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What is a Business Blog?
Although Blog was the most requested word of 2004 as per
Merriam Webster Dictionary Online, there are quite a few people,
for whom the word Blog is still unknown.
Blog is an online journal of events, raves, rants of the
people. When blog first came, it was gladly adopted by teenagers
and later by adults to write about their daily lives. Then
writers and journalists entered the mix, writing about books and
investigative reports on their blogs. Blogs gained prominence in
2004 US Presidential Elections. Meanwhile few innovative people
invented "Business Blogs", "Corporate Blogs" and "Company Blogs".
Suddenly Blogs started appearing on the Company web pages.
Somewhere along the line, people discovered that search engines
like Google and Yahoo were displaying Blogs, in most cases, above
other search results. Impact of this discovery was huge!
Corporations started writing blogs in the hope, to get more
prospective customers to visit their websites.
So what exactly is a Business Blog? It is a blog about a
business. It is a carefully planned journal about company
products and/or services, tips and tutorials about using
company's products. At times, customer service issues are
addressed using a blog. Some companies have put up white papers
on blogs, while others are achieving branding of their products
on the blog. On rare occasions, blogs are used to launch or test
market the product.
Here is a classic example of business blog. The Stonyfield
Farm has not one, but four blogs to interact with customers and
community about each of their four product streams. Each of these
blogs does more than just praising their products. They provide
service to the community. Read this blog here:
http://www.stonyfield.com/weblog/
Larger corporations are able to allocate technical writers
and/or sales and marketing personnel to write blogs for the
company. To a certain extent, medium sized companies may be able
to allocate resources for blogging. However small businesses
maybe at a disadvantage, when it comes to writing and maintaining
Blogs. Mostly a small business is one person show, trying to
manage every aspect of business. Although, someone who owns the
business or is experienced in the business is most suitable
person to write the business, but now there is an option
available - Business Blog Process Outsourcing.
How does Business Blog Process Outsourcing work?
Process starts with a thorough study of client's business. If
client has a website, blog is embedded in it. If website does not
exist, it can be created. Next, a series of posts (articles) are
prepared, covering various products or services in consultation
with the client. Client approves these posts and they are posted
on a pre-selected schedule. Other services include, popularizing
the blog by submitting it to various Blog Directories, making
blog available via feeds and RSS Readers, optimize the blog for
the search engine.
Blog posts generally receive comments which are good and at
times not so good. Service includes moderation of all comments.
All issues are resolved in a positive manner and in consultation
with the client.
Take-away: With 80% people turning to internet to search for
products and services, small businesses cannot afford not to be
easily findable on search engines. Business blog is an easiest
way to improve search engine rankings, provide customer response,
tips and tutorials to better use company's products and
services.
Harish Keshwani is a Strategic Blogging Consultant, Software
Developer, Blogger and an Entrepreneur. He is focused on
consulting and guiding small and medium businesses in setting up
their blogs and managing it for them as an outsourced
process.
He guides corporations of small and medium size to realize the
potential of blogging for their business. With appropriate
content, he helps companies to keep their customers satisfied and
in close touch. He promotes blogging as a marketing and customer
response tool to the companies.
His contact information is: Email:
businessorati-at-gmail-dot-com Company: Ideologic L.L.C.-A
Small/Medium Business Blog Process Outsourcing Company. Website:
http://www.ideologicllc.com
Blog: http://www.ideologicllc.com/wp
MORE RESOURCES updated Sat. December / 21 / 2024
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A merchant I was talking to the other day asked to me,
"Aren't feeds for bigger companies with IT people on
staff?" All they knew about feeds was that bigger companies
, news providers etc., were using them.
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Promoting RSS Feeds
RSS, or Really Simple Syndication as it is commonly known,
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Unfortunately, this formerly reliable method of getting
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Contrary to general opinion, RSS meets the needs of even
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What the
BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket.
Just like you, I hate being marketed to.
Writing Quality
Blogs
Writing?Blogs?Blogs are on-line journals where people
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process where one puts down words of a language on a format
that others can read.
Easy RSS for
Bloggers
Do you need help adding RSS feeds to your blogger? It's
really easy and here is how you can do it:Log into your
blogger accountGo to "settings"Go to "site feed"Copy the
"site feed url"Then go to www.feedburner.
How To Create A
Blog
Blogs are more permanent than posts to an online discussion
list, more dynamic than older-style home pages. They are
more personal than traditional journalism, and definitely
more public than diaries.
Who Would Use
RSS
My previous two articles "What is RSS and Why use RSS"
focused on how we can give our customers a better online
experience while lessening the hassles for the online
marketer. In this article I'm going to offer you another
way to look at RSS - from the standpoint of a new emerging
profession: the channelmaster or newsmaster as Robin Good
calls it.
What is a
Blog?
Q: Not to ask a ridiculously obvious question, but what is
a blog? And what's the future of blogs and blogging?A: By a
remarkable coincidence, Steven Streight, aka Vaspers the
Grate, just asked me the very same questions about the
definition of blogs on his own site, so rather than write
something new, I'm just going to quote what I wrote for
him:What is your definition of a "blog"?A blog isn't what
everyone thinks it is.In fact, on this very page, you have
a pile of definitions of blogs that I disagree with.
Make Money
Blogging
You have created a blog and your blog is dedicated to a
niche industry. Have you ever thought that the blog could
make money for you? We would look here in this article,
ways and means, to make money blogging.
Why Your Blog Might Be
Sabotaging Your Business
Many marketers were very excited when forum and newsletter
discussion focused first on blogs (about two years ago) and
then on RSS feeds (mainly within the past year). It was a
brand new opportunity for marketers to use, one that
promised both search engine success and a way around spam
complaints.
What is
Blogging?
Blogs have been around for many years but have recently
become somewhat a new 'craze'. A Blog is short for Web Log
is basically an online journal.
Blogging for
Business
Not long ago a blog was simply an online diary. Initially,
people decided that blogging was describing, in
excruciating detail, how their day went, what they had for
dinner last night, and why they spent the whole weekend
doing laundry.
Do You Know The 3 Key
Ways to Blog to Promote Your Online Home Based
Business?
Most People who Blog and Ping only use 1 Method to promote
there online Home Based Business. Their are actually 3 Keys
ways a Blog can help you promote your Online Home based
Business for little or no cost to you.
Why Every Site Needs
RSS
RSS or 'Really Simple Syndication' is not just for Blogs
and News sites. Every website can benefit from this newly
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Snob-Bloggers: You Just
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You Might Be A Snob-Blogger If?According to Jupiter
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blogs, and in turn, millions and millions of snobs who
publish them.
A Blog Isn't Just For
Christmas
I was watching the news on TV last night and there was a
warning about buying puppies as Christmas presents. There's
nothing worse than visiting the kennels in the new year and
seeing all those unwanted dogs that were chosen as presents
because they were so cute at the time.
You Are Losing Money If
You're Not Using RSS Feeds On Your Website!
(An RSS primer can be found near the bottom of the
article)A commercial website in 2005 is really costing
itself money if it does not utilize the myriad advantages
of implementing RSS feeds. RSS provides near real-time
delivery of information your website visitors are
interested in, it provides constantly updated content that
search engines crave, and it is quite simple to implement.
The 6 Top Reasons
Marketers Should Blog
If there is a downside to blogging, I have yet to find it.
The more you learn about blogging, the more there is to
like.
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