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The RSS Promise for Internet Users
The RSS promise for end-users is simple:
--> a unified one-stop-shop to consume online content,
without having to visit dozens of sites every day to see what's
new and without having their online subscriptions interfere with
their personal and business e-mail communications;
--> complete control over their content consumption,
including a quick, easy and reliable mechanism to unsubscribe
from content they do not wish to receive;
--> the ability to receive breaking news as it becomes
available, without having to wait for a monthly, weekly or daily
recap sent to their e-mail addresses;
--> the certainty of actually receiving the content they
want, without the fear of it being stopped by spam filters on the
way;
--> the ability to receive rich-media content directly to
their desktops, including audio and video content;
--> the promise of providing the tools to make their lives
easier, including receiving critical content updates as soon as
they become available.
These points are not simple enhancements, but important
advancements that can fundamentally change how internet content
is consumed. Furthermore, these points themselves prove why
marketers need to start implementing RSS now!
To bring the point home, let us inspect some of the content
services already powered by RSS.
LIBRARY ELF: MAKING THE LIBRARY EXPERIENCE EASIER
(http://libraryelf.com/)
Library Elf helps you keep track of your library accounts in
one place and received reminders, such as what library material
is due, overdue and ready for pickup. Library Elf uses the power
of RSS to help you forget about your library accounts and instead
be directly notified of the changes you're waiting for, directly
to your desktop.
INDEED: HELPING YOUR FIND THE RIGHT JOB
(http://www.indeed.com/)
Indeed.com provides its visitors with job seeking results from
hundreds of sites and then makes the search results accessible
via RSS feeds. Users can subscribe to individual search results,
pertaining directly to their search keywords to be notified
immediately new jobs are available.
FLICKR: SHARING YOUR LIFE IN PICTURE
(http://www.flickr.com/)
Flickr is the most popular photography management and sharing
service on the web, enabling end-users to upload their photos and
then make them available to their friends, associates and family
through a wide assortment of content delivery channels, including
RSS. By subscribing to individual Flickr feeds from their users,
everyone can have direct access to the latest life experiences
from their friends.
RSSCALENDAR: SHARING YOUR EVENTS
(http://www.rsscalendar.com/)
rssCalendar.com allows individuals and companies to share
their personal or group calendars with the rest of the world,
letting everyone that matters know of where and what they are
doing next, delivering this information via individual RSS
feeds.
COUPONS.COM: SAVINGS TO YOUR DESKTOP
(http://www.coupons.com/)
Coupons.com brings the best deals and coupons to internet
end-users, helping them save money by discounted shopping. As of
late, they also started delivering coupons through RSS feeds,
giving their subscribers direct access to their latest
offerings.
PUBSUB.COM: TRACKING THE WORLD (http://www.pubsub.com)
PubSub.com is an amazing service that allows you to track
practically everything going on around the world by matching your
keywords with tens of thousands of online content sources, and
enabling you to subscribe to your customized search results
through customized RSS feeds.
RSSAUCTION.COM: TRACKING YOUR PURCHASE INTERESTS
(http://rssauction.com/)
If you're a regular eBay user, you certainly want to keep
track of new products available, which precisely match your
interests. rssAuction.com helps users keep better track of eBay
by giving them a tool to first create a comprehensive list of
product requirements and then delivering the search result
through an RSS feed. As soon as new products matching individual
interests appear, the user is notified of that through his RSS
aggregator, giving him the ability to start bidding immediately
and without having to visit eBay every day to find the right
products.
UPCOMING.ORG: KEEPING TRACK OF LOCAL AND SOCIAL EVENTS
(http://upcoming.org/)
From the Upcoming.org website: "Upcoming.org is a
collaborative event calendar, completely driven by people like
you. Enter in the events you're attending, comment on events
entered by others, and syndicate event listings to your own
weblog. As Upcoming.org learns more about the events you enjoy,
it will suggest new events you never would have heard about."
FEEDBEEP: THE ULTIMATE "TIME-TO-INFORMATION" TOOL
(http://www.feedbeep.com/)
Depending on who you are and your current life situation, many
content alerts are critical for you. If you're looking for a job,
you want to know immediately when a new one matching your precise
interests is available, and so on. While RSS brings this
information to your desktop, that might not be fast enough.
Feedbeep.com takes internet content delivery one step further, by
empowering users to have their critical content updates delivered
from an RSS feed directly to their mobile phones via SMS.
RSS EMPOWERS CONSUMERS
The one thing all of these RSS-based or RSS-empowered services
have in common is that they empower consumers.
They empower them by getting the content that matters to them
delivered directly to their desktops or online content
aggregators, but still giving them the power to unsubscribe
within moments of not being satisfied with the content they are
receiving.
Even more so, these services empower consumers to create
social networks and easily share their information with their
friends, family and associates on a large scale.
Copyright 2005 Rok Hrastnik
Rok Hrastnik is the author of »Unleash the Marketing
& Publishing Power of RSS«, acclaimed as the best and
most comprehensive guide to RSS for marketers by leading RSS
experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa11
MORE RESOURCES updated Sat. July / 27 / 2024
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