of this series.
Copyright 2005 Tinu AbayomiPaul
Read part two of this series at http://rssapplied.com/rss-real-estate/.
This will also give you access to a free guide to using RSS and
Blogging to target prospects.
MORE RESOURCES updated Sat. July / 27 / 2024
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