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RSS and Blog Marketing for Real Estate


Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.

Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.

This article is part of a series that provides insight to the unique ways that the strategy of blogging and the use of RSS and/or Atom feeds can be applied as part of your web promotion strategy.

1. Capture better search engine positioning for your local market with a blog.

By now it's apparent that blogs with unique content can bring you better search engine rankings. This advantage is strengthened when you use a blog software tool that enables you to publish posts on your own server, which we'll go over in more detail in part two of this article series.

RSS and Blogs bring you special web promotional opportunities that can help your blog and the site where it resides rank higher in search engines, due in part to the way they are organized. Particularly for narrow local markets, this can both widen and deepen your audience within 3 - 8 weeks with proper implementation.

By far, this is not the only benefit of blogging or RSS - though if you're looking for better organic search engine ranking across a multitude of keyword phrases, this just may be the answer for you.

2. Dominate your local niche by becoming a resource for information for home buyers and sellers in your area

The ease of publishing content to a blog, coupled with one of the easier ways to implement RSS, its accompanying feed, gives you the ability to provide fresh and relevant information, often at the same rate of time it would take to write a short email.

With the proper blog publishing system, the speed at which you can now provide information means that you can publish updates more often, drawing more attention to your web site from search engines and visitors alike.

After landing in your blog, links to other relevant parts of your site can draw visitors to the areas you most want them to pay attention to, such as your updated listings - which can also be made available via RSS if you so choose.

Why RSS?

It can mean 100% delivery of your message to your prospects, in a fashion that they choose to have pulled to them. Rather than attempting to digest all the information at your blog in one visit, they can skim your headlines, read a summary or post, and then click through to your site upon finding information that draws them in.

You can supplement this with email for users who are more comfortable with receiving your information the traditional way.

While promotion and updates via email are not necessarily to be discounted, the use of RSS and other feed formats lend themselves to additional promotional possibilities.

3. Have yet another reason to remind prospects to return to your site - and shorten the sales cycle using a multiple feed strategy

With the combined power of blogging and RSS, you can construct multiple outlets for information that are each hyper-targeted to several segments of your market. Instead of attempting to force your static web site to capture home buyers and home sellers for your area, as well as provide the statistical information on your locale, you can build several focus areas and promote them side by side.

For example, if your local area is Frederick, Maryland, you can dedicate one blog and its accompanying feed to recent Frederick listings, and then have a separate feed that automatically provides updates on area schools, crime rates, cost of living and other statistical information home buyers consider when making purchasing decisions. Separate blogs and feeds on the same site could focus on the needs of home sellers in the area

The possibilities are truly as endless as the number of markets you wish to capture.

It is often said that it may take up to seven times for a prospect who comes across a marketing message to buy. Therefore, the faster the opportunity arises for you to contact your potential client, the closer they may be to a buying decision. If you are able to provide them with the information they need to make that decision with updates from your site, the likelihood that they may ultimately make that purchase decision through you increases.

Updates to blogs and RSS feeds can give you the power to make this transition happen at a faster pace, as the production cycle of the content takes only the time you would need to publish that information.

Rather than contacting your web content management department, forwarding content, and waiting for the page to be published, then picked up by search engines, with a blog, you simply log into your administration area, type and publish.

These pages can also get picked up by search engines faster through the power of syndication - those already following your feed receive your update instantly.

There are more ways that you can use RSS to draw more qualified prospects to your business which will be covered in part two of this series.

Copyright 2005 Tinu AbayomiPaul

Read part two of this series at http://rssapplied.com/rss-real-estate/. This will also give you access to a free guide to using RSS and Blogging to target prospects.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. March / 01 / 2021

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20 Email Marketing Services and Tools  Small Business Trends

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Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat - Gamasutra
Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat  Gamasutra

VFX breakdown: combining 2D and 3D in Blightbound - Gamasutra
VFX breakdown: combining 2D and 3D in Blightbound  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

Mario Mihokovic's Blog - Starpoint Gemini 3: Navigating a Year of Hell - Gamasutra
Mario Mihokovic's Blog - Starpoint Gemini 3: Navigating a Year of Hell  Gamasutra

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike - Gamasutra
Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Video Game Music Composers: The Timed Challenge (Pt. 2) - Gamasutra
Video Game Music Composers: The Timed Challenge (Pt. 2)  Gamasutra

Pavel Averchenkov's Blog - Almost There - Gamasutra
Pavel Averchenkov's Blog - Almost There  Gamasutra

Brandon Casteel's Blog - Dynamic Map Elements in RTS Games - Gamasutra
Brandon Casteel's Blog - Dynamic Map Elements in RTS Games  Gamasutra

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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Best blogging platforms of 2021  TechRadar

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Tommy Thompson's Blog - Exploring the AI of Command & Conquer - Gamasutra
Tommy Thompson's Blog - Exploring the AI of Command & Conquer  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties - Economic Times
Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties  Economic Times

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

2244™ Launches an Edited Blog and Annual Festival - PRNewswire
2244™ Launches an Edited Blog and Annual Festival  PRNewswire

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Biden wins, now what is for India? - The Times of India Blog
Biden wins, now what is for India?  The Times of India Blog

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

Josh Bycer's Blog - What Everyone Gets Wrong about Soulslike Design - Gamasutra
Josh Bycer's Blog - What Everyone Gets Wrong about Soulslike Design  Gamasutra

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020 - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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Ruben Torres Bonet's Blog - Unity C#: Improved Out Parameters (C# 7.0)  Gamasutra

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Will COVID-19 Make Us More Socialist? - Scientific American Blog Network - Scientific American
Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

Blogs: - Gamasutra
Blogs:  Gamasutra

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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Rising divorces a sign of justice, not arrogance  Times of India

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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SeaDream's Caribbean Cruise: Champagne, Caviar and COVID-19  Cruise Law News

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Add Inside Higher Ed content to your site  Inside Higher Ed

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Private blog networks: A great way to get your site penalized - Search Engine Land
Private blog networks: A great way to get your site penalized  Search Engine Land

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

Blogs:programming - Gamasutra
Blogs:programming  Gamasutra

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

Syndicate Your Blog - Customer Think
Syndicate Your Blog  Customer Think

Genre Viability on Steam and Other Trends - An Analysis Using Review Count - Gamasutra
Genre Viability on Steam and Other Trends - An Analysis Using Review Count  Gamasutra

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

11 Amazing Affiliate Marketing Blogs - Search Engine Journal
11 Amazing Affiliate Marketing Blogs  Search Engine Journal

Everything Should Not Be A Blog Post: Start Using Silos - Search Engine Land
Everything Should Not Be A Blog Post: Start Using Silos  Search Engine Land

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

26 Platforms for Blogging - Practical Ecommerce
26 Platforms for Blogging  Practical Ecommerce

What is Mr Modi’s plan for India’s Muslims? - Times of India
What is Mr Modi’s plan for India’s Muslims?  Times of India

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How to find ‘feeds for leads’ as a journalist  Online Journalism Blog

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Moving from 18 to 21: Will the lives of girls change?  The Times of India Blog

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